EFFECTIVE CYBERSECURITY

Yokohama ADVAN Sport EV tyre to be Introduced in Intl Mkts

Due to COVID-19 pandemic, work-from-home using internet has become a growing way of connecting with associates and clients. This year, internet use has nearly doubled, due to work-from-home and lockdowns. But internet is a risky environment, especially when connecting your mobile devices to a public network. You are at an airport and connect to its public Wi-Fi network. But you are unaware that there is a hacker lurking around the corner, monitoring the internet traffic and ready to hack into your personal account. It is estimated that there are over 450 million public Wi-Fi hotspots globally, offering a rich hunting ground for cyber criminals.  

Cyber specialists tell us that currently there are more than 375 malicious threats PER MINUTE and growing. Mobile malware threats grew by a whopping 70% in Q1-2020 over Q3-2019! Cyber criminals have generated 113,000+ malicious URL’s related to COVID-19, targeting healthcare, education and banking in particular. Cybercriminals steal personal and company information by hacking into our susceptible computers and mobile devices. Cyber-attacks are especially devastating for small businesses - industry data shows that a staggering 60% of small companies, which have been hacked by cyber criminals, go out of business within 6 months after the attack.

While business operations, from conceiving an idea to its final delivery to the user, are going digital at breakneck speed, the entire operational areas remain vulnerable to cyber malfunctioning in one form or other. This impact the operations very hard short-term as well as long-term. Cyber security threats can be due to inherent flaws within the system. But the possibility of deliberate cyber-attacks and hacking from one source or the other is abundant. As competition and market battles hot up, this remains a real danger.

The risk covers a large area. One of the biggest threats is the compromising of vital data. This includes important technical details, hard-earned market information, customer information etc. Loss of data can bring the operation to a halt at great financial impact. As hinted, the problem can be due to malfunctioning of the software or external interference to steal the data.

Either way, the cost of recovery is immense, not to talk about the time lost in the process. Hidden or not, these expenses will have a big role in fixing the final profit and loss accounts.

Adding to this is the loss of credibility of the business. The output will be negatively impacted and the company will have to do great degree of explanations to the customer. It is an equal task to recover lost data and to recover lost credibility. Consumers have other options and look elsewhere. But the company cannot afford that luxury.

While the margin for deliberate external intrusion possibilities remains large, many of these security breaches are caused by human error. One needs to realise that however deep an entity goes digital, there is always that unavoidable human touch that makes it run. AND, to err is human!

This underlines the need for proper intense training. There are studies that say employee ignorance is one of the leading contributors. Workers may know the essential basics of an application, but that does not make him or her a cyber security expert. While the IT departments execute a new cloud computing initiative or new application software, they have to ensure that those handle it on a daily basis are equipped to manage a crisis.

Types of cyber threats

Cyber threats are ever-evolving and cybercriminals use different types of malware to get what they want. Malware is an abbreviated form of “malicious software.” This is software that is specifically designed to gain access to or damage a digital device, usually without the knowledge of the owner.

Crypto jacking: Malware that gives cybercriminals access to “mine” cryptocurrency on your computer, at the expense of your resources.

Form jacking: Malware in which cybercriminals inject malicious code into online forms to steal payment card details on legitimate websites.

Ransomware: It is a malicious software that uses encryption to hold data for ransom, the purpose of which is to extort money from the victims with promises of restoring encrypted data. Like other computer viruses, it usually finds its way onto a device by exploiting a security hole in vulnerable software or by tricking somebody into installing it.

Phishing: These are fake emails that can look surprisingly legitimate. If you get tricked into clicking a link or providing information, thieves can get your passwords and account numbers.

Zoom Bombing: Intruders hack into online meetings.

Remote Access Trojans (RAT): Malware that gives a cybercriminal a “back door” to remotely access a compromised computer.

Spyware: It is unwanted software that infiltrates your device, stealing your Internet usage data and sensitive information. Spyware gathers your personal information and relays it to advertisers, data firms, or external users.

