Pirelli’s 2027 Calendar Becomes A Posthumous Tribute To Raghu Rai
- By TT News
- May 08, 2026
Pirelli has confirmed that India will be the central theme of its 2027 calendar, marking a historic first for the publication. For the first time since the calendar’s inception, two distinct photographers have been commissioned to work on the project: Norwegian artist Sølve Sundsbø and celebrated Indian master Raghu Rai. Deep sorrow has followed Rai’s recent passing, felt profoundly by his family and those who collaborated with him. In the three months before his death, Rai had been fully dedicated to developing an original photographic series rooted in his heritage and personal vision of India.
Pirelli and the Rai family have pledged to complete Rai’s contribution to the calendar. Stepping into his role with honour is his daughter, Avani Rai, an internationally acclaimed photographer in her own right. She will work to faithfully realise her father’s artistic intentions for the series, ensuring his creative vision endures.
Alongside this effort, Pirelli has gladly invited Sundsbø back for a second consecutive year, following his work on the 2026 edition. His signature sensitivity and innovative aesthetic will combine with Avani Rai’s intimate knowledge of her father’s craft and her own personal experience of India, offering two compelling and complementary perspectives on the country.
Avani Rai said, “The work my father created for Pirelli was a tribute to India – bringing together his lifelong vision with a more contemporary expression of its people and diversity, something he was always deeply drawn to. I cannot bear the thought of it remaining unrealised. Bringing it to life feels deeply personal, as if I am stepping into his gaze and the way he saw India through his camera. Photography was his gift to me – not just as a craft, but as a way of seeing – and in that we found a quiet, profound connection. Carrying this forward feels like a way of staying close to him, of keeping a part of him alive within me.”
Sundsbø said, “It’s a great honour to be invited again to contribute to the Pirelli Calendar. I am very pleased to do so alongside Avani Rai and pay tribute to her father’s legacy. It’s a momentous opportunity to explore India. We will both do our utmost to celebrate the country and Rai’s memory with this collaboration.”
Golden Power Decree Adopted To Shield Pirelli-ABET HTS Defence Sector Activities
- By TT News
- September 29, 2026
Pirelli & C. S.p.A. (Pirelli) and ABET High Tech Solutions S.r.l. (ABET HTS) were formally notified on 28 September 2026 of a Prime Ministerial Decree approved on 24 September 2026. The measure followed a Golden Power Procedure initiated by the Prime Minister’s Office after the two companies submitted a joint notification concerning their defence-sector activities and related plans.
Central to that notification was a co-development agreement announced on 5 August 2026. The arrangement covers joint technological work on remote-controlled electric ground vehicles intended for rescue operations in particularly difficult and extreme environments and on challenging surfaces.
The decree identified as strategically significant for Italy’s defence system, under Article 1 of Legislative Decree No. 21 of 2012, both the defence-related work of Pirelli and ABET HTS and the co-development agreement itself. Consequently, the Cabinet exercised special powers over the matter.
Acting on maximum precaution and to safeguard fundamental national defence and security interests, the decree imposed techno-organisational measures on both firms. These are designed to protect industrial property rights, know-how, products and related data of strategic value while ensuring continuity and standards in their research and development activities in the sector, both current and future. Pirelli and ABET HTS received the decision favourably.
Titan International Marks 10 Years Of Titan Strong Seller Associate Dealer Program
- By TT News
- September 29, 2026
Titan International, Inc. is celebrating the 10th anniversary of its Titan Strong Seller Associate Dealer Program, a decade defined by partnership, expansion and mutual achievement with its Associate Dealers and Master Distributors. What began as a dealer engagement initiative has grown into a central pillar of the company’s strategy, now counting hundreds of additional Associate Dealers and more than double the participation seen in its first full year. Over 30 percent of current members have remained with the programme since its early days, underscoring its success in retention, consistency and lasting value.
Associate Dealers in the programme consistently deliver strong results, supported by a broad set of benefits built to drive business growth and operational excellence. These include uncapped earning potential through volume incentives, priority access to new products and pre-order opportunities that offer a critical time-to-market edge and ongoing training and education. Hundreds of dealers receive instruction through Titan University and Advanced TIA Tire Service Training, while marketing support and sales tools are available via Titan’s dealer portal, THE HUB. Members also gain access to hundreds of products across multiple segments, opening new revenue streams and customer opportunities. Together, these elements form an ecosystem connecting dealers to Titan’s expertise, innovation and support network.

