Continental's PremiumContact 6 tyre has been selected as original equipment (OE) by US car manufacturer Cadillac for its LYRIQ-V. The electric SUV will be factory-fitted with the premium tyre in size 22 inches.

At higher speeds, the PremiumContact 6's refined design offers control and strong cornering stability, and its superior grip performance guarantees that power is delivered to the road efficiently. Fast reaction and accurate steering are made possible by the circumferential groove design. The tyre's unique silica rubber formula ensures superior braking on both wet and dry roads, making it designed for safe driving in all weather situations. Furthermore, the reduced rolling resistance contributes to the vehicle’s longer battery life. The tyre also provides precise handling, low stopping distances and exceptional wet-weather qualities.

The main goals of Continental's tyre development are low rolling resistance, minimal rolling noise and high mileage. The tyre is safe, comfortable and made for dynamic, responsive driving. These characteristics are especially advantageous for electric vehicles like the LYRIQ-V. The tyres are made to handle the added weight of electric vehicles brought on by the battery because of their higher load index.

Global leading tyre company Hankook Tire & Technology (Hankook Tire) and renowned German luxury mobility brand BRABUS have unveiled a new brand film titled ‘Electrified, Hankook iON & BRABUS’. The video emphasises the two businesses' mutual love of cutting-edge technology and creative design principles for future transportation.

With this alliance, Hankook Tire and BRABUS are further solidifying their premium brand status. The two businesses are spearheading the electrification revolution in mobility with Hankook's world-first complete range of electric vehicle tyres, ‘iON’, and BRABUS's proficiency in customising high-performance electric vehicles. The iON evo SUV tyre consistently supports the fast, dynamic manoeuvrability of BRABUS cars by providing outstanding grip and accurate handling on both wet and dry track surfaces. Even in the busiest driving situations, it flawlessly muffles all road noise, greatly boosting the immersive feeling portrayed in the movie.

In the video, a BRABUS-customised Mercedes-AMG EQS 53 with Hankook Tire's iON evo SUV tyres exhibits exceptional driving capabilities on Germany's renowned Circuit Meppen circuit. Last year, in anticipation of its role as an Official BRABUS Technology Partner, Hankook Tire released a 10-second teaser video that garnered a lot of international attention before the full-length release. Hankook Tire's official worldwide YouTube and Instagram accounts now feature the whole brand film.

Nexen Tire has continuously increased its supply of original equipment (OE) tyres to international automakers over the years, and their most recent collaboration with luxury automaker BMW Group emphasises the company's rising industry awareness.

Thanks to a number of crucial design elements, N'Fera Sport tyres offer exceptional dry, wet and handling performance. N'Fera Sport has a block design for superior dry and wet handle performance at high speed and a larger longitudinal groove for better drainage performance in wet circumstances. Furthermore, the tyre uses the most recent tread composition to improve braking and grip, while sidewall reinforcements increase stability at high speeds, providing exceptional handling and stability when turning. Most notably, the tyre has an AI-optimised engineering technology-based optimal design that increases fuel efficiency and reduces road noise. The Nexen Tire Europe factory ensures exceptional quality and performance by producing these high-performance tyres with cutting-edge automation and competitive quality.

As of 2024, Nexen Tire distributes OE tyres to 118 models of international automakers, having begun delivering OE tyres to luxury manufacturers in 2016. This accomplishment is the result of Nexen Tire's ongoing R&D expenditures to create high-quality goods that highlight its state-of-the-art technology. By utilising virtual reality (VR) and artificial intelligence (AI) technology, the business also spearheads tyre development and intends to deepen its alliances with international automakers.

Travis Kang, Global CEO of Nexen Tire, said, “To supply original equipment tyres, tyre manufacturers must meet the high standards of safety and performance required by automakers. We will continue to expand our supply to premium brands, demonstrating our exceptional quality and technological prowess.”

The Yokohama Rubber Co., Ltd., will be supplying its GEOLANDAR X-CV and GEOLANDAR A/T G015 tyres as original equipment (OE) for the SL and Platinum versions of the all-new Nissan Armada, which was launched in North America in 2024. The SUVs will be being fitted with 275/60R20 115H size tyres from both patterns.

The GEOLANDAR X-CV tyres set a new benchmark for highway terrain tyres that prioritise manoeuvrability and high-speed performance. The tyre provides excellent driving stability, decreased weight, enhanced snow performance and quietness thanks to the carefully calibrated tread patterns and construction. The GEOLANDAR A/T G015 is an all-terrain tyre designed for the PRO-4X that offers a more pleasant and silent ride on city streets as well as enhanced durability and drivability in off-road situations. A high degree of balance between steering stability and quietness is achieved by the tread rubber and specifically adjusted structure.

The goal of the consumer tyre division of Yokohama Rubber's three-year (2024–2026) medium-term management strategy, Yokohama Transformation 2026 (YX2026), is to increase the sales ratios of high-value tyres. Promoting the worldwide flagship ADVAN brand tyres and the GEOLANDAR brand tyres for SUVs and pickup trucks as OE is one of the main activities under this approach.

Apollo Tyres’ Vredestein Traxion tyres have been selected by agricultural equipment manufacturer SDF Group as original equipment (OE) for its range of DEUTZ-FAHR Series 6 tractors. The new Vredestein OE partnership was announced during the 2024 EIMA trade fair, held in Bologna, Italy.

All DEUTZ-FAHR Series 6 vehicles, including the 6-160, 6170, 6180, 6190, 6210, 6230 and 6230HD models, as well as the 4-cylinder models 6160.4 and 6170.4, will be able to use four distinct Vredestein Traxion combinations starting in the first quarter of 2025. The tyres will be offered to customers as an option for all Series 6 vehicles with power outputs between 160 and 230 horsepower and transmissions like as Powershift, RCshift and TTV. For maximum on-road comfort and superior wear resistance, the Vredestein Traxion has a curved lug design with more rubber in the middle. In the field, the distinctive non-parallel lugs offer superior self-cleaning capabilities and more traction as they diverge towards the tread's shoulder.

Laurence Bennett, Head – Off-Highway Tyres, Apollo Tyres, said, “We are honoured that DEUTZ-FAHR has selected our Traxion tyres for its Series 6 tractors. This decision comes in response to the increased demand from contractors and farmers operating DEUTZ-FAHR tractors, who appreciate the value of Vredestein tyres. Our Traxion technology is designed to deliver superior performance, with enhanced traction, comfort and extended tyre life – all crucial factors for demanding agricultural work. This partnership reflects the strong reputation we’ve built in the market.”