NEXEN TIRE has secured a new partnership with BMW, supplying its high-performance N’FERA Sport tyre as original equipment for the all-electric BMW iX3. The N’FERA Sport model is engineered to deliver superior grip and responsiveness. Key design elements include a specifically engineered tread pattern and block design that work together to enhance handling and stability at high speeds, as well as an optimised longitudinal groove configuration that significantly improves water drainage for reliable wet traction. Furthermore, a specialised tread compound boosts both grip and braking power, while reinforced sidewalls bolster cornering stability and overall control at higher velocities.

This agreement with a prominent premium manufacturer underscores NEXEN TIRE’s expanding footprint in the original equipment market. Since it first began supplying global carmakers in 2012, the company has rapidly diversified its client portfolio and now counts the BMW Group among its key partners. This consistent growth is underpinned by a strong commitment to research and development. Demonstrating this focus, the company recently became the first in its domestic industry to implement a high-tech dynamic driving simulator, a move that accelerates the creation of next-generation virtual tyre technology.

Alongside advancements in product engineering, NEXEN TIRE is bolstering its manufacturing precision through an artificial intelligence-powered automated inspection system. By integrating AI and virtual reality tools across both development and production, the company aims to elevate quality control and further solidify its collaborative relationships with automotive partners worldwide.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “By strengthening our R&D efforts and enhancing collaboration with global automakers, we will continue to deliver premium products to customers worldwide.”

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Pirelli has outfitted the new BMW iX3 with two unique tyre specifications, each targeting a different driving priority for the electric vehicle. One fitment focuses on sharp, responsive handling, while the other enhances the inherent strengths of an electric drivetrain. Both options fall under the brand’s high-performance P Zero family, which is defined by continuous material innovation.

Engineered for BMW’s inaugural Neue Klasse model, an all-new EV platform, both tyres feature Pirelli Elect technology. This system extends driving range, increases comfort and improves durability through low rolling resistance and bespoke design solutions. The technology directly addresses the specific mechanical demands of electric and plug-in hybrid vehicles.

The P Zero E variant has achieved a triple A rating on the European tyre label and contains over 55 percent sustainable and reclaimed materials. These attributes helped it win the ADI Compasso d’Oro International Award at Expo 2025 in Osaka, a first for any tyre in history. Beyond the award, its construction lowers rolling resistance for better energy use, while reduced cabin noise elevates the quiet ride expected from a zero-emission model.

Meanwhile, the specialised fifth-generation P Zero is built to manage the instant torque delivery of powerful electric motors, preserving stability and precision at higher speeds. An artificial intelligence-developed compound enables shorter braking distances and track-proven cornering grip. This model prioritises raw performance and safety, complementing the P Zero E’s focus on environmental life-cycle management and chassis responsiveness.

Pirelli supplies the P Zero in 20-inch uniform and 21-inch staggered sizes, with the P Zero E offered exclusively in a 22-inch staggered setup. Virtual simulation work at Pirelli’s German development centre and BMW’s Munich driving simulator cut physical prototyping by roughly one third and reduced development time by 30 percent. Both tyres carry BMW’s sidewall star marking, the result of close collaboration with the Munich automaker to maximise the iX3’s overall capability.

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Bridgestone has been named the exclusive tyre partner for Maserati’s new MCPURA, the successor to the MC20 and the Trident brand’s first super sports car. The vehicle is powered by a 3.0‑litre, 630 CV twin‑turbo V6 engine, capable of accelerating from 0 to 100 kmph in under 2.9 seconds.

To harness this performance, Bridgestone developed tailor‑made Potenza Sport tyres, combining decades of motorsport expertise with advanced tread and compound technology. These bespoke tyres are engineered to enhance handling, control and driving dynamics, maximising the super sports car’s overall capability. An advanced asymmetric tread pattern provides precise steering feedback and high cornering stability, while the custom compound and carcass construction optimise contact patch distribution and thermal stability.

The development process relied on Bridgestone’s Virtual Tyre Development and predictive simulation tools, enabling early design optimisation and faster final specification alignment. Joint on‑track validation confirmed exceptional dynamic performance under high lateral loads and stable behaviour at elevated speeds, resulting in an ultra‑high‑performance tyre that balances precision, speed and stability.

