The tyre industry has undergone significant changes over the past century, particularly in material composition and performance optimisation. While the external appearance of tyres may remain similar, advancements in rolling resistance and the integration of sustainable materials have reshaped the sector. Michelin, alongside its competitors, has been embracing innovation through collaborations to meet its ambitious 2050 sustainability goals, focusing on using 100 percent renewable and recycled materials. However, the challenge lies in scaling up recycling technologies and ensuring effective sorting. As the industry shifts, RFID technology and extended producer responsibility (EPR) regulations are emerging as critical tools for achieving material circularity and enhancing recycling efficiency.

Tyres have changed in the last 100 years. While the basic shape and colour might look the same, the internal composition has evolved significantly. Over the past century, and especially in the last 30 years, there have been major advances. One of the most significant has been the improvement in rolling resistance. Achieving lower rolling resistance without compromising grip has been a major technical challenge, and it has had a direct impact on fuel efficiency. In parallel, there’s been increasing focus on using more sustainable materials in tyre manufacturing. So, while it might not be obvious from the outside, there’s been substantial innovation under the surface.

However, it is a well-known fact that the tyre industry is secretive. Companies keep their research and development as tight as possible, but endeavours for including recyclable materials seem to break that ceiling, prompting towards collaborations.

Speaking exclusively to Tyre Trends, Sander Vermeulen, Vice President for End-of-life Rubber Products Recycling Business at Michelin, said, “There is a growing need and momentum for tyre companies to work more closely together, particularly around sustainability and materials innovation. Many companies have set ambitious goals for 2050, which include using 100 percent sustainable materials, achieving full recyclability or becoming carbon neutral. While each company may define these goals differently, the overarching direction is very similar.”

“A good example of this shift is our recent collaboration with Bridgestone through the ‘Call for Action’ initiative. We discovered that both companies shared similar long-term ambitions. One major challenge we identified was the scalability of innovations, especially from recycling companies. Many of these innovations work well at small scale, but scaling them up to meet the needs of the global tyre industry is a different story. What’s promising is that instead of working in silos, we began engaging in open dialogue. Both Michelin and Bridgestone were receiving proposals for new materials but often found them unsuitable for tyre applications. Rather than simply rejecting these proposals, we asked that how we can help these suppliers improve the products,” he added.

He noted that together the tyre makers started defining shared specifications that outline the minimum criteria a new material must meet to be viable for tyre manufacturing. “It’s not a guarantee of adoption, but it provides a clear, transparent benchmark. And if a material doesn’t fall within that box, we can save time for ourselves and the suppliers,” added Vermeulen.

He also quipped that he had never imagined working so openly with a competitor like Bridgestone whilst strictly respecting antitrust rules. But the experience has been incredibly constructive.

Michelin’s 2050 target is bold as it seeks to make 100 percent of its tyres from renewable, recycled or sustainable materials. Recycling sits at the core of that ambition. Internally, the company is aligning efforts across departments to meet this goal with a near-term milestone of 40 percent sustainable content by 2030.

That percentage includes both recycled and bio-based materials. However, Michelin isn’t developing recycling technologies in-house. Instead, it’s working with a network of external partners to identify and scale promising innovations.

Among its collaborators are Enviro and Infiniteria as well as broader initiatives like Biobutterfly and the WhiteCycle consortium, which focuses on recovering textile fibres for tyres. The company remains open to any solution that can help close the loop on tyre materials.

As of the most recent annual report, Michelin reported that 31 percent of the materials used in its tyres are either renewable or recycled. This figure reflects the combined share of both categories, not recycled content alone.

Opining on whether recycled materials are easier to use in commercial or passenger tyres, Vermeulen said, “It really depends on the specific application. Some applications allow for a higher percentage of renewable or recycled content than others. But we don’t break down our targets or current performance by tyre category. The current figure we’ve communicated in our annual report is a global average across all types of tyres.”

EVOLVING VALUE CHAIN

As tyre companies remain steadfast towards the respective goals of using recycled and renewable materials, a glaring question that remains is the fate of current suppliers. Explaining how the value chain will be impacted once tyre companies reach the goals, Vermeulen stated, “They will also need to adapt. The entire value chain must evolve. That means synthetic rubber producers and oil suppliers need to develop renewable or recycled versions of the materials they currently provide. Everyone, from upstream raw material providers to downstream manufacturers, will need to contribute if we’re going to meet these ambitious goals.”

