MRF continues to lead the tyre industry with a strong focus on quality, innovation and customer satisfaction. With a presence in over 70 countries, MRF’s dominance spans across categories including commercial vehicles, two-wheelers, electric vehicles (EVs) and aircraft tyres. As India’s economic growth drives increased demand for commercial vehicles, MRF capitalises on this shift towards larger trucks and the expanding EV market. Additionally, the company’s technological prowess is evident in its supply of defence aircraft tyres. Despite challenges like rising rubber prices, MRF’s commitment to development and sustainable practices ensures its continued growth and global expansion.

MRF Vice Chairman and Managing Director Arun Mammen opined that India’s economic prosperity is leading to a demand for original equipment, which in turn is driving the volumes for commercial vehicle tyres upwards. Speaking to Tyre Trends on the sidelines of the Bharat Mobility Global Expo 2025, Mammen noted, “The commercial vehicle tyre segment is primarily driven by OEM demand. India’s economic performance is increasing commercial activity, leading to a higher number of trucks being sold. A notable trend in this segment is the shift towards larger trucks. This shift is primarily due to improved road infrastructure. Additionally, these trends see tyre volumes grow even in the replacement market.”

He added, “Government policies over the last 5–6 years have also played a crucial role in shaping the industry. The transition from BS4 to BS6, changes in axle load norms and various other regulatory developments have influenced tyre design and performance requirements. We have remained ahead of these changes, ensuring our products fully comply with government guidelines.”

The company theme for this year at the expo was ‘Muscle in Motion’, which highlighted MRF’s leadership, technology, innovation and sustainability.

MRF has been a leader in the tyre industry for 37 years, covering all categories. The executive noted that while competition was close in some segments, the company continued to have a leading position in tractors, trucks, light commercial vehicles, commercial vehicles and three-wheeler tyre segments. Its market leadership was further reinforced by its financial performance in FY 2023-24 with turnover of over INR 250 billion.

The company is experiencing double-digit growth, particularly in the first half of CY25, while most of the industry had struggled to achieve similar momentum. “We have consistently grown across all tyre categories including infrastructure, farm, two-wheeler and truck tyres,” revealed Mammen.

“Our ability to maintain market dominance for nearly four decades is rooted in a simple yet powerful philosophy, which is quality, customer focus and continuous innovation. We prioritise understanding customer needs and delivering better-thanexpected performance. This relentless pursuit of excellence ensures that we provide the best value for money,” said the official.

EXPANDING PORTFOLIO

A recent media report mentioned that MRF is seeing significant progress in the EV tyre segment, covering both OEM supply and the replacement market.

Exuding confidence for its EV tyre portfolio with the evolving automobile space in India, Mammen noted, “We are actively innovating in this space and a great example is our new EV tyre, recently supplied to Mahindra for its latest EV launch. This tyre incorporates a unique foam technology that significantly reduces noise, offering a quieter and more comfortable driving experience. With the growing adoption of electric vehicles, such advancements are crucial as EVs inherently produce less mechanical noise, making tyre noise reduction even more essential.”

He added, “Our tyres are fitted on several OEM vehicles including that of Maruti, Toyota, Honda and Bajaj models. The EV space will continue to grow as charging infrastructure improves, making electric mobility more convenient for consumers. While passenger vehicles and two-wheelers are currently leading the shift, we expect commercial vehicles to gradually follow suit as fleet operators gain confidence in battery technology and cost efficiency.”

Moreover, the company exclusively supplies tyres for Indian defence aircraft and helicopters with plans to expand the portfolio. Commenting on the same lines, Mammen revealed, “MRF supplies aircraft tyres to India’s defence forces including the Air Force and Navy. The majority of defence aircraft flying today are equipped with MRF tyres. The Indian Government does not import aircraft tyres unless we do not manufacture a specific type, further reinforcing our dominant position in this critical sector.”

