EFFECTIVE CYBERSECURITY

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Due to COVID-19 pandemic, work-from-home using internet has become a growing way of connecting with associates and clients. This year, internet use has nearly doubled, due to work-from-home and lockdowns. But internet is a risky environment, especially when connecting your mobile devices to a public network. You are at an airport and connect to its public Wi-Fi network. But you are unaware that there is a hacker lurking around the corner, monitoring the internet traffic and ready to hack into your personal account. It is estimated that there are over 450 million public Wi-Fi hotspots globally, offering a rich hunting ground for cyber criminals.  

Cyber specialists tell us that currently there are more than 375 malicious threats PER MINUTE and growing. Mobile malware threats grew by a whopping 70% in Q1-2020 over Q3-2019! Cyber criminals have generated 113,000+ malicious URL’s related to COVID-19, targeting healthcare, education and banking in particular. Cybercriminals steal personal and company information by hacking into our susceptible computers and mobile devices. Cyber-attacks are especially devastating for small businesses - industry data shows that a staggering 60% of small companies, which have been hacked by cyber criminals, go out of business within 6 months after the attack.

While business operations, from conceiving an idea to its final delivery to the user, are going digital at breakneck speed, the entire operational areas remain vulnerable to cyber malfunctioning in one form or other. This impact the operations very hard short-term as well as long-term. Cyber security threats can be due to inherent flaws within the system. But the possibility of deliberate cyber-attacks and hacking from one source or the other is abundant. As competition and market battles hot up, this remains a real danger.

The risk covers a large area. One of the biggest threats is the compromising of vital data. This includes important technical details, hard-earned market information, customer information etc. Loss of data can bring the operation to a halt at great financial impact. As hinted, the problem can be due to malfunctioning of the software or external interference to steal the data.

Either way, the cost of recovery is immense, not to talk about the time lost in the process. Hidden or not, these expenses will have a big role in fixing the final profit and loss accounts.

Adding to this is the loss of credibility of the business. The output will be negatively impacted and the company will have to do great degree of explanations to the customer. It is an equal task to recover lost data and to recover lost credibility. Consumers have other options and look elsewhere. But the company cannot afford that luxury.

While the margin for deliberate external intrusion possibilities remains large, many of these security breaches are caused by human error. One needs to realise that however deep an entity goes digital, there is always that unavoidable human touch that makes it run. AND, to err is human!

This underlines the need for proper intense training. There are studies that say employee ignorance is one of the leading contributors. Workers may know the essential basics of an application, but that does not make him or her a cyber security expert. While the IT departments execute a new cloud computing initiative or new application software, they have to ensure that those handle it on a daily basis are equipped to manage a crisis.

Types of cyber threats

Cyber threats are ever-evolving and cybercriminals use different types of malware to get what they want. Malware is an abbreviated form of “malicious software.” This is software that is specifically designed to gain access to or damage a digital device, usually without the knowledge of the owner.

Crypto jacking: Malware that gives cybercriminals access to “mine” cryptocurrency on your computer, at the expense of your resources.

Form jacking: Malware in which cybercriminals inject malicious code into online forms to steal payment card details on legitimate websites.

Ransomware: It is a malicious software that uses encryption to hold data for ransom, the purpose of which is to extort money from the victims with promises of restoring encrypted data. Like other computer viruses, it usually finds its way onto a device by exploiting a security hole in vulnerable software or by tricking somebody into installing it.

Phishing: These are fake emails that can look surprisingly legitimate. If you get tricked into clicking a link or providing information, thieves can get your passwords and account numbers.

Zoom Bombing: Intruders hack into online meetings.

Remote Access Trojans (RAT): Malware that gives a cybercriminal a “back door” to remotely access a compromised computer.

Spyware: It is unwanted software that infiltrates your device, stealing your Internet usage data and sensitive information. Spyware gathers your personal information and relays it to advertisers, data firms, or external users.

Dark web: It is an underground online community where criminals can go to buy and sell your personal information.

