The tyre industry has undergone significant changes over the past century, particularly in material composition and performance optimisation. While the external appearance of tyres may remain similar, advancements in rolling resistance and the integration of sustainable materials have reshaped the sector. Michelin, alongside its competitors, has been embracing innovation through collaborations to meet its ambitious 2050 sustainability goals, focusing on using 100 percent renewable and recycled materials. However, the challenge lies in scaling up recycling technologies and ensuring effective sorting. As the industry shifts, RFID technology and extended producer responsibility (EPR) regulations are emerging as critical tools for achieving material circularity and enhancing recycling efficiency.

Tyres have changed in the last 100 years. While the basic shape and colour might look the same, the internal composition has evolved significantly. Over the past century, and especially in the last 30 years, there have been major advances. One of the most significant has been the improvement in rolling resistance. Achieving lower rolling resistance without compromising grip has been a major technical challenge, and it has had a direct impact on fuel efficiency. In parallel, there’s been increasing focus on using more sustainable materials in tyre manufacturing. So, while it might not be obvious from the outside, there’s been substantial innovation under the surface.

However, it is a well-known fact that the tyre industry is secretive. Companies keep their research and development as tight as possible, but endeavours for including recyclable materials seem to break that ceiling, prompting towards collaborations.

Speaking exclusively to Tyre Trends, Sander Vermeulen, Vice President for End-of-life Rubber Products Recycling Business at Michelin, said, “There is a growing need and momentum for tyre companies to work more closely together, particularly around sustainability and materials innovation. Many companies have set ambitious goals for 2050, which include using 100 percent sustainable materials, achieving full recyclability or becoming carbon neutral. While each company may define these goals differently, the overarching direction is very similar.”

“A good example of this shift is our recent collaboration with Bridgestone through the ‘Call for Action’ initiative. We discovered that both companies shared similar long-term ambitions. One major challenge we identified was the scalability of innovations, especially from recycling companies. Many of these innovations work well at small scale, but scaling them up to meet the needs of the global tyre industry is a different story. What’s promising is that instead of working in silos, we began engaging in open dialogue. Both Michelin and Bridgestone were receiving proposals for new materials but often found them unsuitable for tyre applications. Rather than simply rejecting these proposals, we asked that how we can help these suppliers improve the products,” he added.

He noted that together the tyre makers started defining shared specifications that outline the minimum criteria a new material must meet to be viable for tyre manufacturing. “It’s not a guarantee of adoption, but it provides a clear, transparent benchmark. And if a material doesn’t fall within that box, we can save time for ourselves and the suppliers,” added Vermeulen.

He also quipped that he had never imagined working so openly with a competitor like Bridgestone whilst strictly respecting antitrust rules. But the experience has been incredibly constructive.

Michelin’s 2050 target is bold as it seeks to make 100 percent of its tyres from renewable, recycled or sustainable materials. Recycling sits at the core of that ambition. Internally, the company is aligning efforts across departments to meet this goal with a near-term milestone of 40 percent sustainable content by 2030.

That percentage includes both recycled and bio-based materials. However, Michelin isn’t developing recycling technologies in-house. Instead, it’s working with a network of external partners to identify and scale promising innovations.

Among its collaborators are Enviro and Infiniteria as well as broader initiatives like Biobutterfly and the WhiteCycle consortium, which focuses on recovering textile fibres for tyres. The company remains open to any solution that can help close the loop on tyre materials.

As of the most recent annual report, Michelin reported that 31 percent of the materials used in its tyres are either renewable or recycled. This figure reflects the combined share of both categories, not recycled content alone.

Opining on whether recycled materials are easier to use in commercial or passenger tyres, Vermeulen said, “It really depends on the specific application. Some applications allow for a higher percentage of renewable or recycled content than others. But we don’t break down our targets or current performance by tyre category. The current figure we’ve communicated in our annual report is a global average across all types of tyres.”

EVOLVING VALUE CHAIN

As tyre companies remain steadfast towards the respective goals of using recycled and renewable materials, a glaring question that remains is the fate of current suppliers. Explaining how the value chain will be impacted once tyre companies reach the goals, Vermeulen stated, “They will also need to adapt. The entire value chain must evolve. That means synthetic rubber producers and oil suppliers need to develop renewable or recycled versions of the materials they currently provide. Everyone, from upstream raw material providers to downstream manufacturers, will need to contribute if we’re going to meet these ambitious goals.”

Commenting on whether such shift will restructure the entire tyre industry, he said, “It’s hard to make specific predictions, but one thing is clear that the entire value chain is already beginning to change. All raw material suppliers now understand the direction tyre manufacturers are heading. We’re already seeing many traditional suppliers exploring new approaches to reduce the reliance on fossil-based materials. Some are developing recycled alternatives, while others are exploring biobased feedstocks.”

