Bhopal has become the latest location for the exclusive Vredestein brand outlets. Apollo Tyres Ltd recently inaugurated the second branded retail outlet for Vredestein tyres in India, located at Arihant Tyres just outside DB City Mall. The inauguration ceremony was led by Rajesh Dahiya, Vice President of Sales and Services at Apollo Tyres Ltd, alongside Ashok Jain Pitalia, Proprietor of Arihant Tyres. The event drew car and bike enthusiasts from the region.

On the occasion, Rajesh Dahiya, Vice President, Sales and Service, Apollo Tyres Ltd, said, “Bhopal is fast emerging as a premium tyre market with consumers preferring high-performance tyres for their premium cars and superbikes. Arihant Tyres, with its rich experience of two decades, along with its enviable clientele at its four outlets across the city, is the perfect fit for the Vredestein product range, targeted towards the enthusiastic explorers, for whom the ultra-high performance vehicles are a reflection of themselves. We are confident that a presence in this high footfall zone and enhanced brand visibility will be a win-win situation for both Arihant Tyres and us.”

This specialised Vredestein outlet adopts a modern and up-market retail format, offering customers an appealing visual experience, comfort, and convenience. It also allows customers to learn about the product’s applications and performance before making a final purchase. This approach bridges the gap between tyres, traditionally viewed as a low-involvement product category, and the need for expert guidance to help customers select the right tyres for their vehicle, driving style, and usage.

Apollo Tyres utilises its extensive network of business partners, particularly premium tier I counters, to promote and sell the Vredestein brand. Following the opening in Bengaluru, the Bhopal outlet is only the second specialist counter for Vredestein tyres.

Vredestein, a premium European brand, is manufactured at Apollo Tyres’ cutting-edge facilities in India. It caters to the premium and luxury segments in passenger cars, with its two-wheeler tyres targeting the burgeoning superbike segment in India. The Vredestein brand is renowned for its premium styling and exceptional performance, two critical factors that owners of luxury cars and superbikes consider.

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NEXEN TIRE has been selected to supply original equipment tyres for the Renault FILANTE, a crossover model from Renault Korea that merges sedan comfort with SUV practicality. The chosen tyre is the ROADIAN GTX, an all-season model engineered for SUVs and crossover utility vehicles, fitted in a 19-inch specification. Its zigzag tread pattern across a wide contact patch promotes even pressure distribution for stable handling, while a precision load distribution structure boosts road grip. Additionally, a low noise optimised block arrangement delivers the quiet ride that electrified vehicles require.

Hybrid vehicles like the FILANTE, which features Renault Korea’s latest hybrid powertrain, place high technical demands on tyres due to the combined use of an electric motor and an internal combustion engine. NEXEN TIRE’s selection proves its ability to provide solutions for various powertrain types. The supply covers not only domestic Korean sales but also export models heading to Latin America and the Middle East.

This collaboration builds on a growing partnership with Renault Korea, following OE fitment for the Grand Koleos midsize SUV launched in 2024. Since entering the overseas OE market in 2012, NEXEN TIRE has become a key supplier to global automakers. From 2016 onward, the company has continued to demonstrate its technological strengths by partnering with numerous premium global brands across Europe and beyond.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, "We are continuously advancing our tyre technology to keep pace with the next generation of mobility, where electrification and artificial intelligence are converging. We will further strengthen our strategic partnerships with global automakers to solidify our presence in international markets and enhance the company's overall value."

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Yokohama Rubber  has begun supplying its Geolandar X-CV tyres as original equipment for Toyota Motor Corporation’s new battery electric C-HR SUV, launched in North America this month.

The vehicle is being fitted with 235/50R20 100V size tyres. Part of a new generation of highway terrain equipment, the Geolandar X-CV is designed to balance high-speed performance and drivability with safety, comfort and fuel efficiency.

The tyres supplied for the C-HR feature Yokohama’s "E+" mark, indicating technology tailored to the specific requirements of electrified vehicles, such as increased durability and reduced road noise.

Development was conducted through HAICoLab, the company’s proprietary artificial intelligence framework. The system aims to merge human creativity with data processing to accelerate digital innovation in tire design.

The Geolandar X-CV is already used across several models in Toyota’s electric lineup, including the Lexus RZ and the bZ in North America.

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Yokohama Rubber has commenced the supply of its ADVAN V61 tyres as original equipment for the new WILDLANDER SUV launched by GAC Toyota Motor Co., Ltd. in China in November 2025. The tyres, sized 235/60R18 103H, are fitted to both gasoline and hybrid versions of the model.

This tyre model represents a premium summer option within Yokohama’s flagship ADVAN family and is specifically designed to meet the demands of larger SUVs. It aims to deliver the refined driving experience associated with the brand while ensuring a strong equilibrium between energy consumption, responsive handling and a quiet cabin environment. The design supports both everyday city commuting and extended highway journeys. A distinct ‘E+’ marking on the tyre’s sidewall signifies the integration of technology tailored for electrified vehicles, such as the hybrid version of the WILDLANDER. Beyond its role as factory equipment, this particular size has been part of a wider replacement market availability since 2025, building on the model's established presence as original equipment on numerous premium SUVs.

The engineering behind the ADVAN V61 was supported by Yokohama’s HAICoLab (Humans and AI ColLaborate), a development concept that merges human creativity with the extensive analytical power of artificial intelligence (AI). This framework facilitates innovation by combining human intuition with rapid data processing to refine product characteristics.

The latest WILDLANDER itself has been positioned as an innovative smart SUV, undergoing significant updates to its powertrain, interior technology and styling. It features an efficient smart hybrid engine and a next-generation smart cockpit designed specifically for Chinese consumers, all wrapped in a more pronounced exterior design. The selection of the ADVAN V61 tyres aligns with these advancements, contributing to the vehicle's overall performance profile.

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Yokohama Rubber has commenced the supply of its ADVAN Sport V107 tyres as original equipment for the newly launched Lexus RZ 600e ‘F SPORT Performance’ edition. This special model, an SUV-type battery electric vehicle featuring enhanced motor output, became available for sale in March 2026 across various international markets including Japan, Australia, nations in Asia, Latin America and Africa. The vehicle is fitted with a staggered tyre setup, utilising size 255/40ZR21 (102Y) for the front axle and 295/35ZR21 (107Y) at the rear.

The ADVAN Sport V107 is positioned as an ultra-high-performance product within Yokohama’s flagship ADVAN brand, specifically engineered for the premium automotive segment. These tyres are the result of collaborative development with leading car manufacturers and undergo exhaustive evaluation at Yokohama’s own test centre located at the Nürburgring, a circuit renowned for its extreme demands. The tyre is engineered to deliver a balanced integration of driving dynamics, comfort and safety while also excelling in both dry and wet conditions with precise steering stability.

Yokohama’s ADVAN series has an established relationship with Lexus, with other models like the ADVAN V61 – designed for premium SUVs – already serving as standard equipment on the Lexus RX, RZ, and LBX.

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