Goodyear is presenting a collection of forward-looking concept and production vehicles at the Mondial de l’Auto Paris 2026 (Paris Motor Show 2026), taking place from 12 to 18 October at Paris Expo Porte de Versailles, highlighting how tyres shape automotive design. For over a century, the company has influenced vehicle appearance, performance and driver connection, with its Advanced Design Studio partnering with manufacturers to create tyres that complement design, reinforce brand identity and support future mobility.

Sebastien Fontaine, Lead Designer at Goodyear’s Advanced Design Studio in Luxembourg, has explained that concept vehicles require customised tyres forming part of a vehicle’s visual identity and supporting the car designer’s vision. Close collaboration with OEM design teams lets Goodyear create unique solutions from early development through public reveal, using laser-carving technologies, customised sidewall treatments and premium production platforms.

Opel’s Sports Tourer eXperimental Concept, displayed on the Opel stand, represents the next stage of the brand’s design philosophy and a bold vision for the electric estate of tomorrow. Its prominent ‘Opel Vizor’ face is accented by strong lighting signatures front and rear, while the side features fluid, technical surfacing, extendable diffuser elements and three-zone alloy wheels. The customised tyres, based on the Goodyear Eagle F1 Asymmetric and sized 285/35R22, were tailored to complement the concept’s athletic stance, with visual cues extending from rim to sidewall.

Peugeot’s RCZ Vision concept debuts as the latest expression of the ‘Feline Future’ design language, inspired by the RCZ Coupé produced between 2009 and 2015. It embodies a feline stance leaning forward, with defined shoulders and a light signature of three horizontal claws front and rear. Its electric architecture includes a solid-state battery and ‘X-by-Wire’ technologies, with 500 horsepower delivered through 21-inch front and 22-inch rear forged-aluminium wheels. Tyres based on the Goodyear Eagle F1 SuperSport, sized 255/35R21 and 295/30R22, feature a bespoke sidewall treatment connecting tyre to wheel and displaying the Goodyear and Eagle names.

Across the show, a wide range of production vehicles carry Goodyear tyres, spanning utility, sports, off-road, electric and petrol-powered models. These tyres are developed for efficiency, grip and durability, enhancing each vehicle’s capabilities. Highlights from Audi, Mercedes-Benz, Jeep, DS, Volkswagen, Lancia, Fiat, Renault and others can be followed on Goodyear’s social channels.

Goodyear’s concept vehicle presence extends beyond the current show. For decades, it has collaborated with manufacturers on visionary concepts through innovative tire designs and custom OE partnerships. Milestones include the 2013 Wingfoot Concept and the 2015 BH-03 Concept, which introduced ideas around energy generation and intelligent mobility. The 2016 Eagle-360 Concept, featuring a spherical tire design, challenged conventional thinking about autonomous mobility, was named one of TIME Magazine’s ‘Best Inventions of 2016’ and earned several design awards.

Later concepts including IntelliGrip, Eagle-360 Urban, Oxygene, Aero and reCharge explored artificial intelligence, autonomous transportation, sustainable materials, flying mobility and renewable tyre technologies, with several earning international design and innovation awards. More recent collaborations include the Citroën Skate Concept, Citroën Oli, Toyota Aygo X Prologue, Lancia PU+RA HPE, Opel Experimental and Peugeot Polygon.

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ZC Rubber has unveiled plans to establish a new tyre production base in Vietnam, adding another site to its worldwide manufacturing map. The plant, occupying 344,195 square metres within IDICO Phu My II Expansion Industrial Park, is targeted to start output in 2027.

A newly created subsidiary, ZHONGCE RUBBER VIETNAM COMPANY LIMITED (ZCV), will run the operation. The company marked a developmental milestone in Ho Chi Minh City on 12 November 2026, when it obtained the investment registration certificate and formalised a land sublease with IDICO Corporation.

The Southeast Asian nation's location, trade relationships and maturing industrial base make it a sound choice for the venture, which will cater to Vietnamese and regional demand while reaching European and North American buyers. The move fits ZC Rubber's wider push to spread production across multiple countries and reinforce supply flexibility for distributors and customers globally.

Henry Shen, Senior Deputy General Manager, ZC Rubber, said, “Our overseas investments are guided by a long-term goal: to build a manufacturing network that supports our customers as their markets evolve. The Vietnam facility will give us greater flexibility to serve key markets and support our partners’ growth. We appreciate the support of the local authorities and will work closely with IDICO to deliver this project to high standards.”