MARKET TALK

MRF set up a new plant in Gujarat recently and ongoing expansions across multiple facilities are in process. Mammen noted that factories were continually being upgraded to meet evolving market demands. The company’s export business contributes between 10 to 12 percent in its total revenue, said Mammen.

The company currently exports to 70 countries worldwide. When asked about exploring new regions, the executive highlighted, “We are always looking for new opportunities for growth. A key example is our dominance in rally racing. We have been European champions for two years, beating multinational competitors, and in Asia Pacific, we have been rally champions for nine consecutive years. These victories highlight our engineering excellence and performance capabilities, opening doors to further expand our brand presence.”

Another trend within the Indian tyre market is Tyre-as-a-Service. Commenting on whether MRF plans to foray in the segment, he said, “Tyre-as- a-Service currently accounts for less than a single-digit percentage of the overall business. The limited adoption is due to challenging operating conditions. While some companies initially ventured into this space, many later exited due to difficulties in scaling the model. We continue to monitor this segment and will assess its potential for expansion in the future.”

TALKING ROADBLOCKS

The official identified the rising prices of rubber as one of the largest problems facing the tyre industry. Mammen explained that raw material costs account for about 70 percent of tyre production costs. As crude oil prices increase, the cost of production also rises, which is further impacted by fluctuations in the rupeedollar exchange rate.

“The price of natural rubber has remained high for a while and this is a challenge for many tyre manufacturers including us. India does not produce enough natural rubber to meet domestic demand, so we rely on imports to supplement local supply. This dependency on imports means we are exposed to fluctuations in global rubber prices, which can impact our overall cost structure,” said Mammen.

Despite the challenges, the company’s near-term research and development focus will involve both recycling raw materials and exploring green energy solutions such as energy and water recycling while also controlling wastage.

The company had made a Capex of over INR 21 billion in the previous financial year and nearly INR 7 billion in the first six months of the current financial year. These investments are directed towards areas with growth opportunities in truck, passenger and two-wheeler markets.

When asked about retail expansion, Mammen noted that there is always room for growth, both in expanding the dealer and retailer network and in online retail.

Eighteen of the top 20 global manufacturers of fully electric vehicles relied on Continental for their tyre needs in 2024.

Manufacturers including BYD, Geely, Volkswagen, NIO, Mercedes-Benz and Renault are among them. The premium tyre producer provides original equipment tyres to nine of the 10 largest electric vehicle manufacturers in each of the three regions: Europe, Middle East and Africa (EMEA), North, South, and Central America (the Americas) and Asia-Pacific (APAC).

Due to the weight of the batteries, electric vehicles are often heavier than equivalent combustion-engine vehicles, which puts special strain on the tyres. They also produce torque right away when they start up. Increased tyre abrasion may result from the higher torque and increased load. Additionally, electric vehicles are quieter than combustion-engine cars, which makes the rolling sound of the tyres more audible.

In 1993, the tyre company unveiled the ContiEcoContact, their first tyre line created especially for energy efficiency. The EcoContact's seventh generation has just released. A specifically designed sidewall of the EcoContact 7 guarantees better aerodynamics and, consequently, increased energy efficiency. To do this, Continental's developers integrated many technologies. The ‘aerodimple’ structure, which was taken from golf balls, is one component. The vehicle needs less energy to move the tyres because to recessed sidewalls that lessen air turbulence behind them. Because of this, the EcoContact 7 is a perfect fit for both electric and combustion-engine vehicles.

All drive systems are compatible with every line of tyres that Continental currently offers. The sidewall's EV-Compatible mark has been identifying which tyre types are intended for usage and have the best range on electric vehicles since 2023.

Manja Greimeier, head of original equipment business in Continental’s Tires group sector, said, “The high level of trust placed in Continental original equipment tyres by electric vehicle manufacturers worldwide confirms: We offer our customers an inspiring driving experience. Electric vehicles require particularly low rolling resistance for maximum range, quiet rolling noise for maximum driving comfort and, as is always the case with Continental tyres, no compromises when it comes to safety.”

