Hankook Tire reinforced its brand presence on the global stage as the Semifinals of TGL presented by SoFi Season 2 took place on 17 March 2026 at the SoFi Center in Florida. Serving as the inaugural Official Tyre Partner and a Founding Partner of the league, the company leveraged this platform to highlight its premium identity. By embedding advanced technological solutions within the sports entertainment sector, Hankook aligned itself with the principle of ‘Technological Innovation’ promoted by Hankook & Company Group Chairman Hyunbum Cho. This strategy effectively communicated a progressive and contemporary brand image to audiences spanning 150 countries.

The competition unfolded as a high-intensity doubleheader featuring the regular season's top four teams. In the opening matchup, the No. 2 seed, Los Angeles Golf Club, faced Atlanta Drive GC, the tournament’s 2025 champion and No. 3 seed. Although Atlanta initially held an advantage, Los Angeles secured a 6-4 victory to advance. After trailing 4-3 at the conclusion of the Triples session, Los Angeles mounted a comeback in Singles by claiming three consecutive points. A pivotal moment came when Justin Rose levelled the score on the 10th hole before taking the lead with a birdie on the fourteenth, ending Atlanta's pursuit of consecutive titles.

The second semifinal featured the regular-season leader, Boston Common Golf, against Jupiter Links GC. This contest attracted widespread attention due to the participation of golf stars Rory McIlroy and Tiger Woods in a high-stakes playoff atmosphere. Jupiter Links emerged victorious with a 9-5 win after a competitive Triples session. In Singles, Max Homa secured decisive victories over McIlroy in both of their encounters, propelling his team into the Final Series for the first time.

Both winning teams are set to compete in the Finals, a best-of-three series scheduled for 23 and 24 March 2026 at the same venue. As the season approaches its conclusion, Hankook Tire continues to connect with international audiences through elite sporting events. The company sustains a diverse global sports marketing strategy, encompassing partnerships with the UEFA Europa League, UEFA Conference League, Borussia Dortmund and Al Ittihad. Additionally, its role as an official partner in premier motorsport series like Formula E and the World Rally Championship underscores its commitment to demonstrating technological leadership.

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Trelleborg Tires is all set to participate in LogiMAT 2026 to demonstrate how its XP series of material handling tyres delivers quantifiable performance gains and enhanced operational efficiency. Recognising that forklift fleets face a variety of demands, the XP range is engineered to match specific intensities, load requirements and working environments. Whether for rigorous warehouse operations or specialised settings needing non-marking or electrically conductive properties, these tyres are designed to help reduce unplanned downtime, optimise energy consumption and bolster workplace safety. The company invites attendees to explore these solutions at Hall 10, Stand A21 during Europe’s premier intralogistics event, which takes place in Stuttgart from 24 to 26 March 2026.

At the summit of the product line is the XP1000, built for the most demanding, maximum-intensity applications. This tyre enhances driver comfort through reduced vibration and superior traction, which also contributes to lower fuel consumption. A standout feature is its integrated Pit Stop Line technology, a visible orange indicator that emerges when roughly 100 operating hours remain. This proactive visual cue empowers fleet managers to schedule timely replacements, thereby circumventing unexpected and costly operational interruptions. The XP1000 is also offered with ProTEX, a specialised non-marking and electrically conductive rubber formulation designed for use in sensitive or potentially explosive atmospheres.

For the rigours of high-intensity tasks common in factories and distribution centres, the XP900 tyre provides exceptional stability and precise manoeuvrability. Constructed from advanced raw materials, its durable rubber compounds are rigorously tested to extend service life while supporting more environmentally conscious operations through a contribution to lower CO₂ emissions.

Addressing the needs of medium-intensity applications, the XP800 tyre is engineered for reliable performance in both indoor and outdoor settings. Its advanced tread pattern is specifically designed to support cost management without compromising on consistency. Completing the lineup, the XP700 tyre caters to lower-intensity material handling. It matches operational requirements with sufficient load capacity and responsive steering, and like its counterparts, includes a protective rim flange to guard against wheel damage, ensuring that efficiency and performance are maintained across all levels of activity.

Anton Stoynev, Director Material Handling & Construction Central Europe, Trelleborg Tires, said, “The full Trelleborg XP range, available in our portfolio and on display at LogiMAT 2026, demonstrates how our tyres support material handling operations across all intensities and environments. With tailored tyre solutions for specific operational needs, we enable customers to reduce downtime, optimise efficiency and enhance safety. As a business tyre partner to the forklift industry, we go beyond manufacturing tyres: we combine application expertise with practical support to empower customers to achieve their operational goals reliably and effectively.”

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Dunlop Tires North America has announced its role as Official Tyre Supplier and Technical Partner for the upcoming Harley-Davidson Bagger World Cup, a global racing series debuting in March 2026. This championship will feature six double-header rounds held at prestigious circuits during select MotoGP weekends across North America and Europe, bringing high-performance bagger competition to an international stage.

The partnership builds upon a deep-rooted collaborative history between the two iconic brands, spanning decades of joint efforts in original equipment manufacturing, product innovation and competitive racing. Dunlop currently provides all original equipment tyres for Harley-Davidson’s touring lineup, a relationship founded on mutual trust and aligned performance objectives that bridge everyday road use with track-ready capability.

Dunlop’s involvement draws on significant experience gained from MotoAmerica's King of the Baggers series, as well as an extensive motorsports legacy encompassing road racing, flat track, motocross and supercross. For this new championship, Dunlop will engineer dedicated racing tyres tailored to the distinct challenges posed by high-performance bagger motorcycles. Comprehensive trackside technical support will accompany the tyre supply throughout the season, ensuring teams have expert assistance at every round.