“In this effort, a concept we explored in a large-scale European project was called BlackCycle. It brought together various actors from the entire tyre industry value chain including raw material suppliers and other stakeholders to map out how we can extract maximum value from end-of-life tyres. It looked at viable recycling pathways including how pyrolysis oil can be integrated into chemical supply chains. We all need to work together to co-create solutions based on renewable and recycled materials,” he added.

Michelin doesn’t plan to produce recycled materials itself. Instead, its focus is on defining performance and quality specifications, then partnering with companies ranging from start-ups to established suppliers that can deliver materials meeting those standards.

Commenting on the same lines, he added, “The entire tyre industry has a strong interest in gaining access to recycled materials that can be reused in new products. And to achieve that, partnerships are essential. There’s no way we can meet these ambitions if every company stays within its traditional boundaries and works in isolation. We believe in collaborating across the value chain. Often, smaller companies have breakthrough technologies or innovative ideas but lack the resources or infrastructure to scale. In those cases, if we can help them access funding or industrialise the processes, it’s a win-win for the industry as a whole.”

While performance gaps between recycled and virgin materials are a known concern, Michelin sees scalability as the more critical barrier. Many recycling innovations show promise at the lab or prototype level, but few are ready for industrial-scale production.

To bridge that gap, Michelin and others in the sector are working closely with innovators to help mature these technologies to meet industry demands.

REGULATION & TECHNOLOGY

The extended producer responsibility (EPR) has been a staunch advocate for recycling end-of-life tyres across countries. The regulation is not only limited to European markets but has expanding into countries like India too.

Commenting on whether EPR regulations will help drive more effective recycling, Vermeulen said, “Extended producer responsibility plays a key role in tyre recycling by making manufacturers responsible for collecting and recycling tyre after use. In countries with EPR laws, such as most of Europe, producers and importers must ensure proper tyre collection and recycling. This legally mandates tyre producers to manage the end-of-life stage of the products. However, EPR is not the only model that can ensure effective recycling. In regions without EPR, like the United States, tyre recycling is still managed through a free-market system driven by industry and service providers. Even in Germany, which lacks an EPR law, tyres are still collected and managed properly through industry-driven solutions.”

“While EPR can certainly help in places with limited infrastructure, the key to effective tyre recycling lies in how well the system is organised. Whether through EPR or free-market models, both can be effective as long as the collection and recycling infrastructure is well established,” he added.

Vermeulen also views RFID technology as a crucial enabler for achieving material circularity in the tyre industry. By embedding RFID tags, tyres can be tracked and identified with precise information about its composition, helping to streamline the recycling process. This technology allows for better sorting of tyres based on specific material make-up, which is critical for maximising the quality of recycled materials.

Just as with household recycling, the challenge is to ensure that materials are sorted effectively. With too many sorting categories, costs rise without guaranteeing better quality. RFID makes it easier to identify the correct ‘bin’ for each tyre, whether it’s a winter, truck or passenger car tyre.

Additionally, RFID can help differentiate between new, retreaded and partially worn tyres, which often have varying materials and recycling needs. This enables more efficient sorting, improving the overall quality of the recycling output while keeping costs manageable. Michelin sees RFID as an essential tool in making the recycling process more effective and economically viable.

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Taiwan-based performance materials company CHIMEI has secured a distinguished A rating in the CDP Climate Change assessment for the second consecutive year, positioning it within the leading four percent of global organisations evaluated in 2025. This recognition from the prominent environmental disclosure platform underscores the company’s sustained excellence across critical areas such as climate governance, comprehensive risk management and transparent emissions reporting. CHIMEI’s performance demonstrates tangible progress in lowering product emissions intensity, driving self-managed reduction projects and rigorously measuring greenhouse gas outputs in accordance with international standards.

Central to the company’s strategy is its ‘Clean & Green’ vision, which directs a thorough low-carbon transformation. This commitment is operationalised through internal carbon pricing, optimised manufacturing processes and a shift towards renewable energy. CHIMEI further ensures accountability by obtaining third-party verification for the carbon footprints of its entire product range. The pursuit of sustainability extends beyond its own facilities, as the company actively promotes the use of sustainable materials and fosters collaborative decarbonisation efforts throughout its value chain.

Looking forward, CHIMEI is dedicated to engaging with customers, suppliers and partners to advance shared climate objectives, including its ambitious 2050 net-zero target. By continuously investing in innovative technologies and eco-friendly solutions, CHIMEI aims to be a catalyst for industry-wide change, supporting the transition toward a more resilient and low-carbon future for all.

