Speaking about the plant, Reddy said, “We planned to set up the plant in late 2018. Before the first wave of Coronavirus, we started off with construction, but our work was stalled due to the subsequent lockdown. Now the manufacturing unit has been fully constructed, but we can’t start operations due to Odisha being under lockdown. Once things normalise, we will start production.”

The plant is expected to have a monthly production of 500 units of 1200x24 size tyres used for Volvo truck-like vehicles.

The new plant will cater to the mining industry situated in Odisha. The company has already been serving the mining industry in the region for the last 24 years. “A lot of people from Andhra Pradesh are involved in the mining business in Odisha. We are taking indigenous machinery from Coimbatore, which will ensure an optimum cost for the tyres,” said Reddy.

The company’s customer base comprises VPR, BGR, Sainik Mining, etc.  It has also started trade relations with Linde India. Fortune Tire Tech also plans to offer management services to its customers as well.

Fortune Tire Tech is the first-of-its-kind company in India to retread tubeless, radial and bias tyres, complying with European and American environmental standards.

The Odisha plant is equipped with the latest machinery imported from Germany and Italy. Fortune Tire is the first company in India to use shearography for retreading tyres. However, speaking on the viability in deploying modern machinery, Reddy explained, “Due to being a model plant, the investment for the plant is high. However, the plant is not viable for the Indian perception. But as a passionate retreader for the last 25 years, we have made the investment. The challenge is the Indian customers compare my product quality with roadside retreaders. Global retreading machinery leaders have also set up plants in the country, but unfortunately, could not succeed in this market so far. The people interested in investing in machinery get demoralised as the output cost is more than the local products. It is a problem for everyone.”

Commenting on the Indian government’s move to open its indigenous mining to private players, he said, “Retreading is famous in the mining industry across the globe—everyone banks on it. It is a key change in the tyre space. It is viable for everybody.”

Reddy has been in the retreading business since1995, but he started on a larger scale in 2012 with his first manufacturing plant in Hyderabad. “I was associated with Vamshi Rubber Limited since 1995 as a franchisee. That time we would roll out 800 units per month in Telangana. It was a small unit. I know the chairman of the firm very well. So, in one of our discussions, I placed the idea of a model plant in India. After that, we set on a tour of Europe and eventually, with the help of Mereddy Ramesh Reddy, chairman of Vamshi Rubber, we laid out our first plant in Hyderabad in 2012. After its success, we started our second plant in Singrauli, Madhya Pradesh, in 2016. And now we have set our eyes on Odisha. But due to the pandemic, there is a delay in commencing operations,” said Reddy.

Fortune Tire Tech’s Hyderabad plant has a capacity of 4,000 tyres, but it is rolling out 1,300-1,400 tyres per month in the lockdown. On the other hand, the MP plant produces 500 units per month, but currently, it is producing 250 tyres per month.

Commenting on the retreading space in India, the veteran opined, “The market is outstanding, but the sector is unorganised. You cannot compete in an unorganised sector. Around 80 percent of the market is unorganised. We have appealed to the government to license players in this sector, but nothing has been done so far. Between 2016 and 2018, many Chinese tyres were imported into the Indian market which crunched to the tyre retreaders . But now, the current import duty has reduced the flow of Chinese tyres here. The government should show its support to the industry as we come under 18 percent GST slab. Due to this, transporters and other logistic support have to incur heavy losses. We appealed to the government through our association, but nothing came of it. We should come under the 5 percent GST slab.”

According to Reddy, fleet owners mow are more concerned about maintaining their old tyres than buying new ones and looking for retreading tyres to reduce the cost per kilometre. “Chinese tyres are use and throw tyres and can be used temporarily. They are not viable in the long run, and retreading of these tyres is not viable. Major Indian tyre companies have come into the retreading space, but none of them, including the government, have perceived that this industry can be eco-friendly,” said Reddy.

Drawing a comparison on tyre retreading awareness between India and European countries, Reddy opined, “In European countries, every retreader has to have a licence and label their tyres. We have demanded the government to bring the same practices to India. Because once we have labelling on retreaded tyres, the unorganised sector will come to an end. But it is not happening in India.”

He concluded the conversation by saying, “We have no future plans yet. We are looking at the second Covid wave. Future prospect for the space is good, but we have to see how it unfolds after the pandemic and what effect does Coronavirus have on it.” (TT)

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Pirelli is set to play a central role as the FIM Superbike World Championship concludes the first half of its season this weekend at Donington Park for the UK Round. Marking the final event before the summer break, the Italian tyre manufacturer has equipped competitors with the softest rear compounds from its 2026 standard range. This selection represents a clear advancement in development from the previous year, when riders were limited exclusively to older specification tyres.

