NEXEN TIRE Secures OE Supply For Hyundai’s Refreshed Grandeur Sedan
- By TT News
- June 16, 2026
NEXEN TIRE has secured a new original equipment supply agreement with Hyundai Motor Company, providing tyres for the recently updated version of the Korean automaker’s flagship sedan, known as The New Grandeur. This decision extends the existing partnership between the two companies, as NEXEN TIRE previously supplied tyres for the initial launch of the seventh-generation model. The renewed collaboration reinforces the tyre manufacturer’s role in supporting Hyundai’s premium passenger vehicle lineup.
The selected tyre for this application is the N'FERA Supreme S, an ultra-high-performance product engineered for premium vehicles. This model features NEXEN TIRE’s proprietary Noise Reduction System, which uses sound-absorbing materials to diminish resonance noise while driving. Furthermore, an AI-driven low-noise pattern design and advanced load distribution technology work together to minimise road vibrations and enhance overall cabin quietness, with the aerodynamic sidewall also contributing to reduced rolling resistance.
The New Grandeur distinguishes itself with a Seamless Horizon Lamp and the latest Pleos Connect infotainment system, aiming to boost its competitive standing in the luxury sedan segment. The N'FERA Supreme S is engineered to meet these elevated standards, offering robust grip and high-speed stability through a specialised 4D compound. Its durable sipe and groove structures are optimised to preserve consistent performance even as the tyre undergoes wear over time.
This latest supply deal marks a continuation of NEXEN TIRE’s broader strategic cooperation with Hyundai’s upscale vehicle range, having previously equipped models such as the Palisade SUV and the NEXO hydrogen fuel cell electric vehicle. Since entering the international OE market in 2012, the manufacturer has expanded its clientele to include numerous global automotive brands, with this latest contract underscoring its acknowledged technological expertise and product reliability in a highly competitive sector.
John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “Being selected once again to supply OE tyres for The New Grandeur demonstrates that the N'FERA Supreme S meets the high standards expected of a flagship sedan in terms of quietness and driving performance. We will continue to strengthen strategic partnerships with Hyundai Motor and other global automakers while expanding OE tyre supply for future mobility segments, including electric and hydrogen fuel cell electric vehicles.”
Nexen Tire will supply its N'FERA Sport tyres as original equipment (OE) for the newly launched Audi A6 premium sedan, expanding its partnership with the German carmaker.
The tyres will be supplied in 18-inch and 19-inch sizes for the latest generation of the Audi A6, the company's flagship premium sedan.
The N'FERA Sport is an ultra-high-performance (UHP) tyre designed for high-performance vehicles. According to Nexen Tire, the tyre uses high-strength internal materials to distribute contact pressure and load evenly, supporting handling and braking performance in both dry and wet conditions.
The tyre received a "Good" rating in the summer tyre test conducted by German automotive publication Auto Bild, with strong scores in dry and wet braking, rolling resistance, pass-by noise and mileage. It also achieved a "Good" rating in the 2025 summer tyre test conducted by ADAC, where it performed well in driving safety and comfort.
Nexen Tire began supplying OE tyres to an overseas vehicle manufacturer in 2012 and has since expanded its customer base to include several global automotive groups, including Volkswagen Group. The company previously supplied OE tyres for the Audi A3 and the eighth-generation Audi A6.
The latest agreement extends that relationship to the redesigned Audi A6 and is expected to support future replacement tyre demand as vehicles enter the aftermarket.
"The supply for the all-new Audi A6 demonstrates that NEXEN TIRE's technology and quality continue to be recognized by the world's most demanding premium brands," said John Bosco (Hyeon Suk) Kim, CEO of NEXEN TIRE. "We will continue to strengthen our partnerships with global premium automakers and expand our OE supply capabilities moving forward."
Continental Secures OE Approval For Škoda Elroq With Aerodynamic EcoContact 7 Tyre
- By TT News
- July 30, 2026
Continental has secured original equipment approval for its EcoContact 7 summer tyre on the all-electric Škoda Elroq. The German automotive supplier will supply the SUV with specific front and rear fitments, namely size 235/50 R20 for the front axle and 255/45 R20 for the rear, both designed for 20-inch rims. Each tyre includes the FR marking, signifying an integrated rim protection rib that reinforces the sidewall to guard against curb damage.
To enhance the vehicle's efficiency, Continental incorporated a distinctive aerodynamic feature inspired by golf ball dimples. Small indentations on the tyre surface, branded as the ‘Aerodimple’ structure, are engineered to reduce air turbulence around the sidewalls. This design principle, which mirrors the dimples on a golf ball that minimise drag, helps lower energy consumption by requiring less force to maintain forward motion.
Beyond rolling resistance and aerodynamics, the tyre development focused on acoustic comfort. The tread pattern benefits from optimised block spacing and angles specifically tuned to mitigate noise frequencies generated during low-speed urban driving. This acoustic engineering results in a quieter ride environment for both the vehicle occupants and the surrounding community.
Continental has finalised the tyre lineup for the Škoda Elroq with the EcoContact 7 in specifications 235/50 R20 100H FR and 255/45 R20 101H FR. The summer tyre is also formulated with a specialised rubber compound and construction to deliver low rolling resistance, high mileage and reduced noise levels, contributing to the overall efficiency and refinement of the electric SUV across numerous global markets.
Yokohama Supplies ADVAN dB V552 Tyres For SAIC Motor's New MG7 Sedan
- By TT News
- July 29, 2026
Yokohama Rubber Co., Ltd. has begun supplying its ADVAN dB V552 tyres as original equipment (OE) for SAIC Motor Corporation Limited's new MG7 sports sedan, which was launched in China in January 2026.
The OE tyre is supplied in size 245/40R19 98W.
The ADVAN dB V552 is a premium comfort tyre in Yokohama Rubber's global flagship ADVAN range. The company said the tyre combines low noise levels with strong wet grip and fuel efficiency, aiming to deliver ride comfort alongside stable handling.
The latest MG7 is a coupe-style mid-size sedan powered by a turbocharged engine. The updated model features a three-stage electric rear wing and dual twin exhausts as standard across all variants. SAIC Motor has also enhanced the vehicle's smart cockpit and other intelligent features.
Yokohama Rubber To Supply ADVAN Sport V107 Tyres For Updated Mazda MX-5
- By TT News
- July 28, 2026
Yokohama Rubber Co., Ltd. has begun supplying its ADVAN Sport V107 tyres as original equipment (OE) for the updated Mazda MX-5, which went on sale in Japan and Europe in June 2026.
The two-seater lightweight convertible sports car is fitted with 195/50R16 84V ADVAN Sport V107 tyres. Yokohama Rubber said it has supplied original equipment tyres for every generation of the Mazda MX-5 since the model was first introduced.
The ADVAN Sport V107 is an ultra-high-performance tyre within Yokohama's global flagship ADVAN brand. According to the company, the tyre combines handling stability and wet-weather performance with low noise, ride comfort and reduced rolling resistance.
The Mazda MX-5, first launched in 1989, has recorded cumulative global sales of more than 1.26m units, according to Mazda.
As part of the latest update, Mazda has introduced a special edition of the MX-5 alongside a new exterior colour. The company said the changes are intended to enhance driving performance while complying with external noise regulations.
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