EFFECTIVE CYBERSECURITY

Yokohama ADVAN Sport EV tyre to be Introduced in Intl Mkts

Due to COVID-19 pandemic, work-from-home using internet has become a growing way of connecting with associates and clients. This year, internet use has nearly doubled, due to work-from-home and lockdowns. But internet is a risky environment, especially when connecting your mobile devices to a public network. You are at an airport and connect to its public Wi-Fi network. But you are unaware that there is a hacker lurking around the corner, monitoring the internet traffic and ready to hack into your personal account. It is estimated that there are over 450 million public Wi-Fi hotspots globally, offering a rich hunting ground for cyber criminals.  

Cyber specialists tell us that currently there are more than 375 malicious threats PER MINUTE and growing. Mobile malware threats grew by a whopping 70% in Q1-2020 over Q3-2019! Cyber criminals have generated 113,000+ malicious URL’s related to COVID-19, targeting healthcare, education and banking in particular. Cybercriminals steal personal and company information by hacking into our susceptible computers and mobile devices. Cyber-attacks are especially devastating for small businesses - industry data shows that a staggering 60% of small companies, which have been hacked by cyber criminals, go out of business within 6 months after the attack.

While business operations, from conceiving an idea to its final delivery to the user, are going digital at breakneck speed, the entire operational areas remain vulnerable to cyber malfunctioning in one form or other. This impact the operations very hard short-term as well as long-term. Cyber security threats can be due to inherent flaws within the system. But the possibility of deliberate cyber-attacks and hacking from one source or the other is abundant. As competition and market battles hot up, this remains a real danger.

The risk covers a large area. One of the biggest threats is the compromising of vital data. This includes important technical details, hard-earned market information, customer information etc. Loss of data can bring the operation to a halt at great financial impact. As hinted, the problem can be due to malfunctioning of the software or external interference to steal the data.

Either way, the cost of recovery is immense, not to talk about the time lost in the process. Hidden or not, these expenses will have a big role in fixing the final profit and loss accounts.

Adding to this is the loss of credibility of the business. The output will be negatively impacted and the company will have to do great degree of explanations to the customer. It is an equal task to recover lost data and to recover lost credibility. Consumers have other options and look elsewhere. But the company cannot afford that luxury.

While the margin for deliberate external intrusion possibilities remains large, many of these security breaches are caused by human error. One needs to realise that however deep an entity goes digital, there is always that unavoidable human touch that makes it run. AND, to err is human!

This underlines the need for proper intense training. There are studies that say employee ignorance is one of the leading contributors. Workers may know the essential basics of an application, but that does not make him or her a cyber security expert. While the IT departments execute a new cloud computing initiative or new application software, they have to ensure that those handle it on a daily basis are equipped to manage a crisis.

Types of cyber threats

Cyber threats are ever-evolving and cybercriminals use different types of malware to get what they want. Malware is an abbreviated form of “malicious software.” This is software that is specifically designed to gain access to or damage a digital device, usually without the knowledge of the owner.

Crypto jacking: Malware that gives cybercriminals access to “mine” cryptocurrency on your computer, at the expense of your resources.

Form jacking: Malware in which cybercriminals inject malicious code into online forms to steal payment card details on legitimate websites.

Ransomware: It is a malicious software that uses encryption to hold data for ransom, the purpose of which is to extort money from the victims with promises of restoring encrypted data. Like other computer viruses, it usually finds its way onto a device by exploiting a security hole in vulnerable software or by tricking somebody into installing it.

Phishing: These are fake emails that can look surprisingly legitimate. If you get tricked into clicking a link or providing information, thieves can get your passwords and account numbers.

Zoom Bombing: Intruders hack into online meetings.

Remote Access Trojans (RAT): Malware that gives a cybercriminal a “back door” to remotely access a compromised computer.

Spyware: It is unwanted software that infiltrates your device, stealing your Internet usage data and sensitive information. Spyware gathers your personal information and relays it to advertisers, data firms, or external users.

