The Yokohama Rubber Co., Ltd. has announced that it will stream an online event introducing its new global flagship tyre, the ADVAN Sport V107. The event will introduce the tyre’s development story and testing at Yokohama Rubber’s Nürburgring Test Centre in Germany. The contents are designed to increase global understanding and interest in ADVAN Sport V107 and the Yokohama tyre brand.

The event will be streamed from 8pm on 24 February (Japan time) on the ADVAN Sport V107 dedicated website as well as the Yokohama Rubber channel on YouTube.

The ADVAN Sport V107 dedicated website is https://www.y-yokohama.com/brand/tire/advan/v107lp/ while the Yokohama Rubber official YouTube channel address is https://www.youtube.com/user/TheYokohamaRubber. 

The online video eent will be produced at a studio in Japan with a live link from Nürburgring, Germany. It will be moderated by radio DJ and narrator Sascha in Japan with female racing driver and Europe race presenter Eve Scheer joining from Germany, the company said in a release.  

The viewers with get an inside look at Yokohama Rubber’s Nürburgring Test Centre and the tyre’s evaluation by Yokohama Rubber test drivers at Nürburgring. Other contents will include an interview with Jörg Müller, former BMW Works driver and current participant in the Nürburgring 24-hour Endurance Race; former F1 driver Ukyo Katayama’s impressions of the ADVAN Sport V107; and a talk show featuring Jörg Müller and the test drivers. 

The ADVAN Sport V107 has been developed for use on premium high-performance cars, premium high-performance SUVs, and premium electric vehicles (EVs), the release said. Following joint development projects with leading premium car manufacturers and testing at Yokohama Rubber’s test center at the Nürburgring, widely considered the world’s most demanding race course, delivery of special OE ADVAN Sport V107 tires began in 2020, including tires for Mercedes-AMG and BMW M premium cars. (TT) 

The Yokohama Rubber Co., Ltd., has launched the ADVAN WINTER V907, a new ultra-high-performance winter tyre, as an afterparts tyre for the Mercedes-AMG E-Class luxury sedan.

The newly developed ADVAN WINTER V907 is designed to provide not only excellent performance on snow but excellent comfort and stability even when driving on dry roads at the high speeds. The tyre features a specially designed tread pattern with V-shaped grooves and 3D sipes as well as a centre rib. These features work in tandem with a special tread compound that combines a cap compound for excellent snow performance and an undertread compound for handling stability on dry roads.

To be sold initially through Mercedes-AMG dealerships in Europe, the new tyre will be available in size 245/45R19 102V for front and size 275/40R19 105V for rear. Both the sizes were jointly developed with Mercedes-AMG and carries the ‘MO1A’ mark on the sides, indicating Mercedes-AMG’s approval. Based on the new afterparts tyre, the company also intends to develop an ADVAN WINTER V907 replacement tyre in a larger variety of sizes. Sales will begin in 2025, mostly in Europe, and will be introduced sequentially at tyre dealers.

BYD has selected Continental’s PremiumContact C tyres as original equipment for its Seal U electric SUV. The electric SUV will come factory-equipped with the premium tyres in size 235/50 R19 99V.

The PremiumContact C tyre provides a pleasant and quiet ride. The rubber compound's unique silica lowers rolling resistance and friction by reducing energy absorption through the tyre while the vehicle is moving. This results in a long tread life and good energy efficiency. Together, a noise-reducing design and noise breakers in the tread pattern greatly reduce the tyre's rolling noise. The PremiumContact C offers a low-impact ride even at high speeds because of its rounded contact patch, which uniformly distributes pressure throughout the tyre.

Continental has been refining tyres for over a decade in an effort to produce ever-lower rolling resistance, minimal rolling noise and high mileage. All of Continental's tyres are able to sustainably lower emissions from combustion cars while still meeting the specifications for electric vehicles. Five most successful EV manufacturers in the Asia-Pacific area use Continental tyres as original equipment, as per the company.

Toyo Tires has introduced the Proxes Sport 2, a high-performance summer tyre designed for sports cars, SUVs and CUVs.

The new tyre features a redesigned profile and advanced tread compounds to enhance performance in wet and dry conditions. Compared to its predecessor, the Proxes Sport 2 offers improved handling, shorter braking distances and a quieter ride.

“The Proxes Sport 2 boasts a 15 percent shorter stopping distance in wet conditions and 10 percent shorter on dry surfaces along with improved handling performance over its predecessor, the Proxes Sport,” said Kevin Arima, senior manager consumer products, Toyo Tire U.S.A. Corp. “These improvements enhance the driver’s experience rain or shine on twisty canyon roads or around town.”

The Proxes Sport 2 will be available in over 75 sizes, ranging from 17 to 22 inches, in February 2025.

Atturo Tire has announced the expansion of its AZ810 all-weather tyre line with the addition of 24 new sizes. This expansion brings the total number of AZ810 sizes to 58, catering to a wider range of vehicles, including sedans, sports cars, SUVs, CUVs, hybrids and electric vehicles.

Designed to outperform traditional summer UHP tyres, especially in colder temperatures, the AZ810 offers exceptional wet traction, consistent grip and a smooth ride. The tyre’s versatility and style make it popular for drivers seeking high-performance tyres that can handle various driving conditions.