Prometeon Tyre Group, a leading company in the commercial, agricultural and OTR tyre sectors, is displaying its advanced Serie 02 radial tyres at the ongoing Agritechnica 2025, the world’s largest trade fair for agricultural machinery, which is being held in Hannover, Germany, from 9 to 15 November 2025. The company is featuring its AT02 model, a key part of its agricultural line, within the Sindipeças exhibit, a Brazilian automotive components association. This highlights a natural link to Brazil, where Prometeon manufactures these tyres at its Gravataí and Santo André facilities.

The Serie 02 range, designed for tractors (AT02), harvesters (H02) and sprayers (SX02), incorporates significant technological advancements. Its design includes reinforced lugs and an optimised tread that enhance traction and self-cleaning while reducing fuel consumption. The radial structure utilises advanced polymers to create a larger footprint, which improves load distribution, minimises soil compaction and boosts overall productivity. Built for durability, these tyres offer excellent resistance to cuts, chipping and wear. Their versatility ensures reliable performance across diverse terrains and conditions, including road travel, where they provide safety, comfort and dependable handling.

Dario Gotti, Global Head of OE and Agro Business at Prometeon, said, “Our established presence in the LATAM market has made us a benchmark in terms of performance and brand awareness in the agricultural tyre sector. Prometeon’s strategy is to extend this leadership globally, as we have already done in the Truck & Bus Radial tyres segment. In this context, Agritechnica represents an important opportunity for us to meet key customers and OEMs, with whom we have longstanding partnerships. The agricultural tyre business requires a high level of expertise, both in research and development and in manufacturing processes – elements that are core to Prometeon and allow us to play a leading role in the international market.”

Igor Zucato, Global Head of Agro R&D at Prometeon, said, “The new Serie 02 product line for the Agro business represents the culmination of our research in terms of efficiency, sustainability and performance. Every component – from the radial structure to the material compounds – has been designed to meet the needs of an increasingly technological and productivity-driven sector. Our goal is to provide operators with solutions that enhance agricultural work while reducing fuel consumption and the environmental impact.”

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Continental Tire is launching a philanthropic initiative with ROUSH Performance and automotive influencer Supercar Ron to deliver hope to children with critical illnesses. The collaborative effort centres on raising funds for Make-A-Wish, the global leader in granting transformative wishes for children facing serious health challenges. At the campaign’s core is the ‘Full Throttle for Wishes Giveaway’. This sweepstakes offers a grand prize of a fully equipped ROUSH-supercharged F-150 Nitemare, outfitted with Continental ExtremeContact DWS-06 Plus tyres, with all proceeds directly benefiting the charity.

Since 1980, Make-A-Wish has fulfilled over 615,000 wishes worldwide, providing hope and joy during immensely difficult times. The organisation believes a wish can serve as a pivotal moment, fostering resilience and optimism that positively impacts a child’s journey. With a child becoming eligible for a wish approximately every 25 seconds, the mission is urgent. By uniting high-performance automotive passion with philanthropy, this initiative aims to create life-changing experiences and deliver moments of joy to as many children as possible.

Brian Beierwaltes, Head of Marketing US PLT, Continental Tire, said, “Together, we have the power to create something extraordinary. By joining forces with ROUSH and Supercar Ron, we’re turning passion into action and making a huge difference for kids who need hope the most.”

Supercar Ron said, “Cars have always been my passion, but helping kids is my purpose. This initiative is about more than horsepower; it’s about giving these incredible kids the strength to keep fighting. I’m thrilled to team up with Continental and ROUSH to make this happen.”

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Apollo Tyres has achieved an A- rating from the Carbon Disclosure Project (CDP) in both Climate Change and Water Security for 2025. This recognition places the company among the foremost international leaders in transparency and tangible environmental action, as evaluated by this prominent disclosure platform. Apollo Tyres began its formal CDP reporting journey in 2020, demonstrating its dedication to accountability through alignment with major frameworks including the Taskforce on Climate-related Financial Disclosures (TCFD) and the Science Based Targets initiative (SBTi).

