Bridgestone India, a subsidiary of the Bridgestone Group, has announced the opening of its latest Bridgestone Select Store, Arora Wheel and Car Accessories, in Firozpur, Punjab.

The store was inaugurated by Rajiv Sharma, Executive Director – Integrated Consumer Business, Bridgestone India.

The Bridgestone Select stores represent the company’s retail format that delivers a comprehensive ownership experience. These outlets provide guidance, diagnostics, and infrastructure, ensuring safety, performance and driving confidence.

Rajiv Sharma, Executive Director – Integrated Consumer Business, Bridgestone India, said, “Punjab is a key market for Bridgestone, and the opening of our new Select Store in Firozpur reflects our focus on being closer to customers, through modern, high-quality retail touchpoints. At Bridgestone, we are committed to providing not just superior products but also an enhanced customer experience that combines premium products & services along with Bridgestone’s promise of safety, and trust. The Select Store format allows us to deliver the best of Bridgestone’s global expertise with a local, customer-first approach”

Arora Wheels is making available Bridgestone’s latest offerings: Turanza 6i and Dueler All-Terrain A/T002. The Turanza 6i is engineered with ENLITEN technology and delivers a driving experience. Compatible with both internal combustion engine (ICE) and electric vehicles (EVs), this tyre is EV-ready, offering efficiency, comfort and durability for mobility.

The Dueler All-terrain A/T002 is built for adventure and is a said to be a preferred choice among off-road enthusiasts. Its tread design and on- and off-road capabilities make it the choice for drivers seeking performance without compromising control or safety.

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Maxam Tyre Europe, a division of the globally ranked Sailun Group, has entered a strategic partnership with farming influencer Tom Pemberton, known for his popular Tom Pemberton Farm Life digital channels. This collaboration was unveiled at the prominent UK agricultural event, LAMMA Show 2026, where Maxam is presenting its expanding agricultural tyre line with its exclusive distributor, Kirkby Tyres.

Under this new alliance, Pemberton will equip some of his farm machinery with MAXAM agricultural tyres. He will then provide his substantial and dedicated following across the UK and Ireland with authentic, practical evaluations based on daily use. His credible voice, built through sharing genuine farm life insights, will offer his community a trusted look at the tyres' real-world performance, durability and innovative features.

This initiative allows Maxam to connect directly with the farming community through a respected peer. Pemberton’s experiential content will be featured across his own platforms as well as on Maxam’s official social media channels. The partnership is designed to enhance brand recognition and practically demonstrate the value of the MAXAM specialist tyre range to a core audience of agricultural professionals.

Pemberton said, “I’m pleased to be working with Maxam agricultural tyres. It’s a fast-growing brand, at the cutting edge of technology and with good people; we already spent some time on my family’s farm together. It’s a partnership that feels like a good fit and one that I’m looking forward to developing over time.”

Harry Wang, General Manager, Sailun Group Europe, said, "Maxam agricultural tyres have proven their performance for example in the test conducted by DLG (German Agricultural Society) and being OE partner of leading agricultural equipment manufacturers like CASE IH and New Holland. Now is the time to further develop the brand and spread the word within the farming community. We feel privileged that Tom has agreed to work with the Maxam brand – and we really like his style and share the same passion for farming.”

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BKT Tires has achieved a noteworthy initial rating from the international environmental watchdog, CDP. The company’s inaugural disclosure for the 2025 fiscal year resulted in a ‘B’ score for its climate change management and a ‘B-’ in water security.

These ratings, issued by the global Carbon Disclosure Project, highlight BKT’s emphasis on operational transparency and its structured approach to environmental stewardship. The scores are recognised as an affirmation of the firm’s strategic initiatives aimed at minimising its ecological footprint and enhancing climate resilience throughout its business activities.

The accomplishment is attributed to the concerted effort of the organisation’s workforce. This milestone establishes a benchmark for BKT’s ongoing journey towards its sustainability objectives.

