Apollo Tyres Unveils Vredestein Ultrac+ With 30% Longer Lifespan

Apollo Tyres Unveils Vredestein Ultrac+ With 30% Longer Lifespan

Apollo Tyres is set to launch the Vredestein Ultrac+, a premium summer tyre offering significant longevity improvements over its predecessor, the Ultrac.

Scheduled for release in January 2025, the Ultrac+ will be available in 70 sizes ranging from 15 to 20 inches, catering to a wide range of family and compact cars.

The Ultrac+ features a ‘square’ footprint and an advanced tread compound, enhancing durability. Internal tests indicate a 30 percent increase in projected mileage and a 30 percent reduction in abrasion loss compared to the Ultrac, ensuring longer lifespan and reduced environmental impact. Rolling resistance is also reduced by three percent, improving fuel efficiency and lowering overall costs.

Independent evaluations by IFV GmbH and Applus+ IDIADA tested the tyre’s longevity, performance in wet and dry conditions and comfort. These tests, conducted on the 225/45 R17 94Y XL size, benchmarked the Ultrac+ against premium competitors. The tyre’s reduced apex height and expanded sidewall ‘flex zone’ contribute to a quieter, more comfortable ride, while its optimised pitch sequence enhances noise reduction across different sizes.

Developed at Apollo’s Global R&D Centre in Enschede, Netherlands, the Ultrac+ incorporates a centre rib with parabolic lateral grooves for improved steering precision. Advanced tread technology, including high silica content, traction-enhancing resin, and a multi-functional polymer, ensures balanced wear and braking performance for a dynamic and safe driving experience.

Yves Pouliquen, Vice President, Commercial, Europe at Apollo Tyres Ltd, commented: “Our product development process is guided by detailed analysis of customer feedback, as well as by evaluation of market-leading rival products. We found that the Ultrac was highly competitive across all key criteria apart from longevity, so that became a core focus for the team charged with designing and testing the new Ultrac+. Vredestein summer tyres have been produced since 1912, and it’s highly gratifying to have the capabilities of this latest Vredestein product in the category validated through independent testing. We’re proud to bring to market a product that delivers premium standards of performance at an accessible price point.”

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    Michelin’s New Tyre Promises Longer Life, Lower Environmental Impact

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