Pirelli's Cyber Tyre has been distinguished as the Vehicle-to-Everything (V2X) Innovation of the Year at the 2025 AutoTech Breakthrough Awards. This accolade, presented by the Tech Breakthrough platform, recognises leading advancements in the automotive technology sector. The Cyber Tyre system represents a significant step forward as the first intelligent tyre capable of directly gathering data, processing it through Pirelli's proprietary algorithms and communicating the information in real-time to the vehicle's electronic systems. This integration enhances driving dynamics, safety and connectivity with broader digital infrastructures.

The technology functions through sensors embedded within the tyre tread that monitor critical parameters including pressure, temperature, load and wear. After this data is processed, it is relayed to the vehicle's control unit, allowing for the optimisation of electronic stability control, anti-lock braking systems and traction control. Developed in collaboration with Bosch Engineering, the system is seamlessly incorporated into the vehicle's electronic architecture.

Beyond improving the performance of individual vehicles, the Cyber Tyre enables communication between vehicles and with road infrastructure. This V2X capability supports the development of smart cities by providing data that can improve urban mobility planning, issue warnings about road conditions, interact with traffic signals and enhance fleet management. Such features are vital for the progression of autonomous driving technologies. Currently available on several high-end vehicles, the technology is being expanded to other premium platforms, with a recent agreement confirming its future integration into Aston Martin's luxury models.

AutoTech Breakthrough stated, “Cyber Tyre is a key technology for the future of smart mobility, which includes autonomous driving, connected vehicles and the digitalisation of infrastructures. By integrating intelligence directly into the tyre, Pirelli Cyber Tyre makes transport systems safer as well as sustainable and data-driven.”

Piero Misani, CTO, Pirelli, said, “This recognition highlights the value of Cyber Tyre, which gives the tyre a new role in the revolution currently taking place in mobility. In Software-Defined Vehicles (SDV), the availability of precise real-time data is essential: our technology enables, for the first time, the transmission of detailed information to the vehicle’s electronics regarding the tyre’s status and road surface conditions, improving safety, performance and efficiency. The system has already been adopted on high-end vehicles, with the goal of extending its application to an increasingly wider audience and to different functionalities towards other systems thanks to V2X connectivity.”

Comments (0)

ADD COMMENT

Link Copied!

In a significant step for their global partnership, ZC Rubber recently hosted a management delegation from Arsenal Football Club at its headquarters. The visit provided the Arsenal team with a comprehensive look at ZC Rubber's operations, including a tour of the corporate showroom to understand the company's history, product range and innovative vision. The delegation also witnessed the advanced production processes at the state-of-the-art Future Factory, observing firsthand the smart manufacturing and automation that define industry standards for quality.

Following the tours, both parties convened to assess the progress of their collaboration and strategise for its future development. Since the partnership began, ZC Rubber has successfully elevated its international brand by leveraging Arsenal’s global platform. This has included stadium advertising and a variety of exclusive events for distributors and customers, such as VIP matchday experiences and digital campaigns designed to foster deeper fan engagement. This high-level meeting has not only strengthened the relationship between the two organisations but has also paved the way for new cooperative initiatives. Together, ZC Rubber and Arsenal are focused on creating unique value for a global audience and building a partnership dedicated to achieving mutual, sustainable growth.

Shen Haoyu, Deputy General Manager, Zhongce Rubber Group, said, “Our partnership with Arsenal is a key step in ZC Rubber’s globalization strategy. We move forward together with an unwavering pursuit of excellence. Through this partnership, our brand shines on the pitch while more consumers worldwide come to know ZC Rubber for quality and innovation. Working with Arsenal has broadened our reach and created tangible value for our customers and distributors. Looking ahead, we will continue to advance with ambition and deliver even greater results together.”

Comments (0)

ADD COMMENT

Link Copied!

For over a decade, a strong partnership has existed between Danish bus operator AarBus and tyre manufacturer Continental, a collaboration now central to a significant green transition in public transport. Serving the city of Aarhus and its environs, AarBus equips its entire fleet of city buses with Continental's premium tyres, a choice driven by the critical need for operational reliability and outstanding durability. This commitment has recently expanded to include Continental's digital tyre monitoring system, ContiConnect, aligning with the company's deep-seated philosophy of reducing its CO2 emissions and overall ecological footprint. A testament to this ambition is the fact that every second bus in their modern fleet is already electric, with a clear goal for 168 of their vehicles to be clean, zero-emission models by 2027, according to Managing Director Hans Jørgen Østergaard.

