Kia has selected NEXEN TIRE’s N’Blue S high-performance summer tyre as original equipment for the new Kia PV5, an adaptable purpose-built vehicle (PBV) developed on the dedicated Electric-Global Modular Platform (E-GMP). This model is designed for a wide array of uses, from personal and recreational activities to commercial logistics, positioning it as a cornerstone for the future of urban mobility. The supply agreement underscores NEXEN TIRE's advanced technological capabilities in developing tyres specifically engineered for the demands of electric commercial vehicles.

The N’Blue S tyre, sized 215/65R16 102H, is engineered to meet strict European environmental standards, emphasising high efficiency and minimised rolling resistance to extend electric vehicle range. A key innovation featured in this model is Sidewall Aero Dynamic technology, which functions to reduce pass-by noise and improve overall energy efficiency. The tyre’s tread design incorporates a simplified groove pattern that enhances water drainage, providing superior wet traction and stable braking performance. These attributes ensure excellent durability and reliability, which are critical for the repetitive stop-and-go patterns characteristic of urban commercial operations.

This partnership with Kia is part of a broader strategic trajectory for NEXEN TIRE, which has established itself as a trusted original equipment supplier for major global automakers. The company leverages over 80 years of technical expertise to provide tyres for a growing portfolio of electric vehicles, including Kia's EV3, EV4, EV6 and EV9 models, alongside global strategic vehicles like the PV5 and Tasman. This latest supply agreement for the innovative PV5 further solidifies NEXEN TIRE's reputation and demonstrates its commitment to supporting the evolving needs of the electric mobility industry.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “The supply of OE tyres for the Kia PV5 demonstrates our technological competitiveness in the future mobility market, driven by electrification and personalisation. We will continue to strengthen our partnerships with global automakers to contribute to the expansion of the future mobility ecosystem.”

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Pirelli has outfitted the new BMW iX3 with two unique tyre specifications, each targeting a different driving priority for the electric vehicle. One fitment focuses on sharp, responsive handling, while the other enhances the inherent strengths of an electric drivetrain. Both options fall under the brand’s high-performance P Zero family, which is defined by continuous material innovation.

Engineered for BMW’s inaugural Neue Klasse model, an all-new EV platform, both tyres feature Pirelli Elect technology. This system extends driving range, increases comfort and improves durability through low rolling resistance and bespoke design solutions. The technology directly addresses the specific mechanical demands of electric and plug-in hybrid vehicles.

The P Zero E variant has achieved a triple A rating on the European tyre label and contains over 55 percent sustainable and reclaimed materials. These attributes helped it win the ADI Compasso d’Oro International Award at Expo 2025 in Osaka, a first for any tyre in history. Beyond the award, its construction lowers rolling resistance for better energy use, while reduced cabin noise elevates the quiet ride expected from a zero-emission model.

Meanwhile, the specialised fifth-generation P Zero is built to manage the instant torque delivery of powerful electric motors, preserving stability and precision at higher speeds. An artificial intelligence-developed compound enables shorter braking distances and track-proven cornering grip. This model prioritises raw performance and safety, complementing the P Zero E’s focus on environmental life-cycle management and chassis responsiveness.

Pirelli supplies the P Zero in 20-inch uniform and 21-inch staggered sizes, with the P Zero E offered exclusively in a 22-inch staggered setup. Virtual simulation work at Pirelli’s German development centre and BMW’s Munich driving simulator cut physical prototyping by roughly one third and reduced development time by 30 percent. Both tyres carry BMW’s sidewall star marking, the result of close collaboration with the Munich automaker to maximise the iX3’s overall capability.

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Bridgestone has been named the exclusive tyre partner for Maserati’s new MCPURA, the successor to the MC20 and the Trident brand’s first super sports car. The vehicle is powered by a 3.0‑litre, 630 CV twin‑turbo V6 engine, capable of accelerating from 0 to 100 kmph in under 2.9 seconds.

To harness this performance, Bridgestone developed tailor‑made Potenza Sport tyres, combining decades of motorsport expertise with advanced tread and compound technology. These bespoke tyres are engineered to enhance handling, control and driving dynamics, maximising the super sports car’s overall capability. An advanced asymmetric tread pattern provides precise steering feedback and high cornering stability, while the custom compound and carcass construction optimise contact patch distribution and thermal stability.

