EFFECTIVE CYBERSECURITY

Yokohama ADVAN Sport EV tyre to be Introduced in Intl Mkts

Due to COVID-19 pandemic, work-from-home using internet has become a growing way of connecting with associates and clients. This year, internet use has nearly doubled, due to work-from-home and lockdowns. But internet is a risky environment, especially when connecting your mobile devices to a public network. You are at an airport and connect to its public Wi-Fi network. But you are unaware that there is a hacker lurking around the corner, monitoring the internet traffic and ready to hack into your personal account. It is estimated that there are over 450 million public Wi-Fi hotspots globally, offering a rich hunting ground for cyber criminals.  

Cyber specialists tell us that currently there are more than 375 malicious threats PER MINUTE and growing. Mobile malware threats grew by a whopping 70% in Q1-2020 over Q3-2019! Cyber criminals have generated 113,000+ malicious URL’s related to COVID-19, targeting healthcare, education and banking in particular. Cybercriminals steal personal and company information by hacking into our susceptible computers and mobile devices. Cyber-attacks are especially devastating for small businesses - industry data shows that a staggering 60% of small companies, which have been hacked by cyber criminals, go out of business within 6 months after the attack.

While business operations, from conceiving an idea to its final delivery to the user, are going digital at breakneck speed, the entire operational areas remain vulnerable to cyber malfunctioning in one form or other. This impact the operations very hard short-term as well as long-term. Cyber security threats can be due to inherent flaws within the system. But the possibility of deliberate cyber-attacks and hacking from one source or the other is abundant. As competition and market battles hot up, this remains a real danger.

The risk covers a large area. One of the biggest threats is the compromising of vital data. This includes important technical details, hard-earned market information, customer information etc. Loss of data can bring the operation to a halt at great financial impact. As hinted, the problem can be due to malfunctioning of the software or external interference to steal the data.

Either way, the cost of recovery is immense, not to talk about the time lost in the process. Hidden or not, these expenses will have a big role in fixing the final profit and loss accounts.

Adding to this is the loss of credibility of the business. The output will be negatively impacted and the company will have to do great degree of explanations to the customer. It is an equal task to recover lost data and to recover lost credibility. Consumers have other options and look elsewhere. But the company cannot afford that luxury.

While the margin for deliberate external intrusion possibilities remains large, many of these security breaches are caused by human error. One needs to realise that however deep an entity goes digital, there is always that unavoidable human touch that makes it run. AND, to err is human!

This underlines the need for proper intense training. There are studies that say employee ignorance is one of the leading contributors. Workers may know the essential basics of an application, but that does not make him or her a cyber security expert. While the IT departments execute a new cloud computing initiative or new application software, they have to ensure that those handle it on a daily basis are equipped to manage a crisis.

Types of cyber threats

Cyber threats are ever-evolving and cybercriminals use different types of malware to get what they want. Malware is an abbreviated form of “malicious software.” This is software that is specifically designed to gain access to or damage a digital device, usually without the knowledge of the owner.

Crypto jacking: Malware that gives cybercriminals access to “mine” cryptocurrency on your computer, at the expense of your resources.

Form jacking: Malware in which cybercriminals inject malicious code into online forms to steal payment card details on legitimate websites.

Ransomware: It is a malicious software that uses encryption to hold data for ransom, the purpose of which is to extort money from the victims with promises of restoring encrypted data. Like other computer viruses, it usually finds its way onto a device by exploiting a security hole in vulnerable software or by tricking somebody into installing it.

Phishing: These are fake emails that can look surprisingly legitimate. If you get tricked into clicking a link or providing information, thieves can get your passwords and account numbers.

Zoom Bombing: Intruders hack into online meetings.

Remote Access Trojans (RAT): Malware that gives a cybercriminal a “back door” to remotely access a compromised computer.

Spyware: It is unwanted software that infiltrates your device, stealing your Internet usage data and sensitive information. Spyware gathers your personal information and relays it to advertisers, data firms, or external users.

Dark web: It is an underground online community where criminals can go to buy and sell your personal information.

