Team MRF Tyres has become the 2023 FIA European Rally Champions, achieving a remarkable victory with two rounds left in the eight-round 2023 FIA ERC Championship.

This victory solidifies MRF Tyres’ position in the world of rally championships, outperforming other well-known global tyre companies. The team’s success spans different terrains, excelling on both gravel and asphalt surfaces.

In a hard-fought season, Team MRF successfully defended its 2022 team championship title, competing against established multinational rally tyre manufacturers. After achieving dominance with nine wins in the FIA Asia Pacific Rally Championships, MRF Tyres aimed higher by entering the top-tier European competition, joining the FIA ERC in 2020. Through focused product development and strategic efforts, MRF Tyres quickly established itself as a force to be reckoned with, clinching stages, rallies, and championships. This second ERC championship win highlights the exceptional quality, performance, and durability of MRF Tyres.

Entering the 2023 FIA ERC season with high expectations following their 2022 championship win, Team MRF Tyres encountered tough competition. The season began strongly with a podium finish in the Rally Islas Canarias by Efrén Llarena and Sara Fernandez. Martins Sesks with Renars Francis dominated the fast gravel stages of Rally Liepaja and Rally Poland, showcasing the precision and reliability of the MRF tyres.

Arun Mammen, Vice-Chairman & Managing Director, MRF Ltd,” said, “I am extremely proud of the success achieved by MRF Tyres in the 2023 FIA European Rally Championship. As India’s leading tyre manufacturer, we looked to take India to the world stage and compete in the toughest rally competitions in the world. We knew it would take dedication and determination to succeed, and to do it once was a challenge, to back up that success in 2023 proves the talent and skill of the entire team at MRF Tyres. I would like to extend my congratulations to the team, and I look forward to our future challenges.”

Martins Sesks, driver of Team MRF Tyres, said, “We came into this year knowing that it would be a challenge. In the FIA European Rally Championship, you have to earn every result, as the quality of the teams and the drivers is very high. I have been proud to represent MRF Tyres in the Championship, and standing on the top step of the podium after winning at home in Latvia and Poland, has made me extremely proud. I would like to thank and I would also congratulate everyone at MRF Tyres for this Championship success.”

With consecutive victories, Team MRF Tyres positioned themselves favourably for the Team’sTeam’s Championship, further strengthened by another podium in the first Royal Rally of Scandinavia. The team secured vital Powerstage points in the Rally di Roma Capitale, solidifying their goal of a second Team’sTeam’s Championship. Notably, the MRF Tyres Dealer Team also achieved podiums and stage wins.

Having secured two wins and two podiums in six rallies, Team MRF Tyres has demonstrated its undeniable dominance throughout the year.

Chinese automaker Zeekr has selected Continental's PremiumContact 6 tyres as original equipment (OE) for its Zeekr 001 electric sedan. The sedan will be fitted with 265/40 R22 106V XL FR size tyre, specially designed for dynamic and responsive handling while providing safety and comfort.

The tyres refined design guarantees control and strong cornering stability at higher speeds, while its superior grip performance guarantees efficient power transmission to the road. The tread's shape enables both precision steering and a fast reaction. Excellent safety and braking performance on both wet and dry roads are guaranteed by the unique silica rubber compound, which is made for safe driving in all weather situations. Additionally, the reduced rolling resistance contributes to longer battery life of the vehicle. Even on damp roads, the tyre provides excellent safety qualities, accurate handling and short stopping distances.

Continental's PremiumContact 6 tyre has been selected as original equipment (OE) by US car manufacturer Cadillac for its LYRIQ-V. The electric SUV will be factory-fitted with the premium tyre in size 22 inches.

At higher speeds, the PremiumContact 6's refined design offers control and strong cornering stability, and its superior grip performance guarantees that power is delivered to the road efficiently. Fast reaction and accurate steering are made possible by the circumferential groove design. The tyre's unique silica rubber formula ensures superior braking on both wet and dry roads, making it designed for safe driving in all weather situations. Furthermore, the reduced rolling resistance contributes to the vehicle’s longer battery life. The tyre also provides precise handling, low stopping distances and exceptional wet-weather qualities.

The main goals of Continental's tyre development are low rolling resistance, minimal rolling noise and high mileage. The tyre is safe, comfortable and made for dynamic, responsive driving. These characteristics are especially advantageous for electric vehicles like the LYRIQ-V. The tyres are made to handle the added weight of electric vehicles brought on by the battery because of their higher load index.

Global leading tyre company Hankook Tire & Technology (Hankook Tire) and renowned German luxury mobility brand BRABUS have unveiled a new brand film titled ‘Electrified, Hankook iON & BRABUS’. The video emphasises the two businesses' mutual love of cutting-edge technology and creative design principles for future transportation.

With this alliance, Hankook Tire and BRABUS are further solidifying their premium brand status. The two businesses are spearheading the electrification revolution in mobility with Hankook's world-first complete range of electric vehicle tyres, ‘iON’, and BRABUS's proficiency in customising high-performance electric vehicles. The iON evo SUV tyre consistently supports the fast, dynamic manoeuvrability of BRABUS cars by providing outstanding grip and accurate handling on both wet and dry track surfaces. Even in the busiest driving situations, it flawlessly muffles all road noise, greatly boosting the immersive feeling portrayed in the movie.

In the video, a BRABUS-customised Mercedes-AMG EQS 53 with Hankook Tire's iON evo SUV tyres exhibits exceptional driving capabilities on Germany's renowned Circuit Meppen circuit. Last year, in anticipation of its role as an Official BRABUS Technology Partner, Hankook Tire released a 10-second teaser video that garnered a lot of international attention before the full-length release. Hankook Tire's official worldwide YouTube and Instagram accounts now feature the whole brand film.

Nexen Tire has continuously increased its supply of original equipment (OE) tyres to international automakers over the years, and their most recent collaboration with luxury automaker BMW Group emphasises the company's rising industry awareness.

Thanks to a number of crucial design elements, N'Fera Sport tyres offer exceptional dry, wet and handling performance. N'Fera Sport has a block design for superior dry and wet handle performance at high speed and a larger longitudinal groove for better drainage performance in wet circumstances. Furthermore, the tyre uses the most recent tread composition to improve braking and grip, while sidewall reinforcements increase stability at high speeds, providing exceptional handling and stability when turning. Most notably, the tyre has an AI-optimised engineering technology-based optimal design that increases fuel efficiency and reduces road noise. The Nexen Tire Europe factory ensures exceptional quality and performance by producing these high-performance tyres with cutting-edge automation and competitive quality.

As of 2024, Nexen Tire distributes OE tyres to 118 models of international automakers, having begun delivering OE tyres to luxury manufacturers in 2016. This accomplishment is the result of Nexen Tire's ongoing R&D expenditures to create high-quality goods that highlight its state-of-the-art technology. By utilising virtual reality (VR) and artificial intelligence (AI) technology, the business also spearheads tyre development and intends to deepen its alliances with international automakers.

Travis Kang, Global CEO of Nexen Tire, said, “To supply original equipment tyres, tyre manufacturers must meet the high standards of safety and performance required by automakers. We will continue to expand our supply to premium brands, demonstrating our exceptional quality and technological prowess.”