For the premier WorldSBK class, the rear tyre allocation is headlined by the SCQ extrasoft compound, intended primarily for qualifying and the Superpole Race. This option, the softest in Pirelli’s portfolio, has already garnered positive feedback from riders during the Emilia-Romagna Round for its exceptional single-lap pace and consistent performance over a sprint distance. Complementing the SCQ are the SCX supersoft and SC0 soft compounds, while front tyre duties are covered by the standard SC1 soft and SC2 medium solutions, with the softer front being the overwhelming preference of last year’s grid, including triple race winner Toprak Razgatlıoğlu.

The notoriously unpredictable British weather remains a critical variable, with cool morning temperatures and frequent rain showers posing significant challenges for teams. Pirelli’s range has historically demonstrated considerable adaptability across fluctuating track and air temperatures, maintaining reliable grip in both cooler and warmer conditions. To address potential precipitation, the allocation is supplemented by DIABLO Wet intermediate and full DIABLO Rain tyres for both front and rear positions, ensuring competitors have viable options regardless of the elements.

In the supporting categories, WorldSSP riders will retain the SCX and SC0 rear compounds alongside the SC1 and SC2 front options. Meanwhile, the WorldWCR field and the emerging talents of the Yamaha R3 World Cup will also be in action, with both series utilising the Pirelli DIABLO Superbike SC1 tyre on both axles throughout the weekend’s racing programme.

Giorgio Barbier, Pirelli Motorcycle Racing Director, said, “Donington Park is a very distinctive circuit and, in many respects, a unique venue on the FIM Superbike World Championship calendar. The opening part of the lap features a series of fast, flowing corners taken at high speed and rapid changes of direction that require riders to manage significant power while the bike is still heavily leaned over. This demands tyres capable of delivering outstanding grip, precision and stability while maintaining consistent performance over race distance.

"Compared with last year, when only standard range solutions were available and no development specifications were included, this season, while confirming the same compounds introduced in 2025, we will provide riders with the complete 2026 standard range. The SCQ extrasoft compound will be the softest option in the allocation and can be used not only in free practice and qualifying but also, potentially, in the Superpole Race. For the longer races, riders will be able to rely on the SCX supersoft and, should temperatures be lower, the SC0 soft compound – solutions that have already demonstrated throughout the season an excellent balance between outright performance and consistency, as reflected by the many new records that have been set.

"Finally, the weather, which has historically been unpredictable in the UK, will once again be a key factor. Rain and low temperatures, even in the middle of summer, can have a major influence on tyre management and race strategies. Having a complete and versatile range available will therefore be essential to provide the best possible support in any weather conditions.”

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Sri Trang Group has unveiled a comprehensive organisational strategy centred on its ‘Empowering AI’ mission, designed to integrate artificial intelligence across its operations to boost efficiency and foster long-term sustainability. The initiative was formally announced during the company’s flagship annual gathering, the Sri Trang Town Hall 2026, held at the Four Points by Sheraton Phuket Patong Beach Resort. The event drew over 1,700 participants, including executives such as the Chairman, Group CEO and other board members, alongside employees from domestic and international branches who attended both in person and virtually.

Central to the new vision is the Group’s commitment to leveraging AI and data analytics throughout its entire value chain, supported by a robust Enterprise Data Foundation and an AI Governance framework. These systems are intended to ensure meticulous data management and foster stakeholder confidence. The application of AI is being tailored to optimise specific operational phases, from upstream procurement and production to downstream sales and logistics, aiming for precision in market forecasting, quality control and customer responsiveness.

Parallel to its technological push, Sri Trang is prioritising the development of AI Agents and practical AI Use Cases to accelerate tangible business outcomes. This effort is complemented by a cultural shift towards an ‘AI x Human’ paradigm, preparing the workforce to collaborate effectively with intelligent systems. Concurrently, the Group is reinforcing its dedication to environmental, social and governance principles, focusing on resource efficiency and the management of energy, water, waste and emissions as part of its trajectory towards a Net Zero target.

To support its ESG goals, Sri Trang is enhancing data systems to align with international standards like ISO 14064-1, ensuring accuracy and auditability for better risk management and decision-making. The company is also expanding collaboration with suppliers through its ESG Partner approach to elevate industry standards. This strategic direction underscores Sri Trang Group’s ambition to solidify its status as an innovation-led entity, combining human potential with AI to drive the Thai natural rubber sector towards resilient and sustainable growth on the world stage.