Defense

All digital devices need to be protected using a highly-rated, proven anti-virus program. These programs provide a shield for your operating system in the form of a real-time scanner. When your antivirus program detects an infected file or program, it can delete it on the spot or move it to a special "quarantine" folder. When your antivirus quarantines a file, it prevents it from interacting with the rest of the computer.

A Virtual Private Network (VPN) creates a private network within a broader network, adding security by using encryption and tunneling mechanisms. There are some free VPN products available, but these may trade your information to help offset their costs, or impose other limitations, such as how much VPN data available per month. A paid subscription service may enable you to deploy a powerful, yet easy-to-use VPN that protects your Wi-Fi connections, bandwidth and privacy with guarantees against any losses. These VPN’s work with all digital devices - PCs, Macs, smartphones and tablets.

It goes without saying that users of all digital devices that use Wi-Fi connectivity must become more mindful of cybersecurity needs, and companies must invest in security programs and ongoing employee training.

wdk Slams Government’s Bureaucracy Relief Efforts As Disappointing

wdk Slams Government’s Bureaucracy Relief Efforts As Disappointing

The German Rubber Industry Association (wdk) has expressed deep frustration over the federal government’s failure to act on bureaucratic relief proposals. Association President Michael Klein noted that over the last three years, German industry has enthusiastically submitted concrete ideas to reduce red tape, including 250 top proposals recently put forward by the Federation of German Industries (BDI). Despite this engagement, the government’s current implementation efforts are more than disappointing.

Klein’s criticism follows a response from the Federal Ministry for the Environment regarding faster permitting procedures under the Federal Immission Control Act. Back in 2023, the BDI had proposed simplifying the legally mandated seven plus three month process for industrial plant permits, specifically by ending the need for continuous updates to application documents. The ministry’s suggestion to introduce inter agency expert opinions as an acceleration measure is seen by Klein as a joke. Under existing law, consulted authorities already have two months to comment; if they fail, the permitting authority can order an expert opinion at the defaulting body’s expense. The ministry claims this 2024 regulation sufficiently addresses the industry’s request.

Klein argues that bringing in third party experts instead of making timely decisions creates new delays and uncertainty over costs. Even if the negligent authority is meant to pay, taxpayers ultimately foot the bill. This single issue, while seemingly minor in the broader struggle against bureaucracy, reveals the authorities’ mindset and a profound administrative lack of understanding. Since the BDI’s 2023 proposals, German industry has had to hire 325,000 additional employees just to cope with new bureaucratic demands from Brussels and Berlin.

Klein concluded that these figures speak for themselves, calling on Merz to take immediate action. He also warned that further burdening struggling companies and industrial peace with a half-baked proposal for a voluntary energy bonus is definitely not helpful. The message is clear: bureaucratic overload threatens industry survival, and real relief cannot wait.

TyreSafe Supports Operation Spotlight With Tyre Warning

TyreSafe Supports Operation Spotlight With Tyre Warning

TyreSafe, UK’s charity dedicated to raising tyre safety awareness, is reinforcing a crucial message as UK police intensify enforcement under the National Police Chiefs’ Council’s Operation Spotlight. While the campaign rightly targets seatbelt offences as one of the ‘Fatal Four’, TyreSafe says both seatbelts and tyres play critical roles in road safety – one protects people during a crash, while the other helps prevent the crash from happening at all. The organisation urges drivers to see these safety features as complementary, not interchangeable.

Seatbelts remain among the most effective lifesaving devices, cutting a driver’s death risk by roughly half. Yet dangerous habits persist, especially among younger users. In 2022, four unbelted young people were killed or seriously injured every week, and nearly a third of car occupant fatalities aged 17 to 29 involved no seatbelt. Those aged 17 to 34 have the lowest wearing rates and highest accident risk, with young men most likely to forego a belt on short or familiar night journeys.

A similar neglect appears in tyre safety, particularly among younger drivers. While most motorists prioritise safety when choosing tyres, younger drivers are significantly drawn to performance. Over a third have never heard of the 20p coin test, and despite 72 percent knowing a legal tread depth exists, nearly 3 in 10 cannot name it. Only 40 percent check tyre pressure monthly, and 10 percent admit they never check tread depth.

