Continental has once again been recognised as ‘Tire Manufacturer of the Year’ at the latest edition of Tire Technology International Awards for Innovation and Excellence, marking the fifth time it has received this prestigious honour. The independent jury acknowledged the company's groundbreaking tyre technologies, innovative measurement approaches and continuous production process enhancements for establishing new industry standards. Additionally, Continental received the ‘Environmental Achievement of the Year – Manufacturing’ award for its substantial progress in reducing water consumption during tyre production.

During the 3 March ceremony in Hannover, the jury specifically highlighted several key developments from Continental's 2025 initiatives. The company advanced sustainability through the adoption of renewable synthetic rubber components, including pyrolysis oil recovered from end-of-life tyres and recycled cooking oil. A collaborative effort with the Technical University of Braunschweig yielded an innovative method for detecting tyre wear particles using a specialised vacuum system positioned behind drive wheels, equipped with sensitive particle sensors capable of identifying even microscopic airborne debris from various vehicle locations.

The VanContact A/S Eco received special recognition as the first van tyre to achieve the highest ‘A’ rating across all three EU tire label categories – rolling resistance, wet grip and rolling noise. Continental's partnership with the Deutsche Gesellschaft für Internationale Zusammenarbeit promoting responsible natural rubber sourcing in Indonesia also earned jury commendation.

Between 2020 and 2025, Continental successfully reduced water withdrawal per metric tonne of product by over 10 percent across all production facilities, conserving an impressive 197 million litres of water. This achievement resulted from implementing advanced filtration and membrane technologies that enable approximately 90 percent of wastewater to be treated and reused. The company maintains a comprehensive water management approach, systematically refining processes related to heating, cooling and sanitation. External validation of these efforts came through a ‘B’ rating from the independent organisation CDP for Continental's 2025 water management practices.

Edwin Goudswaard, Head of Research and Development at Continental Tires, said, “Tyres are our passion. We are committed to optimising them and making our manufacturing processes even more advanced and resource-efficient. Our greatest strength is our global team, working together closely to develop highly creative and innovative solutions. The jury honoured this very special commitment. And I would like to express my heartfelt thanks to all our colleagues for their remarkable dedication.”

Henning Mühlenstedt, Head of Future Technologies and Sustainable Infrastructure at Continental Tires, said, “Water is a valuable resource. Our continued progress in reducing consumption at our plants demonstrates how effective our approach is.”

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Kuraray America, Inc. marked National STEM Day on 8 November by spotlighting a community educational event that brought together 15 of its volunteers and students from the Houston Japanese Supplementary School at San Jacinto College for a day of hands-on exploration and discovery.

Participants engaged in activities illustrating how science, technology, engineering and mathematics (STEM) converge in chemical manufacturing. Experiments with superabsorbent polymer beads explored chemistry and material properties, while a tour of the college’s facilities introduced industrial equipment. Students also learned about water filtration and distillation processes and how mathematical concepts underpin scientific and engineering applications.

One student showed particular interest in the distillation tower, linking the experience to the Kuraray Group’s contributions to everyday life and its mission of achieving for people and the planet what no one else can. The event also benefited KAI volunteers, who shared technical knowledge, exchanged perspectives and learned alongside potential future scientists and engineers.

Kuraray America thanked Reiko Fuwa and Tomohiro Tani for coordinating the visit, Hans Vandommele for sharing his expertise and all 15 KAI volunteers. The company also expressed appreciation to San Jacinto College for facility access and to the Houston Japanese Supplementary School students for their curiosity, enthusiasm and thoughtful questions.

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Liberty Tire Recycling attended the 2026 SEMA Show in Las Vegas, held from 3–6 November at the Las Vegas Convention Center. The automotive aftermarket event, one of the industry's largest, drew over 160,000 attendees from the automotive, tyre and transportation sectors to review new products, technologies and business opportunities.

The Lakin Tire brand, a consistent SEMA exhibitor, once again used the show to reinforce industry relationships and present Liberty's tyre collection, recycling and sustainable resource management capabilities. Personnel from Grade/Used Tires, Commercial Truck Tires, Metals, Recycling and Collection, together with corporate and regional leadership, met customers, suppliers and industry professionals from around the world.

The booth received existing and prospective customers from numerous tyre and automotive segments during the week. Costco Wholesale Corporate Office, United Tires and UTU Wholesale were among the organisations that stopped by to examine Liberty Tire's products, services and nationwide reach. The company viewed the event as an effective forum for monitoring emerging market trends and demonstrating its position in recycling and sustainability, alongside its focus on innovation, workforce development and circular economy principles.

A memorable moment came when a high school shop teacher and students, attending through a special educator programme, toured the booth to learn about tyre recycling and industry operations. Liberty team members provided industry insights, outlined career pathways and acknowledged educators' contribution to developing future skilled trades professionals, supplying tyre inflation gauges for classroom use.

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Laufenn, Hankook's associate brand, earned a ‘Good’ ratingwith an overall score of 2.2 for its G Fit 4S in the Auto Bild Allrad all-season SUV tyre test published on 8 October 2026 (issue 41). The tyre competed credibly against 11 rivals from established premium marques, finishing competitively in a 12-strong field.

Wet handling proved a particular strength, with the G Fit 4S collecting the second-highest rating shared with other models. Aquaplaning resistance also impressed, as the tyre held its line until stability began to fade at roughly 100 kmph (62 mph). In snow, it recorded the third-shortest braking distance, matching two other contenders.

Testing spanned snow, wet and dry disciplines, each weighted equally in the final ranking, with a third-generation MINI Countryman serving as the test vehicle. Snow assessments were carried out in New Zealand, while European venues hosted the wet and dry evaluations. The jury's conclusion underscored Laufenn's value-focused positioning, finding the G Fit 4S a solid option for cost-conscious buyers.

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Tyres Europe has underscored that tyres qualify as fully recyclable under ISO 22628:2002 and UN Regulation No. 133, describing the established methodology as a robust foundation for assessing tyre recyclability. The organisation recently set out its position on the matter.

The distinction between recyclability and actual recycling rates is central to the group's argument. Recyclability refers to the technical potential of a product and its materials to be recycled, while the real rate hinges on treatment capacity and demand for secondary raw materials. Regulatory frameworks should therefore separate the two concepts clearly and align with an internationally recognised standard.

Tyres consist of rubber compounds, chemical additives and reinforcing textile and steel cords, and at end of life they are separated into rubber, textile and steel fractions, all of which existing mechanical or chemical routes can recycle. Mechanical processing yields rubber granules and powders usable as secondary raw materials across many applications, recovered textiles can be further processed and valorised, and cleaned recovered steel can re-enter metal recycling and steelmaking.

Tyres Europe pledged continued cooperation with policymakers and value-chain partners to strengthen circularity and maximise recovery of valuable tyre materials in Europe, with the full paper available on its website.

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