- NEXEN TIRE
- 2025 International Design Excellence Awards
- IDEA 2025
- NEXIST
- CELLEXIS
- Korea Institute of Design Promotion
Nexen Tire Secures Two Spots As Finalist At 2025 IDEA Design Awards
- By TT News
- September 29, 2025
NEXEN TIRE has been distinguished as a finalist in two categories at the prestigious 2025 International Design Excellence Awards (IDEA). The company earned this recognition for its visionary concept tyres, NEXIST and CELLEXIS, which were developed to address the complex transportation challenges of future megacities. The IDEA awards, hosted by the Industrial Designers Society of America, are globally renowned for honouring superior achievement in design innovation, aesthetic appeal, user benefit and societal value.
The NEXIST concept is engineered for a future of urban air mobility, anticipating a landscape where traditional road space is scarce. It is designed as a lightweight, high-performance component for fully autonomous vehicles capable of vertical take-off, utilising advanced carbon composites while retaining the familiar form of a tyre. The second concept, CELLEXIS, reimagines public transport with a modular system inspired by the efficiency of a red blood cell. Its unique spherical structure, equipped with multi-directional omni wheels, functions simultaneously as the tyre, a docking mechanism and a passenger entry point, aiming to streamline urban transit and lessen reliance on private cars.
These projects are the result of a collaboration with the Korea Institute of Design Promotion, an agency of South Korea's Ministry of Trade, Industry and Energy. For NEXEN TIRE, such concept tyres are a critical platform for demonstrating technological leadership, design philosophy and a commitment to sustainable mobility. This accolade marks the third recent year the company has been honoured with an IDEA award, following wins in 2022 and 2023, highlighting a sustained commitment to pioneering design.
This latest achievement is part of a broader pattern of international recognition for NEXEN TIRE in 2025. The company also secured a Red Dot Design Award for its Winguard Sport 3 tyre and a North American Green Good Design Award for its N’FERA Sport R and N’BLUE 4Season 2 models, collectively affirming its growing stature and competitive edge in the realm of innovative and environmentally conscious design.
John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “This award is a testament to our philosophy and innovative efforts to deliver differentiated experiences that resonate globally. We will continue to develop designs and technologies that bridge the present and future of mobility.”
Kuraray America Marks National STEM Day With San Jacinto College Event
- By TT News
- November 13, 2026
Kuraray America, Inc. marked National STEM Day on 8 November by spotlighting a community educational event that brought together 15 of its volunteers and students from the Houston Japanese Supplementary School at San Jacinto College for a day of hands-on exploration and discovery.
Participants engaged in activities illustrating how science, technology, engineering and mathematics (STEM) converge in chemical manufacturing. Experiments with superabsorbent polymer beads explored chemistry and material properties, while a tour of the college’s facilities introduced industrial equipment. Students also learned about water filtration and distillation processes and how mathematical concepts underpin scientific and engineering applications.

One student showed particular interest in the distillation tower, linking the experience to the Kuraray Group’s contributions to everyday life and its mission of achieving for people and the planet what no one else can. The event also benefited KAI volunteers, who shared technical knowledge, exchanged perspectives and learned alongside potential future scientists and engineers.

Kuraray America thanked Reiko Fuwa and Tomohiro Tani for coordinating the visit, Hans Vandommele for sharing his expertise and all 15 KAI volunteers. The company also expressed appreciation to San Jacinto College for facility access and to the Houston Japanese Supplementary School students for their curiosity, enthusiasm and thoughtful questions.


Liberty Tire Recycling Showcases Recycling Leadership At SEMA 2026
- By TT News
- November 12, 2026
Liberty Tire Recycling attended the 2026 SEMA Show in Las Vegas, held from 3–6 November at the Las Vegas Convention Center. The automotive aftermarket event, one of the industry's largest, drew over 160,000 attendees from the automotive, tyre and transportation sectors to review new products, technologies and business opportunities.
The Lakin Tire brand, a consistent SEMA exhibitor, once again used the show to reinforce industry relationships and present Liberty's tyre collection, recycling and sustainable resource management capabilities. Personnel from Grade/Used Tires, Commercial Truck Tires, Metals, Recycling and Collection, together with corporate and regional leadership, met customers, suppliers and industry professionals from around the world.

The booth received existing and prospective customers from numerous tyre and automotive segments during the week. Costco Wholesale Corporate Office, United Tires and UTU Wholesale were among the organisations that stopped by to examine Liberty Tire's products, services and nationwide reach. The company viewed the event as an effective forum for monitoring emerging market trends and demonstrating its position in recycling and sustainability, alongside its focus on innovation, workforce development and circular economy principles.
A memorable moment came when a high school shop teacher and students, attending through a special educator programme, toured the booth to learn about tyre recycling and industry operations. Liberty team members provided industry insights, outlined career pathways and acknowledged educators' contribution to developing future skilled trades professionals, supplying tyre inflation gauges for classroom use.
Laufenn G Fit 4S Earns ‘Good’ Rating In Auto Bild Allrad All-Season SUV Tyre Test
- By TT News
- November 12, 2026
Laufenn, Hankook's associate brand, earned a ‘Good’ ratingwith an overall score of 2.2 for its G Fit 4S in the Auto Bild Allrad all-season SUV tyre test published on 8 October 2026 (issue 41). The tyre competed credibly against 11 rivals from established premium marques, finishing competitively in a 12-strong field.
Wet handling proved a particular strength, with the G Fit 4S collecting the second-highest rating shared with other models. Aquaplaning resistance also impressed, as the tyre held its line until stability began to fade at roughly 100 kmph (62 mph). In snow, it recorded the third-shortest braking distance, matching two other contenders.
Testing spanned snow, wet and dry disciplines, each weighted equally in the final ranking, with a third-generation MINI Countryman serving as the test vehicle. Snow assessments were carried out in New Zealand, while European venues hosted the wet and dry evaluations. The jury's conclusion underscored Laufenn's value-focused positioning, finding the G Fit 4S a solid option for cost-conscious buyers.
Tyres Europe Backs International Standards As Basis For Tyre Recyclability Assessment
- By TT News
- November 12, 2026
Tyres Europe has underscored that tyres qualify as fully recyclable under ISO 22628:2002 and UN Regulation No. 133, describing the established methodology as a robust foundation for assessing tyre recyclability. The organisation recently set out its position on the matter.
The distinction between recyclability and actual recycling rates is central to the group's argument. Recyclability refers to the technical potential of a product and its materials to be recycled, while the real rate hinges on treatment capacity and demand for secondary raw materials. Regulatory frameworks should therefore separate the two concepts clearly and align with an internationally recognised standard.
Tyres consist of rubber compounds, chemical additives and reinforcing textile and steel cords, and at end of life they are separated into rubber, textile and steel fractions, all of which existing mechanical or chemical routes can recycle. Mechanical processing yields rubber granules and powders usable as secondary raw materials across many applications, recovered textiles can be further processed and valorised, and cleaned recovered steel can re-enter metal recycling and steelmaking.
Tyres Europe pledged continued cooperation with policymakers and value-chain partners to strengthen circularity and maximise recovery of valuable tyre materials in Europe, with the full paper available on its website.

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