Pirelli is gearing up to make a significant impact at the upcoming FIA Motorsport Games in Valencia, Spain. As the exclusive tyre supplier for several key categories, including GT, Touring Cars, F4, and modern rally, the premium tyre maker’s presence at this prestigious event is set to be substantial.

The Motorsport Games, a multidisciplinary motorsport competition where drivers represent their countries, is expanding rapidly. This year’s edition features a record 26 categories, up from 16 in 2022. Pirelli’s commitment to the event underscores its position as a leading tyre manufacturer in the motorsport industry.

“Our role as the principle supplier of tyres for the 2024 Motorsport Games is a big obligation for us, but also an honour and an opportunity,” said Matteo Braga, Circuit Activity Manager Pirelli and Terenzio Testoni, Rally Activity Manager.

“On the one hand, it confirms that we are a point of reference in all disciplines for drivers and teams, to whom we supply not just products but also technical assistance. On the other hand, it offers a chance to see the various specialised teams from the Pirelli Motorsport Department side-by-side on track, which will give us the chance to accumulate knowledge that crosses the boundaries. The assorted races on the programme promise to be as demanding as the single series, and it will be interesting to see some of our finest products all in action together.”

The Italian company will supply its high-performance P Zero tyres to various categories, including GT, Touring Cars, and F4. These tyres have been specifically designed to meet the demanding requirements of these disciplines, ensuring optimal performance and safety.

Pirelli’s involvement in the Motorsport Games showcases its dedication to supporting the growth of motorsport and providing drivers with the best possible tyres. As the event approaches, anticipation is high for the exciting competition and Pirelli’s role in shaping its outcome.

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The Yokohama Rubber Co., Ltd. has initiated supply of its GEOLANDAR X-CV tyres for Toyota Motor Corporation’s bZ, the 2026 model year North American version of Toyota’s bZ4X battery electric SUV, which launched in October 2025. The specified tyre size for this application is 235/50R20 100V. Concurrently, for the updated bZ4X model in Japan, the company remains the supplier, providing its ADVAN V61 tyre in size 235/60R18 103H as it did for the prior version.

The GEOLANDAR X-CV is engineered as a modern highway terrain tyre with M+S certification, prioritising responsive drivability and high-speed capability. Its design seeks an integrated balance of safety, comfort, durability and fuel efficiency. Tailored for electrified vehicles, these tyres bear Yokohama’s proprietary ‘E+’ sidewall engraving, signifying enhanced attributes in durability, quietness and energy conservation. This development was facilitated by the company’s HAICoLab framework, an AI-driven platform that combines human creativity with advanced data processing to accelerate digital innovation.

This selection by Toyota extends a growing partnership, as the GEOLANDAR X-CV has recently been fitted as original equipment on several other Toyota models, including the Land Cruiser 250, Grand Highlander and Tundra. This alignment supports Yokohama Rubber’s strategic goals under its medium-term management plan, Yokohama Transformation 2026. A central pillar of this plan is elevating the sales proportion of high-value-added tyres by aggressively promoting original equipment fitments for its premier ADVAN and GEOLANDAR brands globally, particularly for SUVs and pickup trucks.

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The new Volkswagen Tiguan will be outfitted with advanced Falken all-season and winter tyres. These models include the Falken EUROALL SEASON AS220 in size 215/65R17, as well as the EUROALL SEASON AS220 PRO and the winter-specific EUROWINTER HS02 PRO, both in size 235/55R18. Designed to meet rigorous dynamic standards, tyres bearing the ‘PRO’ designation are engineered for performance, with approval for speeds reaching 270 kmph. The winter PRO variant is offered in 87 configurations, while the all-season PRO version comes in 45 different sizes, accommodating a wide range of rim diameters and series profiles.

A key innovation across these tyres is the application of 4D NANO Design technology. This contributes to enhanced safety through better wet grip, improved fuel economy and increased tread longevity. Furthermore, an aerodynamically optimised sidewall with a nano-black finish provides a contemporary aesthetic.

The specific tread designs are tailored to performance categories. The standard EUROALL SEASON AS220 utilises a directional, symmetrical pattern suited for high-performance use. Its PRO counterpart features an optimised asymmetrical pattern, targeting balanced, ultra-high-performance capability in diverse conditions. This focus on versatile all-weather tyres reflects growing consumer demand, as they merge the benefits of summer and winter compounds. They deliver consistent traction on dry pavement, in rain and in light wintry conditions, presenting a practical solution for urban drivers or those in areas with moderate winters.

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Yokohama Rubber Co., Ltd. said it has begun supplying its BluEarth-Es ES32 tyres as original equipment to Suzuki Motor Corporation for the Wagon R mini-vehicle, following the model’s launch in Japan in December 2025 after a minor update.

The Wagon R is fitted with 165/55R15 75V tyres.

BluEarth-Es ES32 is a standard tyre under the BluEarth YOKOHAMA global tyre brand, developed around the concept of being “environmentally, human, and socially friendly”. The tyre combines fuel efficiency with extended service life by reducing uneven wear. For the Wagon R, Yokohama Rubber said the tyres use tread patterns and compounds designed to deliver both lower rolling resistance and improved wear resistance.

Suzuki’s updated Wagon R incorporates additional safety features, including the Dual Sensor Brake Support II collision-mitigation braking system. The vehicle is also designed to offer a quiet and comfortable ride, stable steering and a refined exterior.

Yokohama Rubber said it continues to develop tyres using its BluEarth technology, with a growing number of these products being factory-fitted on petrol-powered vehicles, hybrid models and electric vehicles across a range of segments.

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Yokohama Rubber Co., Ltd. said it has begun supplying its ADVAN Sport ZPS tyres as original equipment to Toyota Motor Corporation for the new GR Yaris, following the model’s launch in the Middle East in December 2025.

The tyre supplied is sized 225/40RF18 88Y.

ADVAN Sport ZPS is derived from the ADVAN Sport, the high-performance tyre in Yokohama Rubber’s global flagship ADVAN brand. It is a run-flat tyre with reinforced sidewalls designed to support the vehicle even in a zero-pressure condition, such as after a puncture. The company said the tyre balances ultra-high-speed handling with wet performance, quietness and comfort.

Yokohama Rubber tyres are already fitted to several models in Toyota’s GR sports car range. In recent years, the company has supplied ADVAN APEX V601 tyres for the GR Corolla and ADVAN FLEVA V701 tyres for the Corolla Cross GR Sport.

The supply forms part of Yokohama Rubber’s three-year medium-term management plan, Yokohama Transformation 2026, covering 2024 to 2026. Under the plan, the consumer tyre business is seeking to increase the proportion of high value-added products, with a focus on expanding original equipment supply of ADVAN tyres and GEOLANDAR tyres for SUVs and pick-up trucks.

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