Representation Photo

Indian tyre manufacturer Eurogrip has secured a distribution partnership with Honda Taiwan Co., Ltd., marking a significant expansion of the brand's presence in Asia's competitive two-wheeler market.

The collaboration will see Eurogrip's premium motorcycle tyre ranges, Protorq Extreme and Roadhound, made available across all authorised Honda motorcycle service centres throughout Taiwan. The partnership represents a strategic move for TVS Srichakra Limited's global brand as it seeks to establish stronger footholds in key Asian markets.

Taiwan's motorcycle market remains one of the region's most dynamic, with high penetration rates and sophisticated consumer demands for performance products. The island's dense urban environment and mountainous terrain create demanding conditions that require specialised tyre technology.

"This partnership with Honda Taiwan is a proud milestone for us, as we expand our footprint across key Asian markets," said T K Ravi, Chief Operating Officer at TVS Srichakra Ltd. "It reflects the growing trust in the Eurogrip brand and our commitment to delivering world-class products and service support."

The agreement comes as Eurogrip continues its international expansion strategy, leveraging what it describes as advanced R&D capabilities and track-tested performance credentials. The company has positioned itself as a premium alternative in markets traditionally dominated by established Japanese and European manufacturers.

P Madhavan, Executive Vice-President for Marketing & Sales at TVS Srichakra Ltd, emphasised the strategic importance of the Honda partnership. "Building Eurogrip as a strong global consumer brand and expanding to global markets is a key agenda for us, we have set our path right to fulfil these ambitions," he said. "This partnership with Honda Taiwan is indeed a feather in our cap."

The collaboration extends beyond product distribution, with EUROGRIP planning to implement training programmes for Honda service technicians and consumer engagement initiatives designed to enhance the overall customer experience.

From Honda Taiwan's perspective, the partnership provides access to competitively priced premium tyres that meet international quality standards, potentially offering customers more choice in the after-sales service market.

Renato Zilli, Commercial Director at TVS Srichakra’s Milan Centre, highlighted the technical aspects driving the partnership. "Eurogrip tyres are developed with tyre technology that's truly world-class and are built for high performance," he said. "Our technology is complemented by meticulous testing methodologies, such is our focus on product performance that's yielding results."

Gurugram-headquartered tyre major Apollo Tyres has announced the appointment of Mahalakshmi Ramaswami as its new Chief Human Resources Officer, effective immediately, the company said in a regulatory filing.

Ramaswami’s appointment was approved by the board of directors following a recommendation from the Nomination and Remuneration Committee.

Prior to joining Apollo Tyres, she most recently served as the Head of HR for the Southeast Asia Cluster based in Singapore at Mondelez International.

She brings over two decades of experience across multinational organisations spanning fast-moving consumer goods, telecommunications, pharmaceuticals and consulting sectors.

During her tenure at Mondelez, Ramaswami is credited to have a played pivotal role as the HR Director for India Region in the business turnaround by aligning people strategy with organisational objectives.

She also has held leadership roles at prominent Indian and multinational companies including Bharti Group, Ranbaxy, Ballarpur Industries and EY.

Ramaswami holds an MBA from IMT Ghaziabad and a Bachelor’s degree in Physics (Hons.) from Delhi University.

On the other hand, as part of the Management Restructuring at Apollo Tyres, Dipankar Ghosh, Group Head of HR Business Partnership for Manufacturing & Projects, will no longer be part of the senior management structure as defined under securities regulations, effective 16 July.

The restructuring reflects Apollo Tyres’ strategic focus on strengthening its human capital capabilities as the company navigates competitive pressures in both domestic and international markets.

Bridgestone India has presented the European Alignment Certificate to the Automotive Research Association of India (ARAI), recognising the successful completion of their Rolling Resistance (RR) Lab Alignment. The certificate was presented to Dr Reji Mathai, Director of ARAI, by Rajarshi Moitra, Deputy Managing Director of Bridgestone India, during a ceremony attended by senior leaders from both organisations.

This milestone strengthens the partnership between Bridgestone and ARAI, India’s leading automotive R&D institution for testing and standardisation. Rolling resistance plays a crucial role in enhancing fuel efficiency, aligning with both organisations’ commitment to advancing tyre technology. The certification underscores their shared dedication to fostering innovation, improving testing capabilities and promoting sustainable mobility solutions in India.

Yokohama Rubber has been recognised for its sustainability leadership with continued inclusion in three prestigious FTSE Russell ESG indexes. The company marks its 21st consecutive year on the FTSE4Good Index Series, a global benchmark for responsible investing. Additionally, it maintains its ninth straight year on the FTSE Blossom Japan Index and fourth year on the FTSE Blossom Japan Sector Relative Index – both key indicators of Japanese ESG excellence endorsed by Japan's Government Pension Investment Fund (GPIF).

These indexes, developed by London Stock Exchange Group's FTSE Russell, help investors identify companies with strong environmental, social and governance (ESG) performance. Yokohama Rubber's sustained inclusion reflects its long-term commitment to sustainable business practices.

The fourth round of the 2025 Lamborghini Super Trofeo Asia Series, a racing competition hosted by Italian supercar brand Automobili Lamborghini S.p.A and powered by Hankook Tire, will take place from 18 to 20 July at INJE SPEEDIUM in Gangwon Province. As the exclusive tyre supplier, Hankook Tire continues to elevate Korean motorsports through its partnership with Lamborghini, showcasing its high-performance Ventus racing tyres on the Huracán Super Trofeo EVO2.

The 3.91-km INJE SPEEDIUM circuit, featuring 19 corners and a 40-metre elevation change, demands exceptional tyre performance under extreme conditions, including high-speed straights and scorching summer temperatures. Hankook’s Ventus tyres are engineered to deliver superior grip, durability and heat resistance, ensuring peak performance in challenging racing environments.

Beyond the races, Hankook will host the ‘Ventus Experience’, inviting European automotive influencers to test the Ventus Super Sports line and explore its advanced R&D facilities.

The 2025 Lamborghini Super Trofeo spans Asia, Europe and North America, with six rounds per series. Top contenders will advance to the Grand Final in Misano, Italy, this November, competing for the season championship.