Michelin unveiled a new tyre that lasts 18 percent longer than its predecessor, aiming to capture growing demand for more sustainable automotive products amid stricter environmental regulations.

The Primacy 5, designed for passenger cars and SUVs, can travel an additional 7,000 kilometres compared to the previous model while maintaining safety standards on wet roads, the Clermont-Ferrand, France-based company said in a statement. The tyre also reduces environmental impact by six percent over its lifecycle, addressing mounting pressure on manufacturers to decrease their carbon footprint.

The launch comes as automakers shift toward electric vehicles, creating new challenges for tyre makers to handle heavier vehicle weights while minimizing road noise. Michelin’s new product improves energy efficiency by five percent compared to its Primacy 4+ model, according to testing by TÜV SÜD, an independent certification company.

“Developing a new tyre means overcoming multiple challenges,” the company said. The Primacy 5 features deeper tread channels for improved water evacuation and meets the European ‘A’ rating for wet-surface safety standards.

Michelin plans to roll out 64 sizes initially in Europe this month, expanding to 88 sizes globally by year-end. The company will begin sales in Asian markets in March 2025 and target 127 sizes available worldwide by mid-2026.

The tyre maker assessed environmental impact across five stages: development, manufacturing, transport, usage and end-of-life disposal, part of its broader “All Sustainable” strategy. External testing showed the new model improved wet braking performance by four percent when new compared to its predecessor.

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DUNLOP (company name: Sumitomo Rubber Industries) has confirmed that its GRANDTREK H/T31T tyres are now fitted as original equipment on the Toyota LEXUS GX550 OVERTRAIL+, a variant of the premium SUV that was refreshed for the new model year in September.

First introduced to the market in 2002, the LEXUS GX550 has been sold chiefly in North America, developing a reputation as a luxury SUV that remains comfortable even on unpaved surfaces. The latest update sharpens both ride comfort and handling stability, further elevating ride quality and delivering assured control across varied terrain. The OVERTRAIL+ grade gains larger tyres, growing from 265/65R18 to 265/70R18, together with greater minimum ground clearance, boosting off-road ability on demanding terrain while pairing a bold, muscular appearance with a quiet cabin on the road.

Developed afresh to deliver on-road capability alongside the reliability and durability cultivated across the GRANDTREK line, the H/T31T employs a highway terrain tread pattern and new tread rubber compound. These enhancements raise high-speed stability, quietness, fuel efficiency and wear resistance while the tyre balances ride comfort with the strength required to support the LEXUS GX550's hefty body. A redesigned sidewall reinforces toughness and presence, echoing the vehicle's commanding styling and merging rugged SUV solidity with urban refinement.

The GRANDTREK family comprises DUNLOP-brand tyres tailored to SUVs and pickup trucks. Its wide lineup of dependable products, proven through fitment on numerous new SUV and 4x4 models, addresses a broad range of customer requirements.

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Kenda Tires will serve as the official original equipment tyre supplier for The Blank Slate, the electric pickup from Slate Auto. The global tyre and wheel manufacturer has been tapped to equip the vehicle with its KLEVER S/T EV, a tyre built around the performance, efficiency and durability demands of Slate's eagerly awaited truck.

Engineering personnel from both firms collaborated on the research, development and production of a tyre calibrated to the Slate truck's weight, torque output, efficiency targets, ride and handling traits and expected driving conditions. Kenda will also furnish accessory tyre lines, giving buyers room to personalise their trucks without compromising the platform's performance, safety and quality benchmarks.

Slate Auto has attracted broad industry attention for its unconventional take on electric vehicle ownership, centred on affordability, simplicity and personalisation. Bringing a dedicated OE tyre supplier on board marks a meaningful milestone as the company works toward a production-ready vehicle and supply chain.

The KLEVER S/T EV was purpose-built for the Slate application, with features that address the heft and instant torque characteristic of electric drivetrains. Its low rolling resistance design helps stretch efficiency and range, while reinforced construction bolsters durability, handling and tread life. Engineers at Kenda's American Technical Center in Akron, Ohio, supported development, collaborating closely with automakers on tailored solutions for emerging mobility platforms. The tyre debuts as original equipment on The Blank Slate when production starts in November 2026, timed to Slate Auto's schedule.

