EFFECTIVE CYBERSECURITY

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Due to COVID-19 pandemic, work-from-home using internet has become a growing way of connecting with associates and clients. This year, internet use has nearly doubled, due to work-from-home and lockdowns. But internet is a risky environment, especially when connecting your mobile devices to a public network. You are at an airport and connect to its public Wi-Fi network. But you are unaware that there is a hacker lurking around the corner, monitoring the internet traffic and ready to hack into your personal account. It is estimated that there are over 450 million public Wi-Fi hotspots globally, offering a rich hunting ground for cyber criminals.  

Cyber specialists tell us that currently there are more than 375 malicious threats PER MINUTE and growing. Mobile malware threats grew by a whopping 70% in Q1-2020 over Q3-2019! Cyber criminals have generated 113,000+ malicious URL’s related to COVID-19, targeting healthcare, education and banking in particular. Cybercriminals steal personal and company information by hacking into our susceptible computers and mobile devices. Cyber-attacks are especially devastating for small businesses - industry data shows that a staggering 60% of small companies, which have been hacked by cyber criminals, go out of business within 6 months after the attack.

While business operations, from conceiving an idea to its final delivery to the user, are going digital at breakneck speed, the entire operational areas remain vulnerable to cyber malfunctioning in one form or other. This impact the operations very hard short-term as well as long-term. Cyber security threats can be due to inherent flaws within the system. But the possibility of deliberate cyber-attacks and hacking from one source or the other is abundant. As competition and market battles hot up, this remains a real danger.

The risk covers a large area. One of the biggest threats is the compromising of vital data. This includes important technical details, hard-earned market information, customer information etc. Loss of data can bring the operation to a halt at great financial impact. As hinted, the problem can be due to malfunctioning of the software or external interference to steal the data.

Either way, the cost of recovery is immense, not to talk about the time lost in the process. Hidden or not, these expenses will have a big role in fixing the final profit and loss accounts.

Adding to this is the loss of credibility of the business. The output will be negatively impacted and the company will have to do great degree of explanations to the customer. It is an equal task to recover lost data and to recover lost credibility. Consumers have other options and look elsewhere. But the company cannot afford that luxury.

While the margin for deliberate external intrusion possibilities remains large, many of these security breaches are caused by human error. One needs to realise that however deep an entity goes digital, there is always that unavoidable human touch that makes it run. AND, to err is human!

This underlines the need for proper intense training. There are studies that say employee ignorance is one of the leading contributors. Workers may know the essential basics of an application, but that does not make him or her a cyber security expert. While the IT departments execute a new cloud computing initiative or new application software, they have to ensure that those handle it on a daily basis are equipped to manage a crisis.

Types of cyber threats

Cyber threats are ever-evolving and cybercriminals use different types of malware to get what they want. Malware is an abbreviated form of “malicious software.” This is software that is specifically designed to gain access to or damage a digital device, usually without the knowledge of the owner.

Crypto jacking: Malware that gives cybercriminals access to “mine” cryptocurrency on your computer, at the expense of your resources.

Form jacking: Malware in which cybercriminals inject malicious code into online forms to steal payment card details on legitimate websites.

Ransomware: It is a malicious software that uses encryption to hold data for ransom, the purpose of which is to extort money from the victims with promises of restoring encrypted data. Like other computer viruses, it usually finds its way onto a device by exploiting a security hole in vulnerable software or by tricking somebody into installing it.

Phishing: These are fake emails that can look surprisingly legitimate. If you get tricked into clicking a link or providing information, thieves can get your passwords and account numbers.

Zoom Bombing: Intruders hack into online meetings.

Remote Access Trojans (RAT): Malware that gives a cybercriminal a “back door” to remotely access a compromised computer.

Spyware: It is unwanted software that infiltrates your device, stealing your Internet usage data and sensitive information. Spyware gathers your personal information and relays it to advertisers, data firms, or external users.

Dark web: It is an underground online community where criminals can go to buy and sell your personal information.

Defense

All digital devices need to be protected using a highly-rated, proven anti-virus program. These programs provide a shield for your operating system in the form of a real-time scanner. When your antivirus program detects an infected file or program, it can delete it on the spot or move it to a special "quarantine" folder. When your antivirus quarantines a file, it prevents it from interacting with the rest of the computer.

