Atturo Tires, a leading private brand of performance-focused tyres for light truck, SUV, crossover, UTV, hybrid, EV and performance vehicles, has confirmed it will continue as the Official Tyre Partner of the Professional Fighters League throughout North America for the 2026 season. This marks the second year of collaboration between the performance tyre manufacturer and the rapidly expanding mixed martial arts organisation. Building on a successful 2025 campaign that delivered more than 300 million impressions, the renewed agreement underscores Atturo’s dedication to supporting the league’s growth.

The partnership will be featured across the PFL’s North American event schedule. Atturo’s presence will include in-arena branding at all 10 United States events, beginning in Pittsburgh and Chicago, as well as broadcast visibility on ESPN platforms. Further integration comes through continued sponsorship of the ‘Keys to Victory’ segment, where analysts break down matchups. Collaborative digital content and brand ambassador activations tailored for MMA audiences will also extend the brand’s reach.

Alongside the renewed agreement, Atturo has introduced two official brand ambassadors for 2026: welterweight Logan Storley and bantamweight Sergio Pettis. Storley, a former interim Bellator welterweight champion and four-time NCAA Division I All-American, is set to headline the PFL’s return to Sioux Falls on 2 May. Pettis, a former Bellator bantamweight champion known for his polished footwork and technical striking, will headline the 11 April event in Chicago against undefeated Mitch McKee.

Both fighters carry strong followings within North American MMA, offering Atturo meaningful connections to an engaged consumer base. Storley’s championship pedigree aligns with the brand’s performance-driven identity, while Pettis’s skill positions him as a central figure in the 2026 title picture. Through these ambassador relationships and the broader sponsorship framework, Atturo continues to embed itself within the league’s marquee moments and fan-facing platforms.

John Martin, CEO, Professional Fighters League, said, “We’re excited to extend our relationship with Atturo Tire, a brand that aligns with our dedication to innovation and performance. As PFL continues to expand globally – including new partnerships in France, China, Mexico and Central America – our North American events remain a major foundation of our programming, and Atturo is a strong fit for that regional focus.”

Michael Mathis, President, Atturo Tires, said “Atturo is proud to remain the Official Tyre Partner of the PFL in North America. The PFL’s North American fan base is passionate, fast-growing and deeply engaged – exactly the kind of audience that resonates with our high-performance product line. We’re thrilled to continue showcasing the Atturo brand alongside the PFL’s elite athletes throughout the 2026 US season.”

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TBC Corporation, one of North America’s largest marketers of automotive replacement tyres through wholesale and franchise operations, marked a significant milestone on 23 March 2026, celebrating seven decades in the automotive industry. In recognition of this achievement and the company’s broader influence, the Palm Beach County Board of Commissioners officially proclaimed the date as TBC Corporation Day, honouring the organisation’s deep-rooted impact on both its sector and the local communities it serves.

Originating in 1956 as a simple purchasing cooperative for tyre retailers, TBC has since evolved into a sprawling enterprise. The company now employs over 3,000 people, maintains more than 130 strategically located distribution centres across US and Mexico and operates globally. Its presence spans the entire automotive value chain, encompassing nearly 470 franchised Big O Tires locations alongside wholesale distribution, supply chain services and third-party manufacturing.

Beyond its commercial footprint, TBC prioritises social responsibility through its ‘Driven to Give’ initiative. This programme channels the company’s commitment to environmental stewardship and community engagement by fostering volunteerism, sustainable business practices and targeted corporate giving, ensuring a positive impact in the areas where its employees live and work.

Don Byrd, CEO, TBC, said, “At TBC, we are building on our legacy by focusing on our purpose to be the distributor, franchisor and employer of choice in the markets where we compete through a steadfast commitment to excellence. We are proud of what we’ve achieved in our 70 years, and we strive to continue to be the most trusted provider of innovative and efficient solutions for our customers, franchisees and business partners.”

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has issued a fresh warning to owners of caravans, motorhomes and trailers as vehicles emerge from winter storage, highlighting a significant rise in towing-related incidents across UK roads. New data reveals that between 2022 and 2024, there were over 16,700 incidents involving towed vehicles on the Strategic Road Network, with a 16 percent increase over that period. The majority were breakdowns, and trailers made up the largest proportion, followed by caravans and horseboxes. With nearly four out of five such incidents classed as breakdowns and many considered preventable, TyreSafe stresses that tyre condition and air pressure are essential checks after prolonged periods out of use.

Tyres can deteriorate while stationary, even when they appear undamaged. Air pressure often drops during storage, and combined with rubber degradation, this greatly raises the risk of failure once back on the road. For caravan owners, under-inflated tyres can lead to instability or snaking, especially in crosswinds or when passed by large vehicles, while the extra flexing increases the chance of tread separation under heavy loads. Motorhomes face distinct risks due to their heavier, permanently laden construction, which places sustained strain on tyres. A blowout can be harder to control given the higher centre of gravity, and flat spotting from long storage periods may cause internal damage that manifests as vibration at speed. Horseboxes and trailers stored for extended intervals are equally vulnerable, as tyres can suffer internal weakening without visible signs.

Correct tyre pressure on the towing vehicle is just as critical. Under-inflated rear tyres can cause the vehicle to sag under nose weight, altering weight distribution and reducing steering precision and braking effectiveness. Pressures should always be adjusted according to manufacturer recommendations for towing loads. Motorhome owners must also pay attention to CP-marked tyres, which are specifically designed for camping vehicles and often require significantly higher pressures—sometimes up to 80 PSI—compared to standard car tyres. Using lower car-type pressures leaves them dangerously under-inflated, leading to excess heat, sidewall stress, and potential failure.

