Bridgestone will supply customised Potenza tyres for MC20, Maserati’s new supercar.

The bespoke Potenza tyres will enhance vehicle handling, control and driving dynamics to maximise overall performance for the super sports car, said Bridgestone.

The new MC20 is equipped with latest technical and engineering innovations and has generation shift in performance over the previous models. The Japanese tyre company played  a significant role in improving the MC20’s high performance capacity by developing the bespoke Potenza tyres which meet the supercar’s all requirements. The bespoke tyre has a newly developed tread compound that enhances grip, and an internal crown structure that distributes footprint pressure evenly when cornering. Combined, these elements provide a high-performance tyre which delivers an optimum mix of control, speed and stability that improves the supercar’s overall performance.

Both Bridgestone and Maserati used in-house R&D centres and ground-breaking virtual development technology to develop and test the new MC20 and its bespoke tyres. Through its proprietary virtual tyre modelling technology, Bridgestone also reduced the length of the development process, limiting its environmental impact by using less resources and cutting the project’s time to market. This contributed to a more efficient process, with the MC20 design produced in approximately 24 months. For both industry-leaders, incorporating innovative, sustainable technologies is a top priority, with an electric variant of the MC20 planned to go to market in the near future.

Speaking on this announcement was Steven De Bock, VP Consumer Replacement and OE at Bridgestone EMIA: “Fully developed, tested and manufactured in Europe, these custom-designed Potenza tyres have been designed to meet the high demands of Maserati. Collaborating once again with Maserati, we developed a specially engineered Potenza tyre that enables Maserati’s MC20 to deliver on its power, control and sporting capabilities.”

“The MC20 project is the latest chapter in the pioneering relationship between Bridgestone and Maserati. We both share the same passion for innovation and excellence, and want to offer to our customers premium products that deliver outstanding results. Both designed in Italy, the new Maserati MC20 and bespoke Bridgestone Potenza tyres are the perfect match for each other. Bridgestone engineered a sports tyre capable of supporting and enhancing the incredible performance of the MC20” said Federico Landini, Maserati Vehicle Line Executive sports cars.

The Yokohama Rubber Co., Ltd., has launched the ADVAN WINTER V907, a new ultra-high-performance winter tyre, as an afterparts tyre for the Mercedes-AMG E-Class luxury sedan.

The newly developed ADVAN WINTER V907 is designed to provide not only excellent performance on snow but excellent comfort and stability even when driving on dry roads at the high speeds. The tyre features a specially designed tread pattern with V-shaped grooves and 3D sipes as well as a centre rib. These features work in tandem with a special tread compound that combines a cap compound for excellent snow performance and an undertread compound for handling stability on dry roads.

To be sold initially through Mercedes-AMG dealerships in Europe, the new tyre will be available in size 245/45R19 102V for front and size 275/40R19 105V for rear. Both the sizes were jointly developed with Mercedes-AMG and carries the ‘MO1A’ mark on the sides, indicating Mercedes-AMG’s approval. Based on the new afterparts tyre, the company also intends to develop an ADVAN WINTER V907 replacement tyre in a larger variety of sizes. Sales will begin in 2025, mostly in Europe, and will be introduced sequentially at tyre dealers.

BYD has selected Continental’s PremiumContact C tyres as original equipment for its Seal U electric SUV. The electric SUV will come factory-equipped with the premium tyres in size 235/50 R19 99V.

The PremiumContact C tyre provides a pleasant and quiet ride. The rubber compound's unique silica lowers rolling resistance and friction by reducing energy absorption through the tyre while the vehicle is moving. This results in a long tread life and good energy efficiency. Together, a noise-reducing design and noise breakers in the tread pattern greatly reduce the tyre's rolling noise. The PremiumContact C offers a low-impact ride even at high speeds because of its rounded contact patch, which uniformly distributes pressure throughout the tyre.

Continental has been refining tyres for over a decade in an effort to produce ever-lower rolling resistance, minimal rolling noise and high mileage. All of Continental's tyres are able to sustainably lower emissions from combustion cars while still meeting the specifications for electric vehicles. Five most successful EV manufacturers in the Asia-Pacific area use Continental tyres as original equipment, as per the company.

Toyo Tires has introduced the Proxes Sport 2, a high-performance summer tyre designed for sports cars, SUVs and CUVs.

The new tyre features a redesigned profile and advanced tread compounds to enhance performance in wet and dry conditions. Compared to its predecessor, the Proxes Sport 2 offers improved handling, shorter braking distances and a quieter ride.

“The Proxes Sport 2 boasts a 15 percent shorter stopping distance in wet conditions and 10 percent shorter on dry surfaces along with improved handling performance over its predecessor, the Proxes Sport,” said Kevin Arima, senior manager consumer products, Toyo Tire U.S.A. Corp. “These improvements enhance the driver’s experience rain or shine on twisty canyon roads or around town.”

The Proxes Sport 2 will be available in over 75 sizes, ranging from 17 to 22 inches, in February 2025.

Atturo Tire has announced the expansion of its AZ810 all-weather tyre line with the addition of 24 new sizes. This expansion brings the total number of AZ810 sizes to 58, catering to a wider range of vehicles, including sedans, sports cars, SUVs, CUVs, hybrids and electric vehicles.

Designed to outperform traditional summer UHP tyres, especially in colder temperatures, the AZ810 offers exceptional wet traction, consistent grip and a smooth ride. The tyre’s versatility and style make it popular for drivers seeking high-performance tyres that can handle various driving conditions.