Team MRF Tyres has become the 2023 FIA European Rally Champions, achieving a remarkable victory with two rounds left in the eight-round 2023 FIA ERC Championship.

This victory solidifies MRF Tyres’ position in the world of rally championships, outperforming other well-known global tyre companies. The team’s success spans different terrains, excelling on both gravel and asphalt surfaces.

In a hard-fought season, Team MRF successfully defended its 2022 team championship title, competing against established multinational rally tyre manufacturers. After achieving dominance with nine wins in the FIA Asia Pacific Rally Championships, MRF Tyres aimed higher by entering the top-tier European competition, joining the FIA ERC in 2020. Through focused product development and strategic efforts, MRF Tyres quickly established itself as a force to be reckoned with, clinching stages, rallies, and championships. This second ERC championship win highlights the exceptional quality, performance, and durability of MRF Tyres.

Entering the 2023 FIA ERC season with high expectations following their 2022 championship win, Team MRF Tyres encountered tough competition. The season began strongly with a podium finish in the Rally Islas Canarias by Efrén Llarena and Sara Fernandez. Martins Sesks with Renars Francis dominated the fast gravel stages of Rally Liepaja and Rally Poland, showcasing the precision and reliability of the MRF tyres.

Arun Mammen, Vice-Chairman & Managing Director, MRF Ltd,” said, “I am extremely proud of the success achieved by MRF Tyres in the 2023 FIA European Rally Championship. As India’s leading tyre manufacturer, we looked to take India to the world stage and compete in the toughest rally competitions in the world. We knew it would take dedication and determination to succeed, and to do it once was a challenge, to back up that success in 2023 proves the talent and skill of the entire team at MRF Tyres. I would like to extend my congratulations to the team, and I look forward to our future challenges.”

Martins Sesks, driver of Team MRF Tyres, said, “We came into this year knowing that it would be a challenge. In the FIA European Rally Championship, you have to earn every result, as the quality of the teams and the drivers is very high. I have been proud to represent MRF Tyres in the Championship, and standing on the top step of the podium after winning at home in Latvia and Poland, has made me extremely proud. I would like to thank and I would also congratulate everyone at MRF Tyres for this Championship success.”

With consecutive victories, Team MRF Tyres positioned themselves favourably for the Team’sTeam’s Championship, further strengthened by another podium in the first Royal Rally of Scandinavia. The team secured vital Powerstage points in the Rally di Roma Capitale, solidifying their goal of a second Team’sTeam’s Championship. Notably, the MRF Tyres Dealer Team also achieved podiums and stage wins.

Having secured two wins and two podiums in six rallies, Team MRF Tyres has demonstrated its undeniable dominance throughout the year.

Bridgestone is supplying Custom-engineered Alenza A/S tyre with ENLITEN Technology to select models of the 2021 Nissan Rogue as an OE supplier.

The Nissan Rogue is the first vehicle in the U.S. and Canada to feature tyre with Bridgestone’s ENLITEN Technology.

Bridgestone is supplying the Alenza Sport A/S tire with ENLITEN Technology in sizes 235/65R17, 235/60R18 and 235/55R19 for the 2021 Nissan Rogue in North America.

ENLITEN Technology contributes to improved fuel efficiency by reducing tyre weight and delivering low rolling resistance. Tyres with ENLITEN Technology also require fewer raw materials to be produced, helping to deliver environmental benefits. In addition to its sustainable advantages, ENLITEN Technology is designed for enhanced vehicle handling.

“We are continuously working to advance our products, services and solutions to deliver new value for our customers and society,” said Shannon Quinn, president, original equipment, U.S. and Canada, Bridgestone Americas. “Supplying the 2021 Nissan Rogue with our Alenza Sport A/S tyre with ENLITEN technology is a testament to our commitment to these efforts and our longstanding relationship with Nissan.”

