As part of its efforts to become a preferred tyre manufacturer for electric vehicles, Goodyear has entered into a strategic relationship with Lordstown Motors on tyres and service in addition to future tyre intelligence opportunities.

Now Lordstown’s debut of its first all-electric pickup truck, the Endurance, comes with Goodyear tyres.

As part of the agreement, Goodyear also intends to acquire new Endurance vehicles to integrate into its own servicing fleet recognising the sustainable footprint of the all-electric vehicles.

“We want to be the tyremarket of choice for electric vehicle manufacturers and working with Lordstown represents an ideal relationship with shared Ohio roots and shared values of innovation, performance and sustainability,” said Erin Spring, Goodyear’s director, new ventures.

Operating out of the former General Motors plant near Youngstown, Ohio, Lordstown has retooled the facility to begin producing its first vehicles at the end of this year. Lordstown Motors says it has received advance orders for fleet purchases of the Endurance and plans to build 20,000 of the pickups during its first year of production.

“Debuting the Endurance is the biggest milestone Lordstown Motors has hit to date and having a legendary company like Goodyear a part of the moment is extra special,” said LMC CEO Steve Burns. “Goodyear is a household name, and their partnership is an important step for Lordstown Motors. The fact that they’re in our backyard is just icing on the cake.

The Yokohama Rubber Co., Ltd., has launched the ADVAN WINTER V907, a new ultra-high-performance winter tyre, as an afterparts tyre for the Mercedes-AMG E-Class luxury sedan.

The newly developed ADVAN WINTER V907 is designed to provide not only excellent performance on snow but excellent comfort and stability even when driving on dry roads at the high speeds. The tyre features a specially designed tread pattern with V-shaped grooves and 3D sipes as well as a centre rib. These features work in tandem with a special tread compound that combines a cap compound for excellent snow performance and an undertread compound for handling stability on dry roads.

To be sold initially through Mercedes-AMG dealerships in Europe, the new tyre will be available in size 245/45R19 102V for front and size 275/40R19 105V for rear. Both the sizes were jointly developed with Mercedes-AMG and carries the ‘MO1A’ mark on the sides, indicating Mercedes-AMG’s approval. Based on the new afterparts tyre, the company also intends to develop an ADVAN WINTER V907 replacement tyre in a larger variety of sizes. Sales will begin in 2025, mostly in Europe, and will be introduced sequentially at tyre dealers.

BYD has selected Continental’s PremiumContact C tyres as original equipment for its Seal U electric SUV. The electric SUV will come factory-equipped with the premium tyres in size 235/50 R19 99V.

The PremiumContact C tyre provides a pleasant and quiet ride. The rubber compound's unique silica lowers rolling resistance and friction by reducing energy absorption through the tyre while the vehicle is moving. This results in a long tread life and good energy efficiency. Together, a noise-reducing design and noise breakers in the tread pattern greatly reduce the tyre's rolling noise. The PremiumContact C offers a low-impact ride even at high speeds because of its rounded contact patch, which uniformly distributes pressure throughout the tyre.

Continental has been refining tyres for over a decade in an effort to produce ever-lower rolling resistance, minimal rolling noise and high mileage. All of Continental's tyres are able to sustainably lower emissions from combustion cars while still meeting the specifications for electric vehicles. Five most successful EV manufacturers in the Asia-Pacific area use Continental tyres as original equipment, as per the company.

Toyo Tires has introduced the Proxes Sport 2, a high-performance summer tyre designed for sports cars, SUVs and CUVs.

The new tyre features a redesigned profile and advanced tread compounds to enhance performance in wet and dry conditions. Compared to its predecessor, the Proxes Sport 2 offers improved handling, shorter braking distances and a quieter ride.

“The Proxes Sport 2 boasts a 15 percent shorter stopping distance in wet conditions and 10 percent shorter on dry surfaces along with improved handling performance over its predecessor, the Proxes Sport,” said Kevin Arima, senior manager consumer products, Toyo Tire U.S.A. Corp. “These improvements enhance the driver’s experience rain or shine on twisty canyon roads or around town.”

The Proxes Sport 2 will be available in over 75 sizes, ranging from 17 to 22 inches, in February 2025.

Atturo Tire has announced the expansion of its AZ810 all-weather tyre line with the addition of 24 new sizes. This expansion brings the total number of AZ810 sizes to 58, catering to a wider range of vehicles, including sedans, sports cars, SUVs, CUVs, hybrids and electric vehicles.

Designed to outperform traditional summer UHP tyres, especially in colder temperatures, the AZ810 offers exceptional wet traction, consistent grip and a smooth ride. The tyre’s versatility and style make it popular for drivers seeking high-performance tyres that can handle various driving conditions.