As the tyre industry confronts electrification, sustainability mandates and shifting supply chains, Milliken Textiles is focusing on specialised textile reinforcements rather than volume tyre cord. The strategy reflects a deliberate choice to concentrate on high-value niches where engineering expertise, rather than scale, defines competitiveness. Products such as Beadwrap and Millicap highlight how materials hidden inside tyres can influence safety, rolling resistance and rubber consumption.

The global tyre industry is approaching a structural turning point, driven by electrification, sustainability targets and changes in manufacturing footprints. For Milliken, this transition is creating opportunities for specialised textile reinforcements that improve tyre performance while reducing material usage.

Speaking about the company’s strategy, Lieven Keymeulen, Marketing Director at Milliken Textiles, explained that the US-based materials science company has deliberately avoided competing in the high-volume tyre cord market dominated by large suppliers.

“We are more of a speciality textile reinforcement supplier,” Keymeulen said. “We are not looking at mainstream tyre cord applications. We are focused on specialised solutions.”

Instead of commodity tyre cord production, the company positions itself as a development partner to tyre manufacturers seeking customised solutions for specific applications.

“As a textile company, we are active in many different markets, so we can take knowledge from other applications and bring that into tyres,” Keymeulen explained. “That allows us to develop products that are much more specific than standard tyre cord.”

Over time, the company has also developed strong application knowledge, investing significant effort in understanding how its materials behave inside tyres. This helps refine its textile solutions further.

OCTAGONAL STEELCORD SOLUTIONS

One example of this approach is Beadwrap, a reinforcement designed as a safety component within tyres. It is particularly relevant for larger tyres, where it helps maintain structural integrity, and for passenger car radial tyres with orthogonal design solutions, where it secures the structure and stabilises the tyre. Another established offering is Millicap, which supports tyre performance improvements linked to sustainability. With the rise of electric vehicles, rolling resistance has become a critical parameter because it directly affects battery range. Tyres that reduce rolling resistance can also reduce rubber consumption, resulting in cost savings and lower carbon emissions.

Although around 90 percent of the tyre market consists of mass-market tyres, the company has deliberately chosen not to focus on that segment.

“The mass market is highly crowded, with many companies offering similar products and limited opportunities for differentiation,” Keymeulen said. “Our strategy is to remain innovation- and technology-driven, concentrating on specialised applications where we can offer unique, customised solutions.”

HIDDEN VALUE IN NICHE COMPONENTS

The tyre industry is vast, meaning even niche components can generate significant volumes. Products like Beadwrap may represent only a small portion of a tyre, but when each tyre uses several centimetres of material across millions of tyres, volumes quickly become substantial.

Although such components remain hidden inside the tyre, the company’s primary focus is not end consumers but tyre manufacturers and their engineering teams.

“A key part of our role is educating engineers within tyre companies about the capabilities of textile reinforcements and how they can improve tyre performance,” Keymeulen explained. “Manufacturers typically approach us with specific technical challenges, and we work together on customised solutions.”

Global supply-chain diversification and geopolitical concerns are also influencing partnerships, as tyre makers increasingly prefer suppliers with a balanced global presence. With operations in United States, Europe and India, Milliken offers a more resilient supply base.

“Collaboration often begins in the early stages of tyre development, focusing first on understanding the application and the problem,” he noted. “Over time, this builds strong trust with tyre manufacturers.”

The company also collaborates with machine suppliers, enabling it to present tyre makers with semi-finished integrated solutions that combine materials with compatible processing equipment. This ensures alignment between materials, machinery and manufacturing processes.

FOCUS ON INDIA AND EMERGING REGIONS

India is a key market for the company, partly because many Indian tyre manufacturers operate relatively modern equipment, making them competitive and more open to adopting new technologies.

While the company cannot be equally active in every region, such as the Chinese domestic market, it maintains strong engagement with Indian manufacturers as well as Japanese and Korean tyre brands.

“Innovation does not always start with large tyre manufacturers,” Keymeulen said. “Tier-II companies can often be more agile and willing to test new ideas more quickly.”

Regionally, Europe is gradually regaining momentum, Korean tyre manufacturers remain highly innovative, and Southeast Asia continues to drive industry growth.

SUSTAINABILITY AND MATERIAL EFFICIENCY

Looking ahead, tyre companies have ambitious sustainability goals, with many targeting tyres made entirely from renewable or sustainable resources by around 2050. A major contribution to this transition will come from recycled yarns, particularly recycled nylon, which remains one of the best-performing reinforcement materials but is difficult to recycle at scale.

While tyres cannot be produced without rubber, textile solutions can help reduce rubber usage.

One important contribution comes from specialised tackified textile reinforcements, produced using a proprietary dipping process that makes the material naturally adhesive. This eliminates the need for calendaring the textile with an additional rubber layer and enables direct placement within the tyre structure.

“This approach is particularly valuable in space-constrained areas such as the bead,” Keymeulen explained. “By eliminating extra rubber layers, we can reduce thickness and rubber consumption.”

Similar benefits apply to Millicap. According to customer data, rubber savings can reach around around 200 grammes for smaller 15-inches tyres to 500 grammes and more for large size tyres, leading to lower tyre weight and reduced carbon emissions.

Millicap is currently produced mainly using nylon, with a polyester version also available. Over time, the expected transition is towards recycled polyester.