Dark web: It is an underground online community where criminals can go to buy and sell your personal information.

Defense

All digital devices need to be protected using a highly-rated, proven anti-virus program. These programs provide a shield for your operating system in the form of a real-time scanner. When your antivirus program detects an infected file or program, it can delete it on the spot or move it to a special "quarantine" folder. When your antivirus quarantines a file, it prevents it from interacting with the rest of the computer.

A Virtual Private Network (VPN) creates a private network within a broader network, adding security by using encryption and tunneling mechanisms. There are some free VPN products available, but these may trade your information to help offset their costs, or impose other limitations, such as how much VPN data available per month. A paid subscription service may enable you to deploy a powerful, yet easy-to-use VPN that protects your Wi-Fi connections, bandwidth and privacy with guarantees against any losses. These VPN’s work with all digital devices - PCs, Macs, smartphones and tablets.

It goes without saying that users of all digital devices that use Wi-Fi connectivity must become more mindful of cybersecurity needs, and companies must invest in security programs and ongoing employee training.

Michelin Debuts XDR Wide Body Truck Tyre Globally

Michelin Debuts XDR Wide Body Truck Tyre Globally

Michelin has introduced its first tyre engineered specifically for the new generation of wide body trucks, bringing its established safety and performance standards to a segment traditionally served by Tier-3 products. The MICHELIN XDR Wide Body Truck is positioned as a premium offering for mining fleets, built to handle high loads and speeds while delivering robustness and puncture resistance in demanding mining environments.

Wide body trucks are gaining global traction in mining because they strike an appealing balance among payload capacity, safety and acquisition cost. Michelin developed and launched the new fitment in under two years by combining intensive field analysis with agility, responding to mining customers’ needs for safety and productivity. The tyre also supports fleets moving towards more efficient and increasingly electrified haulage solutions, addressing demands for safety, productivity and operating cost control.

Safety remains paramount in mining, where a tyre failure can seriously affect personnel, equipment and operational continuity. The new tyre therefore features an innovative casing fully reinforced with thick steel cords, enabling it to carry 12 tonnes (26,786 lbs) per tyre at a recommended pressure of 9-bar (130 PSI) – significantly lower than typical market recommendations, which helps reduce blowout risk.

The MICHELIN XDR Wide Body Truck sustains heavy loads at continuous speeds, supporting productivity during intensive duty cycles. It offers strong traction, particularly on soft or muddy ground, while its robust tread compound resists damage, provides excellent grip and extends service life, optimising total cost of ownership. These qualities help cut unplanned downtime and maintenance costs, improve equipment availability and maximise material haulage volumes. The tyre launches worldwide in its first size, 16.00 R25, on 1 November 2026, with additional sizes to follow.

Kevin Maleterre, Director – Michelin Beyond Road, said, “Wide body trucks are playing an increasingly important role in mining operations. With the MICHELIN XDR Wide Body Truck, we are applying our expertise in mining applications to this new generation of vehicles, with a clear aim: to help our customers combine safety, productivity and the development of their fleets.”

Tegeta Green Planet Brings Environmental Message To Youth Forums Across Georgia

Tegeta Green Planet Brings Environmental Message To Youth Forums Across Georgia

Tegeta Green Planet recently participated in youth forums held across five Georgian cities – Mestia, Telavi, Gori, Kutaisi and Zugdidi – as part of the Eco Awards School Competition. The events gave young people a platform to exchange knowledge on environmental issues, explore new ideas and discuss green initiatives.

Alongside the discussions, display areas devoted to Tegeta Green Planet and Amboli introduced visitors to the two organisations' work, their approach to handling waste and their sense of environmental duty. Guests stopping by the Tegeta Green Planet section heard about the company's core operations, the thinking behind Extended Producer Responsibility (EPR) and why the circular economy matters.