Dark web: It is an underground online community where criminals can go to buy and sell your personal information.

Defense

All digital devices need to be protected using a highly-rated, proven anti-virus program. These programs provide a shield for your operating system in the form of a real-time scanner. When your antivirus program detects an infected file or program, it can delete it on the spot or move it to a special "quarantine" folder. When your antivirus quarantines a file, it prevents it from interacting with the rest of the computer.

A Virtual Private Network (VPN) creates a private network within a broader network, adding security by using encryption and tunneling mechanisms. There are some free VPN products available, but these may trade your information to help offset their costs, or impose other limitations, such as how much VPN data available per month. A paid subscription service may enable you to deploy a powerful, yet easy-to-use VPN that protects your Wi-Fi connections, bandwidth and privacy with guarantees against any losses. These VPN’s work with all digital devices - PCs, Macs, smartphones and tablets.

It goes without saying that users of all digital devices that use Wi-Fi connectivity must become more mindful of cybersecurity needs, and companies must invest in security programs and ongoing employee training.

Mickey Thompson To Showcase New Tyres, Wheels And Builds At SEMA 2026

Mickey Thompson To Showcase New Tyres, Wheels And Builds At SEMA 2026

Mickey Thompson Tires & Wheels will return to the 2026 SEMA Show, scheduled for 3–6 November at the Las Vegas Convention Center, with new products, expanded fitments and builds reflecting the brand's racing heritage and future direction. The company will appear in two locations: Central Hall Booth #22453 in the Race/Performance section and Silver Lot Booth #80001.

The display will feature vehicles from classic American muscle and vintage pickups to modern off-road machines, each demonstrating uncompromising enthusiast construction. Highlights include a limited-edition Street Comp GHT Signature Series tyre, expanded Baja Boss A/T and M/T sizes and new 15- and 16-inch MT Classic Forged wheel fitments.

Making its global debut, the ultra-premium Street Comp GHT Signature Series adds a premium sidewall with a deeper black finish and foil-like decals showing the Mickey Thompson logo, tyre name and founder's signature. It will be offered in 275/40R20 and 315/35R20 sizes for select Chevrolet Camaro, Dodge Challenger and Charger, BMW M, Porsche Panamera and other high-performance vehicles.

The Baja Boss A/T and M/T lines gain 29 new SKUs spanning classic off-road fitments, tall narrow ‘pizza-cutter’ sizes, aggressive 37- to 40-inch tires for trail rigs, large-rim-diameter applications and hard metric sizes for trail-ready SUVs. The MT Classic Forged wheel family expands with 15x14, 16x14 and 16x16 offerings combining forged construction and iconic styling with extreme widths and multiple bolt patterns.

Inside Central Hall, a 1969 Ford Mustang Mach 1 from GAP Industries will run Street Comp GHT tyres up front and ET Street R tyres at the rear, while a 2026 Dodge Charger from Diesel Brothers will showcase the Signature Series. Outside in the Silver Lot, a 2020 Mickey Thompson Gladiator Overland Build will ride on 40x13.50 Baja Boss A/T tyres, a 1979 Toyota Pickup 4WD on LT255/90R16 Baja Boss A/T rubber and 16x8 Canyon wheels, a 1978 Ford F-150 on 33x15.50R15 LT tyres and 15x14 MT Classic Forged wheels and a 2022 Ford Bronco on Baja Belted II tires and 17x14 MT Classic Forged wheels.

