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BKT Secures Naming Rights For Australia-India Cricket Series
October 16, 2025
The matches between Australia and India will be titled the BKT Tyres Men’s ODI Series and the BKT Tyres Men’s T20 International Series.
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New Research Reveals UK Drivers' Tyre Safety Awareness Gap
October 15, 2025
A recent collaborative study from The AA and TyreSafe reveals a significant and concerning disconnect between UK drivers' confidence in their tyre knowledge and their actual understanding of legal requirements and maintenance practices. The research, whic
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Pirelli Launches SCORPION XC RH MTB Racing Tyre
October 13, 2025
Pirelli has expanded its premium Cross Country mountain bike tyre line with the introduction of the SCORPION XC RH. This new model, entirely manufactured in Italy at the company's Milan-Bollate facility using FSC-certified natural rubber, is engineered fo
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Nokian Tyres Named Official Sponsor For 2026 And 2027 IIHF Ice Hockey World Championships
October 12, 2025
Nokian Tyres has been named an Official Sponsor for the 2026 and 2027 IIHF Ice Hockey World Championships, connecting its brand with a premier winter sports spectacle. The sponsorship covers the upcoming tournaments in Switzerland and Germany, which capti
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Doublestar Tire, Kumho Tire Feature In ‘THE ASIA’S 500 MOST INFLUENTIAL BRANDS’ List
October 12, 2025
The World Brand Lab unveiled its ‘Asia's 500 Most Influential Brands’ list at the Asia Brand Congress in Hong Kong on 24 September 2025, featuring both Kumho Tires and Doublestar Tires for their significant brand impact.
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Michelin Inks Distribution Partnership With J&B Importers For Bicycle Tyres
October 11, 2025
Michelin North America, Inc. is enhancing retailer access to its bicycle tyres through a new distribution partnership with J&B Importers, effective 1 October 2025. With this development, retailers will be able to order Michelin products directly through J