A Virtual Private Network (VPN) creates a private network within a broader network, adding security by using encryption and tunneling mechanisms. There are some free VPN products available, but these may trade your information to help offset their costs, or impose other limitations, such as how much VPN data available per month. A paid subscription service may enable you to deploy a powerful, yet easy-to-use VPN that protects your Wi-Fi connections, bandwidth and privacy with guarantees against any losses. These VPN’s work with all digital devices - PCs, Macs, smartphones and tablets.

It goes without saying that users of all digital devices that use Wi-Fi connectivity must become more mindful of cybersecurity needs, and companies must invest in security programs and ongoing employee training.

STA Joins Elite Top 1% With EcoVadis Platinum Sustainability Rating

STA Joins Elite Top 1% With EcoVadis Platinum Sustainability Rating

Sri Trang Agro-Industry Public Company Limited (STA) has secured Platinum recognition from EcoVadis, the highest distinction awarded by the sustainability ratings provider, placing the natural rubber leader among the top one percent of assessed companies globally. The accolade reflects STA's exceptional management standards and its dedication to pursuing business growth alongside environmental and social responsibility across its entire value chain.

The recognition was addressed by Chief Executive Officer Veerasith Sinchareonkul, who characterised Platinum as a significant milestone in STA's drive to embed sustainable practices throughout its operations. He noted that the company's efforts span continuous improvements in corporate governance, ethical conduct, environmental stewardship, respect for labour and human rights and responsible procurement and supply chain development, all aimed at creating shared value and fostering long-term stakeholder confidence.

EcoVadis, an internationally recognised provider of business sustainability assessments, evaluates management performance across four themes: Environment, Labour & Human Rights, Ethics and Sustainable Procurement. STA's top-tier result underscores its progress in integrating sustainability into operations and reinforces its role as a responsible business partner, while the company remains focused on raising operational standards, strengthening its value chain, supporting quality of life and safeguarding natural resources to build a foundation for lasting growth and a sustainable future for the natural rubber industry.

Pirelli Becomes Official Tyre Partner Of Netcompany INEOS In Three-Year Deal

Pirelli Becomes Official Tyre Partner Of Netcompany INEOS In Three-Year Deal

Pirelli has entered a three-year agreement with Netcompany INEOS, beginning in 2027, that will make the Milan-based manufacturer the Official Tyre Partner of one of professional cycling’s most prestigious teams. The partnership rests on a shared commitment to performance through innovation, technological progress and close attention to details capable of influencing final results.

Ahead of the collaboration, two Pirelli tyres underwent technical assessment. The PZERO RACE SL-R is a road tyre focused on aerodynamics and rolling efficiency, engineered to reduce aerodynamic drag and rolling resistance in fast racing and high-speed conditions. The PZERO RACE RS was developed to balance rolling efficiency, grip, protection and predictable cornering, giving riders confidence and stability across varied road surfaces, racing situations and weather.

The team’s bike, fitted with Pirelli tyres, is being displayed at the Pirelli stand during Rouleur Live in London from today until Saturday 14 November. The partnership will centre on developing and evaluating technical solutions suited to WorldTour cycling, where efficiency, reliability and performance must work together across conditions ranging from Grand Tours to the five Monuments.

Netcompany INEOS riders’ technical feedback will support product development and validation, with Pirelli technicians working alongside the team’s engineers and research and development management and integrating road data into outdoor testing protocols. The collaboration also reflects both organisations’ focus on marginal gains, with the tyre treated as a key part of the rider-and-bike system. Pirelli’s patented PAAS technologies are cited as helping address trade-offs such as rolling resistance versus grip. Pirelli tyres are due to race on the team’s Pinarello bikes at the Santos Tour Down Under from 16 January 2027.

Aldo Nicotera, Head of Moto & Cycling Business, Pirelli, said, “At the highest level of sport, success depends on a constant search for technological solutions that can deliver ever-greater performance. This is an approach we know well and one we are now bringing to our collaboration with Netcompany INEOS. We share the belief that optimising every detail can make a difference and contribute to outstanding results, together with an unwavering focus on innovation, quality and precision. We will have the opportunity to work alongside world-class technical staff and athletes, making the most of this exchange and gathering valuable insights to drive the ongoing development of increasingly advanced tyres that meet the needs of both professional riders and cycling enthusiasts.”

Geraint Thomas, Director of Racing, said, “Pirelli bring a huge amount of technical expertise and a real commitment to innovation, so it's exciting to have them working closely with our riders and performance team. It's not just about the equipment we race on, but how we can work together to keep developing. So, we're really looking forward to building that relationship and seeing what we can achieve together.”