FORNNAX TECHNOLOGY PVT LTD has appointed Mohan Natarajan as its new Regional Head – Sales and Service for the South Division.

Apart from holding a first-grade degree in Bachelor of Engineering (BE) in Electronics and Instrumentation Engineering from Maharaja Engineering College, Natarajan is also an MBA in Marketing and Business Analytics. Having worked in the manufacturing sector for more than 10 years, Natarajan brings a special combination of technical know-how, leadership skills and strategic vision to the table. He is committed to providing outstanding outcomes and client satisfaction in the area.

Natarajan will lead Fornnax's efforts to improve customer experience and bolster its footprint in the southern area – Andhra Pradesh, Karnataka, Kerala, Telangana and Tamil Nadu – in his new position as Regional Head. In order to give its customers prompt and efficient solutions, the business is also investing in a new sales force and after-sales support facilities. The business is also establishing a spare parts warehouse to guarantee convenient access and reduce client downtime.

Continental has announced that it will discontinue its agricultural tyre business by the end of 2025 and concentrate its commercial speciality tyre business on material handling, earthmoving and port operations tyres. Following a thorough business analysis, the decision reflects what Continental refers to as growing commoditisation in the market for agricultural tyres. The company stated that it has been challenging to sustain its long-term goals in the industry due to persistent market disruptions.

This strategic repositioning primarily affects workers at its tyre manufacturing in Lousado, Portugal. Continental is convinced that it can provide the majority of the impacted workers a different position within the company and will help them all during this transition. Continental will fulfil all contractual supply obligations to its agricultural tyre clients through the end of 2025, namely with its TractorMaster, Tractor70, Tractor85, CombineMaster, and CompactMaster tyre lines. Continental's commercial speciality tyres business will continue to include the popular multi-purpose tyre ranges.

Paul Williams, Head of Continental Commercial Specialty Tires, said, “We are proud of the contributions we as a team have made to the agricultural industry and the trustful relationships we have built with our customers and partners. Sharpening the focus of our Commercial Specialty Tires business will further leverage our resources towards our strengths in material handling, earthmoving and port operations tyres.”

Bharat Petroleum Corporation (BPCL), a leading public sector oil and gas company, has launched the MAK Rubber Spray Oil in a convenient 26 kg pack, which will make it accessible for small and marginal rubber growers.

M Vasanthagesan IRS, Executive Director of the Rubber Board, unveiled the pack at an event held at Rubber Research Institute of India (RRII), Kottayam. 

He emphasised on the importance of consumer-centric innovations, highlighting that India has been a global leader in controlling rubber diseases. "Ensuring the well-being of farmers and improving ease of use should be a priority when launching new products. It is commendable that BPCL has introduced spray oil in smaller, more practical packaging."

Sohail Akthar, Marketing Head, BPCL, said, "This innovation will significantly support small-scale rubber growers who do not require large volumes of spray oil for fungicide applications. By offering the product in smaller, more accessible packs, we ensure that even marginal farmers can effectively protect their crops."

The event also saw addresses by several key industry figures, including Dr M D Jessy, Director-in-Charge, RRII, Moncy P Kurian, Managing Director, Manimalayar Rubbers, Dr Shaji Philip, Principal Scientist, RRII and Jenny C L, Territory Manager, Lubes, BPCL.

Following the formal launch, a technical session provided deeper insights into the product’s benefits and best practices in rubber cultivation. Sarvesh Tomar, R&D Head, BPCL's Lubes Business Unit, Dr Shaji Philip and N Sali, Joint Rubber Production Commissioner, Rubber Board shared their expert perspectives on sustainable disease management and advancements in rubber plantation technology.

The event witnessed active participation from representatives of large rubber estates, Rubber Producers' Societies and independent growers, highlighting the growing interest in adopting modern, eco-friendly agricultural solutions.