Beyond its booths, Mickey Thompson products will appear on builds across the SEMA campus, including a 2026 Toyota Tacoma on 40-inch Baja Boss A/T tyres, a Lexus GX550 on 40-inch Baja Boss M/T tyres, a 2025 Toyota GR Supra set up for the strip and a 1969 Ford F-100 on Street Comp tyres. Additional projects will be featured with Rockstar Performance Garage, Yukon Gear & Axle, Showa, Liberty Forged, Anderson Composites, Cerakote, TORA Off Road Allegiance, Borla, Evercoat and Tremec, along with a Battle of the Builders Young Guns entry and SEMA-featured locations hosting a 1977 Ford F-150 Ranger, 2023 Ram 2500, 1956 Volvo, 1976 Ford Crew Cab, 1978 F-150 and sixth-generation Bronco.

Matt Arko, General Manager – Marketing and Product, Mickey Thompson Tires & Wheels, said, "SEMA is built for people who believe a vehicle should be more than transportation. It's an opportunity to showcase your individuality and stand out from the crowd. That's always been the Mickey Thompson mindset. Whether someone is chasing a quicker pass, building a trail rig or reimagining a classic truck, we want to give them the tyres and wheels to build it their way. This year, we're bringing that full street, strip and off-road spirit to Las Vegas. What's exciting to us is the variety of sizes and applications available in our lineup. We have nicknames for each application, designed to be music to the ears of all of our Mickey Thompson fans!"

These are the nicknames:

  • Rock Crawlers: Iconic 15- and 16-inch fitments for traditional Jeep and off-road builds
  • Pizza Cutters: Tall, narrow fitments that deliver additional ground clearance in a reduced load, lighter weight package
  • Rockstars: Aggressive 37-, 38- and 40-inch fitments for serious trail rigs and custom builds
  • Show-Stoppers: 20- and 24-inch fitments that bring Baja Boss capability and attitude to premium truck builds
  • Trail-Ready: Additional hard metric fitments that broaden Baja Boss A/T availability for modern SUVs and off-road vehicles

Tegeta Green Planet Fosters Environmental Culture With Khobi Waste Initiative

Tegeta Green Planet Fosters Environmental Culture With Khobi Waste Initiative

Tegeta Green Planet organised an informational and practical campaign titled ‘Don’t Throw It Away, Hand It In’ in Khobi on 27 October aimed at promoting environmental responsibility and proper management of specific waste streams. The initiative targeted local residents, vehicle owners, drivers and private sector representatives, encouraging greater involvement in environmental efforts.

A dedicated waste collection point was established in Khobi, allowing residents to dispose of end-of-life tyres, used automotive batteries and waste oils. Participants received information about responsible automotive waste management and available disposal options. The campaign also highlighted Extended Producer Responsibility principles, teaching attendees about the role of EPR organisations, subsequent waste management stages and importers’ legal obligations.

Community engagement proved notably high, reflecting growing public interest in environmental responsibility. Active citizen participation demonstrated the important role that awareness-raising and practical collection opportunities play in fostering an environmental culture. Symbolic gifts were provided to encourage participation, while the initiative strengthened cooperation opportunities with local businesses and raised awareness of Tegeta Green Planet’s regional activities.

Tegeta Green Planet continues implementing regional campaigns and educational projects throughout Georgia, aiming to foster responsible waste management culture, raise public awareness and promote circular economy principles.

Bridgestone Donates 10 Vans, Hits 100-Van Milestone With Boys & Girls Clubs of America

Bridgestone Donates 10 Vans, Hits 100-Van Milestone With Boys & Girls Clubs of America

Bridgestone Retail Operations, the world’s largest network of company-owned automotive service providers and a subsidiary of Bridgestone Americas, has donated 10 new passenger vans to Boys & Girls Clubs of America. The contribution brings the company’s total giving to more than 100 vans and over USD 30 million since 2015, a milestone that aligns with the 100th anniversary of Bridgestone-owned Firestone Complete Auto Care.

The 100th Driving Great Futures van was presented to Boys & Girls Clubs of the Austin Area in Austin, Texas, while the nine remaining vehicles will go to local Clubs nationwide. These vans will transport young people to and from Clubs and provide access to field trips, college tours and other enrichment activities. Bridgestone will further support the recipient Clubs by servicing the new vehicles at its retail stores.

