CUPRA has selected Hankook Tire’s Ventus evo SUV tyres as original equipment (OE) for its new CUPRA Terramar SUV. The premium summer tyre is available in three different sizes from 18 to 20 inches for the sporty SUV.

Every tyre variant for the CUPRA Terramar underwent a rigorous testing programme to ensure optimal performance in every size, whether it was on the test bed, a rough, vibrating track or in the endurance test on the Nürburgring Nordschleife. High driving comfort is the goal of the 18-inch and 19-inch variants, while the top CUPRA Terramar models, with optional high-performance plug-in hybrid technology, can be equipped with the 20-inch Ventus evo SUV upon request. Every tyre has the CUPRA original equipment symbol ('+') on the sidewall, and replacement dealers will also sell them.

Produced exclusively at the company's ultra-modern European site at Rácalmás, Hungary, the tyre features quiet rolling characteristics thanks to its thoughtfully engineered tread design as well as the careful mix of tread materials. The CUPRA Terramar's maximum total noise level is 68 dB, while the Ventus evo SUV's noise level of less than 66 dB is even lower than CUPRA's own manufacturer's standard. The Ventus evo SUV's technological characteristics include the Kerf design, which reduces noise, and the Opti Pitch technology, which is designed to maximise tread block size and placement. In addition to taking into consideration the needs for a low-noise tread pattern, Dual Pitch technology guarantees the ideal number of blocks on the inside and outside of the tread for optimal steering precision when cornering. In order to minimise noise without sacrificing traction, braking performance, cornering stability or maximum mileage, the tread height was also changed.

Klaus Krause, Vice President and Head of Europe Technical Centre, Hankook, said, “With the Terramar, CUPRA is showing that family friendliness and sporty performance can go hand in hand. It is a perfect match for our Ventus evo SUV premium summer tyre, which masterfully transfers the engine performance and sporty handling to the road. The collaborative partnership with CUPRA on the tyre development is reflected in the optimum match for each tyre size. This enabled us to make an essential contribution to the sporty performance of the latest addition to the CUPRA family.”

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The Yokohama Rubber Co., Ltd. has secured an original equipment supply deal with Nissan Motor Co., Ltd. for the automaker's new Fairlady Z, which reached the Japanese market in August 2026. Yokohama's ADVAN Sport V107 will be fitted in size 245/45R18 100W.

Belonging to Yokohama's flagship ADVAN range, the Sport V107 sits in the ultra-high-performance (UHP) segment aimed at premium vehicles. It is engineered to reconcile qualities that usually pull in opposite directions – combining confident dry and wet grip and stable steering with comfort and safety – and in this Fairlady Z application it pairs high-speed handling composure and quick steering response with a comfortable ride.

Nissan's new Fairlady Z carries forward its heritage-inspired design language alongside contemporary technology, and the model remains celebrated for its characteristic driving feel, with the refresh sharpening performance while honouring the nameplate's lineage. The fitment advances Yokohama Rubber's Yokohama Transformation 2026 medium-term plan covering 2024–2026, under which the consumer tyre business is working to lift the proportion of high-value-added tyres sold by winning original equipment contracts for its ADVAN range and its GEOLANDAR tyres for SUVs and pickup trucks.

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Hankook Tire is now supplying its ultra-ultra-high-performance (UUHP) Ventus S1 evo Z tyres as original equipment for the new Porsche Panamera, expanding a relationship that dates to 2021. The fitment lineup adds 21-inch sizes – 275/35 ZR21 at the front and 325/30 ZR21 at the rear – alongside the 19- and 20-inch dimensions previously supplied. Every size carries Porsche-specific ND0 homologation markings on the sidewall, completing the Ventus S1 evo Z range across 19 to 21 inches.

Engineered to balance ride comfort with dynamic driving performance for the Panamera, the tyre was validated beyond standard segment homologation tests. Hankook subjected it to maximum-speed testing at Germany's Nürburgring Nordschleife circuit to confirm structural robustness and its ability to meet high-performance sports driving demands.

