As part of a larger strategy to increase the accessibility and awareness of its high-end Vredestein bicycle tyre line throughout Europe, Apollo Tyres Ltd has inked new distribution contracts for France and Scandinavia. Apollo Tyres has added two new partners in France: Alternativ Sport will concentrate on the sports market, while Triangle SAS will oversee distribution for inner tubes and urban and commuter tyres. For Scandinavia, the company has signed a partnership with Cykelgear.

Triangle SAS, a prominent distributor with a focus on bicycle and urban transportation components, was established in 1998. Triangle has started supplying a wide range of Vredestein city and touring tyres, such as the Perfect Tour and Dynamic City, thanks to its strong presence in all major French cities and wide retailer network. A variety of Vredestein high-performance tyres, such as the Superpasso Pro and Fortezza Senso Superiore, together with inner tubes and accessories, will be provided by Alternativ Sport. Cykelgear, a prominent distributor of cycling equipment, spare parts and accessories in Denmark, Norway, Sweden and Finland, was founded in 2008 and has been a part of Foreman Capital since 2021. Through its websites cykelgear.dk and bikable.com, the firm will provide the whole line of Vredestein bicycle tyres and inner tubes to both B2B and retail clients in the area, handling over 700,000 orders yearly.

Nic Knippers, Div Head TWT, Apollo Tyres Ltd, said, “These new agreements are a major step in our European growth strategy for the Vredestein brand. Triangle SAS, Alternativ Sport and Cykelgear are ideal partners to help us reach a broader audience of cyclists and drive long-term sales growth across France and Scandinavia, and we look forward to a successful, long-term collaboration with all three.”

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Maxxis has been honoured with two significant awards from Subaru of Indiana (SIA), the automaker's sole manufacturing plant outside Japan. The company received both the Excellent Performance Award and the Commodity Leader Award for Wheels & Tires.

This dual recognition reflects Maxxis's consistent success in meeting SIA's critical benchmarks for safety, quality, cost and delivery. Having been a supplier since 2014, Maxxis was one of only 12 companies to earn the performance award for fiscal year 2025 and one of just nine suppliers recognised in two categories. The SIA facility, which produces vehicles like the Ascent and Outback, has built over seven million cars since 1989.

Scott Brand, President and Chief Operating Officer, SIA, said, “We’re proud to recognise the top performers in our supply chain – partners who have consistently exemplified excellence in both quality and delivery. Of nearly 260 suppliers supporting our operations, this distinguished group has truly set itself apart.”

Andy Lee, President, Maxxis International – USA, said, “We are truly honoured by this recognition from Subaru of Indiana, and we thank them for both of these awards. Everyone at Maxxis appreciates our partnership with SIA, so meeting and exceeding their expectations is enormously gratifying to all of us.”

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The grand finale of the 2025 European Tractor Pulling Championship (ETPC) was held recently in Ysselsteyn, Netherlands. The event, sponsored by Alliance Tires, was the conclusion of the season and featured classes such as Heavy Modified, Two Wheel Drive and Light Modified, with winners in each class celebrated on social media

The 2025 tractor pulling season served as a powerful platform for Alliance Tires to reinforce its deep-seated commitment to the agricultural community. As a central supporter of the European Championship, the company’s presence was felt at major events across the continent, from Bernay to Putten. This sponsorship was far more than a branding exercise; it was a demonstration of Alliance's dedication to the farmers, innovators and passionate competitors who form the heart of this demanding sport.

This commitment was actively embodied by Alliance ambassador Olly Harrison, a respected UK farmer and contractor. His enthusiastic participation at events, where he cheered on the teams and celebrated their engineering prowess, provided a genuine human connection to the brand. His involvement underscored that Alliance is an integrated partner invested in the sport's values and its people.

The championship itself, a spectacular display of power and innovation, perfectly mirrored Alliance's own brand pillars of performance and durability. By aligning with a sport that thrives on community and technical excellence, Alliance Tires successfully strengthened its identity as a brand that understands and champions the agricultural world, fostering a profound sense of loyalty and shared pride among all participants.

