Zeon Corporation has once again earned a Bronze Medal in the latest sustainability evaluation carried out by EcoVadis This recognition places the company within the top 35 percent of over 150,000 businesses evaluated globally by the rating agency. This marks the second year in a row that Zeon has received this distinction.

The assessment conducted by EcoVadis examines more than 150,000 entities operating across 185 countries, focusing on four key areas: environmental impact, labour practices and human rights, ethical conduct and sustainable procurement. In today’s business environment, firms are increasingly held accountable for social issues throughout their entire value chain, making strong sustainability performance a critical factor in commercial partnerships.

Driven by its corporate philosophy of contributing to planetary preservation and human prosperity, Zeon has advanced sustainability management as a means to grow in harmony with society. The company remains committed to addressing environmental and social challenges while continuing to meet the expectations placed on it by the wider community.

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Michelin North America, Inc. is participating once again in a special journey to transport World War II veterans to Normandy, France, in observance of the 82nd anniversary of D-Day. The initiative is carried out in collaboration with the Best Defense Foundation and Delta Air Lines, reflecting a unified effort to preserve the memory of veteran courage and sacrifice through direct, intergenerational experiences rather than solely through historical texts.

A charter flight carrying the veterans departed on 2 June, accompanied by caregivers and volunteers from the partner organisations. Over the course of a nine-day stay, the group will attend commemorative ceremonies and celebrations marking the anniversary. The Best Defense Foundation views the journey as not merely a commemoration but a meaningful opportunity for connection.

This year’s programme again includes students selected through the Best Defense Foundation’s NextGen initiative, who travel alongside the veterans as escorts and witnesses. From Omaha Beach to Pegasus Bridge and Carentan, the students will explore historic sites with those who lived through the events, ensuring that the stories of service members are passed on with authenticity and respect.

The collaboration among Michelin, the Best Defense Foundation and Delta Air Lines began in 2021 and has brought veterans back to France each year since the 78th anniversary in 2022. Michelin’s historic link to D-Day dates to spring 1944, when the 1939 Michelin Guide’s detailed maps were reprinted by Allied commanders to aid navigation in France. The company later produced additional maps for Allied advances, earning formal recognition from Allied Forces, and continues that legacy today through acts of remembrance and return.

Matthew Cabe, President and CEO, Michelin North America, Inc., said, “It is deeply meaningful and humbling for Michelin to stand alongside these veterans in Normandy. Supporting this initiative is one way we demonstrate our deep gratitude for these heroes and ensure the significance of their service is carried forward for generations to come.”

Bob Somers, Senior Vice President – Global Sales, Delta, said, “As we mark the fifth year of the Normandy Legacy Flight, we are reminded that carrying forward a legacy of this magnitude requires partners who share not only our values but a deep sense of purpose and responsibility. We are profoundly grateful for our partnership with Michelin, whose steadfast commitment and collaboration make this mission possible year after year. Together, we are honoured to pay tribute to our nation’s greatest heroes by preserving their legacy, honouring their sacrifice and ensuring their stories endure for generations to come.”

Donnie Edwards, Founder, Best Defense Foundation, said, “Michelin's commitment to this mission goes beyond sponsorship. It is a shared belief that the men and women who fought for our freedom deserve to be remembered, honoured and heard. Because of partners like Michelin, we are able to bring veterans back to the places that shaped history and ensure their stories live on in the people who will carry them forward.”

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Goodyear is set to field its most ambitious endurance racing effort to date at this weekend’s 24 Hours of Le Mans. A total of 44 cars spread across the LMGT3 and LMP2 classes will take on the famous French circuit, all riding on Goodyear Racing Eagle tyres. The event marks a significant milestone for the tyre manufacturer as it supplies nearly three-quarters of the entire starting grid.

In the LMGT3 category, all 25 entrants will rely on the familiar Goodyear Racing Eagle medium compound in dry conditions, switching to a specially developed wet tyre when rain arrives. For the 19 LMP2 machines, competitors from series such as the European Le Mans Series and their counterparts in North America and Asia will have access to an updated Eagle medium slick. That tyre first appeared at Le Castellet last season before making a strong impression at La Sarthe a month later.

Tyre management is expected to shape race strategy across both highly competitive classes. Goodyear engineers point to the possibility of some drivers completing up to four consecutive stints on a single set of slicks, a distance roughly equal to two Formula 1 Grands Prix. With regulations capping any single driver’s continuous running at four hours, equivalent to around 44 laps or 600 kilometres, last year’s dry conditions saw teams in both categories exceed that distance on one set of tyres.