Titan’s industry partners demonstrate proper demounting techniques during the 2024 Advanced TIA Ag and OTR Tire Service Training.
Adaptability has been central to the programme’s longevity. Instead of remaining static, Titan has continually refined the initiative to keep it competitive, relevant and valuable amid rapid market change. To mark the milestone, the company unveiled a new ‘Decade of Strength’ emblem and updated marketing materials. Anniversary initiatives include a lowered first-tier incentive threshold, allowing dealers to begin earning rewards earlier in the year, special recognition for founding Associate Dealers and exclusive events such as a dedicated Associate Dealer and leadership dinner during Titan University in January and an upcoming event at the Farm Progress Show.
Looking ahead, Titan remains committed to strengthening its dealer network through continued investment in training, product innovation and programme improvements. The Titan Strong Seller Associate Dealer Program will keep serving as a strategic growth platform, helping dealers expand into new segments, seize emerging opportunities and stay competitive in a shifting marketplace.
Kendra Mann, Director of Aftermarket Sales, said, “For the past decade, the Titan Strong Seller Associate Dealer Program has reflected our unwavering commitment to our dealers’ success. This is not a transactional programme; it is a true growth partnership. By continuously investing in training, expanding product access and refining incentives, we’ve built a model that empowers dealers to grow their businesses while staying closely connected to Titan.”
Sam Morrison, Sales Programs and Promotions Manager, said, “What makes this programme unique is the combination of direct access to Titan and the strong partnerships we’ve built with our Master Distributors. Together, we’re able to provide Associate Dealers with the support, expertise and resources they need to succeed in their local markets.”
Michelin-Backed Biotech Open Platform Begins Operations In France
- By TT News
- September 29, 2026
Michelin-backed Biotech Open Platform has commenced operations at its new facility in France, with its first advanced fermentation projects now underway. The EUR-20-million site is located in the Sustainable Materials Centre within the Michelin Innovation Park – Cataroux in Clermont-Ferrand.
The platform supports start-ups, industrial companies and R&D organisations in developing, optimising, scaling up and validating fermentation-based processes, aiming to ensure more innovations progress from laboratory scale to conditions representative of industrial production. It offers integrated fermentation, purification and bioprocess development capabilities, including a complete fermentation line with a capacity of up to 15m³ and semi-industrial purification systems that remain rare in Europe. These capabilities meet the most stringent standards, particularly those applicable to food production, and enable production of sufficient volumes for application testing and validation stages preceding potential commercial production.

As scrutiny of fossil-based ingredients and resources grows, industrial biotechnology and advanced fermentation are opening opportunities to produce molecules, ingredients and materials from renewable resources. Advanced fermentation, including precision fermentation, uses microorganisms such as yeasts, bacteria, microalgae and fungi as ‘microfactories’ capable of producing proteins, enzymes, food ingredients, cosmetic actives and bio-based materials for sectors including food and beverages, cosmetics, agriculture, chemicals and biomaterials.

Announced in 2024, the platform was born from a joint initiative by Danone, Michelin, DMC Biotechnologies, Crédit Agricole Centre France, Clermont Auvergne Innovation and Greentech. Dedicated teams and its own infrastructure guarantee strict project confidentiality and intellectual property protection, while Clermont Auvergne Métropole and the European Union, through the European Regional Development Fund, have supported creation of this strategic biotechnology infrastructure.

Florent Menegaux, Chairman, Michelin Group, said, “With the inauguration of Biotech Open Platform, we are turning a strong conviction into an industrial reality: biotechnology will play a major role in the sustainable transformation of many sectors. By providing companies with an open infrastructure and leading expertise, we want to accelerate the transition from research to industry. For Michelin, this is an opportunity to explore new ways of replacing certain molecules currently derived from petrochemicals with more sustainable, bio-based alternatives. More broadly, this platform aims to become a catalyst for innovation in support of European competitiveness.”
Khadidja Romari, Chief Executive Officer, Biotech Open Platform, said, “Biotech Open Platform was created to address a very concrete challenge in biotechnology: how to move from a promising process at laboratory scale to a robust process that can work at industrial scale. The infrastructure is important, but equipment alone is not enough. Scale-up requires experience, technical know-how and the ability to solve the issues that appear as the process moves from one scale to another. Confidentiality and protection of intellectual property are also essential for the companies we work with. Our role is to help them move faster and more securely towards industrialisation.”
Maxam Expands Solid Skid Steer Range With Non-Marking MS705 NM Tyre
- By TT News
- September 29, 2026
Maxam Tire has broadened its range of solid skid steer tyres by launching the MS705 NM, a non-marking iteration of its current MS705 model. The new tyre targets construction machinery operated indoors or on surfaces where leaving marks is undesirable.
By pairing the resilience of a solid tyre with a non-marking tread compound, the MS705 NM suits jobs that demand protection for finished flooring and other delicate surfaces. Its solid design removes the risk of punctures and sidewall failures while also doing away with regular air pressure checks, which helps lower maintenance demands.
The tyre incorporates a three-stage, all-rubber build and an aperture sidewall that together produce a gentler ride. Steel ring reinforcement internally works to prevent wheel slip, while a heat-resistant cushion centre compound adds durability for tough applications. With this non-marking option, Maxam now gives customers greater flexibility in matching skid steer tyres to specific jobsite needs.


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