Apollo Tyres Turns Spotlight On Women in Blue’s Untold Journeys In New Campaign
- By TT News
- June 15, 2026
Apollo Tyres, the Lead Sponsor of the Indian National Cricket Teams, has launched a new campaign extending its ‘Har Safar Mein Dum Hai’ ethos to spotlight the Women in Blue. The initiative shifts focus from celebrated victories to the lesser‑seen, demanding journeys of female cricketers before they gained national recognition.
A newly released cinematic film captures the solitary and challenging paths of Harmanpreet, Smriti, Jemima, Shafali and Renuka, set to an original soundtrack. It highlights formative struggles such as a young Shafali cutting her hair to join boys’ academies, Harmanpreet defying deep‑rooted conventions, Smriti drawing inspiration from her brother, Jemimah practicing with boys and Renuka enduring long commutes to training.
The digital‑first campaign will be amplified across YouTube and Meta, supported by localised digital out‑of‑home, influencer collaborations and interactive social media activations. The rollout targets cricket enthusiasts through a comprehensive distribution strategy across high‑impact digital touchpoints.
Neeraj Kanwar, Vice Chairman and MD, Apollo Tyres Ltd, said, “‘Har Safar Mein Dum Hai’ has always been about celebrating the journey alongside the destination. As we carry this philosophy forward, with immense pride we share the untold stories of our Women in Blue. Their journeys, filled with courage and conviction, are a source of inspiration for the entire country. This campaign is a tribute to their unwavering spirit and our commitment to championing the values of perseverance and excellence, reflecting the same passion and respect we hold for all of Indian cricket.”
Simran Kanwar said, “Our vision was to create a film that felt distinct and deeply personal to the experiences of Harmanpreet, Smriti, Jemima, Shafali and Renuka. While it stems from the same ‘Har Safar Mein Dum Hai’ ethos, the storytelling is uniquely tailored to reflect their individual struggles and triumphs. Through intimate storytelling and an emotionally driven soundtrack, we wanted audiences to connect with the heart behind women's cricket in India, powerfully reminding millions of young women across the nation that their journeys matter.”
Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd, said, “This is not about replicating a formula; this campaign is a heartfelt extension of our core belief. The cultural momentum behind women’s cricket is undeniable, and we wanted to honour that by ensuring our storytelling was authentic and deeply connected to their unique experiences. With this chapter of ‘Har Safar Mein Dum Hai’, we are engaging audiences with stories of resilience that resonate universally, reinforcing that every journey to the top deserves to be celebrated with equal passion.”
- Association of Natural Rubber Producing Countries
- ANRPC
- Thailand–Malaysia Economic Forum
- Natural Rubber
ANRPC Secretary-General Joins Thailand–Malaysia Economic Forum 2026 As Panellist
- By TT News
- September 30, 2026
Dr Suttipong Angthong, Secretary-General of the Association of Natural Rubber Producing Countries (ANRPC), served as a panellist at the Economic Forum 2026, hosted by the Royal Thai Embassy in Kuala Lumpur on 25 September 2026 at the Imperial Lexis Hotel. The event, titled ‘Bridging the Two Borders: Elevating Thailand – Malaysia Resilient Value Chains in Halal and Rubber Industries’, gathered government agencies, industry players, chambers of commerce, academia and think-tanks from both nations. H.E. Ms. Lada Phumas, Thailand's Ambassador to Malaysia, delivered welcoming remarks, followed by opening remarks from YB Tuan Haji Akmal Nasrullah bin Mohd Nasir, Malaysia's Minister of Economy.
Dr Angthong participated in Panel Session 2, titled ‘Strategic Partnership in Action: Advancing Thailand–Malaysia Sustainable Rubber Value Chain’, moderated by the Centre for IMT-GT Subregional Cooperation. Fellow panellists represented the Industrial Estate Authority of Thailand, Thai Eastern Group Holdings PCL, the Northern Corridor Implementation Authority and the Malaysian Rubber Board. Discussions centred on upstream-downstream cooperation, border economic corridors, joint research and development, international standards compliance and safeguarding smallholders and grassroots stakeholders.


Dr Angthong outlined the natural rubber market landscape and challenges confronting ANRPC member nations, including sustainability and traceability demands in importing markets, price volatility and the imperative to increase value addition within producing countries.
“ANRPC welcomes cooperation among its member countries that supports a sustainable and resilient natural rubber sector. Regional dialogue of this kind helps members share experience on value addition, standards compliance and smallholder welfare. ANRPC will continue to support its members with statistics, market analysis and a platform for cooperation,” said Dr Angthong.


