NEXEN TIRE has inaugurated the Purple Snow Ivalo Center, a new facility in Ivalo, Finland, specifically designed for the development and testing of winter and all-weather tyres. The launch event brought together the company’s Chief Technology Officer, Jong Myung Kim, and members of the European automotive media, who were able to witness the centre’s advanced capabilities firsthand. This included test-driving winter tyres and touring both the indoor and outdoor testing areas managed by UTAC, Europe’s premier automotive testing organisation, within whose expansive proving ground the new centre is situated near the Arctic Circle.

The establishment of this dedicated facility marks a significant step in the tyre manufacturer’s strategy to enhance its winter tyre research and development. It complements internal efforts such as a specialised laboratory focused on winter road surface characteristics. The newly secured proving ground, under a long-term lease, features a variety of snow handling tracks, including a large flat circuit and courses with different gradients and curves. This real-world testing environment is particularly crucial as several major European countries, including Germany, Italy and Sweden, now mandate the use of winter tyres bearing the Three-Peak Mountain Snowflake symbol. With Europe representing over 40 percent of the company’s revenue, strengthening competitiveness in this market is paramount.

A key advantage of the Ivalo location is its capability to test studded tyres, which are essential for the icy conditions found in Northern Europe, allowing for a more strategic response to regional demand. Beyond immediate testing, the centre serves as a vital link between virtual simulation and physical validation. Following the introduction of a high-dynamic driving simulator, the first in the Korean automotive industry, the company can now instantly verify its performance predictions with on-snow driving tests. This integration is expected to accelerate the advancement of AI-driven virtual development technologies and create new opportunities for original equipment projects, thereby strengthening the foundation for producing high-performance tyres.

This new testing infrastructure is one component of a broader market approach. Complementing the facility’s opening, NEXEN TIRE has been actively expanding its product portfolio. Recent additions include the WINGUARD Sport 3, launched in Europe last year, and the ongoing expansion of the N’BLUE 4Season 2 lineup, an all-weather tyre engineered to satisfy winter tyre requirements.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE said, “This testing centre brings together a uniquely favourable northern European location with a long winter season and the operational expertise of a leading testing specialist. It will serve as a key hub for advancing our research and development capabilities for winter and all-weather tyres. Based on this foundation, we will continue to enhance our testing and research capabilities in line with the requirements of the European and global markets and further strengthen our competitive position.”

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Kuraray America, Inc. marked National STEM Day on 8 November by spotlighting a community educational event that brought together 15 of its volunteers and students from the Houston Japanese Supplementary School at San Jacinto College for a day of hands-on exploration and discovery.

Participants engaged in activities illustrating how science, technology, engineering and mathematics (STEM) converge in chemical manufacturing. Experiments with superabsorbent polymer beads explored chemistry and material properties, while a tour of the college’s facilities introduced industrial equipment. Students also learned about water filtration and distillation processes and how mathematical concepts underpin scientific and engineering applications.

One student showed particular interest in the distillation tower, linking the experience to the Kuraray Group’s contributions to everyday life and its mission of achieving for people and the planet what no one else can. The event also benefited KAI volunteers, who shared technical knowledge, exchanged perspectives and learned alongside potential future scientists and engineers.

Kuraray America thanked Reiko Fuwa and Tomohiro Tani for coordinating the visit, Hans Vandommele for sharing his expertise and all 15 KAI volunteers. The company also expressed appreciation to San Jacinto College for facility access and to the Houston Japanese Supplementary School students for their curiosity, enthusiasm and thoughtful questions.

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Liberty Tire Recycling attended the 2026 SEMA Show in Las Vegas, held from 3–6 November at the Las Vegas Convention Center. The automotive aftermarket event, one of the industry's largest, drew over 160,000 attendees from the automotive, tyre and transportation sectors to review new products, technologies and business opportunities.

The Lakin Tire brand, a consistent SEMA exhibitor, once again used the show to reinforce industry relationships and present Liberty's tyre collection, recycling and sustainable resource management capabilities. Personnel from Grade/Used Tires, Commercial Truck Tires, Metals, Recycling and Collection, together with corporate and regional leadership, met customers, suppliers and industry professionals from around the world.

The booth received existing and prospective customers from numerous tyre and automotive segments during the week. Costco Wholesale Corporate Office, United Tires and UTU Wholesale were among the organisations that stopped by to examine Liberty Tire's products, services and nationwide reach. The company viewed the event as an effective forum for monitoring emerging market trends and demonstrating its position in recycling and sustainability, alongside its focus on innovation, workforce development and circular economy principles.

A memorable moment came when a high school shop teacher and students, attending through a special educator programme, toured the booth to learn about tyre recycling and industry operations. Liberty team members provided industry insights, outlined career pathways and acknowledged educators' contribution to developing future skilled trades professionals, supplying tyre inflation gauges for classroom use.

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Laufenn, Hankook's associate brand, earned a ‘Good’ ratingwith an overall score of 2.2 for its G Fit 4S in the Auto Bild Allrad all-season SUV tyre test published on 8 October 2026 (issue 41). The tyre competed credibly against 11 rivals from established premium marques, finishing competitively in a 12-strong field.

Wet handling proved a particular strength, with the G Fit 4S collecting the second-highest rating shared with other models. Aquaplaning resistance also impressed, as the tyre held its line until stability began to fade at roughly 100 kmph (62 mph). In snow, it recorded the third-shortest braking distance, matching two other contenders.

Testing spanned snow, wet and dry disciplines, each weighted equally in the final ranking, with a third-generation MINI Countryman serving as the test vehicle. Snow assessments were carried out in New Zealand, while European venues hosted the wet and dry evaluations. The jury's conclusion underscored Laufenn's value-focused positioning, finding the G Fit 4S a solid option for cost-conscious buyers.

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Tyres Europe has underscored that tyres qualify as fully recyclable under ISO 22628:2002 and UN Regulation No. 133, describing the established methodology as a robust foundation for assessing tyre recyclability. The organisation recently set out its position on the matter.

The distinction between recyclability and actual recycling rates is central to the group's argument. Recyclability refers to the technical potential of a product and its materials to be recycled, while the real rate hinges on treatment capacity and demand for secondary raw materials. Regulatory frameworks should therefore separate the two concepts clearly and align with an internationally recognised standard.

Tyres consist of rubber compounds, chemical additives and reinforcing textile and steel cords, and at end of life they are separated into rubber, textile and steel fractions, all of which existing mechanical or chemical routes can recycle. Mechanical processing yields rubber granules and powders usable as secondary raw materials across many applications, recovered textiles can be further processed and valorised, and cleaned recovered steel can re-enter metal recycling and steelmaking.

Tyres Europe pledged continued cooperation with policymakers and value-chain partners to strengthen circularity and maximise recovery of valuable tyre materials in Europe, with the full paper available on its website.

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