JK Tyre Launches Specialised OTR Tyre Range At EXCON 2025
- By TT News
- December 10, 2025
JK Tyre & Industries Ltd. has reinforced its commitment to the construction and mining sectors with the launch of four new off-the-road (OTR) tyres at the CII EXCON 2025 trade fair in Bangalore. The products, unveiled by Dr R Mukhopadhyay, Director of R&D, expand the company’s specialised portfolio, focusing on application-specific performance for demanding environments.
A key introduction is the all-new SKY GRIP tyre, designed for Aerial Work Platforms and Boom Lifts. The size 355/55D625 tyre aims to provide enhanced stability and superior traction for equipment operating at elevated heights, ensuring safer mobility for articulated and telescopic boom lifts across diverse terrains in construction and industrial settings.
The launch also includes three critical variants for heavy machinery. For backhoe loaders, the 14.00-25 GTL PLUS promises durability and stability during excavation. The 23.5-25 GTL PLUS variant is engineered for wheel loaders, offering improved traction on demanding surfaces. Addressing the extreme conditions of underground mining, the 14.00-20 VEM AS-UG features a reinforced casing and a specialised compound to withstand abrasive environments and the rigorous duty cycles of shuttle cars.
From pioneering India's largest OTR tyres to developing advanced technologies, JK Tyre continues to strengthen its portfolio, providing reliable and high-performance solutions tailored to support diverse industrial operations.
Srinivasu Allaphan, Director – Sales & Marketing, JK Tyre & Industries, said, “India is witnessing a transformative phase in infrastructure development, and JK Tyre remains committed to support this journey. With the launch of our new OTR range at EXCON, we are strengthening our support for equipment that powers critical infrastructure, enabling greater productivity, durability and operational safety across the country’s construction, mining and industrial projects.”
Nokian Tyres Invests In Future STEM Workforce With 2026 Scholarship Winners
- By TT News
- June 05, 2026
Nokian Tyres has named Rhea County High School graduates Jesus Hernandez-Santiago and Josiah Shibley as the recipients of its 2026 college scholarship. The two students were selected based on their strong academic records, interest in STEM fields and commitment to excelling in extracurricular activities.
Now in its seventh year, the scholarship programme supports the company’s broader goal of preparing skilled professionals for the Southeast Tennessee workforce. Complementary initiatives include a robust apprenticeship programme, a work‑based learning scheme and a summer internship partnership.
Hernandez‑Santiago plans to study mechanical engineering at The University of Tennessee at Chattanooga, having already taken college‑level math courses since his junior year through a dual enrolment programme. Shibley will attend Tennessee Tech to pursue civil engineering with an environmental concentration, aiming to combine his passion for the outdoors with his interest in construction.
Nokian Tyres also runs an apprenticeship with Cleveland State Community College, where six apprentices complete 8,000 hours of on‑the‑job training and 42 classroom credits. A work‑based learning partnership with Rhea County High School places two to four students annually at its high‑tech factory, while a separate internship with Bryan College offers mentorship and project experience.
Since opening its Dayton Factory in 2019 to serve North American markets, the tyremaker has earned multiple awards and became the world’s first tyre production facility to achieve LEED v4 Silver certification.
Nokian Tyres North America Human Resources Director Blake Markham, who serves as chairman of the Southeast Tennessee Workforce Development Board, said, “We are passionate about fuelling the employment pipeline in Rhea County and beyond. Our region benefits from strong partnerships between businesses, educational institutions and local governments that strengthen companies and change lives.”
Hernandez-Santiago said, “I feel so blessed to receive this scholarship because I have always loved the STEM field. Nokian Tyres has always been involved with the community, so I will do what I can to succeed and impact the community with the opportunity I have been given."
Shibley said, “I’ve lived in Dayton my whole life, and this opportunity has shown me what it looks like when a company invests in its community. This scholarship will help me worry less about money and focus more on school, and it means a lot that it’s coming from a company in my hometown.”
