Michelin Launches e.Primacy All Season Tyre to Target EV, Hybrid Market
- By TT News
- February 04, 2025
Michelin has introduced the e.Primacy All Season tyre, designed to enhance efficiency and longevity for drivers of internal combustion, hybrid and electric vehicles.
The new tyre is up to 25 percent more efficient than leading competitors, extending battery range by up to 20 miles and potentially saving a full tank of fuel annually, according to Michelin. The tyre is built with GreenPower Compound technology to reduce energy consumption and extend mileage.
“As the market continues to change with the development of more hybrids and EVs, Michelin continues to be an industry leader for confident and lasting performance,” said Omer Waysman, Vice President of Marketing for Michelin North America Inc.’s business-to-consumer products. “When fuel efficiency and extended range matter, consumers can trust the e.Primacy All Season tyre to take them further on every journey.”
Michelin said extensive testing showed the tyre could last up to 13,000 miles longer than two leading competitors, potentially adding an extra year of driving.
The e.Primacy All Season tyre also features Cushion Guard, a layer of soft rubber between the tread and steel belts to absorb road impacts, and Piano Acoustic Technology, an optimised tread pattern designed to reduce road noise over the tyre’s lifespan.
Pirelli Marks 40 Years of P Zero with Limited-Edition Reissue for Lancia Delta S4
- By TT News
- June 19, 2025
Pirelli has unveiled a limited-edition reissue of its first-ever P Zero tyre to commemorate the 40th anniversary of the iconic brand. Originally launched in 1985 for the Lancia Delta S4 Stradale, the tyre has now been faithfully recreated in a run of just 40 sets.
The re-edition mirrors the original 205/55 R16 specification developed for the road-going version of the Group B rally car. It forms part of the Pirelli Collezione line, which caters to classic vehicles from 1930 to 2000. While the tyre retains its period-correct design, it incorporates modern materials and technology to enhance safety and performance.
Derived from Pirelli’s motorsport expertise, the original P Zero was notable for its asymmetric tread pattern—a distinctive mix of features for wet, dry, and mixed conditions. “The inner shoulder, with grooves like wet-weather tyres, ensured grip on wet roads. The outer shoulder, inspired by slick tyres, provided traction in dry conditions. The central part of the tread adopted some of the hallmarks of intermediate tyres, balancing the two extremes,” Pirelli noted.
In parallel with the anniversary edition, Pirelli also highlighted the launch of the fifth-generation P Zero, tailored to meet the demands of modern high-performance and electric vehicles. Developed using artificial intelligence and virtual modelling, the latest iteration boasts improved handling and shorter braking distances.
Available in sizes ranging from 18 to 23 inches, the fifth-generation P Zero already includes over 50 variants and continues to serve as a benchmark across the premium and prestige automotive segments.
The P Zero brand has evolved into a cornerstone of Pirelli’s high-performance offering over the past four decades, adapting to key industry trends including electrification and digital integration, while maintaining its commitment to performance and safety.
Toyo Tire has created a new corporate film featuring the key message “Blaze BLUE” to capture the world perspective and values the company’s TOYO TIRES brand seeks to convey.
The film showcases a Ford F-150 Raptor equipped with the company’s OPEN COUNTRY R/T Pro tyres for pickup trucks and SUVs driving across rugged terrain in the United States, Toyo Tire’s core market.
The message “Blaze BLUE” evokes the image of fearless challengers taking on daunting terrain, roads and new endeavours with determination, the company said. The film incorporates Toyo Tire’s blue corporate colour throughout its aesthetic.
The dynamic footage of the truck crossing dramatic landscapes aims to capture what Toyo Tire describes as the frontier spirit at the heart of the company, embodied in the group’s brand statement, “Open Roads Await.”
The new corporate film will be featured on a special Blaze BLUE page on Toyo Tire’s corporate website and the company’s official social media channels.
Toyo Tire, based in Itami City, Hyogo Prefecture, is led by president and chief executive Takashi Shimizu. The company said it will continue to support those who pursue their chosen path while developing innovative tyres.
