The Yokohama Rubber has developed a proprietary system that utilises AI to predict the physical properties of rubber compounds. The system is already being used to design rubber compounds for Yokohama tyres. The company is expecting the system’s ability to conduct a large number of virtual experiments will enable it to accelerate compound development, reduce development costs, and develop better performing products. The system also will make it easier for less-experienced engineers to create new compounds.

The system was developed under Yokohama’s new AI utilisation concept, HAICoLab, which was launched in October 2020. The system uses AI to predict a rubber compound’s physical properties based on the rubber compound design parameters input by an engineer. In addition, to facilitate engineers’ ability to confirm predicted results, the system includes a function that displays the certainty of predicted physical properties and one that searches for a compound composition that will achieve physical properties closest to the targeted ones. The new system enables collaborations between humans and AI that will lead to the acquisition of new knowledge. Going forward, Yokohama Rubber will expand the use of this new system for developing rubber compounds for use in tyres to a wide range of the company’s other products, including hoses and conveyor belts.

HAICoLab is an acronym for “Humans and AI ColLaborate” for digital innovation. It also has the meaning of a laboratory for joint research by humans and AI. The new concept aims at fostering digital innovations by facilitating collaborative efforts that merge human inspiration and creativity with the enormous data processing capability of AI. Yokohama aims to acquire new knowledge by creating and collecting data based on hypothetical conditions set by humans and then applying AI to predict, analyze and then search for the most optimal result. Yokohama Rubber has been advancing technological developments by using AI in its material and tire design and development processes. For example, in 2017 Yokohama Rubber unveiled a new rubber material development technology that applies materials informatics and a tyre design technology that applies informatics technology. Under its new HAICoLab concept, Yokohama Rubber is now using AI to develop innovative products and services as well as processes. Through this effort, Yokohama Rubber will contribute to the realisation of “Society 5.0,” a future society that will enhance people’s experiences and take advantage of innovative technologies such as AI and IoT, as advocated by the Japanese government’s Cabinet Office.

Wider range of AI utilisation

Tyre Trends spoke with Dr Eng. Masataka Koishi, Executive Fellow, Head of AI Laboratory, The Yokohama Rubber Co.,Ltd, for more details on the new development.

What led to the development of HAICoLab concept? Will this be extended to other areas of R&D?

We have been pursuing a number of AI initiatives, but they are limited to certain areas. Moving forward, our desire to use AI in a wide range of fields led us to create HAICoLab as a framework to support more widespread use of AI in the future.

In addition to serving as the foundation of our future future efforts, I think it will also help communicate Yokohama Rubber’s stance on AI utilisation.

We believe that people will play the key role in achieving digital innovation, which will be achieved by applying AI to real and virtual data that is based on hypothesis setting that is derived from human inspiration and eliminates cognitive bias. This collaboration between humans and AI is what we are calling HAICoLab.

Prior to formulating HAICoLab, we were proceeding with technological developments using AI in our material and tyre design and development processes. In 2017 we announced a rubber material development technology that applies materials informatics and a tyre design technology that uses informatics technology. We are now working on the structures, materials, and production areas that will lead to innovative processes (design development) and products.

Developments in other areas are not yet at a stage where we can make any concrete public announcements.

Please comment on the R&D team. Is Yokohama working in association with any University, Research Institute etc?

We are applying the results of research conducted with universities and research institutes in Japan and overseas in our development of materials informatics and tyre design technology using informatics as well as to HAICoLab. Meanwhile, our effort to generate virtual data through simulations and analyse that data using machine learning is being carried out on supercomputers available through Japan’s High Performance Computing Infrastructure (HPCI) as well as our own supercomputers.

How is Yokohama proceeding to adopt AI in other areas of tyre development?

Similar to our effort with compounds, we are now making preparations for the use of AI when considering tyre design specifications. However, we are not yet at the stage where we can say anything more specific.

While developing new concepts, is Yokohama focusing on new innovations in the automotive sector? Kindly comment in detail

We believe that the tyres of the future will need to respond to the trends towards the application of CASE and IoT technologies in automobiles. Accordingly, we are developing new technologies that will accommodate CASE. For example, as previously announced at a press conference at the 46th Tokyo Motor Show held in 2019, in the CASE domain of connectivity we are conducting joint research and development with Alps Alpine with a view to creating a solution business that will supplement our existing tire air pressure detection sensor with the ability to detect tread wear and road-surface conditions and then use digital tools to process and manage the acquired data.

In addition, this February we announced our SensorTire Technology Vision, a medium- and long-term vision for developing new technologies for passenger car tyre sensors. By implementing this Vision, we aim to support people’s mobility and contribute to the safe and secure operation of motor vehicles while addressing the changes in mobility demand by providing data obtained from SensorTires (IoT tyres) fitted with sensing functions to drivers and businesses providing various automobile-related services.