Defense

All digital devices need to be protected using a highly-rated, proven anti-virus program. These programs provide a shield for your operating system in the form of a real-time scanner. When your antivirus program detects an infected file or program, it can delete it on the spot or move it to a special "quarantine" folder. When your antivirus quarantines a file, it prevents it from interacting with the rest of the computer.

A Virtual Private Network (VPN) creates a private network within a broader network, adding security by using encryption and tunneling mechanisms. There are some free VPN products available, but these may trade your information to help offset their costs, or impose other limitations, such as how much VPN data available per month. A paid subscription service may enable you to deploy a powerful, yet easy-to-use VPN that protects your Wi-Fi connections, bandwidth and privacy with guarantees against any losses. These VPN’s work with all digital devices - PCs, Macs, smartphones and tablets.

It goes without saying that users of all digital devices that use Wi-Fi connectivity must become more mindful of cybersecurity needs, and companies must invest in security programs and ongoing employee training.

Cooper Tires Expands Winter Portfolio With EV-Ready Offerings Across EMEA

Cooper Tires Expands Winter Portfolio With EV-Ready Offerings Across EMEA

Cooper Tires is broadening its winter portfolio across passenger cars, SUVs, and light commercial vehicles in the EMEA region. The expansion leverages over a century of expertise to deliver dependable performance for real-world winter conditions. The move underscores ongoing regional investment and aligns with a new global identity centred on toughness and practical tyre solutions.

The enhanced lineup achieves 92 percent market coverage across EMEA. Engineered for icy roads, snow and fluctuating temperatures, the portfolio maintains driver control and consistent performance in severe conditions.

The range includes Cooper Winter for passenger cars and SUVs, and Cooper Winter Van for commercial vehicles. The passenger tyre uses a high-silica compound with oil and resin technology for wet and snow traction, while dense siping enhances braking and handling. Optimised casing design improves efficiency, and the 132 SKUs cover 14- to 21-inch rims, all EV-ready.

The van tyre prioritises durability, mileage and control with V-shaped grooves for wet handling, an interlocking groove network for snow traction and a tread strengthener for extended life. Twenty SKUs cover 14 to 17 inches and are EV-ready. Further portfolio expansion is planned from 2027, reinforcing Cooper's position as a trusted winter driving partner.

Ben Glesener, Senior Technology Director Product Development Consumer EMEA, said, “The expanded winter portfolio forms part of Cooper’s broader investment in the brand, following the unveiling of a bold new global brand identity rooted in toughness, confidence and real‑world capability. This is supported by renewed product investment, dedicated customer activation programmes and marketing activity designed to build awareness and consideration across Europe.”

Dunlop Motorcycle Europe Debuts Race-Proven Geomax MX54 For All Rider Levels

Dunlop Motorcycle Europe Debuts Race-Proven Geomax MX54 For All Rider Levels

Dunlop Motorcycle Europe has expanded its premier Geomax motocross lineup with the debut of the Geomax MX54, a new intermediate-hard tyre engineered to surpass its predecessor in both versatility and performance. The latest offering broadens the applicable terrain spectrum while delivering a more sophisticated performance package aimed at riders across the skill spectrum, from weekend amateurs to seasoned professionals.

Positioned as the direct successor to the Geomax MX53, this new tyre effectively closes the gap left by the discontinued hard-terrain Geomax MX71 and the soft-medium Geomax MX34. This strategic integration streamlines the broader Geomax family, which retains the popular MX14 sand and mud tyre, resulting in a more cohesive and user-friendly range for off-road enthusiasts. The technological refinements ensure the MX54 provides outstanding grip and durability, hallmarks of a tyre trusted in elite competitions like the FIM Motocross World Championship.

Extensive on-track development with top motocross athletes has already proven the MX54’s capabilities in demanding championships, ensuring that race-proven technology filters down to everyday riders. The tyre features comprehensive updates to both front and rear profiles. The front incorporates a redesigned block layout and enlarged block sizes to boost rigidity and grip on softer ground, while the rear utilises a reduced number of blocks with greater spacing between rows to enhance traction and deliver predictable handling across a wider array of conditions, drawing inspiration from the Geomax MX34 for improved ground contact feedback.