Dr Viyavood Sincharoenkul, Chairman of Sri Trang Group, delivered a keynote address on the vision, stating, “AI will not merely be a tool; it will become part of Sri Trang’s way of working and decision-making. We are building the Sri Trang AI Factory to connect data, technology and people together. AI is not simply a new technology but a major transformation in the way we work and compete in business. As the world accelerates AI adoption, organisations and people that are able to learn, adapt and work effectively with AI will be the ones that gain a competitive advantage and achieve sustainable growth in the future. Our goal is not to have the best AI but to build an organisation where everyone can use AI effectively, supported by trusted data, proper governance and a culture of continuous learning. The success of AI is not measured by the number of systems developed but by the number of people who can work effectively with AI and create value for the organisation.”

Veerasith Sinchareonkul, Group CEO, Sri Trang Group said, “The ‘AI Revolution Without Boundaries’ does not mean bringing in technology to replace our people. Rather, it means using AI to enhance people’s capabilities so that they can work smarter, faster and more efficiently. In essence, the meaning of ‘Empowering AI’ is ‘Empowering People with AI’ empowering our people to grow and move forward through the potential of AI. We believe in the power of collaboration between humans and AI. When AI works alongside people at every level, it helps improve decision-making accuracy, enhance the efficiency of frontline employees, strengthen executive leadership and foster a culture of continuous learning, teamwork and innovation. The future of the organisation is therefore not one in which AI replaces humans, but one in which humans grow together with AI without limits.”

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Michelin has expanded its retail footprint in North India by inaugurating two Michelin Tyres & Services (MTS) outlets, located in Amritsar and Panchkula. The Amritsar location operates through a partnership with National Auto, while the Panchkula facility is a collaboration with Universal Tyres. This development underscores the French tyre giant’s strategy to place its globally recognised products and services within closer reach of consumers in a rapidly developing automotive market.

Each of the new establishments spans 5,000 square feet, situated strategically on Loharka Road and within Panchkula’s Industrial Area. Designed as modern service hubs, they provide a full spectrum of offerings, ranging from passenger car and two-wheeler tyres to advanced wheel alignment and mechanical maintenance. The stores stock renowned product lines such as the Primacy, Pilot Sport and Latitude Sport series, aiming to deliver a premium and seamless experience for vehicle owners.

The selection of Amritsar and Panchkula reflects Michelin’s assessment of their growth potential, driven by tourism, infrastructure projects and a rising number of private vehicle owners. To capitalise on these opportunities, Michelin has aligned with established regional players. National Auto, a trusted entity in Amritsar since 1927, brings a long-standing reputation for quality service, while Universal Tyres contributes over three decades of technical expertise and market knowledge in the Panchkula region.

These partnerships are central to Michelin’s broader objective of delivering superior mobility solutions rooted in safety and durability. By combining its own technological leadership with the local acumen of its partners, the company aims to strengthen its service ecosystem and cater to the evolving demands of the northern Indian automotive sector.

Shantanu Deshpande, Managing Director, Michelin India, said, “North India continues to be a key market in Michelin's growth journey, supported by rising vehicle ownership, improving road infrastructure and growing demand for premium mobility solutions. The launch of our new Michelin Tyres & Services Stores in Amritsar and Panchkula marks another important step in strengthening our retail presence and bringing Michelin's globally benchmarked products and services closer to customers across the region. As we prepare to introduce Made-in-India passenger car tyres, we remain focused on delivering solutions tailored to the evolving needs of Indian consumers.”

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Tyres Europe has issued a formal call for the Industrial Accelerator Act to be revised, urging policymakers to grant greater recognition to the tyre sector’s strategic importance within the continent’s automotive ecosystem. In a newly published position paper, the organisation argues that the current framework insufficiently addresses the industry’s unique contributions and challenges.

The association is advocating for several key amendments, including an expanded scope that acknowledges tyres as critical components in both the replacement and original equipment markets, thereby stimulating demand for EU-manufactured products. Additionally, Tyres Europe proposes the establishment of a Union origin definition that would prioritise European production in public procurement and state-aid schemes. The paper also highlights tyres’ potential to enhance energy efficiency and lower CO2 emissions for light vehicles, while calling for dedicated backing for retreaded and EU-made truck and bus tyres, alongside increased financial mechanisms for industrial decarbonisation and improved governance of manufacturing acceleration zones.

With these targeted modifications, Tyres Europe contends that the Industrial Accelerator Act could effectively foster a market for low-carbon, high-performance tyres produced domestically. Such adjustments would simultaneously bolster competitiveness, support decarbonisation goals and reinforce the overall resilience of Europe’s automotive supply chain.

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