Prometeon Tyre Group, a leading company in the commercial, agricultural and OTR tyre sectors, is displaying its advanced Serie 02 radial tyres at the ongoing Agritechnica 2025, the world’s largest trade fair for agricultural machinery, which is being held in Hannover, Germany, from 9 to 15 November 2025. The company is featuring its AT02 model, a key part of its agricultural line, within the Sindipeças exhibit, a Brazilian automotive components association. This highlights a natural link to Brazil, where Prometeon manufactures these tyres at its Gravataí and Santo André facilities.

The Serie 02 range, designed for tractors (AT02), harvesters (H02) and sprayers (SX02), incorporates significant technological advancements. Its design includes reinforced lugs and an optimised tread that enhance traction and self-cleaning while reducing fuel consumption. The radial structure utilises advanced polymers to create a larger footprint, which improves load distribution, minimises soil compaction and boosts overall productivity. Built for durability, these tyres offer excellent resistance to cuts, chipping and wear. Their versatility ensures reliable performance across diverse terrains and conditions, including road travel, where they provide safety, comfort and dependable handling.

Dario Gotti, Global Head of OE and Agro Business at Prometeon, said, “Our established presence in the LATAM market has made us a benchmark in terms of performance and brand awareness in the agricultural tyre sector. Prometeon’s strategy is to extend this leadership globally, as we have already done in the Truck & Bus Radial tyres segment. In this context, Agritechnica represents an important opportunity for us to meet key customers and OEMs, with whom we have longstanding partnerships. The agricultural tyre business requires a high level of expertise, both in research and development and in manufacturing processes – elements that are core to Prometeon and allow us to play a leading role in the international market.”

Igor Zucato, Global Head of Agro R&D at Prometeon, said, “The new Serie 02 product line for the Agro business represents the culmination of our research in terms of efficiency, sustainability and performance. Every component – from the radial structure to the material compounds – has been designed to meet the needs of an increasingly technological and productivity-driven sector. Our goal is to provide operators with solutions that enhance agricultural work while reducing fuel consumption and the environmental impact.”

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Kuraray America, Inc. marked National STEM Day on 8 November by spotlighting a community educational event that brought together 15 of its volunteers and students from the Houston Japanese Supplementary School at San Jacinto College for a day of hands-on exploration and discovery.

Participants engaged in activities illustrating how science, technology, engineering and mathematics (STEM) converge in chemical manufacturing. Experiments with superabsorbent polymer beads explored chemistry and material properties, while a tour of the college’s facilities introduced industrial equipment. Students also learned about water filtration and distillation processes and how mathematical concepts underpin scientific and engineering applications.

One student showed particular interest in the distillation tower, linking the experience to the Kuraray Group’s contributions to everyday life and its mission of achieving for people and the planet what no one else can. The event also benefited KAI volunteers, who shared technical knowledge, exchanged perspectives and learned alongside potential future scientists and engineers.

Kuraray America thanked Reiko Fuwa and Tomohiro Tani for coordinating the visit, Hans Vandommele for sharing his expertise and all 15 KAI volunteers. The company also expressed appreciation to San Jacinto College for facility access and to the Houston Japanese Supplementary School students for their curiosity, enthusiasm and thoughtful questions.

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Liberty Tire Recycling attended the 2026 SEMA Show in Las Vegas, held from 3–6 November at the Las Vegas Convention Center. The automotive aftermarket event, one of the industry's largest, drew over 160,000 attendees from the automotive, tyre and transportation sectors to review new products, technologies and business opportunities.

The Lakin Tire brand, a consistent SEMA exhibitor, once again used the show to reinforce industry relationships and present Liberty's tyre collection, recycling and sustainable resource management capabilities. Personnel from Grade/Used Tires, Commercial Truck Tires, Metals, Recycling and Collection, together with corporate and regional leadership, met customers, suppliers and industry professionals from around the world.

The booth received existing and prospective customers from numerous tyre and automotive segments during the week. Costco Wholesale Corporate Office, United Tires and UTU Wholesale were among the organisations that stopped by to examine Liberty Tire's products, services and nationwide reach. The company viewed the event as an effective forum for monitoring emerging market trends and demonstrating its position in recycling and sustainability, alongside its focus on innovation, workforce development and circular economy principles.

A memorable moment came when a high school shop teacher and students, attending through a special educator programme, toured the booth to learn about tyre recycling and industry operations. Liberty team members provided industry insights, outlined career pathways and acknowledged educators' contribution to developing future skilled trades professionals, supplying tyre inflation gauges for classroom use.

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Laufenn, Hankook's associate brand, earned a ‘Good’ ratingwith an overall score of 2.2 for its G Fit 4S in the Auto Bild Allrad all-season SUV tyre test published on 8 October 2026 (issue 41). The tyre competed credibly against 11 rivals from established premium marques, finishing competitively in a 12-strong field.

Wet handling proved a particular strength, with the G Fit 4S collecting the second-highest rating shared with other models. Aquaplaning resistance also impressed, as the tyre held its line until stability began to fade at roughly 100 kmph (62 mph). In snow, it recorded the third-shortest braking distance, matching two other contenders.

Testing spanned snow, wet and dry disciplines, each weighted equally in the final ranking, with a third-generation MINI Countryman serving as the test vehicle. Snow assessments were carried out in New Zealand, while European venues hosted the wet and dry evaluations. The jury's conclusion underscored Laufenn's value-focused positioning, finding the G Fit 4S a solid option for cost-conscious buyers.

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Tyres Europe has underscored that tyres qualify as fully recyclable under ISO 22628:2002 and UN Regulation No. 133, describing the established methodology as a robust foundation for assessing tyre recyclability. The organisation recently set out its position on the matter.

The distinction between recyclability and actual recycling rates is central to the group's argument. Recyclability refers to the technical potential of a product and its materials to be recycled, while the real rate hinges on treatment capacity and demand for secondary raw materials. Regulatory frameworks should therefore separate the two concepts clearly and align with an internationally recognised standard.

Tyres consist of rubber compounds, chemical additives and reinforcing textile and steel cords, and at end of life they are separated into rubber, textile and steel fractions, all of which existing mechanical or chemical routes can recycle. Mechanical processing yields rubber granules and powders usable as secondary raw materials across many applications, recovered textiles can be further processed and valorised, and cleaned recovered steel can re-enter metal recycling and steelmaking.

Tyres Europe pledged continued cooperation with policymakers and value-chain partners to strengthen circularity and maximise recovery of valuable tyre materials in Europe, with the full paper available on its website.

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