Firestone has launched the new Firestone Vanhawk 3 EV-ready van tyre for light commercial vehicles. The tyre succeeds the Vanhawk 2 and claims longer mileage, improved fuel/energy efficiency and enhanced wet braking.

Developed using Bridgestone’s ENLITEN Technology, the latest van tyre from Firestone is fully EV-ready and offers 13 percent longer mileage, a 10 percent reduction in rolling resistance and a 13 percent improvement in wet braking. This is made possible because of features such as optimised grooves and unique sipe distribution that work in tandem with the enhanced compound to optimise energy dissipation, maximise water evacuation and provide enhanced grip.

The Firestone Vanhawk 3 comes with an EU label B-grade for wet grip, as well as a B-grade for fuel efficiency in selected sizes. The tyre will be launched in January 2025 and will be available across Europe from 15 inches to 17 inches in 20 short sizes and 23 long sizes.

Stefano Sanchini, Vice President – Consumer Replacement, Bridgestone EMEA, said, “The Firestone Vanhawk 3 is for professionals and private van drivers who are looking to invest in a durable and cost-efficient tyre. With the introduction of ENLITEN, we’ve taken the best of the Vanhawk 2 – fuel economy, mileage and wet weather handling – and significantly improved all three areas. The Vanhawk 3 provides improved performance across the board for everyday journeys.”

In 2024, Continental introduced two more Generation 5 tyre models and expanded the use of the comprehensive ContiLifeCycle concept. The Conti Urban HA 5 for urban buses and the new Conti Eco Gen 5 for long-distance and regional transport stand out for their extended lifespan and optimised rolling resistance without limiting the casings' capacity to be recycled.

As part of a cradle-to-grave strategy, parameters including cost-effectiveness and retreading were also taken into account during the tyre development process. Additionally, the tyres' cost-effectiveness supports future-oriented, digital fleet management: another noteworthy aspect of the new tyres is their digitalisation. An RFID chip is included in every Generation 5 tyre. They are a component of the ContiConnect digital tyre management system and may also be factory installed with tyre sensors as an option.

The goal of the all-encompassing ContiLifeCycle strategy is to recycle tyres and increase their lifespan. It is a component of the Conti360° Solutions business area's extensive fleet tyre management system. Fleet operators may improve their company's sustainability performance and reduce the overall running expenses of their vehicles with the aid of ContiLifeCycle. The idea, which addresses new tyres, casing management and retreading, is founded on the ideas of the circular economy.

Hinnerk Kaiser, Head of Product Development EMEA at Continental, said, “One of the standout characteristics of the Conti Eco Gen 5 is the improvement in the casing’s rolling resistance that has been achieved by redeveloping compound and structural elements. The casing is reusable, allowing the tyre to have a second or even a third life. Retreaded tyres will also benefit from the optimised compounds and their improved rolling resistance. We therefore consider ourselves to be the benchmark for total cost of ownership (TCO) and CO2 in the regional segment and a pioneering force in the transition to a more sustainable transport industry. The new tyre has a significant impact on fuel consumption and CO2 emissions, and makes it possible for all fleets to make fuel savings.”

Sustainability has also been considered in the design of the Conti Urban HA 5 tyre for urban buses. The tyre is more resilient to hits against curbs and other obstructions thanks to its reinforced sidewall and sturdy substance. Because they are heavier and have more torque than diesel-powered buses, electric buses have special tyre needs. The Conti Urban HA 5's sturdy design and cutting-edge materials meet these particular requirements.

Trelleborg Tires has extended its TM800 ProgressiveTraction tractor tyre range with the launch of two new sizes (540/65R28 and 650/65R38) for mid- to high-horsepower tractors. Four more sizes will be gradually rolled out in the coming weeks.

From light to hard soils, the TM800 ProgressiveTraction is made to produce exceptional results in a variety of agricultural terrains. By increasing operational efficiency, farming operations become more productive and economical by lowering working time per hectare, increasing tread life and improving fuel economy. Its cutting-edge ProgressiveTraction tread design greatly improves traction, which boosts field performance. Its capacity to perform well in a variety of circumstances was confirmed by testing against rival tyres, which showed up to 17 percent traction improvement on soft soil and a 10 percent boost on hard terrain.

Its optimised lug angles and shapes further improve driving comfort and stability, making the work experience smoother, safer and more pleasurable. A three percent gain over rival tyres was found in comfort testing, guaranteeing improved driving conditions throughout extended workdays. Furthermore, the TM800 ProgressiveTraction has a unique tread pattern and quality materials, which improve wear resistance by up to 18 percent when compared to competitors. Longer working hours and lower operating expenses are made possible by this improvement, which results in fewer tyre changes. Even at high speeds, the strengthened carcass guarantees excellent tyre performance and vehicle handling.

Alessio Bucci, Global Product Marketing Director, Trelleborg Tires, said, “The TM800 ProgressiveTraction exemplifies our commitment to innovation and customer-driven solutions. By integrating our award-winning ProgressiveTraction technology into one of our most iconic tyre lines, we are providing farmers with a tyre that not only redefines efficiency, comfort and durability in the field, but also meets the evolving demands of modern agriculture. Currently available in two sizes tailored for mid- to high-horsepower tractors, with four more being introduced progressively in the coming weeks, this tyre offers superior handling, enhanced fuel economy and reduced downtime, all contributing to the overall boost in productivity.”

REP and LWB have undergone common reorientation of their strategy in China, wherein REP has sold its shares of the URP joint venture to LWB but will continue to work with URP as sales and service agent for China. While LWB will further enhance its worldwide equipment profile, REP will deepen its cooperation and collaboration with Tung Yu, which has lasted for more than 20 years, the company release adds.

Bridgestone EMEA has unveiled a leadership transition, with Laurent Dartoux, Group President of Bridgestone EMEA and Vice President and Senior Officer of Bridgestone Corporation, set to retire.

Dartoux will remain in an advisory role until 31 March 2025 to ensure a seamless handover, the company said in a statement.

Effective 1 February 2025, Mete Ekin will assume the role of Group President of Bridgestone EMEA. Ekin, a nearly 30-year veteran of the tyre industry, joined Bridgestone’s Joint Global COO Office in 2023 after leading sales teams across the Middle East and Africa.

He currently serves as President of Core Tire Europe, a position he took up in 2024.

In his new role, Ekin will lead the Bridgestone EMEA Management Board and report directly to Scott Damon, CEO of Bridgestone West, which oversees operations in the Americas, Europe, Middle East and Africa.

Dartoux, who joined Bridgestone EMEA in 2014, has been credited with steering the region through the global pandemic and other significant challenges. During his tenure, the company advanced its sustainability goals, though specific details on progress were not disclosed.

"We are deeply grateful for Laurent's contributions and thoughtful leadership throughout his career at Bridgestone," said Scott Damon, CEO of Bridgestone West and Group President of Bridgestone Americas. "We extend our heartfelt thanks to Laurent for his dedication and leadership and wish him all the best in his retirement. We also look forward to Mete's leadership. His extensive experience and strategic vision make him the ideal leader to guide Bridgestone EMEA into its next chapter."

"I would like to express my sincere gratitude to Laurent for his leadership and for overcoming various important challenges in the EMEA region over the past 10 years,” said Shu Ishibashi, Global CEO of Bridgestone Corporation. “His contributions will serve as our cornerstone for growth as we enter the next chapter under Mete’s leadership.”