Frog Bikes, a UK-based manufacturer of premium children’s bicycles, has unveiled an innovative partnership with Norwegian tyre company reTyre. This pioneering collaboration will see Frog Bikes equipping its bikes with sustainable tyres from 2025, marking a significant step in the cycling industry's journey towards sustainability.

Jerry Lawson, Co-founder of Frog Bikes, expressed his enthusiasm about the partnership, “We are thrilled to collaborate with reTyre, a brand that shares our passion for innovation and sustainability. This partnership allows us to further our commitment to the environment while providing our young riders with the best possible cycling experience.”

The collaboration is a testament to Frog Bikes' unwavering commitment to sustainability. It focuses on transitioning Frog Bikes’ entire range to reTyre’s fully recyclable, bio-based pneumatic tyres, ensuring a greener future for the cycling industry.

reTyre, known for its groundbreaking approach to sustainable tyre production, utilizes recyclable bio-based materials and innovative manufacturing methods to achieve lower emissions. The company claims its tyres deliver exceptional performance while minimizing environmental impact.

Frog Bikes aims to complete the full transition to reTyre tyres across its entire product line by the end of 2025. This move aligns with growing consumer demand for eco-friendly products, particularly within the children’s goods market.

“Our tyres are made with renewable and bio-based materials that do not need to be vulcanized, meaning that we can easily reuse the material at end-of-life. Our verified Life Cycle Assessments show that we are then able to reduce emissions by 68-82 percent compared to conventional tyres”, says Ben Evans, Commercial Officer at reTyre. “It’s great to work with a brand like Frog Bikes, who embraces changes for the planet’s benefit.”

 Towards Net Zero Since embarking on their sustainability journey in 2019, Frog Bikes has cut emissions per bike by 25 percent. “We’ve achieved this by transitioning to renewable energy, redesigning our bikes to use less material, virtually eliminating plastic packaging, and moving away from air freight”, explains Anna Drew, Head of Sustainability at Frog Bikes.

 “Exploring sustainable materials, like post-consumer recycled aluminium for our frames and partnering with reTyre for lower-emitting tyres, are crucial to our commitment to halve emissions by 2030 and achieving Net Zero by 2050.” “We are excited to present the Frog bike equipped with sustainable tyres alongside our full range of sustainable tyre products at this year’s event,” Evans concludes.

Chinese automaker Zeekr has selected Continental's PremiumContact 6 tyres as original equipment (OE) for its Zeekr 001 electric sedan. The sedan will be fitted with 265/40 R22 106V XL FR size tyre, specially designed for dynamic and responsive handling while providing safety and comfort.

The tyres refined design guarantees control and strong cornering stability at higher speeds, while its superior grip performance guarantees efficient power transmission to the road. The tread's shape enables both precision steering and a fast reaction. Excellent safety and braking performance on both wet and dry roads are guaranteed by the unique silica rubber compound, which is made for safe driving in all weather situations. Additionally, the reduced rolling resistance contributes to longer battery life of the vehicle. Even on damp roads, the tyre provides excellent safety qualities, accurate handling and short stopping distances.

Continental's PremiumContact 6 tyre has been selected as original equipment (OE) by US car manufacturer Cadillac for its LYRIQ-V. The electric SUV will be factory-fitted with the premium tyre in size 22 inches.

At higher speeds, the PremiumContact 6's refined design offers control and strong cornering stability, and its superior grip performance guarantees that power is delivered to the road efficiently. Fast reaction and accurate steering are made possible by the circumferential groove design. The tyre's unique silica rubber formula ensures superior braking on both wet and dry roads, making it designed for safe driving in all weather situations. Furthermore, the reduced rolling resistance contributes to the vehicle’s longer battery life. The tyre also provides precise handling, low stopping distances and exceptional wet-weather qualities.

The main goals of Continental's tyre development are low rolling resistance, minimal rolling noise and high mileage. The tyre is safe, comfortable and made for dynamic, responsive driving. These characteristics are especially advantageous for electric vehicles like the LYRIQ-V. The tyres are made to handle the added weight of electric vehicles brought on by the battery because of their higher load index.

Global leading tyre company Hankook Tire & Technology (Hankook Tire) and renowned German luxury mobility brand BRABUS have unveiled a new brand film titled ‘Electrified, Hankook iON & BRABUS’. The video emphasises the two businesses' mutual love of cutting-edge technology and creative design principles for future transportation.

With this alliance, Hankook Tire and BRABUS are further solidifying their premium brand status. The two businesses are spearheading the electrification revolution in mobility with Hankook's world-first complete range of electric vehicle tyres, ‘iON’, and BRABUS's proficiency in customising high-performance electric vehicles. The iON evo SUV tyre consistently supports the fast, dynamic manoeuvrability of BRABUS cars by providing outstanding grip and accurate handling on both wet and dry track surfaces. Even in the busiest driving situations, it flawlessly muffles all road noise, greatly boosting the immersive feeling portrayed in the movie.

In the video, a BRABUS-customised Mercedes-AMG EQS 53 with Hankook Tire's iON evo SUV tyres exhibits exceptional driving capabilities on Germany's renowned Circuit Meppen circuit. Last year, in anticipation of its role as an Official BRABUS Technology Partner, Hankook Tire released a 10-second teaser video that garnered a lot of international attention before the full-length release. Hankook Tire's official worldwide YouTube and Instagram accounts now feature the whole brand film.

Nexen Tire has continuously increased its supply of original equipment (OE) tyres to international automakers over the years, and their most recent collaboration with luxury automaker BMW Group emphasises the company's rising industry awareness.

Thanks to a number of crucial design elements, N'Fera Sport tyres offer exceptional dry, wet and handling performance. N'Fera Sport has a block design for superior dry and wet handle performance at high speed and a larger longitudinal groove for better drainage performance in wet circumstances. Furthermore, the tyre uses the most recent tread composition to improve braking and grip, while sidewall reinforcements increase stability at high speeds, providing exceptional handling and stability when turning. Most notably, the tyre has an AI-optimised engineering technology-based optimal design that increases fuel efficiency and reduces road noise. The Nexen Tire Europe factory ensures exceptional quality and performance by producing these high-performance tyres with cutting-edge automation and competitive quality.

As of 2024, Nexen Tire distributes OE tyres to 118 models of international automakers, having begun delivering OE tyres to luxury manufacturers in 2016. This accomplishment is the result of Nexen Tire's ongoing R&D expenditures to create high-quality goods that highlight its state-of-the-art technology. By utilising virtual reality (VR) and artificial intelligence (AI) technology, the business also spearheads tyre development and intends to deepen its alliances with international automakers.

Travis Kang, Global CEO of Nexen Tire, said, “To supply original equipment tyres, tyre manufacturers must meet the high standards of safety and performance required by automakers. We will continue to expand our supply to premium brands, demonstrating our exceptional quality and technological prowess.”