Prinx has announced an evolution in its enduring partnership with Garrett Truck Sport, marking a new chapter in their collaboration from the 2026 season onwards. The tyre manufacturer will assume lead brand status within the team’s motorsport programme, bringing a sharper brand focus and renewed drive to the initiative. This strategic shift is intended to strengthen the programme’s identity both on and off the track while elevating visibility for the Prinx brand and reinforcing the technical commitment that underpins the project. It also ensures closer integration between motorsport activities and the company’s wider commercial objectives across Europe.

The decision follows a strategic meeting in London, where Prinx representatives and the Garrett Truck Sport management team reviewed the 2025 season and aligned on the future direction. Driver Luke Garrett also took part in the discussions, which centred on creative alignment and the expression of the partnership throughout the 2026 season – from trackside presence to broader communications. With Prinx now taking the lead, the partnership aligns closely with the brand’s expanding footprint in the European commercial tyre sector and the ongoing rollout of its Truck and Bus range.

While Prinx assumes the flagship role, the wider brand portfolio remains integral to the programme. Austone Tires, Fortune Tires and Chengshan Tires continue to operate under the group’s unified motorsport platform, ensuring clarity and consistency for partners across Europe. From a commercial standpoint, the transition strengthens Prinx’s position in the European market.

Beyond track visibility, the partnership serves as a platform for genuine connection. Throughout the 2026 European Truck Racing Championship, Prinx will host selected partners and guests through a tailored hospitality programme at major events, fostering shared experiences and deeper collaboration within an authentic motorsport setting.

Ari Salah, Marketing Manager, Prinx, said, “This is a great opportunity for the PRINX brand to gain greater visibility and bring our portfolio into the spotlight. We are looking forward to the upcoming events and are pleased to share this journey with our partners. Updated Prinx flagship branding and livery will be revealed ahead of the 2026 season.”

Adrian Costache, Commercial Director, Prinx, said, “Taking the lead brand role allows us to focus the partnership more clearly on our commercial priorities in Europe and to support our partners with a strong, consistent presence throughout the season.”

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World Environment Day should not only remind us about the environmental challenges we face today but also make us realise how urgently we need to change the way we produce, consume and manage waste across industries and communities. For decades, waste has continued to accumulate faster than our ability to process it responsibly, which has directly impacted our ecosystems, natural resources, public health and the future of coming generations. The reality is that environmental sustainability can no longer remain limited to discussions, annual reports or long-term commitments because the planet needs immediate and measurable action.

One of the biggest changes we need today is a shift in mindset where waste is no longer viewed as something to discard but as a resource that holds economic and environmental value when managed through the right systems and technologies. Countries across the world are moving towards circular economy models because they understand that sustainable growth will only be possible when industries reduce landfill dependency, recover value from waste and invest in cleaner processes that protect the environment while supporting economic progress.

India has made significant progress in building awareness around sustainability, recycling and environmental responsibility over the last decade, and government is leaving no stone unturned to formalise this sector in terms of infrastructure, technology adoption, policy implementation and collective participation.

To support the government’s initiative, we all must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices and create long-term environmental impact through real execution rather than temporary solutions.

As someone who has spent years working closely with the recycling industry, I strongly believe that technology will play one of the most critical roles in solving future environmental challenges because efficient recycling systems can help recover valuable resources, reduce pollution, lower landfill burden and conserve energy for a more sustainable future. This belief is also deeply connected to our motto, ‘Committed to Create a Green Future’, which reflects the responsibility we all share towards protecting the environment through meaningful and long-term action. However, technology alone cannot create change unless it is supported by intent, awareness and collective responsibility.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards building a cleaner, greener and more sustainable planet where environmental progress is driven by action, innovation and responsibility for future generations.

Jignesh Kundaria
Director and CEO, Fornnax

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TyreSafe has issued an urgent appeal for motorcyclists to prioritise tyre maintenance as new government data shows a worrying rise in rider deaths. The safety organisation is backing the National Police Chiefs’ Council’s Operation Apex, a road safety initiative running from 1 to 14 June.

According to provisional casualty figures from the Department for Transport, motorcycle users recorded the largest percentage increase in fatalities among all major road user groups across Great Britain. An estimated 384 riders lost their lives in 2025, representing a 13 percent rise compared to the previous year and marking the second consecutive annual increase.

Although motorcyclists make up a small fraction of overall traffic, they remain heavily overrepresented in serious and fatal collision statistics. In response, TyreSafe is using Operation Apex to promote a simple pre-ride tyre check known as ACT, which covers air pressure, condition and tread depth.

