Nexen Tire has continuously increased its supply of original equipment (OE) tyres to international automakers over the years, and their most recent collaboration with luxury automaker BMW Group emphasises the company's rising industry awareness.

Thanks to a number of crucial design elements, N'Fera Sport tyres offer exceptional dry, wet and handling performance. N'Fera Sport has a block design for superior dry and wet handle performance at high speed and a larger longitudinal groove for better drainage performance in wet circumstances. Furthermore, the tyre uses the most recent tread composition to improve braking and grip, while sidewall reinforcements increase stability at high speeds, providing exceptional handling and stability when turning. Most notably, the tyre has an AI-optimised engineering technology-based optimal design that increases fuel efficiency and reduces road noise. The Nexen Tire Europe factory ensures exceptional quality and performance by producing these high-performance tyres with cutting-edge automation and competitive quality.

As of 2024, Nexen Tire distributes OE tyres to 118 models of international automakers, having begun delivering OE tyres to luxury manufacturers in 2016. This accomplishment is the result of Nexen Tire's ongoing R&D expenditures to create high-quality goods that highlight its state-of-the-art technology. By utilising virtual reality (VR) and artificial intelligence (AI) technology, the business also spearheads tyre development and intends to deepen its alliances with international automakers.

Travis Kang, Global CEO of Nexen Tire, said, “To supply original equipment tyres, tyre manufacturers must meet the high standards of safety and performance required by automakers. We will continue to expand our supply to premium brands, demonstrating our exceptional quality and technological prowess.”

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The Yokohama Rubber Co., Ltd. has secured an original equipment supply deal with Nissan Motor Co., Ltd. for the automaker's new Fairlady Z, which reached the Japanese market in August 2026. Yokohama's ADVAN Sport V107 will be fitted in size 245/45R18 100W.

Belonging to Yokohama's flagship ADVAN range, the Sport V107 sits in the ultra-high-performance (UHP) segment aimed at premium vehicles. It is engineered to reconcile qualities that usually pull in opposite directions – combining confident dry and wet grip and stable steering with comfort and safety – and in this Fairlady Z application it pairs high-speed handling composure and quick steering response with a comfortable ride.

Nissan's new Fairlady Z carries forward its heritage-inspired design language alongside contemporary technology, and the model remains celebrated for its characteristic driving feel, with the refresh sharpening performance while honouring the nameplate's lineage. The fitment advances Yokohama Rubber's Yokohama Transformation 2026 medium-term plan covering 2024–2026, under which the consumer tyre business is working to lift the proportion of high-value-added tyres sold by winning original equipment contracts for its ADVAN range and its GEOLANDAR tyres for SUVs and pickup trucks.

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Hankook Tire is now supplying its ultra-ultra-high-performance (UUHP) Ventus S1 evo Z tyres as original equipment for the new Porsche Panamera, expanding a relationship that dates to 2021. The fitment lineup adds 21-inch sizes – 275/35 ZR21 at the front and 325/30 ZR21 at the rear – alongside the 19- and 20-inch dimensions previously supplied. Every size carries Porsche-specific ND0 homologation markings on the sidewall, completing the Ventus S1 evo Z range across 19 to 21 inches.

Engineered to balance ride comfort with dynamic driving performance for the Panamera, the tyre was validated beyond standard segment homologation tests. Hankook subjected it to maximum-speed testing at Germany's Nürburgring Nordschleife circuit to confirm structural robustness and its ability to meet high-performance sports driving demands.

The Ventus S1 evo Z incorporates an asymmetric tread pattern for exceptional handling and stable grip, with tread blocks engineered to maintain optimal stiffness under varying conditions. Three main grooves on the inner tread improve wet-road water drainage, while a larger outer tread block area enhances cornering performance and dry-road grip. A double-layer carcass reinforced with aramid hybrid fibres bolsters high-speed stability by minimising heat-induced deformation, helping preserve precise steering response. High-strength steel belts and beads, together with a reinforced sidewall structure, further sharpen straight-line stability and handling precision.