Mike Buckley, Senior Vice President – Sales and Marketing, Dunlop Motorcycle Tires, said, “Being selected as the official tyre supplier for the Harley-Davidson Bagger World Cup is a tremendous honour for Dunlop. Harley-Davidson is not only an iconic motorcycle manufacturer, but a long-time collaborator. From original equipment development to championship level racing, this programme reflects more than a supply agreement. It represents a true partnership as we take on new technical challenges together at the highest level of international racing. We are proud to collaborate with Harley-Davidson as partners in this championship. Together, we are pushing the boundaries of what these motorcycles can achieve while delivering a racing product that reflects the scale, ambition and global reach of both brands.”

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Goodyear has been named one of the World’s Most Ethical Companies for 2026 by Ethisphere, marking the third consecutive year it has received this prestigious honour. This recognition reflects the company’s enduring commitment to fostering integrity throughout its global operations. Goodyear is the only tyre manufacturer and one of just eight automotive businesses to appear on this year’s list, which spans 17 countries and 40 industries.

Ethisphere determines its honourees through a rigorous, data-driven evaluation process that examines corporate governance, ethical culture, compliance programmes, environmental and societal impact and third-party management. A panel of experts analyses this information to identify organisations that demonstrate exceptional ethical leadership and best practices in business integrity.

This latest recognition reaffirms Goodyear’s ongoing dedication to principled conduct and responsible business practices worldwide.

Erin Lewis, Vice President and Chief Compliance Officer, said, “Receiving this recognition for the third consecutive year is a reflection of our associates’ strong commitment to acting with integrity. Goodyear’s inclusion on this respected list again this year underscores our longstanding commitment to ethical decision-making, responsible leadership and creating a culture where integrity guides every action.”

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Nokian Tyres has launched the Nokian Tyres Snowproof 3P, a new premium winter tyre engineered for predictable and high-performance driving across a variety of Central European conditions. This new product integrates the company’s Nordic expertise into a tyre designed to perform reliably on snow, slush, wet and dry roads. It has been awarded the Premium TÜV SÜD Tyre Mark, an independent certification that verifies its outstanding quality and performance against rigorous benchmark standards, complementing the manufacturer's own extensive internal testing.

The tyre is intended for drivers of high-performance vehicles, sedans and SUVs who require dependable performance for daily commuting, mountain driving, long journeys and high-speed travel. The initial launch includes 50 products ranging from 17 to 21 inches, with the majority classified as XL for heavy loads, and the range is planned to expand to 98 SKUs covering 16 to 22 inches. Reflecting a commitment to sustainability, up to 40 percent of the tyre’s raw materials are renewable, recycled or ISCC PLUS certified. This advancement supports the company’s broader goal of increasing that proportion to 50 percent by 2030. Production takes place at the company's new facility in Oradea, Romania, recognised as the world's first full-scale tyre factory to operate with zero CO2 emissions in scopes 1 and 2, with select sizes also manufactured at the factory in Nokia, Finland.

The tyre’s performance capabilities were validated through extensive testing in both controlled and real-world environments. Winter testing was conducted at the Ivalo Test Center in Finnish Lapland to ensure high standards on snow and ice, while high-speed and wet performance evaluations took place at the Hakka Ring in Spain and the test track in Nokia, Finland. The Nokian Tyres Snowproof 3P becomes the flagship winter offering for Central and Southern European consumers, joining the Seasonproof 2 for all-season and the Powerproof 2 for summer in the company's latest product lineup.

The tyre features a Triple Zone Tread designed to enhance safety and control. This includes an Arctic Zone with 3D siping for improved snow grip, an Aqua Zone with a blade groove design to increase groove volume and resist aquaplaning and a Performance Zone with optimised geometry for enhanced directional stability and cornering precision. The Alpine Grip Compound incorporates a new generation of polymers and renewable resins, alongside the highest proportion of silica ever used by the company in a winter tyre for this market. This high silica content ensures responsiveness in cold temperatures, supports wet grip and contributes to lower rolling resistance for improved efficiency. The Power Lock Core utilises Performance Bead Rings to enhance stability and handling during sudden, high-speed manoeuvres.

Durability is addressed through the inclusion of Aramid Strong Sidewalls on all sizes 17 inches and above. These sidewalls embed lightweight aramid fibres, a material also used in defence and aerospace industries, to reinforce the tyre against impacts from potholes and road hazards and reduce the risk of punctures. A large rim protector is also incorporated to shield wheels from curb damage. The tyre is designed to seamlessly fit both internal combustion engine vehicles and electric vehicles, carrying the Electric Fit emblem to signify it has been developed and tested to meet the specific demands of EVs regarding weight, noise, torque and range. It also features SilentDrive Technology, which uses a layer of acoustic foam attached to the inner liner to dampen bothersome frequencies and provide a quieter, more comfortable cabin experience.

Tommi Alhola, Senior Vice President – Central Europe, Nokian Tyres, said, “As electric vehicles and SUVs become more popular in Europe, larger rim sizes and heavier loads are more prevalent than ever. The diverse size options and outstanding safety and performance properties of the Nokian Tyres Snowproof 3P meet the needs of Central and Southern European winter drivers as their vehicle choices evolve.”

Martin Dražík, Product Manager, Nokian Tyres, said, “We developed the Nokian Tyres Snowproof 3P to balance ultimate confidence with exciting performance. Central European consumers demand a product that keeps them safe in a wide array of winter conditions without sacrificing an enjoyable driving experience. We spent years preparing the Snowproof 3P to blend Nordic winter know-how with the unique properties needed to thrive in unpredictable winter conditions.”

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