Maintenance Apprentice Emily Goodwin said, “Seeing the things in the classroom that I’ve already worked on has helped a lot. It feels like a once‑in‑a‑lifetime opportunity. This has changed my life.”
Tyres Europe Submits Response To EU Deforestation Regulation Amendment
- By TT News
- June 05, 2026
Tyres Europe has formally responded to the European Commission’s consultation on the draft Delegated Regulation amending Annex I of the EU Deforestation Regulation. The association views the proposed text as a constructive and proportionate measure to enhance both operability and legal certainty.
A key focus of the submission is tyre retreading. Tyres Europe endorses the plan to limit the regulation’s scope to tyre treads, the only new rubber component added during retreading, while excluding used casings and finished retreaded tyres. This distinction aligns obligations with actual new rubber introduction, reduces administrative burdens on small and medium-sized enterprise retreaders and supports circular economy goals.
The association also welcomes clarifications on products for testing or analysis, used items and waste. Given ongoing supply chain preparations, Tyres Europe urges the Commission to adopt and publish the Delegated Regulation swiftly before the summer break to ensure legal certainty and implementation readiness.
Enviro Signs LOI For Pyrolysis Technology Licensing In Brazil
- By TT News
- June 04, 2026
Scandinavian Enviro Systems AB (publ) has signed a letter of intent with an unidentified partner to license its proprietary pyrolysis technology for one pilot plant and multiple full-scale facilities in Brazil. The agreement focuses on converting end-of-life tyres into valuable raw materials.
The letter establishes a joint assessment of the project’s commercial and technical feasibility. This study will help the potential licensee evaluate key conditions for a possible long-term licensing deal and broader collaboration.
Brazil’s large scrap tyre market presents substantial long-term opportunities for sustainable recycling. While this potential partnership would strengthen Enviro’s role as a circular technology leader, any final agreements depend on the study’s outcome and further negotiations. There is no guarantee that binding deals will follow.
Fredrik Aaben, CEO, Scandinavian Enviro Systems, said, “We continue to see very strong and growing interest in Enviro’s technology, and this Letter of Intent is another clear indication of the commercial potential for our offering. Interest is coming from all major regions of the world, reflecting the increasing global demand for Enviro’s sustainable and scalable solutions for end-of-life tyres.”
- Apollo Tyres
- Har Safar Mein Dum Hai
- JioStar Reimagine Awards 2025–26
- Abby Awards 2026
- Brand Campaign
Har Safar Mein Dum Hai Campaign Powers Apollo Tyres To Five Major Wins
- By TT News
- June 04, 2026
Apollo Tyres has earned five major industry honours at the JioStar Reimagine Awards 2025–26 and the Abby Awards 2026, recognising the strength of its recent advertising efforts. The company secured three Gold trophies at the JioStar Reimagine Awards for Best Use of Sports Talent, Best Content Integration – TV and Best Use of Multi-Screen Campaigns. It also captured two Bronze awards at the Abby Awards within the Audio Visual – TV category for both the Automotive and Corporate segments.
The acclaimed ‘Har Safar Mein Dum Hai’ campaign, rooted in Apollo Tyres’ ‘Go the Distance’ philosophy, transformed a traditionally low-interest product category into an emotionally compelling narrative. Instead of relying on standard celebrity endorsements, the campaign celebrated perseverance over mere victory and used cricket as a shared cultural connector to build authentic audience bonds.

Leveraging A R Rahman’s enduring anthem ‘Maa Tujhe Salaam’, the campaign was conceptualised by Simran Kanwar and became the fourth most discussed brand during the recent T20 World Cup. It outperformed competitors with triple the advertising spend, earning top honours across content, sports integration, film craft and multi-platform categories through sharp insight and distinctive execution.
Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd, said, “To see our campaign being celebrated by the industry at the JioStar and Abby Awards is an immensely proud moment for all of us. Winning for 'Har Safar Mein Dum Hai' is a beautiful tribute to our team’s hard work in creating stories that truly move people. It proves that our focus on emotional storytelling, strategic sports associations and multi-platform integration is exactly what resonates with today's audience.”


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