ENSO Hosts Prince William As It Unveils Partnership With Uber

Prince William with Gunnlaugur Erlendsson, Founder and CEO of ENSO

ENSO, a London-based startup engaged in the production of sustainable tyres specially designed for electric vehicles (EVs) and a Finalist in the Clean Our Air category of 2023 Earthshot Prize, had the privilege of hosting Prince William on the 1st of October as it announced a strategic partnership with Uber across the UK and US.

Prince William met with Gunnlaugur Erlendsson, Founder and CEO of ENSO, and learnt about the company's growth and expansion since his last visit in October 2023. The prince learnt about the science behind their sustainable tyres, as well as the real-world influence they have on global pollution levels. He then joined Hannah Jones, CEO of The Earthshot Prize, and Jill Hazelbaker, Uber Chief Marketing Officer and SVP Communications and Public Policy, for a conversation about the new strategic alliance between Uber and Earthshot Finalist ENSO, as well as its potential effect. Prince William also tried his hand at some tools and assisted with fitting an ENSO tyre to an electric car.

Enso produces sustainable tyres specifically designed for EVs to reduce harmful tyre pollution and provide cleaner air for everyone. ENSO’s low-emission tyres are precisely calibrated to enhance durability and reduce particulate pollution by 35 percent as compared to conventional tyres.

ENSO has had a significant increase in awareness since being named a Finalist, and it has been collaborating with The Earthshot Prize and its partners to create strategies for growing into the US. As part of its growth, ENSO said in June that it is building a USD 500 million carbon-neutral tyre facility. By 2027, ENSO's US facility will be up and running, directly supporting over 600 jobs and producing over five million EV tyres annually.

ARLANXEO Secures Revocation Of Zeon Battery Technology Patent In German Federal Court

ARLANXEO Secures Revocation Of Zeon Battery Technology Patent In German Federal Court

ARLANXEO has announced that the German Federal Patent Court has nullified the German component of European patent EP 3 800 714. The contested intellectual property, held by Zeon Corporation, pertains to synthetic rubber compounds utilised as cathode binders within rechargeable battery systems, a sector critically linked to electric vehicles and energy storage solutions.

The revocation stems from an ongoing legal confrontation regarding battery binder technology. Zeon initiated infringement lawsuits in 2024 against ARLANXEO’s German and Dutch operations at the Munich Regional Court. In response, ARLANXEO contested the patent's legal standing, prompting a validity review by the Federal Patent Court.

Following a preliminary July 2025 ruling that cast substantial uncertainty on the patent’s enforceability, the Munich court suspended the infringement case. With the formal revocation in Germany, the foundational grounds for the local infringement allegations have been effectively eliminated.

John Gerrese, General Counsel, ARLANXEO, said, “We welcome the Court’s decision, which confirms our position on the invalidity of the patent. The ruling underscores the importance of robust patent standards. It also highlights the critical role of nullity proceedings in ensuring that only valid and enforceable patents are upheld.”

Tegeta Green Planet And Shine Energy Host Environmental Session At Pirveli School-Gymnasium

Tegeta Green Planet And Shine Energy Host Environmental Session At Pirveli School-Gymnasium

Tegeta Green Planet, in collaboration with Shine Energy, recently conducted an environmental awareness session for students in grades one through three at Pirveli School-Gymnasium. The initiative employed an interactive and age-appropriate methodology to introduce young learners to fundamental ecological concepts.

The curriculum covered the detrimental effects of littering, the necessity of specialised disposal for waste tyres, used oil and batteries and the broader importance of resource conservation. Students were also taught practical, daily actions that contribute to environmental preservation and were shown how individual responsibility can collectively forge a cleaner future. The educational experience was reinforced through a participatory game that allowed children to engage with environmental topics via practical examples.

Upon concluding the programme, each student received a certificate and a symbolic gift. This activity aligns with the organisations' ongoing commitment to fostering environmental stewardship among youth, a priority that sees them regularly visiting schools to deliver engaging educational content. Such initiatives are designed to cultivate a sense of ecological responsibility from an early age, encouraging children to integrate nature conservation into their daily routines.