Recipients of the 2026 van grants include Clubs in Austin, Texas; Reno, Nev.; Lynn, Mass.; Oklahoma City, Okla.; Topeka, Kan.; Garden Grove, Calif.; Santa Rosa, Calif.; Greenville, Texas; West Bend, Wis. and Albany, Ga.

Bridgestone launched its Driving Great Futures national partnership with Boys & Girls Clubs of America in 2015 to help more young people access the opportunities, experiences and support they need to succeed. Through donations collected at its retail stores, the company has addressed transportation-related needs and bridged technology gaps by funding new computers and hotspots for in-person programming, virtual classroom learning and other infrastructure needs.

Marko Ibrahim, President, Bridgestone Retail Operations, said, “Donating our 100th van as we celebrate 100 years of business is a testament to the dedication and generosity of our teammates and customers. We believe in the transformative power of Boys & Girls Clubs and are honoured to provide the critical transportation that makes their life-changing resources accessible to kids and teens in the communities we serve.”

Jim Clark, President and CEO, Boys & Girls Clubs of America, said, “For more than a decade, Bridgestone has helped ensure Club kids and teens can access the opportunities and support they need to succeed. Reliable transportation helps connect young people to caring mentors, safe places and experiences that can change the trajectory of their lives. Today, 97 percent of Club kids expect to graduate from high school, and partnerships like Driving Great Futures help make outcomes like that possible. We’re grateful for Bridgestone’s continued commitment to young people and proud to celebrate this remarkable 100-van milestone.”

Cooper Unveils Discoverer HT Highway Mixed-Terrain Tyre For Trucks And SUVs

Cooper Unveils Discoverer HT Highway Mixed-Terrain Tyre For Trucks And SUVs

Cooper Tires has unveiled the all-new Discoverer HT, a highway mixed-terrain tyre engineered for drivers who depend on their vehicles daily. Designed specifically for popular trucks and SUVs, the tyre was created to handle the tasks that let drivers take full advantage of their vehicle's potential.

The tyre features tall, straight sidewalls and an optimised footprint that places a maximum amount of tread in contact with the road, helping provide confident handling and stability even when carrying heavy loads. Engineered for long-lasting value without compromising performance, the mixed-terrain tyre carries a 70,000-mile/115,000-km limited treadwear warranty on Metric sizes and a 55,000-mile/90,000-km limited treadwear warranty on LT-Metric sizes. Its durable construction is designed to support hauling, towing and carrying heavy loads, while the optimised tread footprint and sidewall design deliver stable handling. 3D Micro-Gauge technology enhances traction throughout the tyre's life, and the long-wearing tread is designed for durability and a quiet ride even on rough and uneven surfaces.

The Discoverer HT will be available in 19 popular sizes beginning in October 2026, with an additional 16 LT sizes anticipated in the first quarter of 2027. Rim sizes range from 16 to 22 inches, and the tyre is offered at local Cooper authorised retailers and online store. It is manufactured at three US facilities: Texarkana, Arkansas; Findlay, Ohio and Tupelo, Mississippi. Cooper also introduced a refreshed brand identity signalling strength, purpose, and confidence, with branded merchandise and apparel available through a dedicated page on the Goodyear website.

Brad Heim, Vice President – Product Development Global Consumer, Goodyear, said, "The toughest jobs aren't always the biggest ones. They're the ones you show up for every day. Constructed for today's truck and SUV owners, the Cooper Discoverer HT combines everyday comfort with dependable highway performance, helping drivers stay confident whether they're pulling a trailer, carrying a heavy load, driving across town or covering hundreds of miles in a single day."

Alain Kohnen, Vice President, Global Manufacturing, said, "The Cooper Discoverer HT reflects more than a century of US manufacturing expertise behind the Cooper brand. This new tyre showcases what our teams do best: build high-quality, US-made products that deliver the durability and dependable performance drivers count on every day."