Kumho Tire USA, one of the world's leading tyre manufacturers, has added three new tyres to its lineup of ultra-high-performance tyres. The new tyres – Ecsta Sport All-Season PA71, Ecsta Sport PS72 and Ecsta Sport S PS72 – were showcased at the recently concluded SEMA 2024 event in Las Vegas and will be available in the spring of 2025.

Featuring wide and stiff outside tread blocks and zig-zag grooves on the inside tread blocks, the Ecsta Sport All-Season PA71 is an all-season tyre that enhances grip and traction in any weather condition without sacrificing performance. The lateral grooves in the tread design further aid in water drainage and maintain performance in wet weather. Equipped with proprietary ‘K-NOISE DEFENDER’ dimple design, the tyre provides excellent low-noise performance. The tyre also comes with a 50,000-mile (around 80,000 km) treadwear warranty to stand out as the perfect all-season tyre.

The Ecsta Sport PS72 and Ecsta Sport S PS72, on the other hand, are the most advanced ultra-high-performance summer tyres developed by Kumho Tire. Featuring an enhanced compound and special tread design, these summer tyres provide maximum traction and excellent performance in handling, stability, cornering and steering response in the rain as well as summer. Both the tyres come with a 30,000-mile (around 48,000 km) treadwear warranty.

Shawn Denlein, President – Sales and Marketing, Kumho Tire USA, said, "We are introducing our most technologically advanced ultra-high-performance tyres that set a new standard for what a high-performance tyre can and should be. We are continuing to deliver superior tyres with exceptional warranties at extremely competitive price points, which is what customers can and should expect from Kumho Tire.

"The Ecsta Sport All-Season PA71 delivers a combination that is hard to find. It offers true performance and grip, is excellent in wet weather and features a high-mileage warranty. This tyre pushes the limits of what is possible in an all-season, high-performance tyre.

"The Ecsta Sport PS72 and Ecsta Sport S PS72 product line sets Kumho Tire apart in the ultra-high-performance tyre space. The magic is in the details, and we left no stone unturned to design tyres with the mission to unleash peak performance and include an impressive tread wear warranty."

The Ecsta Sport All-Season PA71 is available in 56 sizes, ranging from 16-inch to 21-inch, whereas the Ecsta Sport PS72 is available in 56 sizes, ranging from 17-inch to 21-inch, and the Ecsta Sport S PS72 in 52 different sizes, ranging from 18-inch to 22-inch.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.

Trelleborg Tires will showcase its latest tyre solutions for the logistics and material handling industry at the upcoming Intermodal South America 2025, Latin America’s largest and most comprehensive event for logistics, intralogistics, cargo transportation, technology and foreign trade, from 22 to 24 April on booth L100.

Trelleborg's XP1000 tyre is engineered to deliver exceptional performance in terms of comfort, stability, fuel efficiency, durability and mileage. To tackle the demands of today's interlogistics work, this tyre is ideal. By using its unique integrated Pit Stop Line technology, fleet managers can better ensure operator safety and save waste and downtime by knowing when to change their tyres. Locally made, the XP1000 has a cutting-edge tread that is intended to operate sustainably. The tyre's revolutionary fibre composition, which is manufactured from recycled materials, reduces CO2 emissions by up to 110 tonnes annually while saving 866 tonnes of new materials. The new CX940 has an extra-strong casing, an enhanced tread design and a wear-resistant compound that lowers the chance of cuts and punctures. These qualities guarantee great stability, outstanding grip and superior load distribution.

Alessandro Sacco, Sales Director of Trelleborg Tires in South America, said, “Being able to respond quickly and effectively to the specific needs of the South American market is essential. Thanks to our local production, we’re bringing top-quality, high-performance tyres exactly where and when they’re needed. We’re not just supplying products; we’re delivering advanced tyre technology built to match the pace and pressure of today’s logistics. Whether our customers operate in high-intensity ports or dynamic warehouse environments, they can count on Trelleborg Tyres to deliver long-lasting performance while ensuring efficiency and cost-effectiveness every step of the way.”

The recently launched fifth-generation Pirelli P Zero UHP tyre has claimed the top spot in an independent comparative test conducted by Tyre Reviews for its standout grip, braking and driving comfort.

The new P Zero performed exceptionally well in a variety of categories when tested with a number of top UHP rivals. The tyre led the industry in wet grip and dry braking, and it performed exceptionally well in both wet and dry handling. Tyre reviews highlighted Pirelli's combination of safety, control and ride comfort, praising its excellent performance in real-world scenarios. The new P Zero received the highest ratings for braking, balance and stability in dry weather. Out of all the tyres that were tested, it had the best stopping power. Wet performance was almost as impressive, with the P Zero winning braking tests and demonstrating good resistance to aquaplaning, especially while turning. Tyre Reviews also praised its quiet and cozy ride, calling it one of the smoothest in its class.

The new P Zero is developed using Pirelli’s most sophisticated design procedures to date. During development, engineers employed proprietary algorithms and artificial intelligence technologies, which led to a revised tread shape and structure. The goal of these modifications is to shorten stopping distances and enhance tyre wear over time. Versions featuring Pirelli's Elect technology, a package designed specifically for electric and plug-in hybrid vehicles, are also available in the range. The company claims that Elect can contribute to a 10 percent increase in driving range.