Nokian Tyres held the groundbreaking ceremony of its new passenger car tyre plant, the industry’s first zero CO2 emission plant, in Romania. 

The plant is expected to be operational commercially by the beginning of 2025, catering to customers mainly in Central Europe. The first tyres are estimated to be produced in the second half of 2024. 

With a total investment of EUR 650 million, the plant, which will have an annual production capacity of six million tyres, is being built in the North- West of Romania in the city of Oradea, an important regional and European hub of many transport routes.

Nokian Tyres is waiting for the final decision from the EU for its EU funding application for some EUR 100 million, which the Romanian government already approved earlier this year, said the tyre company. 

The factory will concentrate on producing larger rim-size passenger and SUV tyres that will be primarily sold in the Central European market. The site will also house a distribution facility for storage and distribution of tyres. The combined built-up area totals some 100,000 m2.

“This investment is a significant strategic step enabling our future growth and development. A world-class manufacturing facility in Europe is a key step in getting additional capacity and creating a balanced manufacturing platform as we build the new Nokian Tyres,” says Jukka Moisio, President and CEO of Nokian Tyres.

“We are very proud to build the first zero CO2 emission factory in the tyre industry. This means, for instance, that energy used at the factory comes from renewable sources and steam needed for the tyre manufacturing process is generated fully without fossil fuels. Furthermore, the site location in Romania supports the target as we can utilize green energy produced near the site. We are committed to building a sustainable and competitive tyre production facility,” he continues.

“Central Europe is an important market for us, and the investment shows our commitment to the market. The new site will be strategically located close to our customers. After a thorough evaluation of over 40 locations and several factors, such as skilled workforce availability, logistical advantages, and stable business environment, it was clear that Oradea was the best choice for our new factory,” says Adrian Kaczmarczyk, SVP, Supply Operations. 

The new plant is expected to have around 500 employees, including production as well as managerial positions. The recruitment will accelerate in 2024 and continue until the full workforce of the factory has been hired and the factory starts its operations. 

“We will cooperate with the local schools in Oradea to provide the right type of training to our future employees. In the beginning, we will utilize the inhouse knowledge and the experience we obtained when we built our factory in the US. We will bring some 20–25 people from Finland to Oradea to help set-up the factory,” says Adrian Kaczmarczyk, SVP, Supply Operations.

In addition to building a new passenger car tyre factory in Oradea, Nokian Tyres continues to increase capacity at the existing factories in Finland and the US and grow contract manufacturing. As a result, nokian Tyres aims to build a global capacity of 15 million tyres by 2027.

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.