Established in 2022, Tegeta Green Planet operates as one of Georgia’s first authorised Extended Producer Responsibility organisations. The company offers membership to any business or individual entrepreneur subject to the nation’s EPR legislation, irrespective of their operational scale.

Pirelli P Zero Steals The Spotlight At Goodwood Festival Of Speed

Pirelli P Zero Steals The Spotlight At Goodwood Festival Of Speed

Pirelli P Zero has made a prominent return to the Goodwood Festival of Speed, reinforcing its status as a leading choice for premium manufacturers. The 2026 edition features numerous high-performance vehicles equipped with tyres from the revitalised P Zero family. This widespread adoption underscores the range’s appeal, supported by over 300 homologations secured for the latest products across diverse vehicle types that prioritise performance, safety and driving enjoyment. The complete renewal of the P Zero line, initiated in 2023, is now showcased as original equipment on many contemporary models.

The festival highlights several bespoke applications, starting with the Ferrari Luce. For this model, Pirelli engineered a custom P Zero E tyre, merging high performance with over 55 percent bio-based and recycled materials in a record-setting 24-inch format. The semi-slick P Zero Trofeo RS appears on the Bentley Supersports, Porsche Taycan Turbo GT and BMW M2, while the Pagani Utopia Roadster adopts this tyre alongside the Cyber Tyre system, enabling direct communication with vehicle electronics.


The luxury electric segment is represented by the Rolls-Royce Spectre and Jaguar Type 01, both utilising P Zero Elect tyres with diameters reaching 23 inches. The P Zero Trofeo RS is also fitted to the Koenigsegg Sadair's Spear megacar and its LEGO Technic replica, the latter achieving a record of 111 kilometres per hour on the Goodwood Hillclimb.


All P Zero tyres share a technological foundation rooted in motorsport, serving as Pirelli’s primary testing ground. The company’s participation in over 350 racing events annually, including Formula 1, facilitates the transfer of innovations like virtual development processes to road tyre production. This continuous cycle ensures the P Zero range remains at the forefront of tyre technology for both track and street applications.


Titan Launches New ForestEDGE Tyre Line For Forestry Equipment

Titan Launches New ForestEDGE Tyre Line For Forestry Equipment

Titan International, Inc. has officially introduced the new Titan ForestEDGE tyre line, engineered to meet the severe demands of contemporary forestry work. This release broadens the company’s existing forestry portfolio, positioning the ForestEDGE as a dependable and economically conscious alternative alongside its established Goodyear Logger Lug series. The tyre is specifically tailored for critical machinery including skidders and feller bunchers.

Engineered with a heavy-duty steel-belt package, the tyre resists damage from rocks, stumps and debris, while a specialised rubber compound promotes even tread wear and extended service life. Backed by Titan’s extensive engineering and field-testing heritage, the tyre offers boots-on-the-ground reliability. This combination of rugged construction and proven performance provides a practical option for fleet managers aiming to balance productivity with reduced operating expenses.

The ForestEDGE line is now available for ordering through authorised dealers in sizes 30.5L-32 and DH35.5L-32. Additionally, the 24.5-32 size is currently open for pre-orders, with shipments expected to begin in the third quarter of the calendar year.

Matt Werstein, Product & Engineering R&D Manager – OTR, Titan, said, “Forestry environments are often extreme. With the Titan ForestEDGE, we set out to provide a tyre that not only stands up to some of the worst conditions but also helps boost productivity and lower total operating costs. After extensive field testing, we're confident that the ForestEDGE line delivers the durability and value operators need to keep their machines moving.”

Andrew Hogan, Director – Pricing and Product Strategy, Titan, said, “Forestry work is demanding, not just on people but also on equipment and tyres. We worked closely with customers and dealers to understand where current solutions were falling short. The ForestEDGE is the result: a tyre line that’s tough, dependable and built around the realities of modern forestry work.”