Tyres that have lost pressure are more prone to overheating, rapid wear and sidewall cracking, which occurs when rubber polymers degrade. Cracking can appear on the sidewall or tread even in lightly used tyres, particularly if storage conditions are poor, and can compromise structural integrity over time. Factors such as air loss while stationary, oxidation, UV and temperature extremes, ozone exposure and improper storage all contribute to deterioration. Unlike regularly used vehicles, stored vehicles miss out on the benefits that help maintain tyre flexibility and pressure stability.

TyreSafe urges road users to embrace the simple ACT protocol: regular checks of air pressure, condition and tread depth.

Stuart Lovatt, Chair of TyreSafe, said, “With towing incidents rising, tyre safety has never been more important. Air pressure naturally reduces over time, and tyres that are both under-inflated and degraded are far more likely to fail. When towing or driving a motorhome, tyres operate under higher loads and stresses, so even small weaknesses can have serious consequences.”

Sarah Smithurst MBE, Chief Operating Officer, NTTA, said “Many caravans, trailers and horseboxes spend months in storage over the winter, and during that time, tyres can slowly lose pressure or begin to deteriorate without the owner realising. Because these tyres are often carrying heavy loads when they return to the road, even small issues can quickly become serious safety risks.

“Before towing for the first time each season, owners should take the time to check tyre pressures against the manufacturer’s recommendations and carefully inspect the tyres for signs of cracking, damage or excessive wear. It’s also important not to overlook the tyres on the towing vehicle itself, as they play a vital role in maintaining stability and control when towing. A few simple checks before setting off can make a significant difference to safety and help prevent avoidable breakdowns or incidents on the road.”

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Mitas has launched MITRAK, a new series of rubber tracks crafted to meet the rigorous demands of modern farming. By merging robust engineering with advanced materials, this range is built to endure challenging field conditions while promoting soil-friendly operation, allowing agricultural professionals to work productively without compromising the health of their land.

Engineered for an extended service life, MITRAK tracks feature a resilient internal structure that ensures uniform strength throughout. This design supports heavy loads and maintains consistent, dependable performance in the toughest operating environments. A specialised tread compound further enhances durability by resisting wear, cuts and everyday abrasions, while a reinforced track body improves balance and distributes stresses evenly for smooth, reliable operation across the entire contact area.

Beyond raw durability, MITRAK prioritises soil preservation through reduced ground pressure and optimised flotation. This approach minimises soil compaction, boosts traction and enhances overall field efficiency, enabling operators to cover more ground while safeguarding vital soil structure. With this introduction, Mitas continues to expand its portfolio of advanced agricultural mobility solutions, delivering performance where it matters most.

Roberta D’Agnano, Global Marketing Director Mitas, Yokohama TWS, said, “With MITRAK, we open a new chapter for Mitas, entering the agricultural rubber track segment for the first time and taking a decisive step in the evolution of our brand. This step reflects our ambition to offer farmers a truly complete portfolio, capable of supporting every application and every field condition. Rooted in our core values of strength, reliability and respect for the land, MITRAK is designed to boost productivity, ensure long-lasting performance and protect the soil, because real performance should always leave the right track.”

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Hankook has confirmed its partnership for the 2026 Devon Truck Show, which is scheduled to take place from the 22nd to the 25th of May at Smeatharpe Airfield in Honiton. As a prominent fixture in the UK’s regional transport calendar, this event draws fleet operators, independent drivers and industry professionals from the Southwest and across the country. Beyond serving as a vital hub for networking and product exploration, the show offers a rich lineup of entertainment and activities suited for all ages.

At the Hankook exhibition space, attendees will encounter a diverse array of commercial vehicle tyres. The lineup includes the SmartFlex AH51 for steer axles and the SmartFlex DH51 for drive axles, both recognised for delivering strong grip and consistent mileage performance throughout their lifespan. Also on display will be the SmartFlex TH31 trailer tyre, alongside the Vantra Transit, a summer tyre engineered specifically for contemporary vans and transporters.

The brand’s Laufenn range will also be featured, offering specialised options such as the LZ22 all-weather drive tyre built for regional use, the LF21 all-position tyre valued for its wear resistance and the LF95 trailer tyre designed to withstand demanding conditions. Visitors can additionally explore the Dynapro HP2, a premium summer tyre for SUVs, as well as the iON evo SUV, an electric vehicle tyre developed to provide reliable wet grip and steady performance.

Beyond showcasing its products, Hankook will serve as a main event sponsor and will present the awards for Best Truck and Best Van. These honours are intended for drivers and businesses that demonstrate outstanding commitment to vehicle presentation, regular maintenance, proper tyre care and overall road safety, celebrating excellence among those exhibiting at the show.

Jon Cottrell, TBR Sales Manager, Hankook Tyre UK, said, “We’re delighted to continue our partnership with the Devon Truck Show. These events provide a fantastic opportunity to connect directly with truck owners, drivers and enthusiasts who live and breathe the industry. We’re proud to showcase our popular range of truck tyres and engage in meaningful conversations about real-world performance with those who know it best. If you’re as passionate about trucks and tyres as we are, we look forward to welcoming you to our stand and hope you enjoy the show as much as we do.”

Mike Quartley, Event Director, said, "Hankook’s ongoing support has been instrumental in the growth and success of the Devon Truck Show over the years, and we are thrilled to welcome them back as a main sponsor for 2026. Attendees can once again look forward to an unforgettable weekend, packed with cutting-edge trucks, high-energy monster truck displays, live entertainment and much more. Hankook’s partnership not only helps make the event a standout showcase for the transport industry but also allows us to support vital local community projects.”

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