Jimmy Yang, Global President, CEO and Chairman, Kenda Industrial, said, "As the automotive industry continues to evolve, Kenda remains committed to delivering innovative tyre technologies that meet the needs of both manufacturers and its consumers. Our collaboration with Slate Auto represents an exciting opportunity to support a company that is reimagining electric mobility through accessibility, personalisation and practicality. We are proud to contribute our engineering and production expertise with our EV-focused technology to help bring The Blank Slate to market."

Brandon Stotsenburg, Vice President of Automotive for American Kenda Rubber, said, "This partnership reflects Kenda's continued growth in the original equipment automotive market and our ability to develop purpose-built solutions for next-generation vehicles. The KLEVER S/T EV was designed to address the specific challenges EVs present, from increased vehicle weight and instant torque to efficiency and ride comfort requirements. Working alongside Slate throughout the development process has allowed us to create a tyre solution that complements the vehicle's performance while supporting its affordability and personalisation goals."

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FALKEN has secured original equipment supply approval from Audi for its AZENIS FK520 summer tyre, which will be fitted to the premium brand’s flagship SUVs, the Q7 and Q9. Production begins in May 2026, with the tyres carrying the R0 designation to mark the Audi-specific fitment. The deal reinforces FALKEN’s standing in the premium original equipment market.

The AZENIS FK520 (R0) comes in three sizes covering 20- to 22-inch wheel diameters, with vehicles assembled at Audi’s Bratislava plant in Slovakia. Buyers can inspect the fitted tyres and their EU tyre label data through Audi’s vehicle configurator. The ultra-high-performance tyre is built for sporty road cars, offered in reinforced Extra Load versions across all sizes and rated to Y speed specifications for up to 300 kmph, targeting drivers focused on stability, precision and safety.

FALKEN’s original equipment record with premium marques spans many years and includes Audi, Porsche and Mercedes-Benz. The AZENIS FK510A SUV gained Porsche Macan approval in 2018, and the AZENIS FK520 (NG0) followed in 2026 for the Porsche Cayenne Electric. Since 2011 the brand has maintained a motorsport presence, campaigning a Porsche 911 GT3 R in the ADAC RAVENOL Nürburgring Endurance Series and the ADAC RAVENOL 24h Nürburgring.

Christian Stolting, OE Sales Director, Dunlop Tyre Europe GmbH, said, “It is an important step for our original equipment business to fit the Q7 and Q9, two models of great importance to Audi, with the FALKEN AZENIS FK520 (R0) as a factory-fitted option. The choice of our tyres for these Audi models reflects confidence in the performance and quality of FALKEN in this segment.”

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The Yokohama Rubber Co., Ltd. has secured an original equipment supply deal with Nissan Motor Co., Ltd. for the automaker's new Fairlady Z, which reached the Japanese market in August 2026. Yokohama's ADVAN Sport V107 will be fitted in size 245/45R18 100W.

Belonging to Yokohama's flagship ADVAN range, the Sport V107 sits in the ultra-high-performance (UHP) segment aimed at premium vehicles. It is engineered to reconcile qualities that usually pull in opposite directions – combining confident dry and wet grip and stable steering with comfort and safety – and in this Fairlady Z application it pairs high-speed handling composure and quick steering response with a comfortable ride.

Nissan's new Fairlady Z carries forward its heritage-inspired design language alongside contemporary technology, and the model remains celebrated for its characteristic driving feel, with the refresh sharpening performance while honouring the nameplate's lineage. The fitment advances Yokohama Rubber's Yokohama Transformation 2026 medium-term plan covering 2024–2026, under which the consumer tyre business is working to lift the proportion of high-value-added tyres sold by winning original equipment contracts for its ADVAN range and its GEOLANDAR tyres for SUVs and pickup trucks.

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