Moveero has appointed Luca Pini as Key Account Manager for Europe, targeting strategic growth in the off-highway wheel sector.

Based at the company's Brescia, Italy research and development facility, Pini brings over 20 years of experience working with original equipment manufacturers globally. His expertise spans sales, technical, commercial, and key account management domains.

John Madsen, Commercial Director for Europe, highlighted Pini's extensive background, noting his previous roles at Goodyear and Trelleborg Wheel Systems. "I am delighted to welcome Luca to our European sales team; he brings a great deal of knowledge and expertise in the off-highway wheel sector," Madsen said.

Pini will work closely with European operations of key customers John Deere and AGCO. Madsen emphasized that Pini joins at a pivotal moment, stating: "Luca joins at an exciting time in moveero's development, and he will play a key role in the continuing evolution of our business."

Bekaert has appointed Inge Schildermans as Group Technology & Innovation Officer, expanding her responsibilities from her previous role as Senior Vice President at the company.

In her recent LinkedIn announcement, Schildermans expressed enthusiasm for her new position, emphasising her commitment to driving technological advancement and innovation. "This new position allows me to further drive our commitment to technological advancement and innovation within the company," she stated.

Her strategic vision focuses on developing solutions that are "safe, smart & sustainable", with plans to collaborate across corporate centres, business units, and partner networks. Schildermans aims to "push the boundaries of what's possible and continue delivering cutting-edge solutions to our clients and partners".

Apollo Tyres has appointed Parmeshwaran Iyer as Chief Supply Chain Officer with immediate effect.

Iyer, a seasoned supply chain professional, brings 30 years of experience in the fast-moving consumer goods, healthcare, oil and white goods industries. He has extensive expertise in end-to-end planning, procurement, logistics and customer management.

Before joining the Indian tyre maker, Iyer spent over 18 years at Beiersdorf AG, where he held multiple leadership roles across Germany, the United Arab Emirates, Russia, and India. Most recently, he served as Global Vice President of Digital Supply Chain, spearheading digitalisation initiatives.

Prior to that, he was Global Vice President of Supply Chain Management, leading a team responsible for planning, logistics, and customer service strategies, including Sales and Operations Planning (S&OP), cost-to-serve analysis, and logistics excellence.

Iyer also led regional supply chain operations for Beiersdorf, overseeing end-to-end supply chain management across 88 countries in Sub-Saharan Africa, Russia/CIS, and Southwest Asia, including India.

His career also includes stints at Johnson & Johnson, TOTAL Energies India and Daikin Airconditioning.

He holds a Post Graduate Diploma in Business Management with a specialisation in Material Management and a bachelor’s degree in physics from the University of Mumbai.

Michelin North America and HAAS Alert are rolling out a new safety initiative that uses digital alerts to protect stranded truckers and roadside technicians across the United States and Canada.

The system integrates HAAS Alert's Safety Cloud technology with Michelin's ONCall emergency roadside service. When truck drivers request roadside assistance through ONCall, the system automatically sends alerts to nearby motorists through navigation apps like Apple Maps and Waze, as well as built-in vehicle systems in several auto brands.

These alerts warn approaching drivers to slow down and move over, providing up to 30 seconds of advance notice before reaching the breakdown site.

"Since 2009, Michelin ONCall has responded to almost 3 million roadside emergency service calls in the U.S. and Canada," said Ed Quigley, Director of Sales & Operations, Connected Solutions at Michelin North America, Inc. "That's why this partnership with HAAS Alert is so important. We want to help improve the safety of everyone on the highway, including commercial truck drivers and service providers, as well as consumer vehicle drivers like you and me."

The partnership comes as research demonstrates the effectiveness of digital alert systems. A 2021 Purdue University study found that such alerts can reduce hard braking incidents by up to 80 percent.

"This new product is designed to help protect commercial vehicle operators by alerting approaching drivers who are using pertinent navigation apps, through Safety Cloud until help arrives," said Tom Parbs, VP of Sales at HAAS Alert.

Michelin ONCall, launched in 2009, aims to respond to service requests within two hours and has handled nearly 3 million tyre and mechanical emergency roadside service events.

Satish Sharma recently joined BKT as Senior President for Strategy and Business Development.

Sharma brings a rich experience of over three decades in the tyre industry.

Prior to this appointment, Sharma was the President spearheading Apollo Tyres’ operations across the Asia Pacific, Middle East, and Africa regions. Sharma oversaw key functions, including manufacturing, sales and marketing, customer relations, and regional profitability.

Sharma holds a bachelor’s degree in Chemical Engineering from the National Institute of Technology, Raipur, and a post-graduate diploma in Business Management from the Institute of Management Technology, Ghaziabad.

A veteran of India’s automotive sector, Sharma previously served as Chairman of the Automotive Tyre Manufacturers Association (ATMA).