Bhopal has become the latest location for the exclusive Vredestein brand outlets. Apollo Tyres Ltd recently inaugurated the second branded retail outlet for Vredestein tyres in India, located at Arihant Tyres just outside DB City Mall. The inauguration ceremony was led by Rajesh Dahiya, Vice President of Sales and Services at Apollo Tyres Ltd, alongside Ashok Jain Pitalia, Proprietor of Arihant Tyres. The event drew car and bike enthusiasts from the region.

On the occasion, Rajesh Dahiya, Vice President, Sales and Service, Apollo Tyres Ltd, said, “Bhopal is fast emerging as a premium tyre market with consumers preferring high-performance tyres for their premium cars and superbikes. Arihant Tyres, with its rich experience of two decades, along with its enviable clientele at its four outlets across the city, is the perfect fit for the Vredestein product range, targeted towards the enthusiastic explorers, for whom the ultra-high performance vehicles are a reflection of themselves. We are confident that a presence in this high footfall zone and enhanced brand visibility will be a win-win situation for both Arihant Tyres and us.”

This specialised Vredestein outlet adopts a modern and up-market retail format, offering customers an appealing visual experience, comfort, and convenience. It also allows customers to learn about the product’s applications and performance before making a final purchase. This approach bridges the gap between tyres, traditionally viewed as a low-involvement product category, and the need for expert guidance to help customers select the right tyres for their vehicle, driving style, and usage.

Apollo Tyres utilises its extensive network of business partners, particularly premium tier I counters, to promote and sell the Vredestein brand. Following the opening in Bengaluru, the Bhopal outlet is only the second specialist counter for Vredestein tyres.

Vredestein, a premium European brand, is manufactured at Apollo Tyres’ cutting-edge facilities in India. It caters to the premium and luxury segments in passenger cars, with its two-wheeler tyres targeting the burgeoning superbike segment in India. The Vredestein brand is renowned for its premium styling and exceptional performance, two critical factors that owners of luxury cars and superbikes consider.

Comments (0)

ADD COMMENT

Link Copied!

Toyo Tires has been selected as the sole original equipment tyre supplier for the all-new Toyota Vios Hybrid Electric Vehicle (HEV) launched in Malaysia. The vehicle is fitted with the Proxes CR1 tyre, marking a continued partnership rooted in decades of original equipment experience. Toyo Tires positions this selection as evidence of its benchmark status in quality, reliability and performance.

Engineered with EV-ready technology, the Proxes CR1 is designed to complement hybrid vehicles by delivering smooth handling, enhanced stability, and confidence for daily driving. Safety is prioritised through an advanced tread pattern that improves grip on both wet and dry surfaces, offering better control in varied conditions. Whether on city streets or longer journeys, the tyre provides a quiet, comfortable and stable ride.

Manufactured in Malaysia, the Proxes CR1 reflects a commitment to local driving needs while adhering to global quality standards. Available nationwide in sizes ranging from 14 to 20 inches, it suits both passenger cars and SUVs. The specification for the Toyota Vios HEV 1.5L is the Proxes CR1 B in size 195/60R16 86H.

Comments (0)

ADD COMMENT

Link Copied!

Continental has secured original equipment approval to supply tyres for the new Volkswagen T-Roc compact SUV. The German tyre manufacturer will provide the EcoContact 7 and EcoContact 7 S models in sizes ranging from 16 to 19 inches. For colder seasons, Volkswagen also recommends the WinterContact TS 870 P, while the AllSeasonContact 2 serves as the year-round alternative.

The EcoContact 7 summer tyre achieves high energy efficiency through a specialised rubber compound and Smart Energy Casing technology. New materials in the carcass, inner layer and sidewall reduce internal friction and lower rolling resistance, while an aerodynamically optimised sidewall further improves efficiency. Continental integrates several innovations, including a golf-inspired aerodimple structure. These small dimples reduce air turbulence behind the tyre, allowing the vehicle to use less energy.

Noise reduction comes from the Silent Pattern tread design, where engineers have carefully adjusted the spacing and angles of tread blocks to match noise frequencies generated at lower urban speeds. The result is a noticeably quieter ride for drivers, passengers, passersby and nearby residents. The energy-focused EcoContact 7 is approved in 16-, 17- and 18-inch sizes, while the sportier EcoContact 7 S comes in 16-, 17- and 19-inch variants.

For winter conditions, the recommended WinterContact TS 870 P features a tread design and innovative sipe structure that provide reliable grip on snow and ice. Its rubber compound stays flexible at low temperatures, enabling short braking distances and safe handling in wet, cold and snowy conditions. Drivers preferring a single set of tyres all year can choose the AllSeasonContact 2, which delivers balanced performance in both summer and wet winter conditions.

Comments (0)

ADD COMMENT

Link Copied!

Kumho Tire has commenced original equipment supply of its ECSTA PS71 SUV model for two of Škoda’s electric vehicles, the Enyaq and the Elroq. The tyre, a flagship offering within Kumho’s ECSTA line, is being delivered in two electric vehicle compatible sizes, specifically 235/55 R19 and 255/50 R19.

Designed for modern high-powered sport utility vehicles, the ECSTA PS71 SUV delivers optimised handling and braking performance in both dry and wet driving conditions. Building upon the core technology of the standard PS71 range, the SUV variant incorporates several targeted enhancements. These include a more robust structural design, an enlarged contact area for superior braking, improved fuel efficiency, an asymmetrical tread pattern and new hybrid technologies that ensure stable handling at high speeds across varied road surfaces.

The ECSTA PS71 has consistently earned good ratings in summer SUV magazine tyre tests, reinforcing Kumho’s technological capabilities. Beyond this latest supply agreement, Kumho has been broadening its original equipment tyre portfolio through strategic partnerships with major automakers. The company has recently supplied electric vehicle tyres for several flagship models, highlighting its growing technical expertise and rising premium market status.

Insoo Kim, Head of OE Sales at Kumho Tire, said, “Our supply of OE tyres to the automaker is a testament to our quality and technological prowess. We will continue to leverage our world-class quality and technology to expand our OE tyre supply for global premium carmakers.”

Comments (0)

ADD COMMENT

Link Copied!

Toyo Tires has been selected as the sole original equipment tyre supplier for the all-new Mitsubishi Xforce launched in Malaysia, equipping the urban SUV with the 225/50R18 Proxes CR1D. This marks a strategic integration of tyre engineering and vehicle dynamics tailored specifically for local driving conditions.

The Proxes CR1D, part of the Proxes CR1 family, was carefully chosen to enhance the Xforce’s city-oriented character, prioritising safety, comfort and daily reliability. Its selection as the exclusive OEM tyre underscores a strong alignment between Mitsubishi’s vehicle design and Toyo Tires’ engineering focus on delivering a refined and reassuring driving experience from the first journey.

Engineered with Toyo Tires’ T-Mode and Nano Balance Technology, the Proxes CR1 features an optimised tread pattern that reduces road noise while ensuring stable handling and reliable grip on both wet and dry roads. This technology improves driving confidence through consistent road contact and dependable braking performance. Additionally, the tyre’s silent, comfort-focused design minimises vibrations and cabin noise, creating a quieter ride for city commutes and longer trips alike.

The continued trust from established automakers reflects growing industry confidence in the Proxes CR1 range. In Malaysia, the Proxes CR1 and CR1 SUV tyres represent Toyo Tires’ most comprehensive comfort-oriented lineup, available in sizes from 14 to 20 inches for passenger cars and SUVs.

Comments (0)

ADD COMMENT

Link Copied!