The Yokohama Rubber Co., Ltd. has announced that Yokohama Tire Corporation (YTC), a US subsidiary, will provide ADVAN racing tyres as the control tyre for the new Mustang Cup series that has been approved by the United States Auto Club (USAC). Beginning in April, the series will take place in the US. YTC will provide ADVAN A005 tyres for dry weather and ADVAN A006 tyres for wet conditions.

Ford Performance, the racing subsidiary of the Ford Motor Company, is launching a new series of entry-level events for beginner racers and amateur racing enthusiasts called the Mustang Cup. Participants will have the chance to improve their racing abilities through the Mustang Cup series, which also offers progression into Mustang Challenge, Mustang GT4 and the higher level Mustang GT3. The Ford Performance-engineered Mustang Dark Horse R will compete in the Mustang Cup series. Louisiana will host the first event in the series, which will feature six races spread across six US states.

Together with Ford Performance, Yokohama Rubber will assist the Ford Mustang GT3 vehicles of the German racing team Haupt Racing Team in the Nürburgring 24-Hour Race (ADAC RAVENOL 24h Nürburgring), one of the world's premier endurance events, in addition to providing the control tyre for the Mustang Cup. This will be the first time Ford Performance has competed in the Nürburgring 24-Hour Race since 2019 and the first time Yokohama Rubber and Ford Performance have worked together since 2012.

In order to increase awareness and fortify the brand power of its ADVAN tyres in the North American market, Yokohama Rubber is supporting high-end sports vehicle one-make racing series. The Porsche Carrera Cup North America, which is regarded as one of the quickest one-make races in the world, is one of the other one-make racing series to which Yokohama Rubber is supplying its ADVAN racing tyres in addition to the new Mustang Cup series.

Comments (0)

ADD COMMENT

Link Copied!

The Yokohama Rubber Co., Ltd. has expanded its established partnership with Mitsubishi Motors Corporation through the selection of its GEOLANDAR SUV tyre as original equipment for the newly launched 2026 Delica D:5 minivan. This latest generation of the vehicle, which debuted in Japan in January, features the tyre in size 255/55R18 98H. The collaboration builds upon a proven history, as the GEOLANDAR SUV was also fitted to the previous Delica D:5 model. For this new application, Yokohama engineers focused on refining the tyre’s performance, achieving enhancements in fuel economy and a reduction in external noise compared to the already well-regarded predecessor.

The GEOLANDAR SUV line is engineered primarily for modern minivans and on-road-focused SUVs, balancing the demand for everyday comfort and safety with versatile utility across diverse surfaces. Yokohama’s relationship with Mitsubishi extends beyond this single model, with the GEOLANDAR brand appearing on several vehicles in the automaker’s portfolio. Notably, the GEOLANDAR G94 model has been supplied in recent years for the Triton and Pajero Sport, underscoring a continued mutual confidence between the two companies.

This tyre supply agreement aligns with the comprehensive updates characterising the new Delica D:5. Mitsubishi has introduced refreshed exterior and interior styling while incorporating sophisticated all-wheel control technology and advanced driver-assistance systems. These improvements collectively elevate the distinctive dynamic character and driving capabilities for which the model is known, with Yokohama’s tyres contributing directly to its on-road performance and efficiency.

Comments (0)

ADD COMMENT

Link Copied!

The Yokohama Rubber Co., Ltd. has initiated original equipment supply of its GEOLANDAR X-CV tyres for Subaru’s new 2026 Solterra SUV-type battery electric vehicle (BEV), in North America, size 235/50R20 100V. For the Japanese market Solterra, the company continues to provide the ADVAN V61 model. This new GEOLANDAR X-CV is engineered as a modern highway terrain tyre that meets the M+S standard, emphasising high-speed capability and drivability alongside a balanced performance in safety, comfort, durability and fuel efficiency.

Developed through Yokohama’s AI-powered HAICoLab framework, which blends human creativity with artificial intelligence for advanced data processing, the tyre incorporates specific technologies for electric vehicles. This is signified by an ‘E+’ mark on the sidewall, indicating enhancements in durability, quietness and energy efficiency tailored to electrified vehicles.

