LingLong Tire and Real Madrid Club de Fútbol (Real Madrid) held a meeting on 2 December at the Real Madrid Training Ground (Ciudad Deportiva) in Madrid, Spain. This was the first in-person meeting since the strategic collaboration was formally announced on 27 September.

The meeting was attended by representatives from both sides, including Wang Feng, Chairman of LingLong Tire; Álvaro Arbeloa, Real Madrid Ambassador and Emilio Butragueno, Director of Public Relations for Real Madrid. In order to experience the intense football culture and team spirit, they also went to the Real Madrid training facilities. During their journey to Madrid, LingLong Tire extended a special invitation to its international partners to attend a Real Madrid versus Getafe game at Santiago Bernabéu Stadium. This event showcased LingLong's brand image through brand displays around the stadium.

According to the partnership deal, LingLong will work with Real Madrid on market promotion, brand creation, fan interaction and other important areas, thereby increasing LingLong's worldwide visibility and impact. At the same time, LingLong will use Real Madrid's worldwide reach to deepen people's understanding of the product philosophy of safety and high value, as well as the goal of ecologically sustainable development.

Feng said, "The collaboration between LingLong Tire and Real Madrid Club de Fútbol represents an important showcase for the LingLong brand on the global stage. We look forward to elevating LingLong's brand influence worldwide through this partnership while also adding new brilliance to Real Madrid's outstanding track record and brand image."

Continental and Danish transport company DFDS are strongly committed to the development of sustainable logistics. With Europe's biggest fleet of heavy-duty electric trucks, the company uses Conti Eco Gen 5 tyres with optimised rolling resistance and high mileage, as well as the ContiConnect digital tyre management system for continuous monitoring. Both the companies have been collaborating effectively since the beginning of 2023.

With its well-balanced mix of high mileage and improved rolling resistance, the Conti Eco Gen 5 tyre series, which is a specialist for long-distance and regional transportation, powers DFDS' fleet of electric trucks. A quarter of the DFDS fleet is expected to be electrified by 2030. The ContiConnect digital tyre management system guarantees that DFDS monitors all of the fleet's tyres. Additionally, the fleet's range is extended by the digital tyre management system.

One of Denmark's oldest organisations, Det Forenede Dampskibs-Selskab (The United Steamship Company, DFDS) is made up of the business segments DFDS Ferry for maritime transportation, DFDS Logistics for road and rail transportation and DFDS Container Transport. The firm has a large fleet consisting of 70 maritime boats, 3,200 vehicles, and 15,200 trailers. The company has its own shore power infrastructure and charging stations in addition to a sizeable fleet of electric trucks.

Niklas Andersson, Executive Vice President and Head of Logistics, DFDS, said, “We are currently replacing our diesel trucks with electric trucks. We want to drive the transition to more sustainable road transportation and show that zero-emission transport is already a viable solution today. The expansion of our e-truck fleet helps to support more companies in decarbonising their supply chains and underlines our commitment to lead this development.”

Hinnerk Kaiser, Head of Product Development EMEA, Continental, said, “Sustainability and cost efficiency are attracting increasing interest on the market. The optimised rolling resistance and high mileage of Conti Eco tyres ensure that the energy efficiency of the truck increases and CO2 emissions are reduced.”

Carl-Johan Ejserholm, Fleet Manager, DFDS, said, “Thanks to the tyre sensors and the software, we have tyre inflation pressure, temperature and mileage permanently under control, avoid punctures and can carry out tyre changes according to plan. Efficient maintenance helps us to reduce operating costs. This is a benefit for us and a benefit for our customers, a benefit for everyone. By optimally managing journeys, we can minimise downtime for charging on route. More and more of our customers want us to drive battery-electric vehicles for them to further improve their environmental footprint. Digital tyre monitoring contributes to the efficient and more sustainable operation of our vehicles, which has a positive impact on our emission values.”

The German rubber industry has urged for an immediate implementation of the economic turnaround.

Addressing around 250 representatives of member companies of the employers' association of the German rubber industry (ADK) and the wdk at the ‘Day of the Rubber Industry’ event in Berlin, Michael Klein, President, wdk, said, “The economic turnaround manoeuvre must begin immediately. It is incomprehensible that the small key industries, which are so important for the German location, are not mentioned at all in the coalition agreement. The medium-sized companies are unsettled and urgently need planning security. This means an ambitious reduction of documentation and reporting obligations and the fastest possible relief in energy costs.”

According to the association, the regulatory procedures are particularly difficult for small and family-run businesses to comprehend. The German rubber industry is strong and resilient in decision-making, and it brings together major tyre manufacturers and producers of other rubber goods to form a formidable industry. However, it can only fully utilise its potential if the framework conditions are improved, which is the responsibility of the incoming federal government, stressed the wdk President.

Apollo Tyres has strengthened its renewable energy portfolio by acquiring an additional 3.43 percent stake in Green Infra Wind Power Projects Limited (GIWPPL), a wind power producer operating in Tamil Nadu.

In regulatory filings with the Bombay Stock Exchange and National Stock Exchange, the tyre manufacturer disclosed that its shareholding in GIWPPL will increase to 21.27 percent following the purchase of 60,000 equity shares at INR 10 per share, totalling INR 600,000.

The acquisition represents Apollo's growing commitment to green energy as part of its sustainability initiatives. Before this transaction, Apollo held a 17.84 percent stake in GIWPPL, comprising 312,000 equity shares.

GIWPPL, incorporated in July 2011, operates a 24-megawatt wind power project in Tamil Nadu and is a Sembcorp Green Infra Private Limited subsidiary. The company reported a turnover of INR 235.25 million for the fiscal year ended March 31, 2024, up from INR 208.81 million in the previous year.

This investment aligns with Apollo Tyres’ broader strategy to increase its renewable energy sourcing while potentially reducing its carbon footprint and energy costs across its manufacturing operations. Apollo Tyres stated the objective of the acquisition is for “procurement of wind power.”

Apollo Tyres, one of India’s leading tyre manufacturers, announced a change in its senior management structure as part of efforts to align its projects team with global manufacturing operations.

According to a regulatory filing with the National Stock Exchange of India and BSE Ltd, C Krishna Kumar, Vice President of Projects, will report directly to the Chief Manufacturing Officer. As a result of this reorganisation, Kumar will no longer be classified as part of the company’s senior management under SEBI’s Listing Obligations and Disclosure Requirements Regulations.

The Kochi-headquartered company stated that the change is designed to streamline reporting structures and better integrate the projects division with the company's global manufacturing framework.

Management adjustments are coming as tyre manufacturers worldwide focus on operational efficiencies amid challenging market conditions.