Younger drivers also face greater risk through part-worn tyres, with more than one in five buying them, rising to 27 percent among under 30s. Worn tyres at 70 mph add 27 metres to stopping distance. In wet motorway conditions, worn tyres affect stopping distance seven times more than alcohol. On average, 153 people are killed or seriously injured annually in defective tyre incidents, with 172 such casualties in 2024.

Forensic investigations reveal that 75 percent of tyre defects linked to fatal crashes stem from poor maintenance, making most preventable. Surviving a crash should never be the first line of defence. Properly maintained tyres provide grip in emergency braking, while seatbelts offer protection when prevention fails. TyreSafe reminds every driver that road safety begins before the crash, not after it.

TyreSafe urges road users to embrace the simple ACT protocol: regular checks of air pressure, condition and tread depth.

Stuart Lovatt, TyreSafe Chair, said, “Operation Spotlight highlights the importance of wearing a seatbelt, and rightly so – seatbelts save lives. But road safety also depends on preventing collisions in the first place. Tyres are the only part of the vehicle that touches the road, and their condition determines braking, grip and control. Checking your tyres once a month using the ACT method is a simple step that could make the difference between a near miss and a serious collision.”

ANRPC Hosts MRB Corporate Communication Unit Head

ANRPC Hosts MRB Corporate Communication Unit Head

The Association of Natural Rubber Producing Countries (ANRPC) recently hosted a significant courtesy visit from Izal Nazrin, Head of the Corporate Communication Unit at the Malaysian Rubber Board (MRB), at its Secretariat. This meeting served as an important opportunity to deepen ties between the two organisations.

Discussions focused on enhancing cooperation in media engagement and joint publication efforts concerning the natural rubber industry. Both sides stressed that strategic communication plays a vital role in raising the sector’s visibility and public awareness, particularly regarding upstream activities such as production and raw material management.

This exchange highlights a mutual dedication to advancing the natural rubber sector through effective partnerships and coordinated outreach. By working together, ANRPC and MRB aim to strengthen industry communication and support sustainable growth across the supply chain.

Road Ready Foundation And Anyline Join Forces To Modernise Tyre Safety Education

Road Ready Foundation And Anyline Join Forces To Modernise Tyre Safety Education

Road Ready Foundation, a nonprofit focused on tyre safety and roadside education, has entered a new collaboration with Anyline, a company known for artificial intelligence driven mobile tyre inspections. By joining forces, they plan to use Anyline’s TireBuddy system during live events to show how technology can bring more honesty and uniformity to checking tyre health. Their shared goal is to make safety lessons more hands on and widely available.

The TireBuddy tool is not meant for everyday drivers but rather for service centres and dealerships looking for consistent data and digital records. Trained personnel can measure tread depth using only a smartphone, avoiding the need for special equipment. Major names like Discount Tire, EchoPark and Michelin already use this technology. Road Ready will adapt it as a teaching aid during community outreach, proving that business focused solutions can also serve the public good.

Throughout the coming year, Road Ready will feature TireBuddy in its national roadshows to offer live insights into tyre conditions and dangers. Alex Bebiak, who leads the foundation, will present these demonstrations at the upcoming Lifesavers Conference in Baltimore from 19 to 21 April. Anyline’s co-founder Lukas Kinigadner, who recently joined the Safe Tread Alliance board, believes this partnership shows how corporate tools can reduce preventable roadway harm.

Bebiak helped create the Safe Tread Alliance in 2025, a coalition pushing to modernise American tyre safety rules and phase out outdated habits linked to traffic deaths. This new partnership expands tyre safety education and highlights what industry and nonprofits can achieve together. By blending advanced software with real world demonstrations, Road Ready and Anyline hope to change how tyre safety is taught and understood.

Bebiak said, “For too long, tyre safety has been overlooked in driver education, despite being something every driver can control. This partnership is about using technology for good – taking industry-grade tools and turning them into powerful educational moments that help drivers make safer decisions and prevent tragedies.”

Kinigadner said, “When technology is built responsibly, its impact can extend well beyond its original use case. By partnering with Road Ready Foundation, we are using our technology to support safety education, raise awareness and help drivers better understand the importance of tyre safety.”