The tyre is currently supplied as original equipment to global premium automakers for high-performance vehicles. In the replacement market, it is offered in 15 sizes from 18 to 21 inches, with widths of 225 to 315 mm and aspect ratios of 30 to 45. In July 2026, the Ventus S1 evo Z was also selected as an OE fitment for Porsche's iconic 911 Carrera sports car.

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Continental has secured original-equipment approval for the fully electric Volvo EX60, with its EcoContact 7 S tyre line homologated across numerous countries worldwide. Approval covers the sporty summer tyre for the electric SUV. Two fitments were sanctioned: 235/55 R20 for the front axle and 255/50 R20 for the rear axle.

Both approved versions carry an integrated rim protector, a reinforced sidewall area that lowers the risk of rim damage from accidental curb contact. This protective feature strengthens the sidewall zone, guarding the wheel rim against unintended impacts during everyday driving situations.

A sporty summer tyre, the EcoContact 7 S targets low rolling resistance, high mileage and minimal rolling noise. Its optimised compound and construction cut energy consumption, and the sportier S variant of the EcoContact 7 also stresses wet grip and handling for a direct, responsive feel, bearing an EV-compatible sidewall logo identifying electric vehicle suitability.

A golf-inspired principle boosts efficiency: Aerodimples, tiny sidewall indentations mimicking a golf ball's surface, reduce air turbulence behind the tyres, so less energy keeps the vehicle moving. A specially tuned tread pattern also curbs rolling noise, especially at low urban speeds, cutting noise pollution for pedestrians and nearby residents.

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The Alliance Future Tyres (AZuR) will hold the first European Tyre Pressure Day on 3^rd  June 2027, calling on motorists, businesses and public institutions across Europe to check their vehicles’ tyre pressure to reduce waste and extend tyre life.

More than 90 AZuR partners will take part, with garages, car washes, fleet operators, universities and municipalities also invited to join the initiative. Registration is open, according to the organisation’s announcement on 13 October 2026.

The campaign highlights the role of tyre pressure in preserving the casing, the structural part of a tyre that can remain suitable for reuse or retreading even when the original tyre is no longer in service.

An analysis by REGOM, using automated identification and sorting technology at an industrial used-tyre collection site in France, examined 59,349 tyres in June 2026 with at least 3mm of remaining tread. Of these, 12,738 were considered suitable for reuse. The other four-fifths were rejected despite having sufficient tread, with the condition of the casing determining whether they could be reused.

“We have spent years working to make sure a new cycle begins at the end of a tyre’s life. But the most effective lever comes before that — and it lies with every single one of us,” says Anna-Maria Guth, Network Coordinator of AZuR. “That is why we are starting with ourselves. On 3 June our partners will check the pressure on their own vehicles, in their own yards and staff car parks. If you take part yourself, you do not have to persuade anyone,” adds Guth.

“Every tyre contains valuable raw materials whose production requires energy, know-how and resources. From a circular economy perspective, we should therefore value this material and energy effort for as long as is technically and safely possible,” said Marjolein Groeneweg, Global Marketing And Sustainability Director For Synthetic Rubber at Synthos and a Member of AZuR’s Reduce & Reuse project group.

Low tyre pressure can also increase fuel consumption. The German motoring organisation ADAC estimates that it can raise consumption by as much as 0.3 litres per 100km. At an annual mileage of 15,000km, that would amount to about 45 litres of additional fuel.

The campaign will cover cars, vans, lorries, trailers, buses, agricultural machinery and bicycles. Participants can register their locations on a European campaign map, while schools, clubs and municipalities can apply for free campaign materials.

AZuR has worked since 2020 to promote a circular economy for tyres, bringing together more than 90 partners across manufacturing, repair, retreading, collection and materials recovery.

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