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Bridgestone Americas has launched the new Firestone FS592, a robust steer tyre engineered for the demanding needs of long-haul and regional trucking fleets. This tyre is designed as a dependable, ‘set-it-and-forget-it’ workhorse, officially succeeding the widely recommended FS591 model. The FS592 enhances its predecessor's legacy of durability with significant technological advancements aimed at extending service life and reinforcing reliability.

Key improvements include an impressive 17 percent increase in average removal mileage, which translates to approximately 18,000 additional miles. This extended lifespan is achieved through an extra 32nd of an inch in tread depth and a wider footprint. The tyre's construction incorporates Bridgestone's next-generation ENLITEN technology, which strengthens the casing to improve durability, boost retreadability and enhance fuel efficiency by reducing rolling resistance.

Furthermore, the tread design has been refined with defence grooves and an optimised shoulder rib to promote even wear and resist tearing, while its five-rib configuration ensures consistent performance across diverse driving applications. The FS592 is available in four sizes and has earned EPA SmartWay certification for its environmental performance. This launch not only broadens the Firestone product portfolio but also commemorates the brand's 125-year history of providing mobility solutions to the transportation industry.

Steve Hoeft, President, Commercial Truck Group, Bridgestone Americas, said, “Bridgestone’s next-generation ENLITEN technology unlocks greater levels of performance, along with an enhanced focus on sustainability, enabling us to make Firestone’s best tyre even better. With the new Firestone FS592, we’ve improved several aspects while staying true to the foundation of its predecessor, the FS591. The FS592 tyre is a testament to Bridgestone’s commitment to developing innovative products and advancing mobility, even when it means reimagining a proven formula.”

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CTS Tyre Recycling is charting a definitive course for leadership in the circular economy, proving that end-of-life tyres can be transformed into valuable new products with purpose. According to Waste Management Review, this Western Australian company, alongside its remanufacturing arm, Throughcycle Rubber, is fundamentally reshaping domestic material flows by taking control of its own waste streams and boldly advancing into sustainable manufacturing. As part of the family-owned Cometti Group, CTS leverages decades of industry expertise to tackle some of the most challenging materials, a mission significantly supported by its long-term partnership with global recycling technology leader, Eldan Recycling.

Under Managing Director Leigh Cometti, CTS identified a significant opportunity in recycling large Off-The-Road (OTR) tyres from the agricultural and mining sectors. Backed by substantial government support, the company invested over USD 40 million in a state-of-the-art facility in Neerabup, designed to process materials others find too difficult, including massive OTR tyres, mining conveyor belts and marine fenders. This strategic move was just the beginning. CTS is now executing a crucial transition from mere recycler to sophisticated remanufacturer, a shift designed to build domestic markets, lessen export dependency and enhance both environmental and economic resilience.

This evolution is powered by a comprehensive Eldan recycling line, a relationship that has been central to the company's performance for the past five years. The Eldan equipment provides the foundational capability to downsize any tyre, from a small lawnmower wheel to a 63-inch mining giant, and to process tough conveyor belts with ease. This robust and scalable infrastructure allows CTS to focus on adaptability and high-value production. The shift to remanufacturing means that instead of just selling separated materials, the company now produces a range of finished goods in-house under the Throughcycle Rubber brand. These products – including acoustic underlay, soft-fall flooring, matting and load restraint materials – displace virgin rubber imports from Europe and Asia, creating a genuinely local and circular alternative.

This strategic pivot yields profound benefits. By substituting imports and reducing the use of newly extracted rubber, CTS cuts emissions, creates local jobs and retains more material within the Australian economy. Perhaps most critically, this model insulates the business from the volatility of the export market for tyre-derived fuel, a revenue stream upon which many other recyclers have become dependent. By creating its own downstream markets, CTS ensures the industry's sustainability is not just environmental but also economic, demonstrating a clear and powerful correlation between ecological responsibility and long-term commercial viability.

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