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Leading Indian tyre manufacturer CEAT is advancing its sustainability targets through a strategic partnership with CleanMax Enviro Energy Solutions Limited. Under a group captive arrangement, CleanMax will supply renewable electricity from a combined ~59 MW hybrid wind-solar project. This clean energy will power CEAT’s manufacturing facilities located in Halol, Gujarat, and Kanchipuram, Tamil Nadu.

The hybrid model merges wind and solar generation, capitalising on their complementary patterns to deliver a more stable and consistent power output with a higher plant load factor. This reliability is essential for energy-intensive industrial operations and supports greater grid stability.

Annually, this initiative is projected to produce approximately 135.8 million units of renewable energy, elevating CEAT’s clean power consumption to around 60 percent of its needs. The environmental benefit is substantial, with an expected reduction of about 100,000 tonnes of CO₂ emissions each year – an impact comparable to planting nearly 4.5 million trees annually.

This collaboration leverages CleanMax’s established expertise in the commercial and industrial renewable sector. For CEAT, it marks a significant step towards its net-zero ambition by enhancing energy security, boosting operational efficiency and achieving considerable progress in its decarbonisation journey.

Roopesh R, Senior Vice President – Procurement, CEAT, said, “This long-term partnership with CleanMax allows CEAT to strengthen our renewable energy footprint across Gujarat and Tamil Nadu. Sustainability is an important part of how we plan for the long term and CEAT is committed to grow our business that serves our customer responsibly while remaining resilient for the future. As a company already advancing in areas such as green sourcing, sustainable transportation, biodegradable packaging, sustainable manufacturing and reduced distribution emissions, integrating this hybrid wind-solar renewable energy is a natural and strategic progression in our sustainability journey. These hybrid projects will bring cost efficiencies at our key manufacturing facilities and will help us in our journey to produce tyres with low carbon footprint – and be a benchmark in the industry.”

Kuldeep Jain, Managing Director, Clean Max Enviro Energy Solutions Limited, said, “We are proud to collaborate with CEAT, a globally recognised brand in the automotive sector, and support its strategic sustainability objectives by enabling the decarbonisation of operations across its key manufacturing hubs. These projects demonstrate how well-structured collaborations can accelerate the adoption of renewable energy and build a more sustainable energy future for large-scale manufacturing.”

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JK Tyre & Industries Ltd has inaugurated the Phase III expansion of its passenger car radial tyre manufacturing facility at Banmore in Madhya Pradesh, increasing production capacity as it steps up domestic manufacturing investment.

The expansion lifts the plant’s output to 30,000 passenger car radial tyres a day, equivalent to about 10.5 million tyres a year. The development forms part of a multi-phase investment of more than INR 10 billion at the Banmore site.

The new facility was inaugurated by Hisashi Takeuchi, in the presence of Raghupati Singhania and Anshuman Singhania, alongside senior representatives from Maruti Suzuki India Limited.

JK Tyre said the expansion supports its strategy to serve India’s aftermarket, original equipment manufacturers and export markets, as passenger vehicle demand continues to grow. With the commissioning of Phase III, the Banmore plant has become a key hub for high-performance passenger car radial tyre manufacturing.

Speaking at the inauguration, Dr Raghupati Singhania said: “The inauguration of Phase III expansion by Hisashi Takeuchi San at our Banmore plant reflects JK Tyre’s unwavering commitment to strengthening India’s manufacturing ecosystem and supporting the country’s mobility growth story. As passenger vehicle demand continues to rise, our focus remains on incessant capacity enhancement, modernisation, and technology-led innovation. Banmore has been a cornerstone of our passenger car radial journey, and this expansion further reinforces our ability to serve OEMs and consumers with high-quality, sustainable, and future-ready products, while contributing to industrial growth and employment generation in Madhya Pradesh.”

The company said the Banmore facility continues to contribute to regional industrial development through direct and indirect employment, sustainability-focused manufacturing practices and community initiatives, including programmes in healthcare, education, livelihood development and sports.

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