The development process relied on Bridgestone’s Virtual Tyre Development and predictive simulation tools, enabling early design optimisation and faster final specification alignment. Joint on‑track validation confirmed exceptional dynamic performance under high lateral loads and stable behaviour at elevated speeds, resulting in an ultra‑high‑performance tyre that balances precision, speed and stability.

The MCPURA project continues a longstanding collaboration between Bridgestone and Maserati, following custom tyres for the MC20, Grecale and Grecale Folgore. Manufactured in Europe, the fitment includes front 245/35 ZR20 95Y and rear 305/30 ZR20 103Y sizes, both featuring the distinctive MGT marking on the sidewall to denote exclusive Maserati development.

Adrien Thormann, Director – OE Sales Europe, Bridgestone EMEA, said, “Custom-engineered fitments like these are a brilliant example of our innovation and R&D capabilities. We’re happy to bring our extensive experience to Maserati drivers as well as to all our customers as the knowledge gained in developing this kind of bespoke ultra-high-performance tyre directly feeds into our award-winning replacement portfolio.”

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Giti Tire has added the Tesla Model 3 to its original equipment roster. The company’s GitiControl P10, tyre sized 235/45R18 98Y XL, is now approved for specific 18‑inch wheel configurations on the electric sedan. A Tesla‑specific T‑marking appears on the tyre’s sidewall, signifying that development and validation work aligned with the vehicle platform’s requirements.

Performance data for the GitiControl P10 comes from official EU tyre label ratings, including a B for energy efficiency, an A for wet grip and low external rolling noise measured at 69 dB, which falls into Class A. For electric vehicles, low rolling resistance helps preserve driving range, strong wet braking supports safety and reduced noise levels become more apparent given quieter EV operation. The tyre is designed to blend efficiency, handling stability and ride comfort.

This fitment demonstrates Giti Tire’s technical capabilities across product development, testing and production. It also shows that the manufacturer can meet the quality, consistency and supply standards required by the global automotive industry.

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Bridgestone has been selected as the exclusive tyre partner for the new Lamborghini Fenomeno Roadster, a limited-production open-top supercar with only 15 units planned. As part of an ongoing technical partnership, the Japanese tyre manufacturer equipped the vehicle with two custom-engineered Bridgestone Potenza tyres designed to enhance both road and track performance. The Fenomeno Roadster is Lamborghini’s most powerful open-top model to date, featuring a 1080 CV V12 hybrid powertrain.

To manage the supercar’s extreme capabilities, Bridgestone developed a bespoke Potenza Sport ultra-high-performance tyre that balances high-speed stability with precise steering response. This fitment is joined by a new generation semi-slick Potenza tyre, engineered from Bridgestone’s motorsport expertise to deliver track-level grip while remaining fully homologated for public roads. The semi-slick option is available in 20- and 21-inch sizes.

The Potenza Sport comes in 265/30 ZRF21 front and 355/25 ZRF22 rear sizes, with an optional Run-Flat Technology that allows continued driving for 50 miles (approximately 80 km) at up to 50 mph after a puncture. Both tyre fitments feature a unique Lamborghini sidewall marking and were developed and manufactured in Italy using Bridgestone’s Virtual Tire Development technology, which improves efficiency and sustainability.

The Fenomeno Roadster was unveiled at Lamborghini Arena 2026 on the Imola Circuit, where Bridgestone served as the Official Arena Partner. This collaboration extends a six-year relationship between the two companies, beginning with the Huracan STO in 2021 and now covering the entire Lamborghini supercar range, including the Revuelto, Temerario and Fenomeno models.

Adrien Thormann, Director – OE Sales, Bridgestone EMEA, said “As Lamborghini’s Official Technical Partner, and exclusive tyre supplier for its complete supercar range, our role is to help Lamborghini drivers experience phenomenal performance. Leveraging Bridgestone’s decades-long motorsports legacy and the pedigree of our iconic Potenza family, these premium tyres deliver exactly that for the immense Fenomeno Roadster – both on the road and track.”

Christian Mastro, Director – Marketing, Lamborghini, said, “At Lamborghini, unlocking performance is never down to one component – it’s the result of precise engineering working in harmony, and tyres play a decisive role. Through deep collaboration, our partnership with Bridgestone delivers bespoke solutions that fully express each vehicle’s character and the Lamborghini DNA. The Fenomeno Roadster is the latest example of how we continue to push boundaries together.”

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