More than 7,000 tyres and a team of over 100 specialists, including fitters, engineers and support staff, have been deployed to manage Goodyear’s largest endurance racing operation. Each entry receives a dedicated track support engineer. Above the circuit, the Goodyear Blimp will offer aerial experiences for guests and media, while a fan zone on the ground showcases the link between racing and the brand’s Eagle tyre range. Goodyear Racing Eagles are also competing this weekend at Pocono Raceway in NASCAR and at Bristol Dragway for the NHRA Thunder Valley Nationals.

Stephen Bickley, Goodyear Endurance Programme Manager, said, “Le Mans presents challenges unlike anything else in endurance racing because conditions constantly change across the 24 hours. Teams often face huge swings in track and ambient temperatures between day and night, while safety cars and slow zones can cool tyres before drivers are thrown straight back into racing speeds.

“Our Goodyear Racing Eagle Medium compounds have been developed to have a very wide operating window, giving drivers of varying ability levels confidence throughout the race and across changing conditions. This year we could see teams running up to four consecutive stints on a single set of tyres, meaning our tyres will be able to last longer than the regulations allow drivers to stay in the car.

“Goodyear is proud to be an intrinsic part of one of motorsport’s true jewels in the crown. We always aim to put on a show for fans both on and off-track, and the extreme challenges of Le Mans provide a true opportunity for Goodyear to demonstrate its technology and expertise to a global audience.”

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Michelin has been named the world’s most valuable tyre brand for the ninth consecutive year, according to a new report by Brand Finance. The French company’s brand value rose 17 percent to reach USD 10.3 billion. Michelin also retained its title as the strongest tyre brand globally, achieving a Brand Strength Index score of 93.2 out of 100 and remaining the only tyre manufacturer with a AAA+ rating.

This achievement further positioned Michelin as France’s strongest brand in 2026 and marked its first entry into the world’s top 10 strongest brands across all industries. Bridgestone held second place among tyre brands with a six percent increase in value to USD 8.8 billion, while Continental Tires stayed third at USD 3.9 billion.

The world’s top 25 tyre brands together are now worth USD 42.3 billion, a nine percent year-on-year increase, despite ongoing geopolitical uncertainty, supply chain disruptions and intense sector competition. Giti was identified as the fastest-growing tyre brand of 2026, with a 38 percent jump in value to USD 1.5 billion, closely followed by China’s Sailun, which grew 37 percent to USD 1.2 billion.

Several other Chinese brands, including Linglong, Triangle Tyre, Sentury Tire and newcomer Double Coin, continue to expand their international presence. Apollo Tyres recorded the largest rise in Brand Strength Index score among the top 25, reaching 80.6 out of 100, reflecting stronger consumer perceptions, growing brand equity in India and increased global visibility.

Lorenzo Coruzzi, Valuation Director, Brand Finance, said, “Michelin’s continued leadership demonstrates the enduring value of a strong brand in a highly competitive market. Its exceptional performance across key research metrics such as reputation, consideration and price acceptance reinforces the strength of its position in major markets worldwide. At the same time, the rapid growth of brands across Asia-Pacific such as Giti, Sailun and Apollo shows that competitive dynamics within the tyre sector are evolving quickly, with challenger brands successfully building credibility and market presence on a global scale."

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Apollo Tyres Ltd has recorded a significant improvement in brand strength within its domestic Indian market, according to a fresh independent assessment from Brand Finance. The analysis, which focuses on the world’s strongest and most valuable tyre brands, places Apollo Tyres as the fastest climber in the latest rankings.

The evaluation follows ISO 20671 standards and examines factors such as marketing investment, stakeholder equity and business performance using proprietary market research and public data. Brands are assessed primarily in their leading markets, with region-specific scores shaping the overall findings. Apollo Tyres’ progress has been fuelled by globally activated sports sponsorships, product innovation, customer engagement, new distribution networks and strategic marketing.

In the 2026 Brand Strength Index for global tyre brands, Apollo Tyres jumped from 13th place last year to 6th. Its Brand Strength Index score rose to 80.59 out of 100, up from 66.63 in the prior year. Consumer familiarity with the brand increased by 15.8 percent and brand understanding grew by 26.4 percent.

Key developments over the past year have driven this positive awareness, especially in India. In September 2025, Apollo Tyres became the lead sponsor of the Indian Cricket Team, securing title sponsorship rights for all home international matches involving both men’s and women’s teams, as well as domestic BCCI tournaments. The Apollo Tyres logo now appears prominently on the front and leading arm of the official Team India jersey.

Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd, said, “The new Brand Strength rankings provide important independent validation of our global marketing efforts. Whether through new products, enhanced services or improved accessibility, our focus remains on delivering value to customers while further strengthening the Apollo Tyres brand in markets around the world.”

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