The MCPURA project continues a longstanding collaboration between Bridgestone and Maserati, following custom tyres for the MC20, Grecale and Grecale Folgore. Manufactured in Europe, the fitment includes front 245/35 ZR20 95Y and rear 305/30 ZR20 103Y sizes, both featuring the distinctive MGT marking on the sidewall to denote exclusive Maserati development.

Adrien Thormann, Director – OE Sales Europe, Bridgestone EMEA, said, “Custom-engineered fitments like these are a brilliant example of our innovation and R&D capabilities. We’re happy to bring our extensive experience to Maserati drivers as well as to all our customers as the knowledge gained in developing this kind of bespoke ultra-high-performance tyre directly feeds into our award-winning replacement portfolio.”

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Giti Tire has added the Tesla Model 3 to its original equipment roster. The company’s GitiControl P10, tyre sized 235/45R18 98Y XL, is now approved for specific 18‑inch wheel configurations on the electric sedan. A Tesla‑specific T‑marking appears on the tyre’s sidewall, signifying that development and validation work aligned with the vehicle platform’s requirements.

Performance data for the GitiControl P10 comes from official EU tyre label ratings, including a B for energy efficiency, an A for wet grip and low external rolling noise measured at 69 dB, which falls into Class A. For electric vehicles, low rolling resistance helps preserve driving range, strong wet braking supports safety and reduced noise levels become more apparent given quieter EV operation. The tyre is designed to blend efficiency, handling stability and ride comfort.

This fitment demonstrates Giti Tire’s technical capabilities across product development, testing and production. It also shows that the manufacturer can meet the quality, consistency and supply standards required by the global automotive industry.

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Bridgestone has been selected as the exclusive tyre partner for the new Lamborghini Fenomeno Roadster, a limited-production open-top supercar with only 15 units planned. As part of an ongoing technical partnership, the Japanese tyre manufacturer equipped the vehicle with two custom-engineered Bridgestone Potenza tyres designed to enhance both road and track performance. The Fenomeno Roadster is Lamborghini’s most powerful open-top model to date, featuring a 1080 CV V12 hybrid powertrain.

To manage the supercar’s extreme capabilities, Bridgestone developed a bespoke Potenza Sport ultra-high-performance tyre that balances high-speed stability with precise steering response. This fitment is joined by a new generation semi-slick Potenza tyre, engineered from Bridgestone’s motorsport expertise to deliver track-level grip while remaining fully homologated for public roads. The semi-slick option is available in 20- and 21-inch sizes.

The Potenza Sport comes in 265/30 ZRF21 front and 355/25 ZRF22 rear sizes, with an optional Run-Flat Technology that allows continued driving for 50 miles (approximately 80 km) at up to 50 mph after a puncture. Both tyre fitments feature a unique Lamborghini sidewall marking and were developed and manufactured in Italy using Bridgestone’s Virtual Tire Development technology, which improves efficiency and sustainability.

The Fenomeno Roadster was unveiled at Lamborghini Arena 2026 on the Imola Circuit, where Bridgestone served as the Official Arena Partner. This collaboration extends a six-year relationship between the two companies, beginning with the Huracan STO in 2021 and now covering the entire Lamborghini supercar range, including the Revuelto, Temerario and Fenomeno models.

Adrien Thormann, Director – OE Sales, Bridgestone EMEA, said “As Lamborghini’s Official Technical Partner, and exclusive tyre supplier for its complete supercar range, our role is to help Lamborghini drivers experience phenomenal performance. Leveraging Bridgestone’s decades-long motorsports legacy and the pedigree of our iconic Potenza family, these premium tyres deliver exactly that for the immense Fenomeno Roadster – both on the road and track.”

Christian Mastro, Director – Marketing, Lamborghini, said, “At Lamborghini, unlocking performance is never down to one component – it’s the result of precise engineering working in harmony, and tyres play a decisive role. Through deep collaboration, our partnership with Bridgestone delivers bespoke solutions that fully express each vehicle’s character and the Lamborghini DNA. The Fenomeno Roadster is the latest example of how we continue to push boundaries together.”

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