Pirelli is gearing up to make a significant impact at the upcoming FIA Motorsport Games in Valencia, Spain. As the exclusive tyre supplier for several key categories, including GT, Touring Cars, F4, and modern rally, the premium tyre maker’s presence at this prestigious event is set to be substantial.

The Motorsport Games, a multidisciplinary motorsport competition where drivers represent their countries, is expanding rapidly. This year’s edition features a record 26 categories, up from 16 in 2022. Pirelli’s commitment to the event underscores its position as a leading tyre manufacturer in the motorsport industry.

“Our role as the principle supplier of tyres for the 2024 Motorsport Games is a big obligation for us, but also an honour and an opportunity,” said Matteo Braga, Circuit Activity Manager Pirelli and Terenzio Testoni, Rally Activity Manager.

“On the one hand, it confirms that we are a point of reference in all disciplines for drivers and teams, to whom we supply not just products but also technical assistance. On the other hand, it offers a chance to see the various specialised teams from the Pirelli Motorsport Department side-by-side on track, which will give us the chance to accumulate knowledge that crosses the boundaries. The assorted races on the programme promise to be as demanding as the single series, and it will be interesting to see some of our finest products all in action together.”

The Italian company will supply its high-performance P Zero tyres to various categories, including GT, Touring Cars, and F4. These tyres have been specifically designed to meet the demanding requirements of these disciplines, ensuring optimal performance and safety.

Pirelli’s involvement in the Motorsport Games showcases its dedication to supporting the growth of motorsport and providing drivers with the best possible tyres. As the event approaches, anticipation is high for the exciting competition and Pirelli’s role in shaping its outcome.

Pirelli has announced the introduction of two new motorcycle tyres in 2025: the DIABLO POWERCRUISER and the SCORPION MX32 MID SOFT. These additions will further expand the company’s diverse range of motorcycle tyres.

DIABLO POWERCRUISER: A new custom-touring tyre

The DIABLO POWERCRUISER represents a new chapter in Pirelli’s Custom-Touring range, explicitly tailored for high-performance sport Cruiser and Bagger motorcycles. Designed for bikes with powerful torque and sharp handling, it targets owners who seek a blend of aesthetic appeal and superior performance.

Part of the DIABLO family, which embodies Pirelli’s sporting DNA, the DIABLO POWERCRUISER combines the brand’s performance heritage with the free-spirited ethos of the custom bike community. The tyre delivers exceptional grip, stability, and handling across various conditions, including wet surfaces, while offering durability in line with its segment.

Key features include a slick shoulder for enhanced dry performance and a central tread pattern showcasing Pirelli’s iconic Flash design. The tyre will be available from March 2025 in popular sizes for American Cruisers and Baggers.

SCORPION MX32 MID SOFT: Built for champions

The SCORPION MX32 MID SOFT, successor to Pirelli’s highly successful motocross tyre, builds on the brand’s dominance in the FIM Motocross World Championship, where it has secured 82 titles since 1980.

Developed with insights from decades of top-level competition, the new SCORPION MX32 MID SOFT offers enhanced braking performance and cornering for the front tyre, while the rear provides improved traction for quicker starts and corner exits. It is also more versatile on medium-hard terrain.

The tyre will debut in the next Motocross World Championship, equipping bikes ridden by top competitors. Like all Pirelli racing tyres, it will also be available for purchase by motocross enthusiasts.

Advanced technology

Both new tyres feature high-contrast sidewall lettering for improved readability. Additionally, the SCORPION MX32 MID SOFT includes a distinctive yellow Pirelli label for easy identification at the track.

With these innovations, Pirelli aims to strengthen its position across both custom-touring and motocross markets, ensuring riders benefit from the latest advancements in tyre technology.

The Yokohama Rubber Co., Ltd., has launched the ADVAN WINTER V907, a new ultra-high-performance winter tyre, as an afterparts tyre for the Mercedes-AMG E-Class luxury sedan.

The newly developed ADVAN WINTER V907 is designed to provide not only excellent performance on snow but excellent comfort and stability even when driving on dry roads at the high speeds. The tyre features a specially designed tread pattern with V-shaped grooves and 3D sipes as well as a centre rib. These features work in tandem with a special tread compound that combines a cap compound for excellent snow performance and an undertread compound for handling stability on dry roads.

To be sold initially through Mercedes-AMG dealerships in Europe, the new tyre will be available in size 245/45R19 102V for front and size 275/40R19 105V for rear. Both the sizes were jointly developed with Mercedes-AMG and carries the ‘MO1A’ mark on the sides, indicating Mercedes-AMG’s approval. Based on the new afterparts tyre, the company also intends to develop an ADVAN WINTER V907 replacement tyre in a larger variety of sizes. Sales will begin in 2025, mostly in Europe, and will be introduced sequentially at tyre dealers.

BYD has selected Continental’s PremiumContact C tyres as original equipment for its Seal U electric SUV. The electric SUV will come factory-equipped with the premium tyres in size 235/50 R19 99V.

The PremiumContact C tyre provides a pleasant and quiet ride. The rubber compound's unique silica lowers rolling resistance and friction by reducing energy absorption through the tyre while the vehicle is moving. This results in a long tread life and good energy efficiency. Together, a noise-reducing design and noise breakers in the tread pattern greatly reduce the tyre's rolling noise. The PremiumContact C offers a low-impact ride even at high speeds because of its rounded contact patch, which uniformly distributes pressure throughout the tyre.

Continental has been refining tyres for over a decade in an effort to produce ever-lower rolling resistance, minimal rolling noise and high mileage. All of Continental's tyres are able to sustainably lower emissions from combustion cars while still meeting the specifications for electric vehicles. Five most successful EV manufacturers in the Asia-Pacific area use Continental tyres as original equipment, as per the company.

Toyo Tires has introduced the Proxes Sport 2, a high-performance summer tyre designed for sports cars, SUVs and CUVs.

The new tyre features a redesigned profile and advanced tread compounds to enhance performance in wet and dry conditions. Compared to its predecessor, the Proxes Sport 2 offers improved handling, shorter braking distances and a quieter ride.

“The Proxes Sport 2 boasts a 15 percent shorter stopping distance in wet conditions and 10 percent shorter on dry surfaces along with improved handling performance over its predecessor, the Proxes Sport,” said Kevin Arima, senior manager consumer products, Toyo Tire U.S.A. Corp. “These improvements enhance the driver’s experience rain or shine on twisty canyon roads or around town.”

The Proxes Sport 2 will be available in over 75 sizes, ranging from 17 to 22 inches, in February 2025.