MRF continues to lead the tyre industry with a strong focus on quality, innovation and customer satisfaction. With a presence in over 70 countries, MRF’s dominance spans across categories including commercial vehicles, two-wheelers, electric vehicles (EVs) and aircraft tyres. As India’s economic growth drives increased demand for commercial vehicles, MRF capitalises on this shift towards larger trucks and the expanding EV market. Additionally, the company’s technological prowess is evident in its supply of defence aircraft tyres. Despite challenges like rising rubber prices, MRF’s commitment to development and sustainable practices ensures its continued growth and global expansion.

MRF Vice Chairman and Managing Director Arun Mammen opined that India’s economic prosperity is leading to a demand for original equipment, which in turn is driving the volumes for commercial vehicle tyres upwards. Speaking to Tyre Trends on the sidelines of the Bharat Mobility Global Expo 2025, Mammen noted, “The commercial vehicle tyre segment is primarily driven by OEM demand. India’s economic performance is increasing commercial activity, leading to a higher number of trucks being sold. A notable trend in this segment is the shift towards larger trucks. This shift is primarily due to improved road infrastructure. Additionally, these trends see tyre volumes grow even in the replacement market.”

He added, “Government policies over the last 5–6 years have also played a crucial role in shaping the industry. The transition from BS4 to BS6, changes in axle load norms and various other regulatory developments have influenced tyre design and performance requirements. We have remained ahead of these changes, ensuring our products fully comply with government guidelines.”

The company theme for this year at the expo was ‘Muscle in Motion’, which highlighted MRF’s leadership, technology, innovation and sustainability.

MRF has been a leader in the tyre industry for 37 years, covering all categories. The executive noted that while competition was close in some segments, the company continued to have a leading position in tractors, trucks, light commercial vehicles, commercial vehicles and three-wheeler tyre segments. Its market leadership was further reinforced by its financial performance in FY 2023-24 with turnover of over INR 250 billion.

The company is experiencing double-digit growth, particularly in the first half of CY25, while most of the industry had struggled to achieve similar momentum. “We have consistently grown across all tyre categories including infrastructure, farm, two-wheeler and truck tyres,” revealed Mammen.

“Our ability to maintain market dominance for nearly four decades is rooted in a simple yet powerful philosophy, which is quality, customer focus and continuous innovation. We prioritise understanding customer needs and delivering better-thanexpected performance. This relentless pursuit of excellence ensures that we provide the best value for money,” said the official.

EXPANDING PORTFOLIO

A recent media report mentioned that MRF is seeing significant progress in the EV tyre segment, covering both OEM supply and the replacement market.

Exuding confidence for its EV tyre portfolio with the evolving automobile space in India, Mammen noted, “We are actively innovating in this space and a great example is our new EV tyre, recently supplied to Mahindra for its latest EV launch. This tyre incorporates a unique foam technology that significantly reduces noise, offering a quieter and more comfortable driving experience. With the growing adoption of electric vehicles, such advancements are crucial as EVs inherently produce less mechanical noise, making tyre noise reduction even more essential.”

He added, “Our tyres are fitted on several OEM vehicles including that of Maruti, Toyota, Honda and Bajaj models. The EV space will continue to grow as charging infrastructure improves, making electric mobility more convenient for consumers. While passenger vehicles and two-wheelers are currently leading the shift, we expect commercial vehicles to gradually follow suit as fleet operators gain confidence in battery technology and cost efficiency.”

Moreover, the company exclusively supplies tyres for Indian defence aircraft and helicopters with plans to expand the portfolio. Commenting on the same lines, Mammen revealed, “MRF supplies aircraft tyres to India’s defence forces including the Air Force and Navy. The majority of defence aircraft flying today are equipped with MRF tyres. The Indian Government does not import aircraft tyres unless we do not manufacture a specific type, further reinforcing our dominant position in this critical sector.”

MARKET TALK

MRF set up a new plant in Gujarat recently and ongoing expansions across multiple facilities are in process. Mammen noted that factories were continually being upgraded to meet evolving market demands. The company’s export business contributes between 10 to 12 percent in its total revenue, said Mammen.

The company currently exports to 70 countries worldwide. When asked about exploring new regions, the executive highlighted, “We are always looking for new opportunities for growth. A key example is our dominance in rally racing. We have been European champions for two years, beating multinational competitors, and in Asia Pacific, we have been rally champions for nine consecutive years. These victories highlight our engineering excellence and performance capabilities, opening doors to further expand our brand presence.”

Another trend within the Indian tyre market is Tyre-as-a-Service. Commenting on whether MRF plans to foray in the segment, he said, “Tyre-as- a-Service currently accounts for less than a single-digit percentage of the overall business. The limited adoption is due to challenging operating conditions. While some companies initially ventured into this space, many later exited due to difficulties in scaling the model. We continue to monitor this segment and will assess its potential for expansion in the future.”

TALKING ROADBLOCKS

The official identified the rising prices of rubber as one of the largest problems facing the tyre industry. Mammen explained that raw material costs account for about 70 percent of tyre production costs. As crude oil prices increase, the cost of production also rises, which is further impacted by fluctuations in the rupeedollar exchange rate.

“The price of natural rubber has remained high for a while and this is a challenge for many tyre manufacturers including us. India does not produce enough natural rubber to meet domestic demand, so we rely on imports to supplement local supply. This dependency on imports means we are exposed to fluctuations in global rubber prices, which can impact our overall cost structure,” said Mammen.

