Frog Bikes, a UK-based manufacturer of premium children’s bicycles, has unveiled an innovative partnership with Norwegian tyre company reTyre. This pioneering collaboration will see Frog Bikes equipping its bikes with sustainable tyres from 2025, marking a significant step in the cycling industry's journey towards sustainability.

Jerry Lawson, Co-founder of Frog Bikes, expressed his enthusiasm about the partnership, “We are thrilled to collaborate with reTyre, a brand that shares our passion for innovation and sustainability. This partnership allows us to further our commitment to the environment while providing our young riders with the best possible cycling experience.”

The collaboration is a testament to Frog Bikes' unwavering commitment to sustainability. It focuses on transitioning Frog Bikes’ entire range to reTyre’s fully recyclable, bio-based pneumatic tyres, ensuring a greener future for the cycling industry.

reTyre, known for its groundbreaking approach to sustainable tyre production, utilizes recyclable bio-based materials and innovative manufacturing methods to achieve lower emissions. The company claims its tyres deliver exceptional performance while minimizing environmental impact.

Frog Bikes aims to complete the full transition to reTyre tyres across its entire product line by the end of 2025. This move aligns with growing consumer demand for eco-friendly products, particularly within the children’s goods market.

“Our tyres are made with renewable and bio-based materials that do not need to be vulcanized, meaning that we can easily reuse the material at end-of-life. Our verified Life Cycle Assessments show that we are then able to reduce emissions by 68-82 percent compared to conventional tyres”, says Ben Evans, Commercial Officer at reTyre. “It’s great to work with a brand like Frog Bikes, who embraces changes for the planet’s benefit.”

 Towards Net Zero Since embarking on their sustainability journey in 2019, Frog Bikes has cut emissions per bike by 25 percent. “We’ve achieved this by transitioning to renewable energy, redesigning our bikes to use less material, virtually eliminating plastic packaging, and moving away from air freight”, explains Anna Drew, Head of Sustainability at Frog Bikes.

 “Exploring sustainable materials, like post-consumer recycled aluminium for our frames and partnering with reTyre for lower-emitting tyres, are crucial to our commitment to halve emissions by 2030 and achieving Net Zero by 2050.” “We are excited to present the Frog bike equipped with sustainable tyres alongside our full range of sustainable tyre products at this year’s event,” Evans concludes.

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The Yokohama Rubber Company has commenced the supply of its BluEarth-XT AE61 tyres as original equipment for the newly launched GAC Trumpchi M8 plug-in hybrid minivan, which entered the Chinese market in November 2025. These tyres, sized at 225/60R18 104V, are designed to deliver a harmonious blend of performance, comfort and environmental consideration. Drawing on the core design and material innovations of Yokohama’s BluEarth brand, the tyre incorporates an asymmetrical tread pattern and a high-rigidity profile. This construction is engineered to mitigate sway and uneven tread wear, issues commonly associated with vehicles that have a raised centre of gravity, thereby ensuring stability and durability.

The GAC Trumpchi M8 represents a premium entry in the minivan segment, distinguished by its advanced plug-in hybrid system that provides an electric-only range of up to 106 kilometres according to WLTC standards. Its features extend to autonomous driving capabilities and a luxuriously appointed interior, aligning with modern expectations for high-end mobility.

Yokohama Rubber continues to advance its BluEarth tyre series, which is designed with a focus on environmental harmony and user-centric performance. These tyres are increasingly selected as original equipment for a diverse range of new vehicles, encompassing traditional petrol models, hybrids and fully electric cars across various categories, including sedans, SUVs, sports cars and compact vehicles. This ongoing adoption underscores the company’s commitment to providing tyre solutions that meet the evolving demands of the automotive industry.

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NEXEN TIRE has secured a new partnership with BMW, supplying its high-performance N’FERA Sport tyre as original equipment for the all-electric BMW iX3. The N’FERA Sport model is engineered to deliver superior grip and responsiveness. Key design elements include a specifically engineered tread pattern and block design that work together to enhance handling and stability at high speeds, as well as an optimised longitudinal groove configuration that significantly improves water drainage for reliable wet traction. Furthermore, a specialised tread compound boosts both grip and braking power, while reinforced sidewalls bolster cornering stability and overall control at higher velocities.

This agreement with a prominent premium manufacturer underscores NEXEN TIRE’s expanding footprint in the original equipment market. Since it first began supplying global carmakers in 2012, the company has rapidly diversified its client portfolio and now counts the BMW Group among its key partners. This consistent growth is underpinned by a strong commitment to research and development. Demonstrating this focus, the company recently became the first in its domestic industry to implement a high-tech dynamic driving simulator, a move that accelerates the creation of next-generation virtual tyre technology.

Alongside advancements in product engineering, NEXEN TIRE is bolstering its manufacturing precision through an artificial intelligence-powered automated inspection system. By integrating AI and virtual reality tools across both development and production, the company aims to elevate quality control and further solidify its collaborative relationships with automotive partners worldwide.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “By strengthening our R&D efforts and enhancing collaboration with global automakers, we will continue to deliver premium products to customers worldwide.”

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Toyo Tires has announced that its Proxes CR1 tyre has been selected as the official Original Equipment fitment for the all-new Perodua Traz. This partnership begins with the vehicle's 1.5 (X/H) variant, which rolls off the line equipped with 215/60R17 Proxes CR1 tyres in Malaysia, engineered to perfectly match the vehicle's comfort-driven character.

Through the application of Toyo Tires’ advanced T-Mode and Nano Balance Technology, the Proxes CR1 delivers on its promise of refined comfort and confident performance from the first drive. The optimised tread design ensures smooth responsiveness and reassuring stability while actively reducing road noise. Drivers benefit from reliable grip and stable handling across both wet and dry conditions, contributing to an efficient and secure journey.

As a leader in the market, Toyo Tires offers the Proxes CR1 and CR1 SUV as its most comprehensive range in Malaysia, catering to a wide variety of passenger cars and SUVs with sizes available from 14 to 20 inches.

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Dunlop (company name: Sumitomo Rubber Industries, Ltd.) has commenced supply of its Dunlop SP SPORT MAXX 060 and e. SPORT MAXX tyres as original equipment for Toyota Motor Corporation’s new C-HR+, an all-electric vehicle launched in Europe in December 2025. This BEV model combines a stylish design with an expansive cabin and achieves a greater driving range than previous versions through enhancements including modified battery cells.

The supplied tyres contribute directly to this improved range by utilising a new tread rubber compound that lowers rolling resistance. They also provide a quieter ride, a benefit of their optimised tread pattern design. In addition to delivering strong steering stability and wet grip performance, the tyres feature the proprietary Nano Black technology. This technique produces a deeper, richer black on the sidewalls, enhancing the visibility of the Dunlop branding and lending a more premium aesthetic to the vehicle.

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