Continental's PremiumContact 6 tyre has been selected as original equipment (OE) by US car manufacturer Cadillac for its LYRIQ-V. The electric SUV will be factory-fitted with the premium tyre in size 22 inches.

At higher speeds, the PremiumContact 6's refined design offers control and strong cornering stability, and its superior grip performance guarantees that power is delivered to the road efficiently. Fast reaction and accurate steering are made possible by the circumferential groove design. The tyre's unique silica rubber formula ensures superior braking on both wet and dry roads, making it designed for safe driving in all weather situations. Furthermore, the reduced rolling resistance contributes to the vehicle’s longer battery life. The tyre also provides precise handling, low stopping distances and exceptional wet-weather qualities.

The main goals of Continental's tyre development are low rolling resistance, minimal rolling noise and high mileage. The tyre is safe, comfortable and made for dynamic, responsive driving. These characteristics are especially advantageous for electric vehicles like the LYRIQ-V. The tyres are made to handle the added weight of electric vehicles brought on by the battery because of their higher load index.

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Dunlop’s Blue Response TG has been named ‘Tyre of the Year’ for 2026–27 by WhatTyre, a European tyre news and comparison site, marking a strong debut for the company’s latest premium product line.

The tyre also secured two category awards, being named ‘Summer Tyre of the Year’ and ‘SUV Tyre of the Year’. Dunlop received a further two awards, with the Dunlop All Season 2 winning ‘All Season Tyre of the Year’ and the Dunlop Winter range taking the ‘Winter Tyre of the Year’ accolade.

The Blue Response TG, launched earlier this year, is the first tyre developed independently by Dunlop since its acquisition by Sumitomo Rubber Industries in 2025.

Andrew Bogie, editor at WhatTyre, comments: “The DUNLOP BLUE RESPONSE TG represents the triumphant rejuvenation of a premium brand. Targeting the mass market, it combines low noise, increased tread life, dynamic handling, superb safety characteristics and reasonable fuel and energy-efficiency, including extended range for EVs. These capabilities were achieved in a very tight 12-month development cycle using a suite of new technologies. SRI wants the tyre to capture significant market share quickly to re-establish the brand, and the BLUE RESPONSE TG could scarcely have made a more convincing entrance.”

The award follows a series of positive assessments since the tyre’s launch. In March 2026, it received an ‘Outstanding’ rating in a comparison test by Auto Motor und Sport, one of Germany’s leading automotive publications. It was only the fourth tyre in 10 years to achieve that rating. The product has also received favourable reviews from other independent testers and automotive media.

Markus Bögner, managing director and president of Dunlop Tyre Europe GmbH, said: “As we look to re-establish the DUNLOP brand in Europe, we’re proud to see the first tyre of our own design leaving such a positive mark. We have strong ambitions for DUNLOP in Europe as we return to the premium segment, and this success in the WhatTyre awards highlights that our strategy is already bearing fruit.”

The Blue Response TG is positioned as a premium summer tyre designed to balance performance, comfort and braking in both wet and dry conditions. Developed for passenger cars and SUVs, including electric vehicles, it focuses on mileage and ride comfort across a broad range of driving conditions.

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Bridgestone Americas (Bridgestone) has introduced the new Bridgestone Potenza Race R, a semi-slick track tyre engineered for extreme dry performance. The tyre made its public debut at The Quail, A Motorsports Gathering 2026, mounted on the newly unveiled 2026 Lamborghini Revuelto SV (Super Veloce). This particular variant was developed as a bespoke fitment specifically for the Italian marque’s latest supercar.

Engineered as an evolution of the standard Potenza Race, the Race R variant incorporates a motorsport-derived compound and an aggressive new tread pattern to maximise dry grip and handling. The tyre is designed for rapid warm-up and consistent lap times from the first circuit to the last, fully complementing the Revuelto SV’s high-performance capabilities. Despite its track-focused nature, the Potenza Race R remains fully homologated for legal road use.

As Lamborghini’s Official Technical Partner and exclusive tyre supplier, Bridgestone has crafted a comprehensive tyre lineup for the V12 hybrid Revuelto SV, which boasts a top speed exceeding 215 mph and a 0–60 mph time of just 2.4 seconds. Beyond the track-focused Potenza Race R, the package includes the ultra-high-performance Potenza Sport for road driving, available with Run Flat Technology for post-puncture safety. A bespoke Blizzak LM005 winter fitment completes the range, ensuring year-round capability.

All four custom fitments feature the exclusive Lamborghini marking and are offered in 20-inch front and 21-inch rear sizes. Developed and manufactured in Italy, the tyres were created using Bridgestone’s proprietary Virtual Tyre Development technology. This digital approach significantly enhances efficiency and sustainability, potentially reducing raw material usage and CO2 emissions during the development phase by up to 60 percent.

