Tyre Trends April/May 2025

TYRE TESTING IN THE NEW AGE Tyre testing has come a long way, far beyond traditional methods, with developments in digital simulation, real-time data analysis and materials science. Researchers and manufacturers now rely on advanced virtual models, AI-driven insights and non-destructive testing to learn more about grip, temperature gradients and wear, without having to wait for feedback from the real world. As electric and self-driving cars become more prevalent, the need for smarter, more responsive tyres has never been more urgent. These innovations are not just about improved performance; they’re changing the future of mobility, making cars safer, more efficient and prepared for what’s next.