ZC Rubber hosted UK customers in a VIP box at Emirates Stadium on 18 January, 2025, during Arsenal’s match against Aston Villa, continuing its partnership with the Premier League club.

One of ZC Rubber’s guests, a UK distributor, shared his excitement: “It’s an incredible experience to be here at Emirates, watching the game with such a great view and also seeing our brand being highlighted in such a high-profile setting. It really shows the strength of our partnership with Arsenal and ZC Rubber.”

The event showcased the company’s WESTLAKE and GOODRIDE brands through stadium LED advertising, offering guests an exclusive football experience.

ZC Rubber plans additional events to strengthen its European market presence and engage with customers through the Arsenal partnership.

Nexen Tire has continuously increased its supply of original equipment (OE) tyres to international automakers over the years, and their most recent collaboration with luxury automaker BMW Group emphasises the company's rising industry awareness.

Thanks to a number of crucial design elements, N'Fera Sport tyres offer exceptional dry, wet and handling performance. N'Fera Sport has a block design for superior dry and wet handle performance at high speed and a larger longitudinal groove for better drainage performance in wet circumstances. Furthermore, the tyre uses the most recent tread composition to improve braking and grip, while sidewall reinforcements increase stability at high speeds, providing exceptional handling and stability when turning. Most notably, the tyre has an AI-optimised engineering technology-based optimal design that increases fuel efficiency and reduces road noise. The Nexen Tire Europe factory ensures exceptional quality and performance by producing these high-performance tyres with cutting-edge automation and competitive quality.

As of 2024, Nexen Tire distributes OE tyres to 118 models of international automakers, having begun delivering OE tyres to luxury manufacturers in 2016. This accomplishment is the result of Nexen Tire's ongoing R&D expenditures to create high-quality goods that highlight its state-of-the-art technology. By utilising virtual reality (VR) and artificial intelligence (AI) technology, the business also spearheads tyre development and intends to deepen its alliances with international automakers.

Travis Kang, Global CEO of Nexen Tire, said, “To supply original equipment tyres, tyre manufacturers must meet the high standards of safety and performance required by automakers. We will continue to expand our supply to premium brands, demonstrating our exceptional quality and technological prowess.”

The Yokohama Rubber Co., Ltd., will be supplying its GEOLANDAR X-CV and GEOLANDAR A/T G015 tyres as original equipment (OE) for the SL and Platinum versions of the all-new Nissan Armada, which was launched in North America in 2024. The SUVs will be being fitted with 275/60R20 115H size tyres from both patterns.

The GEOLANDAR X-CV tyres set a new benchmark for highway terrain tyres that prioritise manoeuvrability and high-speed performance. The tyre provides excellent driving stability, decreased weight, enhanced snow performance and quietness thanks to the carefully calibrated tread patterns and construction. The GEOLANDAR A/T G015 is an all-terrain tyre designed for the PRO-4X that offers a more pleasant and silent ride on city streets as well as enhanced durability and drivability in off-road situations. A high degree of balance between steering stability and quietness is achieved by the tread rubber and specifically adjusted structure.

The goal of the consumer tyre division of Yokohama Rubber's three-year (2024–2026) medium-term management strategy, Yokohama Transformation 2026 (YX2026), is to increase the sales ratios of high-value tyres. Promoting the worldwide flagship ADVAN brand tyres and the GEOLANDAR brand tyres for SUVs and pickup trucks as OE is one of the main activities under this approach.

Apollo Tyres’ Vredestein Traxion tyres have been selected by agricultural equipment manufacturer SDF Group as original equipment (OE) for its range of DEUTZ-FAHR Series 6 tractors. The new Vredestein OE partnership was announced during the 2024 EIMA trade fair, held in Bologna, Italy.

All DEUTZ-FAHR Series 6 vehicles, including the 6-160, 6170, 6180, 6190, 6210, 6230 and 6230HD models, as well as the 4-cylinder models 6160.4 and 6170.4, will be able to use four distinct Vredestein Traxion combinations starting in the first quarter of 2025. The tyres will be offered to customers as an option for all Series 6 vehicles with power outputs between 160 and 230 horsepower and transmissions like as Powershift, RCshift and TTV. For maximum on-road comfort and superior wear resistance, the Vredestein Traxion has a curved lug design with more rubber in the middle. In the field, the distinctive non-parallel lugs offer superior self-cleaning capabilities and more traction as they diverge towards the tread's shoulder.

Laurence Bennett, Head – Off-Highway Tyres, Apollo Tyres, said, “We are honoured that DEUTZ-FAHR has selected our Traxion tyres for its Series 6 tractors. This decision comes in response to the increased demand from contractors and farmers operating DEUTZ-FAHR tractors, who appreciate the value of Vredestein tyres. Our Traxion technology is designed to deliver superior performance, with enhanced traction, comfort and extended tyre life – all crucial factors for demanding agricultural work. This partnership reflects the strong reputation we’ve built in the market.”

The Yokohama Rubber Co., Ltd., has started the delivery of its ADVAN Sport EV tyres in size 245/50R19 105W to be used as original equipment for the new Lynk & Co Z10 sedan launched by Lynk & Co, a joint venture between China’s Geely Auto Group and Sweden’s Volvo Car Group, in China in September 2024.

In order to satisfy the demands of high-end EV users, the ADVAN Sport EV was created based on Yokohama Rubber's ADVAN Sport V107 tyre for high-performance vehicles. With a tread design that improves drainage and a compound that has been shown to lower tyre rolling resistance, Yokohama Rubber has attained a level of low power consumption and wet performance suitable for high-end EVs. The exclusive ‘E+’ label from Yokohama Rubber is shown on the sidewall of the ADVAN Sport EV to signify that it possesses unique properties appropriate for electric vehicles.

The Z10 is Lynk & Co’s first battery electric vehicle (BEV). It has a maximum range of more than 800 km and can be charged quickly, increasing the range by 573 km in around 15 minutes. The Lynk & Co Z10 achieves a high degree of harmony between driving enjoyment and passenger comfort by utilising cutting-edge technology and skilled tuning to give remarkable acceleration and safety.