This supply agreement aligns with the strategic goals outlined in Yokohama Transformation 2026, the company’s medium-term management plan running through 2026. A core initiative of this strategy is to increase the proportion of high-value-added tyre sales by expanding original equipment placement for key global brands. This includes actively promoting both the flagship ADVAN line and the GEOLANDAR series for SUVs and pickup trucks on new vehicles worldwide.

Comments (0)

ADD COMMENT

Link Copied!

Audi’s latest A6 will be equipped with Continental tyres as original equipment, offering drivers two specialised summer tyre options. Catering to efficiency-minded motorists, the Continental EcoContact 6 Q utilises a specific rubber compound and tread design to minimise rolling resistance and noise. This focus promotes lower energy consumption, extended driving range for electric vehicles and a quieter, more comfortable journey without sacrificing essential safety.

For those seeking a sportier driving experience, the high-performance Continental SportContact 7 is available. Its construction prioritises precise, athletic handling by delivering strong grip and short braking distances on both dry and wet pavement. The tyre is also engineered to provide reliable stability even at higher speeds. In recent independent testing, this model was recognised for its secure and well-balanced performance, earning high praise in critical safety categories like braking and control.

Beyond summer, Audi specifically recommends the Continental WinterContact TS 870 P for cold-weather mobility. This dedicated winter tyre features an innovative tread pattern and a compound that stays pliable in freezing temperatures. This combination is designed to ensure trustworthy traction, secure handling and shorter stopping distances on snow, ice and wet winter roads.

Together, these Continental options provide A6 owners with a tailored tyre portfolio, allowing them to choose based on their performance preferences for summer and ensuring prepared safety for winter conditions.

The tyres have been approved for the new Audi A6 in the following sizes in numerous countries:

EcoContact 6 Q Silent, 255/40 R20 101Y XL
EcoContact 6 Q Silent, 255/35 R21 101Y HL
SportContact 7 Silent, 255/40 R20 101Y XL
SportContact 7 Silent, 255/35 R21 101Y HL
WinterContact TS 870 P, 245/45 R19 102W
WinterContact TS 870 P, 255/40 R20 101W

Comments (0)

ADD COMMENT

Link Copied!

Continental Tires has launched its new all-terrain tyre, the CrossContact A/T², in India, making the country one of the first global markets to receive it.

The tyre was introduced during Continental Tires Track Day 2026 at Dot Goa 4X4. Designed for 4x4 and utility vehicles, the CrossContact A/T² targets drivers seeking off-road capability alongside on-road performance across India’s varied terrain.

The launch underlines Continental’s strategic focus on the Indian market and its expansion in the 4x4 segment. According to the company, the CrossContact A/T² has been developed to deliver enhanced traction, durability and grip, supported by its proprietary Traction Plus technology.

“India’s 4x4 vehicle segment is experiencing sharp growth, driven by a growing passion for adventure and long-distance travel. With our ‘In the Market, For the Market’ approach, we continually innovate to meet the demands of Indian road conditions and deliver enhanced driving experiences. The CrossContact A/T² delivers high performance across the diverse terrains and topographies that India offers,” said Samir Gupta, managing director, Continental Tires India.

Gupta added: “India is the first market globally to introduce the CrossContact A/T². This decision is a testament to Continental’s commitment to the Indian market. We remain committed to delivering cutting-edge solutions tailored to our Indian customers.”

The CrossContact A/T² has been engineered for use across mud, gravel, sand, wet highways and rocky trails. The tyre features a BlackPaw compound designed to maintain elasticity across temperature ranges, self-cleaning shoulders to expel debris, rigid tread block geometry to improve braking and reduce hydroplaning, and reinforced sidewalls for resistance to cuts and abrasions.

The tyre is available through Continental’s authorised dealerships and more than 200 brand stores nationwide, in sizes ranging from 215/70 R15 to 285/60 R18, covering a broad range of SUV and 4x4 models.

Comments (0)

ADD COMMENT

Link Copied!