The Geomax MX54 continues Dunlop’s winning legacy, building on a record-breaking 2025 season that saw Romain Febvre claim the World Championship and adding multiple MX2 Grand Prix victories so far this year. Now available for purchase, the tyre comes in a comprehensive range of 17 sizes, accommodating front wheels from 10 to 21 inches and rear fitments spanning 10 to 19 inches.

Roberto Finetti, Marketing Manager, Dunlop Motorcycle Europe, said, “The new Dunlop Geomax MX54 features advancements that allow it to be much more versatile than MX53. We have worked closely with top MXGP teams to deliver improved grip across all terrain for riders of all levels. With the broadened scope of MX54, the Geomax range is our strongest and most versatile motocross range yet, drawing on our innovations from winning in top professional championships.”

Discount Tire Offers Free Safety Checks Ahead Of National Tire Safety Week

Discount Tire Offers Free Safety Checks Ahead Of National Tire Safety Week

Discount Tire is launching complimentary tyre safety inspections across its network of more than 1,275 US locations in observance of National Tire Safety Week, scheduled from 29 June through 4 July 2026. The initiative comes just ahead of the busy Independence Day travel period, aiming to equip motorists with essential vehicle care before summer road trips.

Citing data from the National Highway Traffic Safety Administration, proper inflation can improve fuel efficiency by as much as 11 cents per gallon and add nearly 5,000 miles to a tire’s usable life. To support safe driving, the company advises monthly pressure checks, particularly before extended journeys, since temperature fluctuations affect PSI levels and can compromise handling or cause irregular wear. A simple penny test – with Lincoln’s head fully visible indicating worn tread – along with rotations every 6,000 miles and verification of the tyre’s age via its DOT sidewall number, are among the key recommendations. Drivers seeking personalised options can utilise the Treadwell tool for tailored selections.

In partnership with the U.S. Tire Manufacturers Association, Discount Tire reinforces its year-round educational commitment, offering free tread, pressure and rotation services at both Discount Tire and America’s Tire stores. For those needing replacements, an instant savings promotion of up to USD 80 on select tyres and wheels runs from 30 June to 9 July. Appointments are available for all complimentary checks throughout the year.

Tom Williams, Chief Experience Officer, Discount Tire, said, "With household budgets under increasing pressure from rising costs, maintaining your tires is a practical way to save money while prioritizing safety,". "Whether families are traveling to a local event or embarking on a road trip to celebrate the 250th anniversary of Independence Day, our technicians are committed to helping them prepare for safe, reliable journeys."

Tegeta Green Planet Honours Educators At ‘Education for a Green Future’ Closing Ceremony

Tegeta Green Planet Honours Educators At ‘Education for a Green Future’ Closing Ceremony

Tegeta Green Planet attended the closing ceremony and teachers' award presentation for the ‘Education for a Green Future’ project, hosted by the Environmental Information and Education Center under Georgia's Ministry of Environmental Protection and Agriculture as part of World Environment Day observances. As part of its commitment to environmental stewardship, the company conferred its own special awards upon three educators during the event.

The project aims to support preschool and primary school teachers who integrate environmental and agricultural educational resources into their teaching, making meaningful contributions to raising ecological awareness among children and young people. Nearly 150 educators participated in this year's competition, presenting diverse, creative and results-oriented environmental education projects.

Tegeta Green Planet has operated since 2022 as one of Georgia's first authorised Extended Producer Responsibility organisations, managing waste streams including used tyres, waste oils and batteries through collection, transportation and recycling in accordance with circular economy principles. The company recognised Ketevan Tskhvariashvili from Kakabeti Public Kindergarten No. 2, Darina Malatsidze from Mikeltskaro Public School and Sopio Gvelesiani from Kutaisi Public School No. 40.

Laptops were awarded to the winning educators as incentives. Supporting initiatives that strengthen environmental education and promote sustainable development values remains a key priority for the company. The long-running ‘Education for a Green Future’ project has consistently integrated environmental topics into schooling, uniting innovative teachers and proving that education serves as a fundamental foundation for environmental progress.