Pirelli Targets Broader Strategy Range For Sepang's Formula 1 Return
- By TT New
- September 30, 2026
Pirelli has confirmed the C2, C3 and C4 compounds as Hard, Medium and Soft for Formula 1’s return to Sepang International Circuit after a nine-year absence. The Malaysian venue replaces the Bahrain Grand Prix, which was not staged in April, and will test teams with machinery and tyres far removed from those used at the last race there in 2017.
Situated near Kuala Lumpur, the 5.543-kilometre circuit mixes long straights with high-speed corners, especially through the middle sector. Its medium energy demands place it in a severity range similar to Spa-Francorchamps and Shanghai, while ambient and track temperatures will make thermal degradation a central concern across the weekend.
Pirelli’s slightly more aggressive selection, compared with a more conservative harder trio, aims to broaden strategic options and narrow the gap between one-stop and two-stop approaches. Sepang’s abrasive surface is comparable in roughness to Bahrain, although grip is expected to be low on Friday before improving as the track evolves. Managing heat across both axles will be a principal difficulty.

The circuit has been modified in recent years, including resurfacing between Turns 6 and 12 in 2023 and further work around Turn 9. Additional levelling began in early September to remove asphalt irregularities, alongside cleaning to improve conditions. Pirelli engineers recently found the surface’s overall characteristics still closely matched those recorded in 2017.
Teams face a shortage of relevant data for the current car generation, making Friday practice unusually important for drivers familiarising themselves with a track many know only from simulators and for teams assessing balance and tyre behaviour. Afternoon thunderstorms, intense heat and high humidity could add further complexity, while Sepang hosts its 20th Grand Prix and remains a venue where Sebastian Vettel leads with four wins, Ferrari tops teams with seven and Michael Schumacher and Lewis Hamilton share the pole record.
ANRPC Joins Bangkok Forum On Sustainable Rubber Supply Chains
- By TT News
- September 29, 2026
The Association of Natural Rubber Producing Countries (ANRPC) participated in CSCAP 2026, a regional forum on Accelerating Sustainable Consumption and Production for Climate Justice and Value Chain Resilience in Asia-Pacific. The event took place on 23–24 September 2026 at the United Nations Conference Centre in Bangkok, Thailand. ANRPC was represented by Secretary-General Dr Suttipong Angthong upon the organisers' invitation.
The two-day forum was organised by AFMA, FeedUP@UN, Sustainism and the Rubber Authority of Thailand (RAOT). It gathered policymakers, industry leaders, smallholder cooperatives, civil society organisations, climate scientists and development practitioners from across Asia-Pacific. Discussions centred on SDG 12, SDG 13 and SDG 15, emphasising links between high-level policy and practical implementation in natural rubber, coconut and sugarcane sectors.

Rubber figured heavily in the discussions. On day one, a high-level panel examined sustainable rubber and derivatives, traceability and deforestation-free supply chains, weighing how producing countries handle the EU Deforestation Regulation, cross-border compliance and national biodiversity frameworks from farm to tyre. Later sessions explored affordable monitoring, reporting and verification tools for smallholders, sustainability-linked finance and a rights-based approach to climate justice.
Dr Angthong shared ANRPC's perspective on conditions in producing countries, where smallholders account for the vast majority of global output. He emphasised that sustainability requirements must be paired with practical support, fair pricing and affordable traceability solutions. This, he argued, would ensure smallholders are not shut out of sustainable markets but instead benefit from the transition.

Dr Angthong said, “Natural rubber is the livelihood of millions of smallholder families across our member countries. The shift towards deforestation-free, low-carbon supply chains is an opportunity for our sector – but only if it is inclusive. CSCAP 2026 provided a valuable platform for producers, buyers, regulators and financiers to work together on solutions that are credible, affordable and fair to farmers. ANRPC will continue to serve as the voice of producing countries in shaping these solutions.”
Golden Power Decree Adopted To Shield Pirelli-ABET HTS Defence Sector Activities
- By TT News
- September 29, 2026
Pirelli & C. S.p.A. (Pirelli) and ABET High Tech Solutions S.r.l. (ABET HTS) were formally notified on 28 September 2026 of a Prime Ministerial Decree approved on 24 September 2026. The measure followed a Golden Power Procedure initiated by the Prime Minister’s Office after the two companies submitted a joint notification concerning their defence-sector activities and related plans.
Central to that notification was a co-development agreement announced on 5 August 2026. The arrangement covers joint technological work on remote-controlled electric ground vehicles intended for rescue operations in particularly difficult and extreme environments and on challenging surfaces.
The decree identified as strategically significant for Italy’s defence system, under Article 1 of Legislative Decree No. 21 of 2012, both the defence-related work of Pirelli and ABET HTS and the co-development agreement itself. Consequently, the Cabinet exercised special powers over the matter.
Acting on maximum precaution and to safeguard fundamental national defence and security interests, the decree imposed techno-organisational measures on both firms. These are designed to protect industrial property rights, know-how, products and related data of strategic value while ensuring continuity and standards in their research and development activities in the sector, both current and future. Pirelli and ABET HTS received the decision favourably.


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