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Tyres Europe has released its members’ replacement tyre sales figures for Q3 and the first nine months of 2026. Secretary General Adam McCarthy cautioned that modest nine-month gains should not obscure a weak third quarter. Consumer tyres across passenger car, SUV and light commercial dipped 1 percent in Q3 versus 2025, though nine-month volumes stayed 1 percent ahead, with all-season tyres up 13 percent in the quarter and 10 percent over nine months.

Summer tyres slipped 1 percent in both periods as demand shifted towards all-season, while winter tyres fell 11 percent in the quarter and remained 9 percent lower over nine months. Miles travelled declined again on high fuel prices and weak consumer confidence amid Middle East conflict, at about half Q2's pace, and PCLT imports into the EU27 plus UK dropped 7 percent from January to August.

Chinese imports more than halved year on year in July and August after July's anti-dumping duties. Truck & Bus tyres were stable in the quarter after strong Q2 growth and stood 4 percent higher over nine months, with freight volumes beating expectations and truck tyre imports up 26 percent. Agricultural tyres fell 34 percent quarterly and 17 percent over nine months, Moto & Scooter tyres dropped 5 percent in the quarter but stayed 2 percent higher over nine months. The full report is available on Tyres Europe's website.

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Goodyear brought generations of performance heritage to the 2026 SEMA Show in Las Vegas, where its tyres appeared on some of the event's most talked-about vehicles. The annual automotive aftermarket gathering ran from 3–6 November at the Las Vegas Convention Center, drawing builders, manufacturers, buyers, media and enthusiasts for four days centred on innovation, new products, craftsmanship, performance and emerging trends. For Goodyear, the setting was familiar territory, as racing has long served as both a proving ground and an inspiration for its street products.

A 1928 Ford Model A reimagined by TQ Customs as an F1-inspired mid-engined hot rod stood out among the featured builds. It pairs a custom chassis and roll cage with a Honda K20 engine and Porsche transaxle, riding on custom Goodyear Eagle F1 tyres sized 275/45R18. Three F-550 Super Duty trucks wore Goodyear's heavy-duty G275 MSA in 335/80R20, while the new 819-horsepower Ferrari 12 Cylindri was fitted with application-specific Eagle F1 SuperSport tyres, sized 275/35R21 front and 315/35R21 rear.

Goodyear's presence also extended through Mickey Thompson Tires & Wheels, the enthusiast performance brand within its portfolio. Mickey Thompson maintained a significant show footprint with displays in the Race/Performance section of Central Hall and the Silver Lot, showcasing products and builds spanning street, strip and off-road performance. Its SEMA programme highlighted the limited-edition Street Comp GHT Signature Series street-performance tyre, expanded Baja Boss A/T and Baja Boss M/T sizes and new MT Classic Forged wheel sizes.

The vehicles on display ranged from vintage American muscle to cutting-edge performance machines and purpose-built off-road rigs, yet they shared a fundamental drive to perform better, make a statement and become more personal.

Andrew Lau, Enthusiast Account Lead at Goodyear, said, "The SEMA Show highlights the best of the industry – emotionally charged and technology-filled and crossed with dramatic and eye-catching, which is where Goodyear and our dynamic portfolio really shine. For cars worth bragging about, we make tyres worth bragging about! Our Goodyear Eagle lineup fits the ever-growing supercar market, which we see growing especially as more enthusiasts get their hands on these cars at a range of price points. And it wouldn’t be SEMA without giant trucks and extreme lift kits, where we saw Mickey Thompson and Goodyear tyres shown off in a dramatic fashion.”

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Yokohama Tire has partnered with Tread Lightly! for the Protect What Moves You fundraiser, running through 30 November. Consumers who donate can enter to win GEOLANDAR tyre prize packs or a full set of tyres. Proceeds support trail stewardship, responsible recreation and keeping public lands open.

According to Yokohama’s Senior Manager of Corporate Communications Melissa Aguirre, each USD 10 donation earns one entry for a GEOLANDAR prize pack, while donations of USD 100 or more earn one entry for a set of Yokohama tyres. The initiative complements Yokohama’s environmental ‘Caring for our Communities’ partnerships, which include Surfrider North Orange County and the California State Parks Foundation.

Aguirre said, “We’ve been an official partner of Tread Lightly! for three years and have collaborated on several stewardship projects across the country to improve access, restore trails and protect natural resources for off-road enthusiasts and outdoor adventurers. The Protect What Moves You campaign will definitely help with those efforts.”

James Boyd Jr., Executive Director of Tread Lightly!, said, “We’re grateful for Yokohama Tire’s continued partnership and commitment to protecting the places we all love to explore. Through our work together, we’ve made a meaningful impact on trails and public lands across the country. The Protect What Moves You fundraiser gives outdoor enthusiasts an opportunity to support responsible recreation and hands-on stewardship while helping ensure these places remain accessible for future generations.”

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