Bhopal has become the latest location for the exclusive Vredestein brand outlets. Apollo Tyres Ltd recently inaugurated the second branded retail outlet for Vredestein tyres in India, located at Arihant Tyres just outside DB City Mall. The inauguration ceremony was led by Rajesh Dahiya, Vice President of Sales and Services at Apollo Tyres Ltd, alongside Ashok Jain Pitalia, Proprietor of Arihant Tyres. The event drew car and bike enthusiasts from the region.

On the occasion, Rajesh Dahiya, Vice President, Sales and Service, Apollo Tyres Ltd, said, “Bhopal is fast emerging as a premium tyre market with consumers preferring high-performance tyres for their premium cars and superbikes. Arihant Tyres, with its rich experience of two decades, along with its enviable clientele at its four outlets across the city, is the perfect fit for the Vredestein product range, targeted towards the enthusiastic explorers, for whom the ultra-high performance vehicles are a reflection of themselves. We are confident that a presence in this high footfall zone and enhanced brand visibility will be a win-win situation for both Arihant Tyres and us.”

This specialised Vredestein outlet adopts a modern and up-market retail format, offering customers an appealing visual experience, comfort, and convenience. It also allows customers to learn about the product’s applications and performance before making a final purchase. This approach bridges the gap between tyres, traditionally viewed as a low-involvement product category, and the need for expert guidance to help customers select the right tyres for their vehicle, driving style, and usage.

Apollo Tyres utilises its extensive network of business partners, particularly premium tier I counters, to promote and sell the Vredestein brand. Following the opening in Bengaluru, the Bhopal outlet is only the second specialist counter for Vredestein tyres.

Vredestein, a premium European brand, is manufactured at Apollo Tyres’ cutting-edge facilities in India. It caters to the premium and luxury segments in passenger cars, with its two-wheeler tyres targeting the burgeoning superbike segment in India. The Vredestein brand is renowned for its premium styling and exceptional performance, two critical factors that owners of luxury cars and superbikes consider.

The Yokohama Rubber Co., Ltd., has launched the ADVAN WINTER V907, a new ultra-high-performance winter tyre, as an afterparts tyre for the Mercedes-AMG E-Class luxury sedan.

The newly developed ADVAN WINTER V907 is designed to provide not only excellent performance on snow but excellent comfort and stability even when driving on dry roads at the high speeds. The tyre features a specially designed tread pattern with V-shaped grooves and 3D sipes as well as a centre rib. These features work in tandem with a special tread compound that combines a cap compound for excellent snow performance and an undertread compound for handling stability on dry roads.

To be sold initially through Mercedes-AMG dealerships in Europe, the new tyre will be available in size 245/45R19 102V for front and size 275/40R19 105V for rear. Both the sizes were jointly developed with Mercedes-AMG and carries the ‘MO1A’ mark on the sides, indicating Mercedes-AMG’s approval. Based on the new afterparts tyre, the company also intends to develop an ADVAN WINTER V907 replacement tyre in a larger variety of sizes. Sales will begin in 2025, mostly in Europe, and will be introduced sequentially at tyre dealers.

BYD has selected Continental’s PremiumContact C tyres as original equipment for its Seal U electric SUV. The electric SUV will come factory-equipped with the premium tyres in size 235/50 R19 99V.

The PremiumContact C tyre provides a pleasant and quiet ride. The rubber compound's unique silica lowers rolling resistance and friction by reducing energy absorption through the tyre while the vehicle is moving. This results in a long tread life and good energy efficiency. Together, a noise-reducing design and noise breakers in the tread pattern greatly reduce the tyre's rolling noise. The PremiumContact C offers a low-impact ride even at high speeds because of its rounded contact patch, which uniformly distributes pressure throughout the tyre.

Continental has been refining tyres for over a decade in an effort to produce ever-lower rolling resistance, minimal rolling noise and high mileage. All of Continental's tyres are able to sustainably lower emissions from combustion cars while still meeting the specifications for electric vehicles. Five most successful EV manufacturers in the Asia-Pacific area use Continental tyres as original equipment, as per the company.

Toyo Tires has introduced the Proxes Sport 2, a high-performance summer tyre designed for sports cars, SUVs and CUVs.

The new tyre features a redesigned profile and advanced tread compounds to enhance performance in wet and dry conditions. Compared to its predecessor, the Proxes Sport 2 offers improved handling, shorter braking distances and a quieter ride.

“The Proxes Sport 2 boasts a 15 percent shorter stopping distance in wet conditions and 10 percent shorter on dry surfaces along with improved handling performance over its predecessor, the Proxes Sport,” said Kevin Arima, senior manager consumer products, Toyo Tire U.S.A. Corp. “These improvements enhance the driver’s experience rain or shine on twisty canyon roads or around town.”

The Proxes Sport 2 will be available in over 75 sizes, ranging from 17 to 22 inches, in February 2025.

Atturo Tire has announced the expansion of its AZ810 all-weather tyre line with the addition of 24 new sizes. This expansion brings the total number of AZ810 sizes to 58, catering to a wider range of vehicles, including sedans, sports cars, SUVs, CUVs, hybrids and electric vehicles.

Designed to outperform traditional summer UHP tyres, especially in colder temperatures, the AZ810 offers exceptional wet traction, consistent grip and a smooth ride. The tyre’s versatility and style make it popular for drivers seeking high-performance tyres that can handle various driving conditions.