The Ventus S1 evo Z incorporates an asymmetric tread pattern for exceptional handling and stable grip, with tread blocks engineered to maintain optimal stiffness under varying conditions. Three main grooves on the inner tread improve wet-road water drainage, while a larger outer tread block area enhances cornering performance and dry-road grip. A double-layer carcass reinforced with aramid hybrid fibres bolsters high-speed stability by minimising heat-induced deformation, helping preserve precise steering response. High-strength steel belts and beads, together with a reinforced sidewall structure, further sharpen straight-line stability and handling precision.

The tyre is currently supplied as original equipment to global premium automakers for high-performance vehicles. In the replacement market, it is offered in 15 sizes from 18 to 21 inches, with widths of 225 to 315 mm and aspect ratios of 30 to 45. In July 2026, the Ventus S1 evo Z was also selected as an OE fitment for Porsche's iconic 911 Carrera sports car.

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Continental has secured original-equipment approval for the fully electric Volvo EX60, with its EcoContact 7 S tyre line homologated across numerous countries worldwide. Approval covers the sporty summer tyre for the electric SUV. Two fitments were sanctioned: 235/55 R20 for the front axle and 255/50 R20 for the rear axle.

Both approved versions carry an integrated rim protector, a reinforced sidewall area that lowers the risk of rim damage from accidental curb contact. This protective feature strengthens the sidewall zone, guarding the wheel rim against unintended impacts during everyday driving situations.

A sporty summer tyre, the EcoContact 7 S targets low rolling resistance, high mileage and minimal rolling noise. Its optimised compound and construction cut energy consumption, and the sportier S variant of the EcoContact 7 also stresses wet grip and handling for a direct, responsive feel, bearing an EV-compatible sidewall logo identifying electric vehicle suitability.

A golf-inspired principle boosts efficiency: Aerodimples, tiny sidewall indentations mimicking a golf ball's surface, reduce air turbulence behind the tyres, so less energy keeps the vehicle moving. A specially tuned tread pattern also curbs rolling noise, especially at low urban speeds, cutting noise pollution for pedestrians and nearby residents.

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The Alliance Future Tyres (AZuR) will hold the first European Tyre Pressure Day on 3^rd  June 2027, calling on motorists, businesses and public institutions across Europe to check their vehicles’ tyre pressure to reduce waste and extend tyre life.

More than 90 AZuR partners will take part, with garages, car washes, fleet operators, universities and municipalities also invited to join the initiative. Registration is open, according to the organisation’s announcement on 13 October 2026.

The campaign highlights the role of tyre pressure in preserving the casing, the structural part of a tyre that can remain suitable for reuse or retreading even when the original tyre is no longer in service.

An analysis by REGOM, using automated identification and sorting technology at an industrial used-tyre collection site in France, examined 59,349 tyres in June 2026 with at least 3mm of remaining tread. Of these, 12,738 were considered suitable for reuse. The other four-fifths were rejected despite having sufficient tread, with the condition of the casing determining whether they could be reused.

“We have spent years working to make sure a new cycle begins at the end of a tyre’s life. But the most effective lever comes before that — and it lies with every single one of us,” says Anna-Maria Guth, Network Coordinator of AZuR. “That is why we are starting with ourselves. On 3 June our partners will check the pressure on their own vehicles, in their own yards and staff car parks. If you take part yourself, you do not have to persuade anyone,” adds Guth.

“Every tyre contains valuable raw materials whose production requires energy, know-how and resources. From a circular economy perspective, we should therefore value this material and energy effort for as long as is technically and safely possible,” said Marjolein Groeneweg, Global Marketing And Sustainability Director For Synthetic Rubber at Synthos and a Member of AZuR’s Reduce & Reuse project group.

Low tyre pressure can also increase fuel consumption. The German motoring organisation ADAC estimates that it can raise consumption by as much as 0.3 litres per 100km. At an annual mileage of 15,000km, that would amount to about 45 litres of additional fuel.

The campaign will cover cars, vans, lorries, trailers, buses, agricultural machinery and bicycles. Participants can register their locations on a European campaign map, while schools, clubs and municipalities can apply for free campaign materials.

AZuR has worked since 2020 to promote a circular economy for tyres, bringing together more than 90 partners across manufacturing, repair, retreading, collection and materials recovery.

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