Looking further into the future, we plan to connect this data collected by our SensorTires with map data and road traffic related information (traffic jams, weather conditions, etc.) to provide value-added information, such as proposals for safe driving routes, that will contribute to the safe operation of autonomous-drive vehicles as well as the operations of companies engaged in MaaS-related businesses. By anticipating the various changed being brought about by electrification of the automobile and quickly and appropriately expanding our product lineup, we hope to secure a dominant position in the evolving tire market. (TT)

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Pirelli is set to play a central role as the FIM Superbike World Championship concludes the first half of its season this weekend at Donington Park for the UK Round. Marking the final event before the summer break, the Italian tyre manufacturer has equipped competitors with the softest rear compounds from its 2026 standard range. This selection represents a clear advancement in development from the previous year, when riders were limited exclusively to older specification tyres.

For the premier WorldSBK class, the rear tyre allocation is headlined by the SCQ extrasoft compound, intended primarily for qualifying and the Superpole Race. This option, the softest in Pirelli’s portfolio, has already garnered positive feedback from riders during the Emilia-Romagna Round for its exceptional single-lap pace and consistent performance over a sprint distance. Complementing the SCQ are the SCX supersoft and SC0 soft compounds, while front tyre duties are covered by the standard SC1 soft and SC2 medium solutions, with the softer front being the overwhelming preference of last year’s grid, including triple race winner Toprak Razgatlıoğlu.

The notoriously unpredictable British weather remains a critical variable, with cool morning temperatures and frequent rain showers posing significant challenges for teams. Pirelli’s range has historically demonstrated considerable adaptability across fluctuating track and air temperatures, maintaining reliable grip in both cooler and warmer conditions. To address potential precipitation, the allocation is supplemented by DIABLO Wet intermediate and full DIABLO Rain tyres for both front and rear positions, ensuring competitors have viable options regardless of the elements.

In the supporting categories, WorldSSP riders will retain the SCX and SC0 rear compounds alongside the SC1 and SC2 front options. Meanwhile, the WorldWCR field and the emerging talents of the Yamaha R3 World Cup will also be in action, with both series utilising the Pirelli DIABLO Superbike SC1 tyre on both axles throughout the weekend’s racing programme.

Giorgio Barbier, Pirelli Motorcycle Racing Director, said, “Donington Park is a very distinctive circuit and, in many respects, a unique venue on the FIM Superbike World Championship calendar. The opening part of the lap features a series of fast, flowing corners taken at high speed and rapid changes of direction that require riders to manage significant power while the bike is still heavily leaned over. This demands tyres capable of delivering outstanding grip, precision and stability while maintaining consistent performance over race distance.

"Compared with last year, when only standard range solutions were available and no development specifications were included, this season, while confirming the same compounds introduced in 2025, we will provide riders with the complete 2026 standard range. The SCQ extrasoft compound will be the softest option in the allocation and can be used not only in free practice and qualifying but also, potentially, in the Superpole Race. For the longer races, riders will be able to rely on the SCX supersoft and, should temperatures be lower, the SC0 soft compound – solutions that have already demonstrated throughout the season an excellent balance between outright performance and consistency, as reflected by the many new records that have been set.

"Finally, the weather, which has historically been unpredictable in the UK, will once again be a key factor. Rain and low temperatures, even in the middle of summer, can have a major influence on tyre management and race strategies. Having a complete and versatile range available will therefore be essential to provide the best possible support in any weather conditions.”

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Sri Trang Group has unveiled a comprehensive organisational strategy centred on its ‘Empowering AI’ mission, designed to integrate artificial intelligence across its operations to boost efficiency and foster long-term sustainability. The initiative was formally announced during the company’s flagship annual gathering, the Sri Trang Town Hall 2026, held at the Four Points by Sheraton Phuket Patong Beach Resort. The event drew over 1,700 participants, including executives such as the Chairman, Group CEO and other board members, alongside employees from domestic and international branches who attended both in person and virtually.

Central to the new vision is the Group’s commitment to leveraging AI and data analytics throughout its entire value chain, supported by a robust Enterprise Data Foundation and an AI Governance framework. These systems are intended to ensure meticulous data management and foster stakeholder confidence. The application of AI is being tailored to optimise specific operational phases, from upstream procurement and production to downstream sales and logistics, aiming for precision in market forecasting, quality control and customer responsiveness.

Parallel to its technological push, Sri Trang is prioritising the development of AI Agents and practical AI Use Cases to accelerate tangible business outcomes. This effort is complemented by a cultural shift towards an ‘AI x Human’ paradigm, preparing the workforce to collaborate effectively with intelligent systems. Concurrently, the Group is reinforcing its dedication to environmental, social and governance principles, focusing on resource efficiency and the management of energy, water, waste and emissions as part of its trajectory towards a Net Zero target.