Commenting on whether such shift will restructure the entire tyre industry, he said, “It’s hard to make specific predictions, but one thing is clear that the entire value chain is already beginning to change. All raw material suppliers now understand the direction tyre manufacturers are heading. We’re already seeing many traditional suppliers exploring new approaches to reduce the reliance on fossil-based materials. Some are developing recycled alternatives, while others are exploring biobased feedstocks.”

“In this effort, a concept we explored in a large-scale European project was called BlackCycle. It brought together various actors from the entire tyre industry value chain including raw material suppliers and other stakeholders to map out how we can extract maximum value from end-of-life tyres. It looked at viable recycling pathways including how pyrolysis oil can be integrated into chemical supply chains. We all need to work together to co-create solutions based on renewable and recycled materials,” he added.

Michelin doesn’t plan to produce recycled materials itself. Instead, its focus is on defining performance and quality specifications, then partnering with companies ranging from start-ups to established suppliers that can deliver materials meeting those standards.

Commenting on the same lines, he added, “The entire tyre industry has a strong interest in gaining access to recycled materials that can be reused in new products. And to achieve that, partnerships are essential. There’s no way we can meet these ambitions if every company stays within its traditional boundaries and works in isolation. We believe in collaborating across the value chain. Often, smaller companies have breakthrough technologies or innovative ideas but lack the resources or infrastructure to scale. In those cases, if we can help them access funding or industrialise the processes, it’s a win-win for the industry as a whole.”

While performance gaps between recycled and virgin materials are a known concern, Michelin sees scalability as the more critical barrier. Many recycling innovations show promise at the lab or prototype level, but few are ready for industrial-scale production.

To bridge that gap, Michelin and others in the sector are working closely with innovators to help mature these technologies to meet industry demands.

REGULATION & TECHNOLOGY

The extended producer responsibility (EPR) has been a staunch advocate for recycling end-of-life tyres across countries. The regulation is not only limited to European markets but has expanding into countries like India too.

Commenting on whether EPR regulations will help drive more effective recycling, Vermeulen said, “Extended producer responsibility plays a key role in tyre recycling by making manufacturers responsible for collecting and recycling tyre after use. In countries with EPR laws, such as most of Europe, producers and importers must ensure proper tyre collection and recycling. This legally mandates tyre producers to manage the end-of-life stage of the products. However, EPR is not the only model that can ensure effective recycling. In regions without EPR, like the United States, tyre recycling is still managed through a free-market system driven by industry and service providers. Even in Germany, which lacks an EPR law, tyres are still collected and managed properly through industry-driven solutions.”

“While EPR can certainly help in places with limited infrastructure, the key to effective tyre recycling lies in how well the system is organised. Whether through EPR or free-market models, both can be effective as long as the collection and recycling infrastructure is well established,” he added.

Vermeulen also views RFID technology as a crucial enabler for achieving material circularity in the tyre industry. By embedding RFID tags, tyres can be tracked and identified with precise information about its composition, helping to streamline the recycling process. This technology allows for better sorting of tyres based on specific material make-up, which is critical for maximising the quality of recycled materials.

Just as with household recycling, the challenge is to ensure that materials are sorted effectively. With too many sorting categories, costs rise without guaranteeing better quality. RFID makes it easier to identify the correct ‘bin’ for each tyre, whether it’s a winter, truck or passenger car tyre.

Additionally, RFID can help differentiate between new, retreaded and partially worn tyres, which often have varying materials and recycling needs. This enables more efficient sorting, improving the overall quality of the recycling output while keeping costs manageable. Michelin sees RFID as an essential tool in making the recycling process more effective and economically viable.

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Shin-Etsu Chemical has announced a sweeping price revision for its entire range of silicone products, effective for all shipments from 1 May 2026. The adjustment applies to every product handled by the company’s Silicone Division, with increases set at a minimum of 10 percent. Actual revision rates will vary depending on the specific product category.