This strategic direction places AarBus firmly on course with broader European objectives, including a European Commission target for 90 percent of new city buses to be emission-free by 2030. The environmental benefits of this shift are already substantial. Since introducing its first four electric buses in 2019, AarBus has prevented approximately 14,095 tonnes of CO2 from entering the atmosphere, a saving equivalent to the annual emissions of over 9,000 cars. Hans Jørgen Østergaard notes that in 2024 alone, the company saved 4,681 tonnes of CO2, representing a 35 percent reduction compared to its 2018 levels when it relied entirely on diesel. In this context, selecting the right tyres becomes a crucial factor in maximising efficiency and minimising environmental impact, proving essential for the economical operation of a modern fleet.

The specific demands of electric buses have directly influenced tyre design. Hinnerk Kaiser, Head of Product Development EMEA at Continental, explains that tyres like the Conti Urban HA 5 were developed precisely for the unique requirements of electric drives, which feature higher torque and increased weight. These energy-saving tyres with low rolling resistance are engineered to withstand the additional stresses of frequent stops and tight curbs common in urban settings. Their robust construction, including reinforced sidewalls and a durable rubber compound, is intended to maximise longevity. This design philosophy supports a circular economy concept that extends the tyre's life cycle through retreading, thereby reducing its overall environmental footprint.

The integration of the ContiConnect live digital tyre pressure monitoring system brings another layer of efficiency and safety to AarBus operations. By ensuring buses consistently operate with correct tyre pressure, the system prevents gradual pressure loss and the vehicle breakdowns that can result from flat tyres. This enhances operational reliability for the company's approximately 80,000 weekly trips, making the daily work of its 578 drivers easier and more predictable. This reliability is especially critical for electric buses, where maintaining optimal range is a key operational concern. The transition to an electric fleet at AarBus, initiated by a political decision from the Aarhus city administration, underscores the company's commitment to its environmental certification and corporate philosophy. Through this comprehensive partnership, Continental's tyre solutions are helping to ensure that the AarBus fleet is not only environmentally friendly but also reliably and safely on the road, driving the future of sustainable public transport.

Comments (0)

ADD COMMENT

Link Copied!

Linglong Tire has secured a prominent advertising presence on 500 baggage trolleys at Munich Airport, strategically timed for the peak refitting period. This campaign expands the visibility of its group portfolio, featuring the Crosswind and Leao Tire brands alongside the flagship Linglong name. The trolley advertisements showcase various tyre portfolios, including summer, winter and all-season options, while also emphasising the company's European production and football sponsorships.

The location offers access to a vast international audience, as Munich Airport is a major European hub serving over 41 million travellers each year. More than half of these passengers are international, representing a highly valuable and global demographic for the three brands. This high-traffic environment provides an ideal platform to strengthen international brand recognition and connect with a key customer base.

Comments (0)

ADD COMMENT

Link Copied!

Titan International Inc. has launched its first steel-belted skid steer tyre, the Carlstar Ultra Guard Steel line. This strategic introduction marks a significant step in the company's commitment to becoming a comprehensive, full-service provider across all tyre categories and applications. The new product directly responds to market demand for a high-performance, steel-belted option engineered for the most punishing environments, including construction sites and areas with extreme puncture risks.

The Ultra Guard Steel is built for operators who demand maximum durability without sacrificing comfort. Its heavy-duty steel-belt construction provides a more than 150 percent improvement in puncture resistance over traditional bias tyres. The design also incorporates a larger lug pattern for enhanced load distribution and endurance, while a flexible sidewall improves ride quality through superior shock absorption.

For increased capability, the tyre features a deeper tread depth and greater surface contact, delivering exceptional grip and traction. A built-in robust rim guard offers critical protection against damage, a feature often missing from competitor products. This tyre is engineered to deliver premium performance across diverse industries, giving operators greater confidence. The Ultra Guard Steel line is available for pre-order, with shipments anticipated in February 2026.

Travis Little, General Manager of Ag, Construction and Industrial products for the Carlstar and Carlisle brands, said, “We listened to our customers and studied competitor offerings to engineer a tyre that raises the bar for durability and rider comfort.”

Comments (0)

ADD COMMENT

Link Copied!