Hankook Tire has launched the Dynapro HPX, a summer tyre designed for SUVs and all-wheel-drive vehicles. Compared to its predecessor, the Dynapro HP2, the Dynapro HPX boasts improved safety, comfort, and durability. 

The Dynapro HPX features a new material compound and an enlarged contact patch to deliver even wear and longer life. Thanks to new 3D GripControl sipes, the tyre also offers enhanced wet braking and handling. Hankook says the model brakes 15 percent faster and handles seven percent better in wet conditions than its predecessor.   

The tyremaker also focused on comfort, using knurling technology to reduce road noise. The Dynapro HPX is available in sizes ranging from 16 to 19 inches.

“With the Dynapro HPX, we are presenting the newest member of our tyre family, which is specifically designed for the different requirements of SUVs and all-wheel-drive vehicles,” says Sanghoon Lee, President and COO of Hankook Tire Europe. “We are proud to be able to offer our customers a tyre with very high mileage without any compromise on comfort and safety.”

Yokohama has started delivering tyres to the new Impreza as original equipment (OE) in North America. 
The new Impreza cars will have AVID S34 tyres (size P225/40R18 88V).

The AVID S34 belongs to the AVID series of all-season tyres for passenger cars sold in the North American market, and it features the “M+S” (mud & snow) marking on its sidewall.

The AVID S34 tyres’ wide tread ensures a larger contact area, providing stable driving performance not only on dry roads but also on snow. In addition, the tread pattern design features a large number of grooves that effectively grip the surface of snowy roads and improve the vehicle’s safety and performance in snowy conditions. The tyres’ structure also has been enhanced to reduce vehicle wobble during lane changes.

Frog Bikes, a UK-based manufacturer of premium children’s bicycles, has unveiled an innovative partnership with Norwegian tyre company reTyre. This pioneering collaboration will see Frog Bikes equipping its bikes with sustainable tyres from 2025, marking a significant step in the cycling industry's journey towards sustainability.

Jerry Lawson, Co-founder of Frog Bikes, expressed his enthusiasm about the partnership, “We are thrilled to collaborate with reTyre, a brand that shares our passion for innovation and sustainability. This partnership allows us to further our commitment to the environment while providing our young riders with the best possible cycling experience.”

The collaboration is a testament to Frog Bikes' unwavering commitment to sustainability. It focuses on transitioning Frog Bikes’ entire range to reTyre’s fully recyclable, bio-based pneumatic tyres, ensuring a greener future for the cycling industry.

reTyre, known for its groundbreaking approach to sustainable tyre production, utilizes recyclable bio-based materials and innovative manufacturing methods to achieve lower emissions. The company claims its tyres deliver exceptional performance while minimizing environmental impact.

Frog Bikes aims to complete the full transition to reTyre tyres across its entire product line by the end of 2025. This move aligns with growing consumer demand for eco-friendly products, particularly within the children’s goods market.

“Our tyres are made with renewable and bio-based materials that do not need to be vulcanized, meaning that we can easily reuse the material at end-of-life. Our verified Life Cycle Assessments show that we are then able to reduce emissions by 68-82 percent compared to conventional tyres”, says Ben Evans, Commercial Officer at reTyre. “It’s great to work with a brand like Frog Bikes, who embraces changes for the planet’s benefit.”

 Towards Net Zero Since embarking on their sustainability journey in 2019, Frog Bikes has cut emissions per bike by 25 percent. “We’ve achieved this by transitioning to renewable energy, redesigning our bikes to use less material, virtually eliminating plastic packaging, and moving away from air freight”, explains Anna Drew, Head of Sustainability at Frog Bikes.

 “Exploring sustainable materials, like post-consumer recycled aluminium for our frames and partnering with reTyre for lower-emitting tyres, are crucial to our commitment to halve emissions by 2030 and achieving Net Zero by 2050.” “We are excited to present the Frog bike equipped with sustainable tyres alongside our full range of sustainable tyre products at this year’s event,” Evans concludes.