The Revuelto SV represents the second Bridgestone-Lamborghini collaboration announced in 2026, following the historic Fenomeno Roadster. This latest milestone extends a six-year partnership that began with the Huracán STO in 2021 and has since encompassed flagship models including the Revuelto, Temerario, and Fenomeno, solidifying the alliance between the tyre manufacturer and the supercar brand.

Adrien Thormann, Director of OE Sales at Bridgestone EMEA, said, “The Lamborghini Revuelto SV is the perfect vehicle to introduce our new, bespoke Bridgestone Potenza Race R and showcase what it can do. And Lamborghini has been a brilliant partner in helping bring our vision to life. In 2023, Lamborghini chose Bridgestone as the exclusive tyre partner for the Revuelto, its first-ever super sports V12 HPEV. Three years later, the incredible Revuelto SV launches with Bridgestone as sole tyre partner once again.”

Alessandro Farmeschi, Automobili Lamborghini Revuelto Product Line Director, said, “At Lamborghini, Super Veloce signifies extreme performance, which is perfectly embodied by the new Revuelto SV. Every detail has been optimised – from aerodynamics and power delivery to the bespoke Bridgestone tyre lineup that matches the vehicle’s extraordinary capabilities. The pairing of the Revuelto SV and the new Bridgestone Potenza Race R reflects our shared commitment to engineering for cutting edge performance.”

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Westlake will present a new range of commercial truck tyres at IAA Transportation 2026 in Hannover, as it expands its Gen II portfolio for European fleets.

The company said it would introduce new products developed to improve rolling resistance, fuel efficiency and mileage performance, in collaboration with Interpneu and Pneuhage Fleet Solution .

The latest developments focus on two product lines: the Long Run series, designed to reduce rolling resistance, and the PRO series, aimed at high-mileage applications.

The Long Run range includes the WSL2 steer tyre, WDL2+ drive tyre and WTL2 trailer tyre. Westlake said the WSL2 and WDL2+ achieve EU Tyre Label Class A for rolling resistance. The tyres are designed for long-haul operations, with an emphasis on fuel efficiency and extended service life.

The WSL2 steer tyre is designed to support stable handling and high mileage, using a tread design and compound aimed at reducing heat generation and rolling resistance. The WDL2+ drive tyre focuses on mileage, traction and efficiency, incorporating a wider tread design and low rolling resistance compound.

The WTL2 trailer tyre is intended to provide durability and stability in trailer applications, combining a low rolling resistance compound with a tread design aimed at extending service life.

Alongside the Long Run series, Westlake will showcase its PRO series, developed for fleet operations where durability and mileage are priorities. The WTR PRO trailer tyre features a wider tread design and wear-resistant compound, aimed at improving mileage and ensuring consistent wear.

The four new tyres — WSL2, WDL2+, WTL2 and WTR PRO — will be available for order during the event.

Westlake said it would also present selected Gen II commercial tyres as part of its broader portfolio for European fleet applications.

IAA Transportation 2026 will be held from 15 to 20 September in Hannover, Germany.

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Apollo Tyres Ltd has introduced a new truck-bus radial tyre aimed at mixed-service applications, targeting fleet operators running rigid tippers across highways and off-road terrain.

The company said the Endutrax MD HD tyre has been developed for vehicles operating in demanding conditions, where usage typically involves a combination of on-road and off-road activity . Such applications expose tyres to heavy loads, rough terrain and abrasive surfaces.

Apollo Tyres said the product is designed to improve durability, traction and uptime, with the aim of reducing downtime and supporting fleet productivity.

Rajesh Dahiya, vice-president and business head at Apollo Tyres Ltd, said: “Fleet operators need tyres that can perform consistently under demanding conditions while keeping vehicles on the road. Apollo Endutrax MD HD, the new TBR tyre combines advanced engineering with extensive field validation to deliver higher durability, dependable traction and longer service life for mixed-service applications.”

The tyre features an optimised casing design intended to reduce heat build-up, alongside improvements in bead and belt durability. The company said the product delivers 45 per cent higher bead durability and 25 per cent higher belt durability, while an advanced tread compound offers 10 per cent greater resistance to cuts and chips.

A tread pattern inspired by a bear’s footprint is designed to enhance traction on loose and rugged terrain.

The tyre has undergone validation at the company’s Global R&D Centre, followed by field testing in operating conditions. Apollo Tyres said the results demonstrated performance in durability, traction and load-carrying capability.

The launch expands the company’s commercial vehicle portfolio, with a focus on improving uptime and total cost of ownership for fleet operators.

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