The company’s performance trajectory illustrates a consistent and marked improvement, rising from an initial Climate Change score of D in 2020 to achieving leadership status just five years later. This progression was bolstered in 2023 when Apollo Tyres expanded its disclosures to encompass water security, immediately securing a B- rating. The subsequent elevation to a dual A- rating underscores robust advancements in corporate governance, risk management, and comprehensive emissions reduction initiatives.

Central to this progress is Apollo Tyres’ commitment to achieving net zero emissions across its value chain by 2050. In support of this ambitious long-term vision, the company is developing a detailed decarbonisation roadmap and will shortly announce specific, absolute near-term emission targets. This systematic approach reinforces ongoing efforts to deepen stakeholder engagement and implement science-based environmental strategies, solidifying the company’s strengthened standing within the competitive global sustainability landscape.

Rajeev Kumar Sinha, Chief Manufacturing Officer, Apollo Tyres Ltd, said “Reaching an A- rating underscores our dedication to environmental stewardship and our progress towards a low-carbon, water-secure future. We remain committed to driving meaningful action and transparency across our operations.”

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Michelin is accelerating its retail expansion in North India through strategic new partnerships. The global tyre manufacturer has inaugurated two new Michelin Tyres & Services stores in Delhi NCR region. In Noida, Michelin has collaborated with Tyre Shoppe India, an established retailer with over 25 years of industry presence and a substantial facility renowned for its technical proficiency and customer service. A separate flagship outlet has also opened in Delhi’s Model Town in partnership with Liberty Tyres, a trusted automotive specialist operating for more than two decades.

These new stores provide customers with full access to Michelin’s premium tyre portfolio alongside comprehensive automotive care. Both facilities are equipped with advanced diagnostic tools, high-precision alignment and balancing equipment and offer a complete suite of vehicle services to ensure efficient and accurate maintenance. This expansion is part of Michelin’s focused strategy to strengthen its footprint across Northern India, enhancing convenience and reliable access for motorists.

Shantanu Deshpande, Managing Director, Michelin India, said, “Delhi–NCR plays an important role in Michelin’s growth strategy for India, with its strong base of premium and performance vehicle owners. The addition of these two new Michelin Tyres & Services Stores strengthens our retail presence in the region and brings us closer to our customers. As we prepare to introduce our Made-in-India passenger car tyre range next year, expanding our network remains central to ensuring accessibility and providing consumers with world-class mobility solutions.”

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Bridgestone Retail Operations, the service and retail arm of Bridgestone Americas, has named Zachary Borden as its 2025 Automotive Service Excellence (ASE) Master Technician of the Year, recognising his performance across technical skills, productivity and customer service.

Borden received the award at a ceremony hosted by the National Institute for Automotive Service Excellence, which oversees certification standards for vehicle repair and maintenance technicians in the US.

Borden joined the company’s Firestone Complete Auto Care network in Virginia Beach, Virginia, in 2016 after completing an associate degree in automotive technology at Tidewater Community College. He holds nine ASE certifications and has exceeded his service productivity rate by nearly 300 per cent for the past two years, according to the company.

Marko Ibrahim, president of Bridgestone Retail Operations, said: “Zach exemplifies the spirit of this award through his commitment to efficiency, clear and productive communication, and fostering a collaborative work environment. He is a standout technician and a trusted advisor for our customers, and it is an honour to recognise his servant leadership.”

Borden said: “Being named ASE Master Technician of the Year is truly an honour, and I’m grateful to be recognised for the quality of my work. What means the most to me is the opportunity to grow alongside a team that supports, challenges, and learns from one another every day.”

ASE Technician of the Year nominations are determined by employers based on test scores, on-the-job performance and community involvement. Bridgestone Retail Operations selects candidates from its network of more than 2,200 outlets across the US operating under the Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works brands.

The award follows the accreditation of Bridgestone Retail Operations’ technician-training curriculum by ASE in October. Accreditation is granted to institutions that meet established standards for technical education and is intended to support technicians in gaining ASE certifications throughout their careers.

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