Despite the challenges, the company’s near-term research and development focus will involve both recycling raw materials and exploring green energy solutions such as energy and water recycling while also controlling wastage.

The company had made a Capex of over INR 21 billion in the previous financial year and nearly INR 7 billion in the first six months of the current financial year. These investments are directed towards areas with growth opportunities in truck, passenger and two-wheeler markets.

When asked about retail expansion, Mammen noted that there is always room for growth, both in expanding the dealer and retailer network and in online retail.

Continental Tire the Americas has named Wyatt D Hamilton Sr as the new Director of Sales for its US Truck Tire Replacement division. With over 20 years of industry expertise, Hamilton will lead strategic efforts to expand market share, enhance customer relationships and drive sales growth in the replacement truck tyre segment.

A seasoned professional, Hamilton began his career at Continental as a Field Sales Representative after earning a Business Management degree from North Carolina State University. He progressed through key roles, including Territory Sales Manager and Key Account Manager for both Replacement and Original Equipment (OE) Truck Tires. His leadership expanded globally when he headed Continental’s Truck Tire OE team in Malaysia for the APAC market. Upon returning to the Americas, he led the Pricing and Market Intelligence team, influencing strategic decisions. Most recently, as Director of OE and Strategic Accounts, he developed business strategies while fostering collaboration across engineering, operations and sales teams, along with talent development initiatives.

Based at Continental’s US headquarters in Fort Mill, South Carolina, Hamilton’s deep industry knowledge and leadership will further strengthen the company’s position in the truck tyre market.

Shaun Uys, Vice President Truck Tire US, Continental Tire the Americas, LLC, said, "Wyatt's extensive industry expertise, unwavering commitment to customer satisfaction and strategic foresight position him as the perfect leader to elevate our replacement truck tyre business to new heights. We are eager to witness the contributions he will bring to this pivotal role."

Nokian Tyres has announced several key leadership changes, effective 1 September 2025, to align with its sharpened commercial focus and strategic growth commitment.

Christopher Ostrander has been appointed SVP of Passenger Car Tyres, North America, and will join the Nokian Tyres Management Team. Previously serving on the Board of Directors since 2021 and as Chair of the Investment Committee since 2024, Ostrander will step down from these roles before transitioning. He succeeds Lauri Halme, who has been named SVP of Vianor while remaining on the Management Team.

Additionally, Tron Gulbrandsen, currently VP of Passenger Car Tyres, Nordics, has been promoted to SVP of the same division and will also join the Management Team. These changes reinforce Nokian Tyres' leadership in key markets.

Paolo Pompei, President and CEO, Nokian Tyres, said, “These changes reflect our enhanced commercial focus. I am extremely excited to welcome Christopher to the Management Team. His extensive experience and deep knowledge of the tyre industry and the North American market will strongly support our future expansion in this strategic growth area, helping us secure our premium positioning and further strengthening our product and go-to-market strategy. At the same time, I want to thank Lauri for his valuable contribution to our business transformation in North America and for laying a solid foundation for future growth. He will now focus on the strategic development of our service capabilities and the further development of the Vianor network. Finally, I want to congratulate Tron for being appointed to the Management Team. With 20 years of successful business development and sales leadership experience in the Nordic region, Tron brings valuable insights. His customer-centric approach will further sharpen our commercial focus and help consolidate our presence in the Nordic market.”

Epsilon Carbon, a leading producer of carbon black in the country, has introduced a fleet of six liquified natural gas (LNG)-powered container trucks to transport carbon black to its tyre manufacturing customers. The initiative is part of the company’s efforts to reduce emissions and improve supply chain efficiency.

According to Epsilon, LNG-powered trucks emit 20–25 percent less carbon dioxide, up to 90 percent less nitrogen oxides (NOx), and nearly 100 percent less particulate matter compared to diesel trucks. They also offer 5–10 percent better fuel efficiency, contributing to lower fuel use and operating costs.

The move supports Scope 3 emission reductions for both Epsilon and its customers, allowing tyre manufacturers to account for lower downstream emissions in their sustainability reporting.

Each LNG truck has a range of around 500 kilometres, suitable for medium-to-long-distance freight. Epsilon plans to expand the fleet based on customer demand and utilisation, aligning with its broader decarbonisation strategy.

Vikram Handa, Managing Director, Epsilon Carbon, said, “India’s road logistics sector moves nearly 70 percent of domestic freight and plays a critical role in the economy. We believe the future of logistics must be both efficient and environmentally responsible. As a leader in the chemical industry, we are committed to reducing our environmental footprint. The launch of our LNG-powered fleet is a step towards cleaner, smarter freight movement and reflects our continued support for India’s Net Zero goals by 2070.”

Dunlop Tyres has announced the appointment of Saurav Mukherjee as its new Senior Vice President – Global Sales and Operations. With extensive expertise in driving growth, fostering customer relationships and leading high-performing teams, Mukherjee will oversee the company’s global operations.

His leadership comes at a pivotal time as Dunlop strengthens its commitment to delivering quality, reliability and expanded reach, particularly in the Indian market. The company expressed confidence that Mukherjee’s strategic vision will usher in a new era of scale, structure and sustained sales momentum.