Plaza Tire Service Expands Central Missouri Presence With St. Robert Location

Plaza Tire Service Expands Central Missouri Presence With St. Robert Location

Plaza Tire Service, a prominent tyre and automotive service provider across the Midwest and a member of the Sun Auto Network, has expanded its footprint in central Missouri with a newly opened store in St. Robert. The location sits along the historic Route 66 corridor, offering local motorists a dependable option for tyres, preventive maintenance and vehicle repair.

The St. Robert facility stocks a broad selection of leading tyre brands and provides a comprehensive range of services, from oil changes and brake work to batteries, alignments, steering and suspension repair and other routine maintenance. Customers also benefit from the company's Price Match Guarantee and its signature 4 Tires in 1 Hour Guarantee, with same-day installation available on many purchases, allowing drivers to minimise downtime and get back on the road quickly.

Founded in Missouri in 1963, Plaza Tire Service has become one of the Midwest's largest tyre and automotive service providers, operating locations in Missouri, Illinois, Kentucky, Arkansas and Indiana. The company pairs its regional heritage with the resources and scale of the more than 600-location Sun Auto Network, reinforcing its presence in central Missouri through the new St. Robert store.

Rob Kingery, Regional Vice President, Sun Auto Tire & Service, said, "For more than 60 years, Plaza Tire Service has focused on making tyre and automotive care easy for our customers. We're proud to bring that commitment to St. Robert and support drivers with fast service, trusted expertise and a team dedicated to keeping vehicles road-ready."

TyreSafe And BLT Driver Training Join Forces To Boost Road Safety

TyreSafe And BLT Driver Training Join Forces To Boost Road Safety

TyreSafe has entered an official partnership with BLT Driver Training, the driver training division of the Blue Lamp Trust. The UK charity, which works to raise awareness of tyre safety, said the collaboration reflects a joint commitment to road safety and to helping motorists make better-informed decisions. The tie-up connects BLT Driver Training's work with TyreSafe's broader mission and impact.

The new partner delivers professional driver education, training and assessments intended to raise driving standards and protect passengers, drivers and other road users. Its services span taxi and private hire training, fleet driver development, safeguarding and disability awareness courses and a Mature Drivers Confidence Builder Course. It works with licensing authorities, businesses, fleet operators and individual drivers; as a not-for-profit, it supports the Blue Lamp Trust's charitable work helping older and vulnerable people stay safe.

Collaboration will initially concentrate on three areas: taxi and private hire vehicles (PHVs), mature drivers and fleet safety. Drivers in the taxi and PHV sector cover high mileages on demanding schedules, and the partners will examine ways to embed TyreSafe's taxi-focused campaign materials into training and communications so that pressures, condition and tread depth receive greater attention. For mature motorists and their families, the organisations hope to develop accessible, practical resources that prompt regular tyre checks and informed choices supporting safe driving and independence. Fleet safety will be pursued through TyreSafe's November campaign, with both parties looking at how to share guidance on maintenance, inspection procedures and safety-conscious fleet management.

Bringing together BLT Driver Training's educational expertise and TyreSafe's specialist tyre knowledge, the partnership aims to put practical road safety advice within reach of more people and build safer habits across a range of road users. The two organisations believe the collaboration will help drivers and operators treat vehicle safety as a routine priority while supporting the Blue Lamp Trust's wider charitable mission.

Stuart Lovatt, Chairman, TyreSafe, said, “We warmly welcome BLT Driver Training as a TyreSafe partner. Improving road safety requires a joined-up approach, combining driver skills and awareness with the condition and maintenance of the vehicles they use every day. By working with an organisation that shares our commitment to practical education and safer journeys, we have a real opportunity to reach more drivers, support fleet operators and help people understand the simple checks that can make a difference. We’re particularly excited about exploring resources for mature drivers and their families, as well as working together to promote tyre safety among taxi and private hire drivers and across the wider fleet sector.”

Emma Burt, CEO, Blue Lamp Trust, said, “We’re delighted to be working with TyreSafe to help improve road safety and driving standards. At BLT Driver Training, we believe that effective education gives drivers the knowledge, skills and confidence to make safer decisions, and vehicle maintenance is an essential part of that picture. This partnership offers exciting opportunities to bring practical tyre safety advice into our training and communications, from supporting taxi and private hire drivers to helping mature motorists and their families have constructive conversations about vehicle safety and maintenance. We look forward to working with TyreSafe to develop useful resources and initiatives that help protect drivers, passengers and the wider community.”