Falken Tyre Europe introduced the new EUROALL SEASON AS220 PRO tyre for high-performance vehicles.

The newly launched tyre is available in 46 sizes spanning 17 to 21 inches and cross-sections from 35 to 65 with speed index options including V (up to 240 km/h) and W (up to 270 km/h). 

The EUROALL SEASON AS220 PRO features an asymmetric tread pattern designed to offer both grip and a quiet and smooth ride.

Falken’s product development focussed on ensuring the tyre would offer an excellent all-around winter performance. Performance was assessed in wet, wintery conditions with superior grip levels targeted for slushy and snowy carriageways. 

To perform on slushy and snowy surfaces, the company has created a synergistic all-season tread to provide a balanced performance in all driving conditions. Engineers developed an inner running surface optimised for snow and slush, which, when combined with the outer tread, provides optimum performance in both wet and dry conditions. Intelligent interactions between these two tread areas gives the EUROALL SEASON AS220 PRO’s mix of a sporting driving experience with heightened safety.

The new product’s tread boasts a uniform outer shoulder and two wide tread grooves throughout the circumference of the tyre – which ensure particularly good water drainage and minimise the risk of aquaplaning. 

To ensure good grip and traction when accelerating or braking on snow, step-down tread grooves are arranged on the inside in an offset configuration. In addition to the fine profile recesses, additional grooves ensure both good grip and precise handling by gripping and compressing the snow.

Understanding the needs of high-performance car drivers, Falken has optimised the tyre’s design with an improved contour. The EUROALL SEASON AS220 PRO’s construction prevents deformation of the running surface caused by centrifugal forces at high speeds – meaning the contact patch with the road is maximised. As a result, driving stability remains outstanding – even at high speeds – and the response between steering and braking remains high.

In internal comparisons of the AS220 PRO against an internal reference product, the new product not only sets the standard for wet and dry handling – as well as safety at high speeds – but also impresses in terms of its effects on fuel consumption, therefore reducing CO2 emissions.

Falken’s special advanced 4D NANO design technology ensures lower wear rates and a longer lifespan of the tyre. The label values for the EUROALL SEASON AS220 PRO – which have not yet been fully defined – are B and D for fuel consumption/rolling resistance, B for wet grip and B for noise emissions, depending on the tyre dimensions.

With appearance also an important factor when it comes to high-performance vehicles, the EUROALL SEASON AS220 PRO boasts an aerodynamic sidewall design and attractive nano-black inscription.

With XL rating, all 46 dimensions have high load-bearing capacities. Eight out of the EU’s top ten dimensions, and eight sizes specifically used for EVs are included in the programme for the new UHP all-weather tyre – with most also equipped with a rim protection strip.

Falken’s tyres are developed and manufactured according to the highest standards of quality. Should the worst happen, Falken’s warranty provides protection and, depending on the residual depth of the tread, this warranty compensates customers for product defects for a service life of five years.

Chinese automaker Zeekr has selected Continental's PremiumContact 6 tyres as original equipment (OE) for its Zeekr 001 electric sedan. The sedan will be fitted with 265/40 R22 106V XL FR size tyre, specially designed for dynamic and responsive handling while providing safety and comfort.

The tyres refined design guarantees control and strong cornering stability at higher speeds, while its superior grip performance guarantees efficient power transmission to the road. The tread's shape enables both precision steering and a fast reaction. Excellent safety and braking performance on both wet and dry roads are guaranteed by the unique silica rubber compound, which is made for safe driving in all weather situations. Additionally, the reduced rolling resistance contributes to longer battery life of the vehicle. Even on damp roads, the tyre provides excellent safety qualities, accurate handling and short stopping distances.

Continental's PremiumContact 6 tyre has been selected as original equipment (OE) by US car manufacturer Cadillac for its LYRIQ-V. The electric SUV will be factory-fitted with the premium tyre in size 22 inches.

At higher speeds, the PremiumContact 6's refined design offers control and strong cornering stability, and its superior grip performance guarantees that power is delivered to the road efficiently. Fast reaction and accurate steering are made possible by the circumferential groove design. The tyre's unique silica rubber formula ensures superior braking on both wet and dry roads, making it designed for safe driving in all weather situations. Furthermore, the reduced rolling resistance contributes to the vehicle’s longer battery life. The tyre also provides precise handling, low stopping distances and exceptional wet-weather qualities.

The main goals of Continental's tyre development are low rolling resistance, minimal rolling noise and high mileage. The tyre is safe, comfortable and made for dynamic, responsive driving. These characteristics are especially advantageous for electric vehicles like the LYRIQ-V. The tyres are made to handle the added weight of electric vehicles brought on by the battery because of their higher load index.

Global leading tyre company Hankook Tire & Technology (Hankook Tire) and renowned German luxury mobility brand BRABUS have unveiled a new brand film titled ‘Electrified, Hankook iON & BRABUS’. The video emphasises the two businesses' mutual love of cutting-edge technology and creative design principles for future transportation.

With this alliance, Hankook Tire and BRABUS are further solidifying their premium brand status. The two businesses are spearheading the electrification revolution in mobility with Hankook's world-first complete range of electric vehicle tyres, ‘iON’, and BRABUS's proficiency in customising high-performance electric vehicles. The iON evo SUV tyre consistently supports the fast, dynamic manoeuvrability of BRABUS cars by providing outstanding grip and accurate handling on both wet and dry track surfaces. Even in the busiest driving situations, it flawlessly muffles all road noise, greatly boosting the immersive feeling portrayed in the movie.

In the video, a BRABUS-customised Mercedes-AMG EQS 53 with Hankook Tire's iON evo SUV tyres exhibits exceptional driving capabilities on Germany's renowned Circuit Meppen circuit. Last year, in anticipation of its role as an Official BRABUS Technology Partner, Hankook Tire released a 10-second teaser video that garnered a lot of international attention before the full-length release. Hankook Tire's official worldwide YouTube and Instagram accounts now feature the whole brand film.

Nexen Tire has continuously increased its supply of original equipment (OE) tyres to international automakers over the years, and their most recent collaboration with luxury automaker BMW Group emphasises the company's rising industry awareness.

Thanks to a number of crucial design elements, N'Fera Sport tyres offer exceptional dry, wet and handling performance. N'Fera Sport has a block design for superior dry and wet handle performance at high speed and a larger longitudinal groove for better drainage performance in wet circumstances. Furthermore, the tyre uses the most recent tread composition to improve braking and grip, while sidewall reinforcements increase stability at high speeds, providing exceptional handling and stability when turning. Most notably, the tyre has an AI-optimised engineering technology-based optimal design that increases fuel efficiency and reduces road noise. The Nexen Tire Europe factory ensures exceptional quality and performance by producing these high-performance tyres with cutting-edge automation and competitive quality.

As of 2024, Nexen Tire distributes OE tyres to 118 models of international automakers, having begun delivering OE tyres to luxury manufacturers in 2016. This accomplishment is the result of Nexen Tire's ongoing R&D expenditures to create high-quality goods that highlight its state-of-the-art technology. By utilising virtual reality (VR) and artificial intelligence (AI) technology, the business also spearheads tyre development and intends to deepen its alliances with international automakers.

Travis Kang, Global CEO of Nexen Tire, said, “To supply original equipment tyres, tyre manufacturers must meet the high standards of safety and performance required by automakers. We will continue to expand our supply to premium brands, demonstrating our exceptional quality and technological prowess.”