To support its ESG goals, Sri Trang is enhancing data systems to align with international standards like ISO 14064-1, ensuring accuracy and auditability for better risk management and decision-making. The company is also expanding collaboration with suppliers through its ESG Partner approach to elevate industry standards. This strategic direction underscores Sri Trang Group’s ambition to solidify its status as an innovation-led entity, combining human potential with AI to drive the Thai natural rubber sector towards resilient and sustainable growth on the world stage.

Dr Viyavood Sincharoenkul, Chairman of Sri Trang Group, delivered a keynote address on the vision, stating, “AI will not merely be a tool; it will become part of Sri Trang’s way of working and decision-making. We are building the Sri Trang AI Factory to connect data, technology and people together. AI is not simply a new technology but a major transformation in the way we work and compete in business. As the world accelerates AI adoption, organisations and people that are able to learn, adapt and work effectively with AI will be the ones that gain a competitive advantage and achieve sustainable growth in the future. Our goal is not to have the best AI but to build an organisation where everyone can use AI effectively, supported by trusted data, proper governance and a culture of continuous learning. The success of AI is not measured by the number of systems developed but by the number of people who can work effectively with AI and create value for the organisation.”

Veerasith Sinchareonkul, Group CEO, Sri Trang Group said, “The ‘AI Revolution Without Boundaries’ does not mean bringing in technology to replace our people. Rather, it means using AI to enhance people’s capabilities so that they can work smarter, faster and more efficiently. In essence, the meaning of ‘Empowering AI’ is ‘Empowering People with AI’ empowering our people to grow and move forward through the potential of AI. We believe in the power of collaboration between humans and AI. When AI works alongside people at every level, it helps improve decision-making accuracy, enhance the efficiency of frontline employees, strengthen executive leadership and foster a culture of continuous learning, teamwork and innovation. The future of the organisation is therefore not one in which AI replaces humans, but one in which humans grow together with AI without limits.”

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Michelin has expanded its retail footprint in North India by inaugurating two Michelin Tyres & Services (MTS) outlets, located in Amritsar and Panchkula. The Amritsar location operates through a partnership with National Auto, while the Panchkula facility is a collaboration with Universal Tyres. This development underscores the French tyre giant’s strategy to place its globally recognised products and services within closer reach of consumers in a rapidly developing automotive market.

Each of the new establishments spans 5,000 square feet, situated strategically on Loharka Road and within Panchkula’s Industrial Area. Designed as modern service hubs, they provide a full spectrum of offerings, ranging from passenger car and two-wheeler tyres to advanced wheel alignment and mechanical maintenance. The stores stock renowned product lines such as the Primacy, Pilot Sport and Latitude Sport series, aiming to deliver a premium and seamless experience for vehicle owners.

The selection of Amritsar and Panchkula reflects Michelin’s assessment of their growth potential, driven by tourism, infrastructure projects and a rising number of private vehicle owners. To capitalise on these opportunities, Michelin has aligned with established regional players. National Auto, a trusted entity in Amritsar since 1927, brings a long-standing reputation for quality service, while Universal Tyres contributes over three decades of technical expertise and market knowledge in the Panchkula region.

These partnerships are central to Michelin’s broader objective of delivering superior mobility solutions rooted in safety and durability. By combining its own technological leadership with the local acumen of its partners, the company aims to strengthen its service ecosystem and cater to the evolving demands of the northern Indian automotive sector.

Shantanu Deshpande, Managing Director, Michelin India, said, “North India continues to be a key market in Michelin's growth journey, supported by rising vehicle ownership, improving road infrastructure and growing demand for premium mobility solutions. The launch of our new Michelin Tyres & Services Stores in Amritsar and Panchkula marks another important step in strengthening our retail presence and bringing Michelin's globally benchmarked products and services closer to customers across the region. As we prepare to introduce Made-in-India passenger car tyres, we remain focused on delivering solutions tailored to the evolving needs of Indian consumers.”

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Tyres Europe has issued a formal call for the Industrial Accelerator Act to be revised, urging policymakers to grant greater recognition to the tyre sector’s strategic importance within the continent’s automotive ecosystem. In a newly published position paper, the organisation argues that the current framework insufficiently addresses the industry’s unique contributions and challenges.

The association is advocating for several key amendments, including an expanded scope that acknowledges tyres as critical components in both the replacement and original equipment markets, thereby stimulating demand for EU-manufactured products. Additionally, Tyres Europe proposes the establishment of a Union origin definition that would prioritise European production in public procurement and state-aid schemes. The paper also highlights tyres’ potential to enhance energy efficiency and lower CO2 emissions for light vehicles, while calling for dedicated backing for retreaded and EU-made truck and bus tyres, alongside increased financial mechanisms for industrial decarbonisation and improved governance of manufacturing acceleration zones.

With these targeted modifications, Tyres Europe contends that the Industrial Accelerator Act could effectively foster a market for low-carbon, high-performance tyres produced domestically. Such adjustments would simultaneously bolster competitiveness, support decarbonisation goals and reinforce the overall resilience of Europe’s automotive supply chain.

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