Pirelli is gearing up to make a significant impact at the upcoming FIA Motorsport Games in Valencia, Spain. As the exclusive tyre supplier for several key categories, including GT, Touring Cars, F4, and modern rally, the premium tyre maker’s presence at this prestigious event is set to be substantial.

The Motorsport Games, a multidisciplinary motorsport competition where drivers represent their countries, is expanding rapidly. This year’s edition features a record 26 categories, up from 16 in 2022. Pirelli’s commitment to the event underscores its position as a leading tyre manufacturer in the motorsport industry.

“Our role as the principle supplier of tyres for the 2024 Motorsport Games is a big obligation for us, but also an honour and an opportunity,” said Matteo Braga, Circuit Activity Manager Pirelli and Terenzio Testoni, Rally Activity Manager.

“On the one hand, it confirms that we are a point of reference in all disciplines for drivers and teams, to whom we supply not just products but also technical assistance. On the other hand, it offers a chance to see the various specialised teams from the Pirelli Motorsport Department side-by-side on track, which will give us the chance to accumulate knowledge that crosses the boundaries. The assorted races on the programme promise to be as demanding as the single series, and it will be interesting to see some of our finest products all in action together.”

The Italian company will supply its high-performance P Zero tyres to various categories, including GT, Touring Cars, and F4. These tyres have been specifically designed to meet the demanding requirements of these disciplines, ensuring optimal performance and safety.

Pirelli’s involvement in the Motorsport Games showcases its dedication to supporting the growth of motorsport and providing drivers with the best possible tyres. As the event approaches, anticipation is high for the exciting competition and Pirelli’s role in shaping its outcome.

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The Yokohama Rubber Co., Ltd. has confirmed its GEOLANDAR A/T G94 tyres will serve as original equipment for Toyota Motor Corporation’s newly launched Land Cruiser FJ SUV. This latest model in the Land Cruiser series debuted worldwide, with the tyres fitted to vehicles sold across Asia, the Middle East, Latin America and Africa. Japanese-market FJ models will not receive this tyre.

Designed as an all-terrain SUV tyre, the GEOLANDAR A/T G94 balances fuel efficiency, comfort, safety and utility performance on varied road surfaces. The GEOLANDAR brand has a proven record on several Toyota SUVs, including the recent supply of the A/T G31 for the Land Cruiser 250 series and the 4Runner.

Under its Yokohama Transformation 2026 medium-term plan (2024–2026), Yokohama Rubber’s consumer tyre division aims to raise sales ratios of high-value-added products. A key initiative includes promoting flagship ADVAN and GEOLANDAR brand tyres for SUVs and pickup trucks as original equipment on new vehicles.

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NEXEN TIRE has expanded its original equipment tyre supply for the Kia all-new Seltos into North America and Europe, following an earlier rollout for the Korean market in March with the N’PRIZ S and N’FERA AU7.

For North America, the company provides the N’PRIZ S in a 16-inch fitment for United States and Canada. This tyre is designed for electric, hybrid and combustion vehicles, emphasising mileage performance and ride comfort. In Europe, including Germany, France and the Netherlands, NEXEN TIRE supplies summer tyres across multiple sizes. The N’FERA Primus comes in 16- and 18-inch fitments, offering high-speed stability and wet braking, while the 19-inch N’FERA Sport delivers ultra-high-performance capability validated in European tyre tests.

This regional strategy highlights NEXEN TIRE’s ability to tailor OE solutions for a single vehicle model across different markets. The manufacturer continues to grow its global OE portfolio, covering mass-market SUVs to premium brands.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, "This OE supply for the all-new Seltos goes beyond simply increasing volume – it demonstrates NEXEN TIRE's ability to deliver products tailored to the specific road conditions and consumer needs of each market. We will continue to strengthen partnerships with global automakers and expand our market-optimised OE supply going forward."

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The Yokohama Rubber Co., Ltd. has confirmed the supply of its ADVAN FLEVA V701 tyres as original equipment for Honda Motor Co., Ltd.’s new compact electric vehicle. The Super-ONE, launched in Japan in May 2026 with a gradual rollout planned for United Kingdom and several Asian markets, uses the tyre in size 185/55R15 82V.

Engineered under the ADVAN brand’s philosophy of delivering driving enjoyment, the sporty high-performance tyre provides sharp handling across city streets, winding roads and highways. The EV is marketed under different names regionally, including Super-ONE in Japan and Asia & Oceania, Honda Super-ONE in select Asia & Oceania countries and Super-N in  UK.

Honda developed the Super-ONE to combine everyday usability and environmental performance with a unique fun-to-drive character. By engaging all driver senses through sporty handling only a small EV can offer, the model aims to deliver an exciting and uplifting driving experience.

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Yokohama Rubber has begun supplying its ADVAN V61 and GEOLANDAR X-CV tyres as original equipment for the new Trailseeker battery electric sport utility vehicle developed by Subaru Corporation.

The vehicle, known as the E-Outback in Europe, was first unveiled in the United States in April 2025.

Tyres supplied for the Japanese and European markets are ADVAN V61 in size 235/60R18 103H, while North American models are fitted with GEOLANDAR X-CV tyres in size 235/50R20 100V.

The ADVAN V61 is a summer SUV tyre within Yokohama Rubber’s flagship ADVAN range. According to the company, it combines fuel and energy efficiency with handling stability and low noise levels.

The GEOLANDAR X-CV is a highway terrain tyre that meets the M+S (mud and snow) standard. Yokohama Rubber said the tyre was designed to deliver high-speed performance and drivability while balancing safety, comfort, durability and fuel efficiency.

Both tyre models supplied for the Trailseeker carry Yokohama Rubber’s proprietary “E+” mark on the sidewall, indicating technologies intended to address the requirements of electrified vehicles, including durability, quietness and energy efficiency.

Yokohama Rubber said the tyres were developed using HAICoLab, its artificial intelligence-based development framework designed to combine human input with data-driven analysis.

The Trailseeker is Subaru’s new battery electric SUV designed to combine BEV driving performance with utility for both daily and recreational use.

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