A varied programme kept participants engaged, with educational games and hands-on exercises built to sharpen their grasp of environmental questions and push them to put what they learned into practice. International specialists and invited speakers also addressed the forums, drawing on their own experience to examine ecological difficulties and possible remedies.

Organised to deepen environmental consciousness among the young and advance sustainable development, the Eco Awards School Competition drew 280 pupils and 100 teachers from 24 public schools throughout Georgia. It operates with backing from the European Union and the United Nations through the Circular Economy Promotion Programme. For Tegeta Green Planet, reaching young audiences is central to building a lasting sense of responsibility, with sound waste practices, resource reuse and circular economy principles at the heart of its efforts to drive long-term change.

Discount Tire's Treadwell Data Spotlights Longest-Lasting Truck And SUV Tyres

Discount Tire's Treadwell Data Spotlights Longest-Lasting Truck And SUV Tyres

Discount Tire has released a new list of the longest-lasting light truck and SUV tyres, drawing on tyre life data from Treadwell, the company's tyre recommendation tool available to all consumers. Treadwell is powered by millions of real-world tyre mileage and tread depth readings along with independent testing at Treadwell Research Park.

The list identifies 10 tyre models for light truck and SUV drivers that exceed a 70,000-mile median lifespan under normal driving conditions. Every tyre carrying a listed limited treadwear warranty also surpasses its manufacturer warranty by more than 10,000 miles.

According to the U.S. Department of Transportation, American drivers average 13,400 miles per year. On top-performing tyres, a light truck or SUV owner could gain an extra year or more before needing a tyre change. Treadwell's aggregated lifespan figures reflect drivers who properly maintain their tyres, including regular rotations and wheel alignments, with median values collected to 2/32-inch tread – generally considered, and in some states legally mandated as, the minimum viable tread depth. Actual results may vary based on driving location and habits, such as regular highway or all-terrain use.

Discount Tire developed Treadwell using decades of data and independent testing to deliver a hassle-free tool offering personalised tyre recommendations based on where, what and how drivers drive. More than 20 million people used Treadwell online and in stores in the past year.

Dr John Baldwin, Chief Product and Technical Strategist, Discount Tire, said, "If you're driving a light truck or SUV and prioritise getting additional miles of safe driving out of your tyres, Treadwell can be a source of unbiased advice. Our goal is always to be there for our customers when and where they need tyres, which is why Treadwell is available online and used each day in our stores to empower drivers to find the best tyres for their vehicle."

Plaza Tire Service Adds Mattoon Store To Growing Illinois Footprint

Plaza Tire Service Adds Mattoon Store To Growing Illinois Footprint

Plaza Tire Service, a prominent tyre and automotive service provider in the Midwest and member of the Sun Auto Network, has expanded its footprint with a new store in Mattoon, Illinois. The addition strengthens the company's presence in the state and offers drivers throughout Central Illinois improved access to trusted tyre and vehicle maintenance services.

The Mattoon location provides motorists with a convenient destination for tyres, preventive maintenance and automotive repair. Customers can choose from an extensive inventory of leading tyre brands while accessing a full range of services, including oil changes, brake service, batteries, alignments, steering and suspension repair and other routine maintenance.

Plaza Tire Service emphasises selection, convenience and value through its Price Match Guarantee and signature 4 Tires in 1 Hour Guarantee, with broad in-stock inventory available for same-day installation. Founded in Missouri in 1963, the company has become one of the Midwest's largest tyre and automotive service providers, operating across five states while combining regional heritage with the resources of the more than 600-location Sun Auto Network.

Rob Kingery, Regional Vice President, Sun Auto Tire & Service, said, "We're excited to bring Plaza Tire Service to Mattoon and introduce more drivers to the convenience, value and trusted service that have defined our brand for more than 60 years. This location allows us to serve the community with the tyre expertise, same-day service and comprehensive automotive care that customers have come to expect from Plaza Tire Service."