The German Agricultural Society (DLG) has conferred a prestigious Agritechnica Innovation Silver Medal upon Nokian Tyres for its Intuitu 2.0 Smart Pressure Assistant. This next-generation smart tyre technology, designed for the Nokian Soil King VF tractor tyres, was recognised as a significant advancement for the agricultural sector by the award's independent jury of experts.

The Intuitu 2.0 system addresses a core operational challenge for farmers by introducing intelligent load-sensing capabilities. Through specialised sensors embedded within the tyre, the technology continuously monitors the axle load of the tractor during normal driving conditions. It then processes this real-time data to provide the operator with a precise recommendation for the correct tyre pressure. This guidance is crucial for adapting to different tasks, ensuring optimal pressure for both efficient road travel and effective fieldwork, thereby improving overall productivity and reducing soil compaction.

This award-winning innovation is an evolution of Nokian's initial Intuitu concept, which was first introduced in 2020. The system's functionality is accessed via a user-friendly mobile application, making advanced tyre management accessible directly to the farmer. The Agritechnica Innovation Award is a highly respected honour in the global agricultural machinery industry, with winners selected based on their potential to advance farming practices, enhance efficiency and promote sustainability. This year, the jury assessed 251 entries, awarding only two Gold and 22 Silver Medals. The Silver Medal specifically acknowledges innovations that constitute a clear improvement on existing products, demonstrate practical relevance and enhanced reliability and have a positive environmental impact.

The official launch for the Intuitu 2.0 Smart Pressure Assistant is scheduled for October. Following this, the technology will be presented to the international agricultural community at the Agritechnica 2025 fair in Hannover, which runs from 9 to 15 November. The development process for this project received partial financial support from Business Finland.

Paolo Pompei, President & CEO, Nokian Tyres, said, “Intuitu 2.0 provides farmers with a unique way to make the most out of their machines while maximising productivity, lowering fuel consumption, protecting soil and extending tyre life. We are very excited to launch the new technology in October, and very proud that its exceptional value and impact has also been recognised by DLG.”

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Kuraray America, Inc. marked National STEM Day on 8 November by spotlighting a community educational event that brought together 15 of its volunteers and students from the Houston Japanese Supplementary School at San Jacinto College for a day of hands-on exploration and discovery.

Participants engaged in activities illustrating how science, technology, engineering and mathematics (STEM) converge in chemical manufacturing. Experiments with superabsorbent polymer beads explored chemistry and material properties, while a tour of the college’s facilities introduced industrial equipment. Students also learned about water filtration and distillation processes and how mathematical concepts underpin scientific and engineering applications.

One student showed particular interest in the distillation tower, linking the experience to the Kuraray Group’s contributions to everyday life and its mission of achieving for people and the planet what no one else can. The event also benefited KAI volunteers, who shared technical knowledge, exchanged perspectives and learned alongside potential future scientists and engineers.

Kuraray America thanked Reiko Fuwa and Tomohiro Tani for coordinating the visit, Hans Vandommele for sharing his expertise and all 15 KAI volunteers. The company also expressed appreciation to San Jacinto College for facility access and to the Houston Japanese Supplementary School students for their curiosity, enthusiasm and thoughtful questions.

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Liberty Tire Recycling attended the 2026 SEMA Show in Las Vegas, held from 3–6 November at the Las Vegas Convention Center. The automotive aftermarket event, one of the industry's largest, drew over 160,000 attendees from the automotive, tyre and transportation sectors to review new products, technologies and business opportunities.

The Lakin Tire brand, a consistent SEMA exhibitor, once again used the show to reinforce industry relationships and present Liberty's tyre collection, recycling and sustainable resource management capabilities. Personnel from Grade/Used Tires, Commercial Truck Tires, Metals, Recycling and Collection, together with corporate and regional leadership, met customers, suppliers and industry professionals from around the world.

The booth received existing and prospective customers from numerous tyre and automotive segments during the week. Costco Wholesale Corporate Office, United Tires and UTU Wholesale were among the organisations that stopped by to examine Liberty Tire's products, services and nationwide reach. The company viewed the event as an effective forum for monitoring emerging market trends and demonstrating its position in recycling and sustainability, alongside its focus on innovation, workforce development and circular economy principles.

A memorable moment came when a high school shop teacher and students, attending through a special educator programme, toured the booth to learn about tyre recycling and industry operations. Liberty team members provided industry insights, outlined career pathways and acknowledged educators' contribution to developing future skilled trades professionals, supplying tyre inflation gauges for classroom use.

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Laufenn, Hankook's associate brand, earned a ‘Good’ ratingwith an overall score of 2.2 for its G Fit 4S in the Auto Bild Allrad all-season SUV tyre test published on 8 October 2026 (issue 41). The tyre competed credibly against 11 rivals from established premium marques, finishing competitively in a 12-strong field.

Wet handling proved a particular strength, with the G Fit 4S collecting the second-highest rating shared with other models. Aquaplaning resistance also impressed, as the tyre held its line until stability began to fade at roughly 100 kmph (62 mph). In snow, it recorded the third-shortest braking distance, matching two other contenders.

Testing spanned snow, wet and dry disciplines, each weighted equally in the final ranking, with a third-generation MINI Countryman serving as the test vehicle. Snow assessments were carried out in New Zealand, while European venues hosted the wet and dry evaluations. The jury's conclusion underscored Laufenn's value-focused positioning, finding the G Fit 4S a solid option for cost-conscious buyers.

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Tyres Europe has underscored that tyres qualify as fully recyclable under ISO 22628:2002 and UN Regulation No. 133, describing the established methodology as a robust foundation for assessing tyre recyclability. The organisation recently set out its position on the matter.

The distinction between recyclability and actual recycling rates is central to the group's argument. Recyclability refers to the technical potential of a product and its materials to be recycled, while the real rate hinges on treatment capacity and demand for secondary raw materials. Regulatory frameworks should therefore separate the two concepts clearly and align with an internationally recognised standard.

Tyres consist of rubber compounds, chemical additives and reinforcing textile and steel cords, and at end of life they are separated into rubber, textile and steel fractions, all of which existing mechanical or chemical routes can recycle. Mechanical processing yields rubber granules and powders usable as secondary raw materials across many applications, recovered textiles can be further processed and valorised, and cleaned recovered steel can re-enter metal recycling and steelmaking.

Tyres Europe pledged continued cooperation with policymakers and value-chain partners to strengthen circularity and maximise recovery of valuable tyre materials in Europe, with the full paper available on its website.

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