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Kraton Corporation, a leading global producer of speciality polymers and high-value bio-based chemicals derived from pine wood pulping co-products, has achieved International Sustainability and Carbon Certification (ISCC) PLUS for its manufacturing facility in Panama City, Florida, United States. This independent certification tracks sustainable materials via a mass balance approach. The achievement allows Kraton to issue a formal ISCC PLUS Sustainability Declaration with shipments of its biobased polyterpene resins, providing its customers with the documentation needed to validate the renewable content in their own products.

The Panama City site becomes the company’s fourth production plant to gain this certification, building upon a commitment that started with the certification of its Sandarne, Sweden, facility in 2021. By securing these certifications across its network, Kraton strengthens its leadership in supplying circular and renewable solutions. This effort supports broader industry shifts, as customers can now more seamlessly integrate verified, sustainable materials into their supply chains and end products.

Ultimately, the company’s pursuit of such certifications aligns with a larger transition towards a more sustainable and circular economy, demonstrating how specialised chemical producers can enable tangible environmental progress through verified chain-of-custody systems.

Lana Culbert, Kraton Pine Chemicals VP of Marketing, said, “Our SYLVARES™ and SYLVATRAXX™ brands feature a portfolio of high-performance polyterpene resins. They are widely recognised for their use in adhesives and tyre applications, yet their versatility extends to other industries, like agriculture, with more opportunities ahead. While we can measure bio-based content of our pine chemicals using Carbon-14 analysis, certifying our Panama City facility under ISCC PLUS strengthens supply chain transparency, supporting the growth of the circular economy.”

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Solvay has inaugurated its new bio-circular silica facility at its plant in Livorno, Italy, a strategic investment that underscores Italy’s industrial leadership in green innovation. The facility directly anticipates evolving EU sustainability rules for tyres and supports the ambitious environmental goals of Solvay’s customers. By establishing this operation, Solvay positions itself as a proactive partner in achieving the objectives of the European Green Deal and upcoming product regulations.

The site manufactures highly dispersible silica using an innovative process that transforms rice husk ash, an agricultural byproduct, into a valuable bio-based raw material. This method creates a local circular economy, benefits the agricultural sector, and reduces associated CO₂ emissions by 35 percent compared to conventional production.

This initiative is a cornerstone of Solvay's global strategy to transition all its silica production to certified circular raw materials by 2026. While the Livorno site is the first to use rice husk ash, other global plants will utilise different local waste streams. For the tyre industry, adopting this circular silica already enables tyres to contain up to 15 percent recycled or renewable content, providing significant progress towards the sector’s 2030 material targets.

Beyond compliance, the silica produced is essential for developing energy-efficient tyres that lower rolling resistance, thereby reducing fuel consumption and extending electric vehicle range. The Livorno facility thus reinforces Solvay's market leadership in sustainable silica and highlights Italy’s vital role in the company’s broader portfolio of green investments, including projects in green hydrogen and circular soda ash.

Philippe Kehren, CEO, Solvay, said, “By acting now, Solvay is helping tyre manufacturers prepare for future EU requirements and meet their own sustainability goals. Livorno is a tangible example of how we turn circular economy principles into industrial reality, enabling progress for generations.”

Jana Striezel, Head of Purchasing at Continental Tyres, said, "Solvay has managed to transform an agricultural byproduct into a high-performance material on an industrial scale. We are looking forward to integrating more and more rice husk ash silica as a recycled material in our tyre production and are very satisfied with its performance. We are keen on innovative, renewable and recycled materials because they support our ambitious sustainability roadmap.”

An Nuyttens, President of Solvay’s Silica business, said, “Livorno sets a benchmark for circular innovation in Europe and beyond. Our goal is clear: wherever Solvay produces silica, we will integrate circular materials to reduce environmental impact and support our customers’ sustainability objectives.”

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Ecolomondo Corporation, a Canadian developer of sustainable technology for recycling scrap tyres, has announced that its Hawkesbury facility reached a key operational milestone during the week of 12 January 2026, by successfully completing a record five double processing batches. This progress signifies a major step forward as the company advances towards full commercial production at the plant. Utilising its proprietary Thermal Decomposition Process (TDP) and a new automated Human-Machine Interface system, the facility maintained consistent operations and produced high-quality recovered materials.

The week’s activity led to the recycling of an estimated 9,375 scrap tyres, processing a total of 150,000 pounds (approximately 68,038 kg) of rubber feedstock. From this, approximately 60,000 pounds (approximately 27,215 kg) of recovered carbon black and 75,000 pounds (approximately 34,019 kg) of tyre-derived oil were generated, alongside syngas used to power the process itself.

As a Canadian leader in tyre recycling technology, Ecolomondo views these results as a strong validation of the scalability and reliability of its proprietary TDP system, underscoring the ongoing ramp-up at its Hawkesbury TDP facility. This consistent performance enhances the company's position in the circular economy, turning a challenging waste stream into valuable industrial commodities and demonstrating the commercial viability of its innovative approach.

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