The decision follows recent developments in the Middle East, which have triggered sharp surges in crude oil and naphtha prices. This has led to a steep rise in the cost of oil-derived raw materials. Additionally, Shin-Etsu Chemical is confronting higher expenses related to manufacturing energy, product containers, packaging materials and logistics, all of which have contributed to the need for a price correction.

Despite exhausting all possible internal measures to reduce manufacturing costs, the company concluded that these efforts alone cannot absorb the mounting cost pressures. Shin-Etsu Chemical is now committed to fully communicating the situation to its product users and securing their understanding of the necessary selling price revisions.

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The Association of Natural Rubber Producing Countries (ANRPC) recently participated in a Hari Raya Open House event. The gathering was organised by Malaysia’s Rubber Development Division, which falls under the Ministry of Plantation and Commodities. This occasion allowed the ANRPC to connect with important figures within the natural rubber sector. By bringing together various industry partners, the open house successfully created an atmosphere of goodwill and strengthened existing relationships.

The ANRPC has conveyed its genuine gratitude to the event’s hosts for their warm reception and thoughtful organisation. The association acknowledged the importance of uniting stakeholders in such a meaningful celebration, which helps reinforce shared goals and collaborative spirit across the sector.

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ARLANXEO has officially opened its Innovation Center Asia (ICA) in Changzhou, China, transforming the former Regional Technical Center into a full-fledged Asian innovation hub. This upgrade significantly strengthens the company’s global research and development network, with a clear focus on serving the local Chinese market as well as broader regional needs. The expansion reflects ARLANXEO’s commitment to advancing performance elastomers through targeted regional investment.

Now boasting larger facilities, an expanded team and new laboratory equipment, the Innovation Center Asia is equipped to handle rubber compounding, processing, physical testing, chemical analysis, battery prototyping and more. A dedicated chemistry lab has been added to support the nearby HNBR plant and global HNBR research activities. Located alongside ARLANXEO’s EPDM and HNBR plants in Changzhou, the centre fosters close customer collaboration to address evolving market needs. It also works in tandem with the company’s Dormagen, Germany, innovation centre, jointly developing new testing methods, exploring advanced technologies and delivering innovative product solutions worldwide.

The inauguration event featured speeches from Herman Dikland, ARLANXEO’s Chief Technology and Sustainability Officer, and Hong Sun, Managing Director of ARLANXEO China. Joining them at the ceremony were company representatives, key customers, local government officials and academic partners from various universities. Their presence underscored the collaborative spirit and shared interest in driving innovation forward.

Herman Dikland, Chief Technology and Sustainability Officer, ARLANXEO, said, “Innovation is a core driver of ARLANXEO’s sustainable growth, and China plays an important role in our global innovation ecosystem. This state-of-the-art laboratory facility puts us in an excellent position to advance our R&D capabilities and reinforce our market position. We look forward to driving frontier innovation together with our passionate and creative China team while bringing China-based innovation into solutions for global markets.”

Hong Sun, Managing Director, ARLANXEO China, said, “The inauguration of the Innovation Center Asia reflects our commitment to supporting the rapid transformation of China’s rubber industry during the 15th Five-Year Plan period. With growing demand for advanced materials and customised formulations, the new centre will further strengthen our proximity to customers, enhance our agility in meeting market needs and better support the upgrading of the entire rubber industry.”

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ARLANXEO has strengthened its role in the synthetic rubber industry by expanding its marketing and sales agreement for EPDM rubber produced by Rabigh Refining & Petrochemical Company (PRC), a joint stock company formed under the laws of the Kingdom of Saudi Arabia. This new arrangement became effective in February 2026, granting ARLANXEO exclusive rights to market all EPDM grades coming from PRC’s facilities, which will continue to be sold under the Keltan KSA product name.

This extension of the Keltan KSA business highlights ARLANXEO’s dedicated commitment to the worldwide EPDM market. By combining the original Keltan line with the Keltan KSA portfolio, the company now offers customers a uniquely broad and comprehensive range of EPDM solutions, ensuring a more complete service across diverse applications.

John Sawaya, Chief Business Officer, ARLANXEO, said, “Through this expanded agreement, we are further enhancing ARLANXEO’s position as the global supplier for EPDM synthetic rubber.”

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