ADAPTING TO INDUSTRY SHIFTS

The industry has faced several structural challenges following the Covid-19 pandemic, while the global tyre manufacturing footprint continues to shift geographically. New capacity is increasingly located in India and Southeast Asia, while European production is moving towards Eastern Europe and parts of Africa.

To remain close to customers, Milliken is reconsidering the traditional model of a few large factories.

“We are exploring smaller, strategically distributed operations,” Keymeulen said. “The idea is to create regional hubs that can source yarns and raw materials locally.”

Currently, the company operates major tyre-related production plants in United States and Europe, along with a processing facility in Bengaluru, India. The Bengaluru plant focuses on slitting and converting master rolls into customised formats closer to customers, with plans to expand its capabilities over time.

NEW AVENUES FOR GROWTH

In terms of tyre segments, the truck and bus radial market remains the largest for the company, while solutions also enable entry into passenger car tyres.

Another growing focus area is bicycle tyres, driven by rising demand for off-road and electric bicycles, which require higher strength and cut resistance.

“In tyre construction, steel cord has historically been dominant,” Keymeulen explained. “Textile reinforcements offer far greater flexibility for innovation. That opens up many more possibilities for optimising performance.”

The company is also exploring new variations of Millicap, including hybrid material concepts and alternative structures aimed at further improving tyre efficiency.

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The Association of Natural Rubber Producing Countries (ANRPC) confirmed the participation of its Secretary-General, Dr Suttipong Angthong, in a high-level dialogue held on 9 July 2026. The engagement took place during the official visit of Thailand's Prime Minister, His Excellency Anutin Charnvirakul, to Malaysia. Dr Angthong joined a prominent assembly that included the Prime Minister, Thailand's Deputy Prime Minister and various cabinet delegates from both nations.

The meeting also brought together representatives from international intergovernmental bodies and leading corporate figures from Thai and Malaysian industries. Given that both Thailand and Malaysia are founding members of the ANRPC and serve as cornerstones of the global natural rubber market, the session was deemed a crucial venue for harmonising regional strategies. It offered the ANRPC a platform to elevate sector-specific priorities within top-tier governmental discussions.

Through the facilitation of productive exchanges between policymakers and private-sector leaders, the ANRPC continues to foster cross-border collaboration, reinforce the stability of supply chains and advance sustainable growth initiatives. The organisation has reiterated its steadfast dedication to supporting its member states with professionalism and collaborative effort, aiming to secure the long-term vitality and resilience of the natural rubber industry across the region.

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The Association of Natural Rubber Producing Countries (ANRPC) hosted a high-level delegation from PEFC International at its headquarters on 9 July 2026. The visiting team, led by Remco van Merm, engaged in strategic talks with ANRPC Secretary-General Dr Suttipong Angthong and his senior staff, marking a significant moment for inter-organisational collaboration.

The discussions provided a critical forum for exchanging perspectives on ongoing global initiatives and the shifting sustainability dynamics affecting the natural rubber sector. With mounting market pressures regarding environmental stewardship and social accountability, the conversation centred on harnessing joint efforts to fast-track the implementation of responsible practices throughout the entire production and distribution network.

Both organisations underscored the necessity of strengthened coordination among all industry participants to secure a robust and enduring future for natural rubber. The dialogue culminated in a shared pledge to deepen cooperation, with the goal of cultivating a more transparent and ecologically sound value chain. This mutual commitment is expected to deliver tangible benefits across the board, reinforcing the industry's capacity to meet emerging global standards.

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Natural Rubber (NR) plantations developed under Project INROAD (Indian Natural Rubber Operations for Assisted Development) have reached 179,376 hectares across north-east India after the completion of planting for the 2025-26 financial year, bringing the initiative close to its original target of 200,000 hectares.

Launched in the 2021-22 financial year, the project has established new NR plantations across 113 districts in the region over the past five years. According to the project partners, this represents the country's largest expansion of natural rubber plantations achieved within such a period.

Project INROAD is funded by tyre manufacturers Apollo Tyres, CEAT, JK Tyre and MRF, and is implemented by the Rubber Board of India. It is described as the first initiative of its kind in which the Indian tyre industry directly supports the development of rubber plantations.

"Despite several operational challenges including Covid-induced disruptions in the beginning, nearly 90% of the ambitious target of 2 lakh hectares of new plantation has been achieved under Project INROAD during the last five years. Beyond plantation expansion, the project has also made significant progress in strengthening local nurseries and building grower capacities — a testament to the collaborative efforts of the tyre industry and the Rubber Board," said Mohan Kurian, chairman of Project INROAD.

The project has distributed a record 83m quality planting materials during the five-year period. It has focused on supporting resource-constrained communities in the designated states, particularly small and marginal farmers, most of whom own less than one hectare of land. More than 200,000 beneficiaries have been supported through the initiative, with the project aiming to improve livelihoods and promote socio-economic development.

Project INROAD has also expanded nursery infrastructure across the region. More than 200 nurseries are supplying high-yielding planting materials to growers, while new and improved rubber clones suited to the north-east's agro-climatic conditions are being distributed through the programme.

"With plantations reaching a critical stage, the next component of the project — development of supporting infrastructure such as model smokehouses and dissemination of improved practices among rubber growers — is progressing well under the INROAD Skilling and Production Efficiency Enhancement Drive (iSPEED) initiative," Kurian added.

Under the iSPEED initiative, infrastructure development is intended to improve the quality of rubber produced by farmers through value addition at source. The programme also plans to roll out large-scale digital and in-person training for growers, supported by newly developed training materials that are ready for release.

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