FIA Appoints Pirelli As Exclusive Tyre Supplier For All Formula Regional Championships From 2026
- By TT News
- June 10, 2025
The Fédération Internationale de l’Automobile (FIA) has confirmed that Pirelli will serve as the exclusive tyre supplier for all FIA-certified Formula Regional championships from 2026, aligning the series under a unified technical and sporting framework as it introduces a new generation of race cars.
Already the sole tyre supplier for Formula 1, Formula 2, and Formula 3, Pirelli’s expanded remit underscores its pivotal role across the FIA’s global single-seater development ladder. The Italian tyre manufacturer will also provide tyres for both the Formula Regional and the inaugural Formula 4 World Cups at the 2025 Macau Grand Prix, further cementing its presence in top-tier motorsport events.
“We are delighted to have been appointed sole tyre supplier for the FIA-certified Formula Regional championships,” said Mario Isola, Pirelli’s Motorsport Director. “It is a significant endorsement of the worth of our technology, and the quality and reliability of our tyres... It recognises our ability to deliver specific products for every level of driver development.”
Pirelli has supplied Formula Regional tyres since the series debut in 2019. The competition evolved into the Formula Regional European Championship by Alpine (FRECA) following a merger with Formula Renault in 2021. From 2026, the championship will see a significant transformation with the introduction of a new car featuring bespoke 15-inch tyres developed by Pirelli to ensure improved performance and parity across all global championships.
“With Pirelli on board as an exclusive tyre partner, Formula Regional is set to thrive and deliver incredible racing and greater sporting parity across our different championships so that we offer young drivers an equal opportunity to show their skill,” said FIA President Mohammed Ben Sulayem. “This next phase... reflects our ambition to create a truly modern, competitive, and accessible platform for developing drivers.”
At the 2025 Macau Grand Prix, Pirelli will also supply tyres to the FIA GT World Cup, continuing a long-standing relationship with the prestigious street circuit event, which has served as a proving ground for numerous future Formula 1 stars.
Pirelli’s commitment to developing tailored products for all levels of single-seater racing reinforces its role as a key stakeholder in shaping the future of global motorsport.
Michelin Launches Agilis Crossclimate 2 For Commercial Fleets Amid Rising Road Demands
- By TT News
- June 10, 2025
Michelin North America has introduced its latest commercial all-weather tyre, the Agilis CrossClimate 2, designed to meet the increasing demands of working fleets facing rising maintenance costs and challenging road conditions.
The new tyre aims to deliver enhanced reliability, durability, and all-season performance for commercial light trucks, which are essential to keeping goods and services moving across the country. Michelin said it will launch the tyre in 18 sizes, covering more than 90% of the market segment, with additional sizes to follow in October.
“Michelin recognises the dedication of the workforce that keeps life in motion, and we’ve created a tyre that works just as hard,” said Pierluigi Cumo, Vice President of B2B Marketing at Michelin North America, Inc. “To deliver every job on schedule, customers need a tyre forged with the same strength and resolve as the dedicated individuals whose drive fuels the community they serve. They are the few who drive the many.”
The Agilis CrossClimate 2 features Michelin’s proprietary CurbGard technology, which offers 70 percent more sidewall rubber than the FirestoneTransforce HT2 to resist curb damage. The tyre also promises up to 35 percent more mileage than the Firestone Transforce HT3 and 35 percent better snow traction compared with the Goodyear Wrangler Workhorse HT, according to Michelin internal testing.
Additional performance comes from Michelin’s SipeLock technology, which includes hundreds of biting edges to enhance traction in difficult conditions. The tyre is backed by a 20 percent longer mileage guarantee and a 60-day satisfaction warranty.
“The Michelin Agilis CrossClimate 2 tyre is the equivalent of rolling up your sleeves and powering through a job. It doesn’t take breaks, and it doesn’t back down,” Cumo said. “From the job site to the highway, this tyre doesn’t flinch. The Agilis CrossClimate 2 tyre approaches every task with the precision and pride of a master craftsman.”
Michelin has positioned the Agilis CrossClimate 2 as a strategic product launch for commercial vehicle operators striving to maximise uptime, manage costs, and enhance driver safety in all weather conditions.
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