Riders are advised to check air pressure when tyres are cold using an accurate gauge and to follow manufacturer recommendations, adjusting for luggage or passengers. Visual inspections before every ride should look for cuts, bulges, embedded objects, uneven wear or signs of ageing. For tread depth, motorcycles over 50 cc require a minimum of one millimetre across the central three quarters of the tyre, while smaller mopeds need all original grooves clearly visible.

TyreSafe recommends performing these checks before each journey, especially after storage, bad weather or long trips. The organisation has released free resources including a guide, leaflet, poster, videos and social media assets to support Operation Apex and encourage safer riding habits.

These materials are available for riders, instructors and safety groups to download from the TyreSafe website throughout June. The initiative aims to reduce preventable incidents by helping motorcyclists recognise warning signs and maintain their tyres properly.

Stuart Lovatt, Chair of TyreSafe, said, “The latest casualty figures are a stark reminder that riders remain among the most vulnerable people on our roads. For many riders, motorcycles and scooters provide freedom, independence and essential transport – but that freedom depends on machines being safe, sustainable and roadworthy. Tyres are too often overlooked, yet they play a critical role in how a motorcycle brakes, corners and responds in an emergency.

“Our message during Operation Apex is simple: ACT before every ride by checking Air pressure, Condition and Tread. A few moments spent checking tyres can make a significant difference to safety. Tyre safety should become part of every rider’s routine, just like checking fuel or putting on protective equipment. ACT is easy to remember and empowers riders to take control of their own safety before setting off. Tyre safety is not about fear – it is about preparation. You cannot control every hazard on the road, but you can control whether your motorcycle is ready to respond safely when the unexpected happens.”

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The Goodyear Blimp has redefined its century-long legacy of hovering over major pop culture moments by hosting a first-of-its-kind music festival inside an airship hangar. Dubbed BANGR at the HANGR, the event marked the brand’s second annual birthday celebration, transforming the massive space into a high-energy bash.

Festivalgoers experienced a series of exclusive attractions, including a ride aboard the Wingfoot One blimp itself. A headlining DJ set from Noizu was delivered from a stage built with Goodyear tyres, while guests also browsed signature merchandise and attended an after-party in a uniquely blimp-worthy atmosphere.

The event featured an eclectic roster of attendees, from nostalgic mascots to local sports icons. Participants included the Care Bears, puppies from Kind Paw Rescue wearing Fi GPS wearables, the Oscar Mayer Wienermobile, an inflatable Flo from Progressive, Rainforest Cafe’s Cha! Cha! The Tree Frog, Geoffrey from Toys“R”Us and Vita Coco’s Coco Man.

Swensons Drive-In also made an appearance, alongside Ohio-based sports mascots such as Chomps from the Cleveland Browns, Flash from Kent State University and Zippy from the University of Akron. From chaotic dance floor moments to oversized photo opportunities, the birthday celebration was a blend of fun and charm as intended by the high-flying guest of honour.

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Hankook Tire moved to accelerate its market expansion in the United Arab Emirates by hosting the ‘Laufenn Partner Event’ on 21 May. The company collaborated with its official UAE distributor, Gulf Coasts Co L.L.C., a well-established player in the Middle Eastern automotive sector.

Over 150 regional wholesalers, retailers, dealers, fleet customers and executives from Hankook Tire’s Middle East and Africa Division attended the gathering. The event served to share strategic plans for growing Laufenn’s presence in the UAE, leveraging Gulf Coasts’ advanced logistics and technical workforce to solidify Hankook’s business influence.

The programme highlighted Laufenn’s high-performance passenger car and SUV tyre lineups, including the new EV-compatible LK12 model, which promises improved performance, handling, stability and longer mileage. A brand session unveiled the strategic roadmap for the UAE, followed by a business conference aimed at maximising partner collaboration.

Jong Woo Kim, Vice President and Head of the MEA Division at Hankook Tire & Technology, said, "Based on the strong distribution synergy with Gulf Coasts, we will rapidly expand Laufenn's footprint in the UAE market. By delivering Laufenn's value-conscious strategy, which is anchored in Hankook Tire's global top-tier technology and strict quality standards, we are committed to driving sustainable, mutual growth alongside our local partners."

Hamed Ghaedi, Managing Director, Gulf Coasts Co L.L.C, said, "We are tremendously excited to lead the official distribution of Laufenn, a global brand engineered by Hankook Tire. Moving forward, we will fully activate our channels, combined with our robust sales force, to maximise Laufenn's market visibility and deliver meaningful commercial outcomes across the UAE."

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